MEDIA KIT 2021...On a regular basis, hoteldesign hosts top events that offer attractive spon-soring...

StilsicherDas KPM Hotel in Berlinspielt mit Kontrasten.

Schutzgebühr 15 Euro Juni 2020

Der ZwangloseZu Besuch bei DesignerThomas Tritsch.

Bad-SpecialInspiration und Tipps für kleine Räume.

das magazin für bau, design & technik

MEDIA KIT 2021

2 3MEDIA KIT 2021 MEDIA KIT 2021

CONTENTS

”hoteldesign is a welcoming source of inspiration for the hospitality industry with a clear focus on design. Readers can get a detailed impression of design concepts realized in different hotels. Especially for a hotel concept like 25hours, which is dominated by fresh ideas and customized solutions and which has a design-oriented target group, hoteldesign

provides an insight into other innovative concepts.”

”We are constantly looking for unique and original ideas for our own design concepts. In particular, we love places with character and

true soul. With every issue, hoteldesign provides new valuable information to answer the following questions: What are our competitors doing? Which

are the major industry trends? Are there new pro-ducts and technologies available on the market?”

”With its focus on the key developments in the hotel-sector, the ahgz has always been a compulsory reading for me.

hoteldesign transports the ingenuity, creativity and individuality of our industry like no other magazine. Especially on weekends,

I choose the titles that I really enjoy – hoteldesign and ahgz can always be found right on top of my stack.”

MICHAEL E

ND

25HOURS

REINER N

ITTK

A

GBI HOLD

IN

G AG

MICHAEL STRUCK

RUBY

SOUND REASONS FOR CHOOSING HOTELDESIGN

PRINT05 Publication profile

06 Target group, circulation, distribution

07 Editorial calendar and time schedule

08 Advertising sizes and rates

14 Corporate publishing

DIGITALOnline presence 11

Newsletter 12

Crossmedia packages 13

EVENTS15 hotel design and technology

congress, design-talks and trend tours at the heimtextil trade fair

CONTACT16 Your contacts


Schutzgebühr 15 Euro März 2020

LichtkunstZu Besuch im Hotel Tsinandali

SpecialTrend-Looks zum Nachstylen

Claudio Carbone Der Tausendsassaaus der Schweiz


FASZINATION | GEKKO HOUSE

14 HOTELDESIGN 01/2020

FIFTY SHADES

OF GREEN

FASZINATION | GEKKO HOUSE

HOTELDESIGN 01/2020 15

Das neue Gekko House in Frankfurt ist eine Art „Roomers für Einsteiger“. Es hat die gleiche DNA, ist aber jünger und lässiger. Das Motto der Chefs

Alex Urseanu und Micky Rosen lautet: „Machen, was nicht jeder hat!“

TEXT: BARBARA GOERLICH FOTOS: HOTEL

S ie haben es wieder getan. Mi-cky Rosen und Alex Urseanu,die Erfinder der Roomers-Ho-

tels und des Provocateur, haben mitGekko House eine junge, lässige Markegeschaffen. Das neue Lifestyle-Hotel inFrankfurt hat „die gleiche DNA undPhilosophie wie Roomers, ist aber jün-ger und unkomplizierter, eine Art Roo-mers für Einsteiger“, beschreiben esdie Macher. Auf Kostentreiber wie Spa,Portier, Room-Service oder Tagungsbe-reich haben die Hoteliers verzichtetund warten – wie gewohnt – mit „mag-nethafter Gastronomie“ auf. Für den Neubau an der Mainzer Land-straße hatte Investor Ronny Wiener ur-sprünglich ein klassisches Hotel garnigeplant. „Laaaangweilig“, fanden Ro-sen und Urseanu, „das ist mit uns nichtzu machen.“ Es muss Leben rein undstatt Frühstücksraum ein Restaurantfür alle Lebenslagen, das als Lobby,Büro, Bar, Lounge und Spielzimmertaugt. So kamen die Macher des 128-Zimmer-Hotels im FrankfurterGallus-Viertel auf das Chicago-Wil-liams-BBQ-Konzept von Nawid Sama-wat, ein Freund und früherer Kollege,der damit in Berlin Furore macht. Ge-gen den Veggie-Trend, eiweißlastig mitRibs und Fleisch aus dem Räucher-ofen, soll das Lokal auch in der Main-metropole für Wirbel sorgen. Zu denGekko-Standards gehört auch eine coo-le Dachterrasse. Die des Gekko Houseim achten Stock ist riesig, hat Blick aufdie Frankfurter Skyline und einengrünlackierten Brunnen aus wetterfes-tem Cortenstahl als weiteren Hingu-

