TelevisionRadio

MagazinesInternet

Smart Phone

Examining messages that inform, entertain, or advertise

Creating different forms of media

Contributing to society through the use of media

The average American spends at least 10 hours a day using media

290 million own at least one TV

234 million own a cell phone

211 million are online

116 million surf the mobile web

• The average person will see approximately

150 advertisements in 24 hours from all media involved [Radio, TV, News Papers, Billboards]

• Examine Commercials

– Who’s the target audience?

– How does it get the viewer’s attention?

– What do they want the viewer to do?

• Similar to a television commercial

– Define target audience

– Get the viewers attention

– Call to Action

• How much time do you usually spend on social media?

• What can you do on social media?

• What shouldn’t you do on social media?

• Decide who the target audience is.

• Decide what you want the audience to do in response to your PSA

• Choose the approach that can best reach your audience

• Balance words and images

Tragedy