Media planning example praveen

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Transcript of Media planning example praveen

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Presented By:Presented By:Group Members:Group Members:

Praveen Nera - 06

Venkatesh Pasan - 08

Jafar Shaikh - 14

Siddhi Kumar - 16

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SOMANY TILES

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DAILIES EDITIONREADER

-SHIPAD RATE

[RATEx800]CPM INSERTION

TOTAL COST

JUSTIFICATION

TIMES OF INDIA[ENG]

ALL OVER INDIA

7442 3870400 0.65 3 11611200

It has the largest circulation among all english language

newspaper in the world, trustworthy, high reach.

THE HINDU[ENG]

ALL OVER INDIA

2095 1840000 1.09 3 5520000Most trusted newspaper in

India.

HINDUSTAN TIMES[ENG]

ALL OVER INDIA

3692 3200000 1.08 3 9600000It has a wide reach in

northern India

MID-DAY[ENG]

MUMBAI 358 720000 2.51 3 2160000Advertisement &

entertainment tabloid popular in mumbai.

TOT. 1228891200

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MAGAZINEMAGAZINE FREQUANCYFREQUANCY SIZESIZEREADER-READER-

SHIPSHIPAD AD

RATERATE CPMCPM INSERTIONINSERTIONTOTAL TOTAL COSTCOST JUSTIFICATIONJUSTIFICATION

INDIA INDIA TODAYTODAY[ENG][ENG] WEEKLYWEEKLY FULL FULL

PAGEPAGE16501650 900000900000 545.45545.45 66 54000005400000

leading newsmagazine in the leading newsmagazine in the

country.country.

NEW NEW WOMENWOMEN

[ENG][ENG]MONTHLYMONTHLY FULL FULL

PAGEPAGE8585 156250156250 1838.231838.23 33 375000375000

popular amongst women, popular amongst women, specific TA. specific TA.

BUSINESS BUSINESS INDIAINDIA[ENG][ENG]

FORTNIGHTLYFORTNIGHTLYBACK BACK SIDE SIDE

COVERCOVER189189

404000404000 2137.572137.57 66 24240002424000 No. 1 Business magazine.No. 1 Business magazine.

OUTLOOK OUTLOOK MONEYMONEY[ENG][ENG] FORTNIGHTLYFORTNIGHTLY

INSIDE INSIDE FRONT FRONT COVERCOVER

114114 280000280000 2456.142456.14 66 16800001680000

It gives complete It gives complete information about the information about the investment market.investment market.

OUTLOOK OUTLOOK PROFITPROFIT[ENG][ENG]

FORTNIGHTLYFORTNIGHTLY FULL FULL PAGEPAGE

3434 1500001500004411.764411.76 66 12000001200000

It is a package of market It is a package of market information & stock information & stock market, popular amongst market, popular amongst businessmen and stock businessmen and stock holders. and also our TAholders. and also our TA

TOT.TOT. 2727 1107900011079000

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Days 1st Week 2nd Week 3rd Week 4th Week

Sunday Times of India - - -

Monday - - The Hindu -

Friday - - - Mid-Day

Saturday - Hindustan Times

- -

Days 1st Week 2nd Week 3rd Week 4th Week

Sunday Times of India - - -

Monday - - The Hindu -

Friday - - - Mid-Day

Saturday - Hindustan Times

- -

Days 1st Week 2nd Week 3rd Week 4th Week

Sunday Times of India - - -

Monday - - The Hindu -

Friday - - - Mid-Day

Saturday - Hindustan Times

- -

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Day 1st Week 2nd Week 3rd Week 4th Week

Sunday New Women[1st] India Today - India Today

Monday Business India[1st ]

- Business India[16th]

-

Tuesday Outlook Money - Outlook Money -

Friday Outlook Profit - Outlook Profit -

Day 1st Week 2nd Week 3rd Week 4th Week

Sunday New Women[1st] India Today - India Today

Monday Business India[1st ]

- Business India[16th]

-

Tuesday Outlook Money - Outlook Money -

Friday Outlook Profit - Outlook Profit -

Day 1st Week 2nd Week 3rd Week 4th Week

Sunday New Women[1st] India Today - India Today

Monday Business India[1st ]

- Business India[16th]

-

Tuesday Outlook Money - Outlook Money -

Friday Outlook Profit - Outlook Profit -

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