cker. Ein Leitmotiv oder Thema als De-sign-Vorgabe habe es nicht gegeben,sieht man vom Claim „Life is crazy“ab, der über dem Projekt – und auf denWäschebeuteln im Zimmer – steht.Fürs erste Gekko House haben sich je-denfalls die Richtigen zusammenge-tan: Die beiden Inhaber der GekkoGroup, Masterminds mit inzwischenzehn Betrieben und rund 1000 Mitar-beitern, und Thomas Tritsch vomFrankfurter Büro Morgen Interiors,das Privathäuser auf Sonneninselnebenso ausstattet wie Stadtwohnun-gen, Restaurants (Bar Shuka) und Ho-tels (25Hours The Trip).

Spielraum für Interpretationen

Während der zweieinhalb-jährigen Pla-nungsphase tauschten sich Hoteliersund Designer hauptsächlich digitalaus. Ungezählte Fotos gingen zwischenden Beteiligten hin und her, wann im-mer sie irgendwo auf der Welt auf et-was stießen, das sie gut fanden.„Fruchtbare Auseinandersetzungenund Diskussionen“ brachten das Pro-jekt voran. Es blieb viel Spielraum fürInterpretation. Einzige Bedingung:„Machen, was nicht jeder hat.“ Darun-ter fielen die ursprünglich vorgesehe-nen Tapeten mit Palmenmotiv. „Diehaben wir verworfen, weil wir sieschon in Hotels in London und Parisgesehen haben“, erzählen Rosen undUrseanu. Hinzu kam die Erkenntnis,dass man sich daran schnell satt sehe.

Moderne Wohnlichkeit: Im GekkoHouse treffen schlammige Grüntöneauf grobe Betonwände. hoteldesign ist ahgz’s magazine for hotel construction, design

and technology, wowing its audience with a unique mixture of topics that consist of photo spreads, reportages, hotel profiles and product innovations.

PUBLICATION PROFILEIn each issue, hoteldesign thrills its audience with spectacular hotel (re)openings, inspires with design concepts of popular hotels and informs its readers in multifaceted focus topics inter alia on building technology, facilities and interior design concepts, sanitary and bathroom design as well as textile and furniture trends. The editorial staff department gets the industry’s creative minds into the magazine by conducting exciting interviews and portraying them.

From a visual point of view, hoteldesign fascinates by its long photo spreads in an extraordinary image quality, in terms of content by journalistically substantiated reportages.

The monthly newsletter with more than 7,900 recipients1, daily updated online news and top-class events complete the magazine’s offer.

As to the content, the magazine features the following five chapters:

❙ INSPIRATION: innovative hotel designs from all over the world

❙ FASCINATION: current national and global hotel concepts as well as portraits of hip designers

❙ DOSSIER: comprehensive reports on priority themes

❙ CONVERSION & MODERNISATION: old house, new look – examples of up-to-date conversion projects

❙ PRACTICE: advice from experts and trade fair previews

1 Information supplied by publisher according to subscription file, August 2020


TARGET GROUP, CIRCULATION, DISTRIBUTION The target group of hoteldesign:

❙ All persons and professional groups concerned with hotel design

❙ Hotel developers and investors

❙ Hoteliers

❙ Architects, interior and product designers, project managers and building contractors

❙ Consultants

Circulation analysisPer issue, annual average 1st July 2019 to 31th March 20202:

❙ Distributed circulation incl. e-paper: 17,078

Distribution: ❙ Supplement to ahgz – Allgemeine Hotel- und Gastronomie-Zeitung

❙ Delivery to 1,000 industry-related architects and designers

❙ Distribution at relevant trade fairs and congresses (heimtextil, hotel design and technology congress, hotel expo, Internorga, hotelforum etc.)

