BUSINESS INSIGHT FOR THE GLOBAL COMMUNICATIONS INDUSTRY

MEDIA PACK 2010

GEOGRAPHIC BREAKDOwN ORGANISATION BREAKDOwN

Source Nielsen Site Census (Jan-May 2010)

North America 24% Asia Pacific

22%

Africa 2%

Europe45%

Middle East & Africa

5%

Professional Serv-ices & Media

15%

Enterprise/ other users

10%

Operators & Service Providers

46%Vendor/OEMs/Out-

sourcing27%

Regulators 2%

Source registration data/user surveys Source user data

CxO5%

Engineering & Technical

24%

Other20%

Middle Management

32%

Senior Management

19%

Latin America

2%

All major companies within the sector are represented, including:• 98% of the largest global telecom

operators and service providers

• Key operators and service providers from all areas, including mobile, wholesale, MVNO’s, Tier-2 carriers, ISP’s etc

• Key users of telecom services from all sectors: retail, finance, manufacturing etc

• Telecom equipment vendors, OEM’s and specialist vendors

• Professional services

• And more

OverviewSince 1997 Total Telecom has provided the connection between the buyers and sellers in the global telecom market. This we do by the provision of high quality editorial content, including daily news and in-depth analysis, and by organising events to facilitate discussion on industry issues and recognise excellence and innovation by companies and individuals.

Total Telecom has a range of tools including online and digital publishing, video, interactive tools, strategic networking events and glamorous awards.

Our mission is to generate value for all sectors of the industry by engaging our audience as readers, participants, advertisers and sponsors in the most innovative, compelling and cost-effective manner.

Our AudienceTotal Telecom serves the global telecom industry, with special focus on executives within operators, service providers and the enterprise users of telecom products and services.

In total up to 100,000 global telecom professionals from more than 200 countries use our products every month with the following geographic breakdown:

Adding a multi-media perspective to the Total Telecom portfolio enables us to offer unique event coverage, executive interviews, video round tables and more. All this is offered through Total Telecom as well as for clients own use.

• Experienced video production partners • Expert presenters • Fast turn around times • Cost effective sponsorship and production options

Total Telecom Online: www.totaltele.comLaunched in 1997, our award winning news website provides vital industry news for around 90,000 global telecom professionals every month, as well as offering the most comprehensive archive in the industry; more than 100,000 articles are available dating back more than 13 years.

• Online news, updated daily as it happens • Used by virtually every major telecom operator and service provider • The only website offering a BPA traffic audit in the telecom sector • Online Brand of the Year 2009 (PPA IPA Awards)* • Extensive branding and thought leadership options

A unique monthly publication offering in-depth telecom analysis and insight to the widest possible audience via a digital page turning format. Respected editors combined with full in-depth readership reporting makes a powerful advertising medium, targeted to up to 90,000 users of Total Telecom every month.

• Published 10 times a year • Freely accessible to all users of Total Telecom products • Registered circulation database of over 40,000 telecom professionals • Traditional display advertising options combine with the latest rich media and

interactive formats• Full reporting of readership and activity available

Global 100 Operators Report Published in October, our annual ranking of the 100 largest operators by published revenue and profit figures has been produced as a standalone report since 2001. A consistent approach backed by expert analysis and insight makes this a popular report amongst operators as well as those wishing to sell to them and industry watchers and commentators.

• Stand alone annual report

• Powerful advertising and sponsorship opportunity

• Widely distributed to Total Telecom users

totalteleVision

www.totaltele.tv* The PPA are the leading trade association for European publishers

The WCA provides access to a uniquely engaged and senior audience. Through our 12 year history we have established a reputation as the leading annual awards for global telecom operators and service providers with the result being that the awards night annually attracts up to 500 of the most senior executives. An unrivalled networking opportunity is the pinnacle of a cross media marketing campaign that provides brand exposure for more than 8 months.

• Launched in 1999• Independent recognition of innovation and excellence for telecom operators• 2010 awards will be presented on the 24 November 2010• 500 senior executives attend the gala• 17 categories to be presented in 2010 • Sponsorship opportunities available

2010

World Communication Awards 2010

CXO 29%

Director Level 48%

Other Manager16%

Other7%

wCA 2009 ATTENDEES

www.worldcommsawards.com events

www.worldvendorawards.com

www.worldtelecomscouncil.com

events

Launched in May 2010 to provide independent recognition of excellence and innovation from telecom vendors, the inaugural awards attracted more than 100 entries and brought together around 150 people for the awards dinner. Plans for 2011 are already being developed.

• 2nd World Vendor Awards to be presented in May 2011• Additional categories being developed• Outstanding opportunities for recognition and sponsorship

By creating focused events for targeted audiences, the World Telecoms Council offers the opportunity for telecom executives with strategic responsibility to share experiences and knowledge, learn and build relationships with their peers and recognisable industry experts. It means participants walk away with knowledge they can and do use.

• Agendas targeted on participant interests• Audiences engaged through discussions, panels and workshops• Access to industry experts and Total Telecom editors

world telecoms council

clients

team

EDITORIAL ADDRESS4th Floor, Welken House, 10-11 Charterhouse Square, LONDON EC1M 6EHTel: +44 (0)20 7608 7030 Fax: +44 (0)20 7608 7050 or register online at: www.subscription.co.uk/totaltelecomwww.worldcommsawards.com • www.worldtelecomscouncil.com • www.worldvendorawards.com

OTHER advertising CONTACTS ISRAEL: Asa Talbar talbar@talbar.co.il T +972-3-562-9565 F +972-3-562-9567JAPAN: Hiroko Kujime Pacific Business kujime-pbi@gol.com T +81-3-3661-6138 F +81-3-3661-6139www.totaltele.com

PublisherRob Chambers rob.chambers@totaltele.comT +44 (0) 20 7608 7077

Marketing Manager Tally Judge tally.judge@totaltele.com T +44 (0) 20 7608 7076

Assistant Editor Nick wood nick.wood@totaltele.comT +44 (0) 20 7608 7046

Marketing Executive Joanna Zychjoanna.zych@totaltele.com T +44 (0) 20 7608 7080

Sales Manager Nick Carter nick.carter@totaltele.comT +44 (0) 20 7608 7065

Executive Editor Mary Lennighan mary.lennighan@totaltele.comT +44 (0) 20 7608 7069

Sales Manager Gordon white gordon.white@totaltele.com T +44 (0) 20 7608 7041

Associate EditorIan Kemp iankemp40@btinternet.comT +44 (0)1626 835 703

Advertising contactUSA -East Karen C. Smith-Kernc KarenKCS@aol.comKCS International T +1 717 397 7100 F +1 717 397 7800

Advertising contactUSA - West & CanadaAlan A, Kernc AlanKCS@aol.comKCS International T +1 717 397 7100 F +1 717 397 7800

Customer Services Executive Aleisha Bryantaleisha.bryant@terrapinn.com T +44 (0)20 7092 1170

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