MEDIA KIT

Détail architectural du 10 Grenelle by Ora-ïto : les espaces de réception

2

THE OF THE MEDIA

EDITORIAL INFORMATION

KEY FIGURES

Le Parisien-Aujourd’hui en France Week-End is the weekly feel good magazine

for breathing and inspiration. Every Friday, it offers its readers a rewarding

reading break without being intimidating, which allows Discovery, nourishes

Curiosity and invites them to Relaxation.

A MOMENT OF CURIOSITY AND FREEDOM

• Ça fait du bien, the good news at the beginning of the magazine

• À la une, the long and exciting stories

• Le guide Week-End, recommendations: culture, food, car, health…

Contexts of positive energy and lifestyle :

• Envies, fashion, beauty, lifestyle, private visits, shopping…

1,6 M OF READERS 15+EACH FRIDAY

270 124 copies

bought with Le Parisien-

Aujourd’hui en France

with 32% of AB+ households

56% of workers

47% of 18/49 yo

City dwellersHousehold

revenues

>65 k€

A WEALTHY READERSHIP

14528 371IndiceIndice 145 Indice 111

Source : ACPM PV 2018 - DFP Le Parisien-Aujourd’hui Week-End / ONE 2017 - LDP Le Parisien Magazine /* UC : L’Express, L’Obs, Le Point, Paris Match, M Magazine, Le Figaro Magazine, Challenges

Exclusive readers :

45% readers of Parisien

Week-End

Don’t read another title of

weekly news press*,

being 742 000 readers each

week.

3Source : ACPM One Global 2018 T3

OF READERS, INTERNET USERS,

MOBILE USERS AND TABLET USERS

DAILY NEWS WEEK-END

Enjoy the synergy between Le Parisien and Les Echos, stimulate our audiences to

combine all areas of expertise and increase communication opportunities.

Les Echos Le Parisien Médias designs plans for your brands by mixing traditional

advertising, brand content and events on the best suitable media for you.

23,8 M

THEMAS

MILLENNIALS

CULTUREECONOMY

TECH

PATRIMONIAL

LUXURY