MEdia Kit

It is Brazil’s largest home decor magazine since it was released 40 years ago.

CASA CLAUDIA brings information, inspires and gives solutions to the people who wants to transform their

houses in a nice and warm place, which has their own personality, revels their own style, chills, restores energies

and in a perfect environment to put friends together.

CASA CLAUDIA helped to establish the interior design market in the country and has credibility

to talk about styles and trends as anyone.

The magazine is a reference both for those who are starting their homes as for home decor, architecture

and design professionals.

OUR AUDIENCE

CASA CLAUDIA IS A CompLete

SUCCeSS.The magazine speaks to the reader very closely, showing how to create environments full of character and offering practical information on

how to make safe decisions.

Sources: 1. Brazil Readers Projection (considers press + digital) 2. IVC (February/2017).

+1,1 Million

readers¹

106 Thousand copies² (press + digital)

21 Thousand copies² (digital)

64 Thousand subscribers² (press)

Source: 1. ComScore (considering Multiplatform, April/2017). 2. Social Media (May/2017).

oUR DIGItAL poWeR

CASA CLAUDIA integrates casa.com.br, the biggest design, home decor and

architecture portal of Brazil and, every day, does the coverage of the most important

events of the segment, in addition to interacting with its followers in the

most important social networks.

5 Million PAGEVIEWS 1

1.9 Million UNIQUE VISITORS 1

3 MinuTes AVERAGE TImE SPENT¹

+2 Million FANS ON FAcEbOOk 2

+970 Thousand FOLLOWERS ON

INSTAGRAm 2

Wants that their spare time at home be the best moment of the day.

Wishes to have a cozy home, which reflects their own personality.

Our readers like design, and rely on the magazine’s eyes to find out

what is trendy.

Wants suggestions on what pieces to buy, combining them with

existing ones, making life more convenient and, why not, fun.

Values comfort and loves to receive friends at home.

WHO READS CASA CLAUDIA

ReADeR’S pRoFILe

They are always changing their houses, either with a purchase of

an object or thinking about the next improvement.

81% ARE

WOMEN

87% ARE OLDER THAN

30 Y.O.

66%bELONG TO

UPPER CLASS

47% ARE INTERESTED IN HOmE DEcOR

48%PLAN TO RESTRUcTURE OR bUILD IN THE NEXT

12 mONTHS

Source: EGM Estudos Marplan (Jan. to Dec. 2016, 9 markets)

WHAT WE TALK ABOUT

CASA CLAUDIA doesn’t tell only house stories, but also people’s stories and their day-by-day. It brings plenty of inspiration and makes the

reader stop dreaming and act instead.

UpDAteOnly what’s hotter! Releases of

furniture, objects, lighting, home decor, accessories and art pieces, as well as profiles

of designers and artists who are out and about.

LIVINGThe most beautiful and welcoming

decorations are in our pages. Houses and apartments of

CASA CLAUDIA have plenty of personality, telling the story of residents

and inspiring those who are building the space of their dreams.

How to keep a beautiful and full of style decoration. We unite inspiring spaces and solutions to

renew the space you wish.

At Home

SPECIAL PROJECTS

In a night of celebration and a lot of emotion, Casa Claudia Decoration & Design Award

recognizes the best home decor and landscaping projects around the country.

To get to the 50 finalists, who are divided into ten categories, CASA CLAUDIA team evaluates hundreds of projects submitted by professionals.

Then, judges who are very well-known in the area select the ten winners.

The winners are published in a special report on the magazine, on the Award catalog, on the website

and on social networks.

CASA CLAUDIA DECORATION & DESIGN AWARD

The Yearbook analyzes the new movements that influence the design,

architecture and ways of living. A content of extreme interest for

designers, architects, entrepreneurs of the segment and creative ones in.

yEARbOOk Of TRENDS

A thematic issue that gathers art, design, architecture, sensorial experiences and spectacular

images. The proposal is to surprise and impress, showing the best that

the world can offer.

CASA CLAUDIA LUXURy

Sao Paulo Assistance Josiane Da Silva Salino

josiane.salino@abril.com.br 55+ (11) 3037-4361

www.publiabril.abril.com.br

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