mediapresentation2013

our brand positioningPacked with expert opinion, insider info, news, reviews, competitions and much more, What’s On is your go-to title for life in the Emirates. The UAE’s best loved and biggest-selling magazine, it has been the authoritative voice of the UAE’s entertainment scene for more than 30 years

We’re your best friend in the know

our targetaudienceUAE RESIDENTS Well educated and well travelled, they have a thirst for life and place an emphasis on wealth through experiences

our valuesStyliSh // Contemporary // informed // inSpirational // fun

howwelookSmart but not boring

Colourful but elegant

Cool but not alienating

inside everyissue

Big featureSregularSSalaamGreat competitionsStar columnistsConSumeEatDrinkShopCultureArtsTheatreFilmNightlifeaCtiveSport and outdoorsWellbeingTravel

Big featuresThe big events, the big names and stories to get you excited about living in the UAE. Guaranteed to keep your diary packed and your head spinning with ideas.

SalaamThe month ahead in bite size pieces – what’s happening, what’s hot, what’s not, insider info, rumours, stats, news and more.

EatOur verdict on every new restaurant, a monthly column from celeb chef Gary Rhodes, expert comment and all the latest food news. If you can eat it in the UAE, we already have.

ShopFrom fashion to interior design and technology, we tell you where you should be spending your hard-earned dirhams. Plus advice from our resident fashionista.

ArtsWe meet the leading lights of the UAE’s cultural scene, from actors and artists to designers and curators. We recommend the must-see exhibitions each month, while our industry insider gives reader the scoop on what’s happening around town.

NightlifeA round-up of everything happening in clubland, our regional band of the month, concerts, interviews, bar openings and gossip to keep your social life sizzling.

Sport & OutdoorFrom diving with sharks to torturing ourselves in a bid to lose those expat pounds, What’s On isn’t afraid to get in on the action. Plus we bring you all the news and sporting events.

WellbeingCrazy treatments tried and tested (24-carat gold facial, anyone?), invaluable advice from industry experts, news, reviews, giveaways and everything you need to know about staying healthy in the UAE.

TravelWe travel the world to bring you easilly digestible destination guides, travel tips, deals and expert advice.

Win!We’re a generous bunch, treating our readers to some serious prizes. From life-changing holidays to VIP dining, each issue is bursting with competitions.

how we aredifferentWe provide in-depth Coverage // We plaCe a Strong emphaSiS on eating out // We are deSign driven // We are the uae’S original entertainment guide // We are CrediBle

we will always be Humorous Inspiring and interesting

Stylish Intelligent Credible and authoritative

we will never be Boring Predictable Disingenuous

2%

Africa Sub Continent

32%

18% 18%

Asia Pacific

Middle East

Europe Americas

23%

7% 62%

region of Birth

facts & figuresAbout our readers...

38%

“The advertising fits with the content of the magazine”Yes95%

No5%

“The advertising provides information on brands”Yes93%

No7%

“The advertising helps inform my purchasing decisions”Yes71%

No29%

Male

Female

What our readerS Say...

age15

-20

21-2

5

26-3

0

31-3

5

36-4

0

41-4

5

46-5

0

51+

1%

5%

18%

18%

21%

21%

6%

10%

gender

*Publisher’s own data

FOR ADvERTISINg ENqUIRIES cONTAcT: +971 4 282 4060 OR SAlES@mOTIvATE.AE

2013 advertising rates & specsTEcHNIcAl DATA

(mm) H x W

DPSTrim: 270 x 412Type: 245 x 390

FUll PAgETrim: 270 x 206Type: 245 x 182

HAlF PAgE HorizontalType: 123 x 182

HAlF PAgEvERTIcAlType: 245 x 88

3-5 insertions 5% n 6-9 insertions 10% 10+ insertions 15%

SERIES DIScOUNT

12 issues per year Standard agency commission rates apply Additional creative solutions available on request

gENERAl INFORmATION

The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks

All files must be CMYK format and all black text as over print

For bleed size add 3mm extra on all four sides after trim marks

Image loss in the gutter 3mm either side For full page ads ensure that text is at least 10mm inside from the crop marks

If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD

DEADlINES

Booking: 15th of month prior to publication material: 18th of month prior to publication cancellation: 18th of month prior to publication

DIgITAl mEDIA FORmAT PDF (Portable Document Format)

REgUlAR POSITIONS US$Full page colour 3,7501/2 page 2,750Double page spread 7,000quarter page 1,500One third page 2,000

PREmIUm POSITIONS US$Inside front cover spread (2 pages) 13,500Outside back cover 8,250Inside front cover 6,750Page-1 6,750Inside back cover 6,350Double page spread (after contents) 8,250

SPEcIAl REqUESTS US$Full page (opposite intro / Editor’s note) 4,750Full page (opposite contents) 4,250 Full page (first 25% after contents, ROP) 4,500Full page (right hand page guaranteed) 4,3001/2 page solus 2,800

cREATIvE SOlUTIONS US$Front cover reverse gatefold (2 pages) 14,200Inside front cover gatefold (3 pages) 18,250ROP gatefold (3 pages) 10,850Book mark 11,250Belly band 10,650Advertorial - full page 4,500Advertorial - double page spread 8,250

CirCulation Frequency monthly Print-run 38,000 copies*

diStriBution profile

Retail outlets Hotels commercial Sponsored copies Subscriptions Airlines/airport

diStriBution United Arab Emirates

Head Office34th Floor, Media One Tower, PO Box 2331, Dubai, UAETel +971 4 427 3000; Fax +971 4 428 2260 Dubai media cityOffice 508, 5th Floor, Building 8, Dubai, UAE, Tel: +971 4 390 3550, Fax: +971 4 390 4845 Abu DhabiPO Box 43072, UAE, Tel: +971 2 677 2005, Fax: +971 2 677 0124, E-mail: editor-wo@motivate.ae londonAcre House, 11/15 William Road, London NW1 3ER, UK, Email: motivateuk@motivate.ae