“ . . . magazin e looks excellent”Deloitte

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l e a r n i n g . l i f e . www.YourHPD.com

HPDHUMAN POTENTIAL DEVELOPMENT

HPD: aboutHPD (Human Potential Development) aspirational magazine is for graduates and professionals who mean business; crave success, a powerful career and seek advice from current leaders. HPD features key lifestyle products and services, suitable for any professional driven to excel in all walks of life.

Our readers are at the top higher education institutions in the UK (Russell Group) most of whom will be graduating with a first class, as well as those who work for the most prestigious firms with an average salary of £35k. These are the “trend setting metropolitans” aged 19 - 30, as witnessed by UCAS.

We use direct mail to maximise convenience for our readers, and so we can be certain the right people are being exposed to HPD. What’s more, is that HPD is FREE.

HPD: our readers• £27k- the average starting salary of our readers, compared

to the average graduate salary of £19k

• 76%intend to spend over £22k on a new car (within 12 months of graduation)

• 68% are not worried about student debts, with 65% being confident about their earning potential

• 78% own a games console, with 59% intending to purchase the latest console within 9 months of its release

• 97% own a mobile phone, with 77% intending to buy the latest phone within 3 months of its release

• 91%intend to buy a new “work” wardrobe every 6 months, with 53% of men looking to purchase a new watch

• 73% intend to travel abroad on holiday at least twice a year

• 38% intend to change their personal bank account within 12 months of graduating (but haven’t made up their minds as to which bank to move too)

• 79% own a PC, 14% own a Mac, with 57% intending to upgrade their personal technology within 12 months of graduating

• 88% make up their mind which firms they would like to work for whilst at university

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HPD:

previous advertsHPD:online

• 266,000online pageviews received every month

• 5,800unique sign-ups to the HPD blog each month

• 948seconds average time spent by each visitor online

• 1.76 number of return visitors to the online edition

• 7,569 unique visitors every month

• 1,660 hours of videos watched online

HPD: print• 10,000copies distributed across the Russell Group of

UK universities in proportion to average potential earning of graduates

• 80%distributed using direct mail via UCAS

• 10,000copies distributed across corporate gyms in the largest UK cities and first class/business class airport lounges

• 5,000 copies distributed to corporate offices’ reception area

• 67% intend to keep each print copy for up to a year

For further information, please contact us

on 0116 276 6663 or email info@yourhpd.com

HPD: mobile application• Available on iPhone, iPod Touch and iPad.

• 10,000 people have successfully downloaded the Android platform

HPD: contributorsHPD is aspirational. Our readers are aspirational.

We have the likes of Theo Paphitis (Entrepreneur & a Dragon) being featured in our next 3 editions; as well as the likes of Sarah Shillingford (Global Partner of Deloitte), Patricia Hewitt (MP, Ex Health Secretary), Sir Ken Robinson, Professor George Thomson (Advisor to Lord Darcy), Lynn Johansson (Partner at Clifford Chance), and in 2011, we have Bill Gates lined up, who is looking to inspire young people to get involved with the Gates Foundation.

5.2readers per copy

92% find the articles interesting

85 minutes is spent reading each printed issue

HPD: our rates

Disclaimer: The publisher reserves the right to refuse, omit or suspend any advertisement if the content is deemed inappropriate. Advertisers guarantee that advertisements comply with the British Code of Advertisement Practice. All advertisements are accepted on the undertaking that the description of goods are true and accurate within the meaning of the Trade Descriptions Act 1968. HPD is part of WeComeOne Ltd. and will not be held responsible for any printing errors arising from the late arrival of artwork. If artwork is not supplied in time for press, last artwork used will be inserted. If no artwork is available, HPD publications copy will be inserted. CDs, colour proofs or other material supplied for the purpose of an advertisement are supplied at the advertiser’s own risk and the publisher will bear no responsibility for any damage hereto or from any further consequent loss. The publisher reserves the right to destroy CDs, colour proofs and any other material, of whatever nature, after a period of one month, from the date of the last insertion of an advertisement utilising such artwork and other material. Cancellation deadline is 12 weeks prior to artwork deadline. After this date the advertiser is liable for payment in full. All first time advertisers are required to pay in full by 15th of the month prior to publication. Payment of all other accounts shall be made not later than the last day of the month of the issue in which the advertiser appears. If an account is overdue, and without prejudice to any other rights which it may have, the publisher reserves the right to suspend future insertions. Penalty charge of 8% applies on all overdue invoices. Please note that no reference must be made to HPD or its members within advertising or insert copy. A PDF of advertising artwork must be received by email or disk at least 24 hours before the copy deadline.

Front Cover photograph: © 2009, guphotography.com

HPD2 Highview Close

HamiltonLeicesterLE4 9LJ

info@yourhpd.com www.YourHPD.com

& datesSpecial&GuaranteedPositionsRates available on request

SeriesDiscounts/AdAgencyDiscountOn request

OtherOpportunitiesTo discuss rates for other opportunitiesincluding briefings, guides and our bespokeadvertising services, please call 0116 276 6663

MechanicalData&GuidelinesContact our production team on 0116 276 6663 fordetailed information on sizes and advice on whatyou need to supply

Prices include both onilne and print editions

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