MEDIA KIT

Détail architectural du 10 Grenelle by Ora-ïto : les espaces de réception

2

Every day, Les Echos guides Change Drivers to be one step ahead

and helps them identify new opportunities.

A leading brand that has been able to enrich its editorial line vertically

and horizontally to meet all the professional and personal needs of its

readers.

2,5 M

THE CHANGE DRIVERS BRAND

with 60% of workers

43% of 25/49 yo

40% of CSP+

23% IDF/77% Regions

3,2 M of Premium readers

with 58% of Top Managers

69% of Top Revenues

7,7 M of digital readers

Desktop : 2,5 views

Mobile : 4,7 views

Tablet : 1,1 views

of major

company

leaders reached

every month

80%

9,1 MILLIONS OF CHANGE DRIVERS MOBILE FIRSTA PREMIUM READERSHIP

AB++ 25/49 yo

THE OF THE BRAND

Les Echos, the 1st brand

on AB+ among news

media brands.

(Index 153)

Of internet usersIndex 114Index 189

in affinity on

the Top 1 /

Top 2

N°1

KEY FIGURES

Source : ACPM One Global 2018 T3 / ACPM Premium 2017 (Top 1 : > 160k€, Top 2 > 120k€) / Médiamétrie Internet Global Janvier 2019

550 000

subscribers to the

3 daily newsletters

3

THE OF THE MEDIA

EDITORIAL INFORMATION

KEY FIGURES

Relying on the expertise of its editorial team, Les Echos deals everyday with the

general, cultural, national and international economic news through the prism of

business.

INTEGRATE THE DAILY LIFE OF CHANGE DRIVERS

• 1st section, news and macro-economy

• 2nd section, business and micro-economy

• 3rd section, alternating themes: business, wealth, investments

3 sections to integrate your brands into business contexts:

+ de than 110 thematic dossiers developed each year: technology, industry,

innovation, entrepreneurship…

452 000 Premium readers

with 66% of Top Executives

75% of Top Revenues

on executives and

managers and on

the Top 5 incomes

N° 1 in affinity

A PREMIUM READERSHIP

AB++Household

revenues

> 65k€

LOYAL READERS

129 089 copies

each day

30% of digital subscribers

28 371IndiceIndex 284 Index 371

Les Echos, the daily

newspaper that is always

attracting more and more

interest. Holder of the ACPM

reward, it recorded the best

audience growth during 2017

(+3% vs. previous wave).

Source : ACPM DSH 2018 - DFP Les Echos / ONE 2017 / Premium 2017 (Top 5 > 85k€)

693 000 readers

with 64% of workers

42% of 25/49 yo

A QUALIFIED AUDIENCE

4Source : ACPM One Global 2018 T3

OF READERS, INTERNET USERS,

MOBILE USERS AND TABLET USERS

DAILY NEWS WEEK-END

Enjoy the synergy between Le Parisien and Les Echos, stimulate our audiences to

combine all areas of expertise and increase communication opportunities.

Les Echos Le Parisien Médias designs plans for your brands by mixing traditional

advertising, brand content and events on the best suitable media for you.

23,8 M

THEMAS

MILLENNIALS

CULTUREECONOMY

TECH

PATRIMONIAL

LUXURY