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architecture

media art&

edy.subangkit | 25209036

1. background

2. phenomena of signs in bandung

3. content of the research

4. the idea | information system

5. design intervention

6. theoritical positioning

7. media city precedents

8. research references

9. location

10. creative industry in bandung

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?

:: architecture & media, how can they be produce together?

:: the background

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media in public space | asia afrika bandung media in building | BTC pasteur bandung

:: phenomena of sign in bandung

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megatron | perempatan dago bandung iklan | perempatan merdeka bandung

:: phenomena of sign in bandung

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:: content of the research

visual

perceptoin

aesth

etic

creati

vity

Creative industry

informationpropagandacommercial

Research

References economic

gen

erator

theidea|informations

ystem

creativecity

gatewaytotheworld

Theoritical

Positioning

media cityprecedents

context

:: design interventions ::

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:: the idea | information system

the idea | information system

creative citygateway to the world

access to

world wideinformation

updates

trends

news

smart

community

creative

society

the media systemin architecture context

running text in building facadelandscape as media interaction

LED as second skinned wallinternet as building element

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architecture media

theory of proportiontheory of scale

architectureelement

signs

yes

no

adjust-ing

design

:: design approach

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:: design intervention

MEDIA

infor

mation

architect

planner

content

design

media designer

creative director

artist

mass communication

advertising

brand consultant

the best location

system of placement

materials

height, scale & proportion

quantity

repetition

the media position

whereto put ?

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:: theoritical positioning

Roman Jakobson : 1960

JACKOBSON'S COMMUNICATION MODEL

Functions1 referential (= contextual information)2 aesthetic (= auto-reflection)

3 emotive (= self-expression)4 conative (= vocative or imperative addressing of receiver)5 phatic (= checking channel working)6 metalingual (= checking code working)

sender

context

message

channel

code

receiver

1.

2. 3. 4.

5.

6.encoder decoder

Stuart Hall : 1973

Thomas A. Sebeok, Style In Language, Cambridge Massachusetts, MIT Press, 1960, pp. 350377

Hall, S. (1973) Encoding and Decoding in the Television Discourse Birmingham: CCSSTUART HALL ENCODING/DECODING

According to Stuart Hall, all images are both encoded and decoded.They are encoded in the production process and in the placement within

a certain cultural setting. They are decoded by the viewers/read1. meaning is not simply fixed or determined by the sender2. the message is never transparent3. the audience is not a passive recipient of meaning.

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:: theoritical positioning

Robert Venturi and Denise Scott Brown

Learning from Las Vegas Theorizing a new Agenda for Architecture

Architecture as Symbol

the architectural language in LasVegas does not talk about space, it talksabout symbols.Symbols which are used to communicateover space, the space as an architecturalelement becomes dominatedby the communication.

When we drive trough Las Vegas, the symbols are leading us.

The sign at the street is important, thebuilding becomes a modest necessity.Sometimes, even the building it selfbecomes a sign, like the duck store inthe shape of a duck.

So we have big sign and small buildings,or building as a sign.

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:: theoritical positioning

What was Rome to the pilgrim, LasVegas is now for the gambler.

In Rome they could walk from churchto church, the Obelisks and Piazzas

were guiding them.In Las Vegas we can go from casino to

casino, guided by the signs and symbols.

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:: theoritical positioning

The Architecture of the Strip

:: A typical casino complex contains a building which is near enough to the highway

:: The parking in front is a token

:: Parking is never at the back.

:: The scales of movement and space of the highway

:: Big space between buildings is characteristic of the Strip.

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:: theoritical positioning

The Interior Oasis

The interior of the hotel-casino complexis mainly focused on the gambling rooms.

When we are entering in a hotel, theregistration desk will be behind us, andthe gambling machines in front of us.

The gambling rooms do not have anywindow, even no natural light.The walls are absorbent and dark, sothat you can not see the corners of the room.

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:: media city precedent

Nanjing Road

1845

1854

1862

1930

1943

2000

2007

ParkLane

,whichstrechedfrom

theBundtoH

enanRoad.

extendedto

ZhejiangRoad,

andeightyea

rslater,oncemoreexte

ndedtoXizangRoad.

namedform

allyNankingRoadbytheMunicipalCouncil,

InChineseitwasusuallyreferredto

astheMainRoad

bustlingstreetwithatleastonerepo

rtedcasino

changeditsn

amefromNankingRoadto

"EastNanjin

gRoad"&"WestNanjingRoad",

andthegene

ralnameofthetworoad

sbecame

"NanjingRo

ad",

comprisingfivekilometrestotallen

gth.

eightbigde

partmentstoreswereestablished

renovatedto

beacharacteristicpedestrianstreet

28metersandthetotallengthis1,200meters

JinganandHuangpugovernments

agreedtocoordinate

theirpolicytoenhancethedevelopm

entofNanjingRoad

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:: media city precedent

Nanjing Road Today

Nanjing Road in daytime Nanjing Road at night

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:: research references

Malefyt, Timothy deWaal (I); Moeran, Brian (II) editor (2003) :Advertising Culures : Berg : Oxford, New YorkSchirato, Tony (I); Web, Jen (II)(2004) : Reading The Visual: Allen & Unwin : AustraliaIngels, Bjarke (2009) : Yes Is More : EvergreenKoolhaas, Rem (I); Mau, Bruce (II) (1998) : S.M.L.XL : Monacelli PressManovich, Lev (2002) : The Language of New Media : The MIT PressSchwarzer, Mitchell (2004) : Zoomscape: Architecture in Motion and Media : Princeton Architectural Press, New YorkRattenbury, Kester , ed. (2002) : This Is Not Architecture: Media Constructions : Routledge, New YorkCouldry, Nick (I); McCarthy, Anna , eds. (2004) : MediaSpace: Place, Scale and Culture in a Media Age : Routledge,New York

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:: location

the main street of otoiskandardinataand tegalega as the center of public activity

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:: creative industry in bandung

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: : t h e i n d u s t r y

T r i s a M e l a t i

:: creative industry in bandung

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:: creative organization

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