1Readers’ survey, September 2018 2Information supplied by publisher

EDITORIAL CALENDAR AND TIME SCHEDULE

Issue 1 Issue 2 Issue 3

Publication date 13.03.2021 12.06.2021 16.10.2021

Deadline for ads and prin-ting material

12.02.2021 12.05.2021 17.09.2021

Topics

❙ Interior design and lighting concepts

❙ Sanitary and bathroom design ❙ Exterior Design

❙ Contract textiles, wall and floor coverings

❙ Building technologies ❙ Wellness and spa concepts

Permanent topics in

each issue

❙ Room and bathroom design ❙ Renovation and modernisation ❙ Presentation of new products and innovations

❙ Trade fair highlights

Top value-adds1:❙ 81% Awareness

❙ ahgz hoteldesign offers a high to very high utility value for investment and purchasing decisions


ADVERTISING SIZES AND RATES

Type area sizes

Bleed sizes

(plus 3 mm bleed allowance)

1/1 page 1/2 page 1/3 page 1/4 page

175 × 228 mm

8,750 €

220 × 280 mm

9,450 €

175 × 105 mm horizontal 83 × 228 mm vertical

5,400 €


5,750 €


4,350 €


4,600 €

175 × 55 mm horizontal 83 × 114 mm corner ad

3,750 €

220 × 75 mm horizontal 103 × 134 mm corner ad

3,900 €

SizesMagazine size: 220 mm × 280 mm

Type area: 175 mm × 228 mm

Bleed size: 220 mm × 280 mm + 3 mm bleed on all outer edges

Columns: 2 columns à 83 mm width 3 columns à 53 mm width

Preferential placements 1/1 page on page 7, full bleed 9,200 €

2nd and 4th cover page, full bleed 9,600 €

Inside back cover, full bleed 9,200 €

Special types of advertisingCircle advertisement Diameter: 53 mm 785 €

Island advertisement Size: 175 mm × 55 mm 4,083 €

Loose insertsMaximum size: 175 × 228 mm Rate up to 25 g: 4,800 € Rate up to 50 g: 5,700 €

Bound inserts (2 pages)Maximum size: 220 × 280 mm Rate: 10,500 €

DiscountsFrequency scale: Volume scale:3 times 3 % 1,000 mm 3 % 6 times 5 % 2,000 mm 5 % 12 times 10 % 5,000 mm 10 %

Terms of payment Net within 30 days after invoicing.

Agency commission: 15 %

VAT identification no. DE 813954290

Bank account Frankfurter Sparkasse Frankfurt am Main

Bank sort code 500 502 01 Account no. 200 139 959 SWIFT-BIC HELADEF1822 IBAN DE48 5005 0201 0200 1399 59

All rates are shown net, the statutory VAT will be added if applicable.


ONLINE PRESENCEThe wide-reaching opportunity to get your content to the intended audience! Each placement makes you benefit from online visibility at the hoteldesign channel of ahgz.de, Germany’s expert portal for the hotel and catering industry renowned for highest media reach.

Advertorial Advertorial + Gallery Sponsoring

Advertorial teaser incl. picture, headline, teaser text + link to extra web page with editorial look + banner at hoteldesign channel (350 x 250 pixel)

All advantages offered by the classic advertorial + your own online photo spread with 30 pictures max.

❙ term 4 weeks ❙ term 4 weeks

3,050 € 3,800 €

hoteldesign is much more than a magazine! With our up-to-date online presence and a monthly newsletter, we offer you further attractive opportunities to address your target audience.


HOTELDESIGN NEWSLETTER CROSSMEDIA PACKAGES

A Mega Ad B Medium Rectangle

630 × 250 px 300 × 250 px

800 € 600 €

C Advertorial D Bigsize-Banner

Picture + teaser text, with editorial look 630 × 75 px

750 € 650 €

The monthly newsletter for hotel design, construction and technology is your direct way to reach more than 7,400 recipients1 from the industry!

The hoteldesign newsletter is very well accepted: it has an opening rate1 of more than 70 % per mailing!

❙ Publication frequency of the newsletter: every first Friday of the month

❙ The rates are valid for one single placement in the hoteldesign newsletter

1Information supplied by publisher according to subscription file, October 2019

Package 1

12,500 €

Package 2

7,750 €

1/1 page220 × 280 mm*

1/2 page horizontal

220 × 125 mm*

1/2 page vertical

103 × 280 mm*

AdvertorialAdvertorial teaser +

link to extra web page (term 1 month)

AdvertorialAdvertorial teaser +

link to extra web page (term 1 month)

Medium Rectanglewithin the newsletter

(300 x 250 px)

Medium Rectanglewithin the newsletter

(300 x 250 px) ❚ *Bleed size (plus 3 mm bleed allowance)

A

B

C

D

+

+

+

+


design & technik ahgzhotel

EVENTSCORPORATE PUBLISHINGOn a regular basis, hoteldesign hosts top events that offer attractive spon-soring opportunities. They comprise amongst others trend tours at the heimtextil trade fair, the hotel design and technology congress and design talks.

Your advantages:

❙ First-class networking with major decision-makers of the industry

❙ International top speakers on stage

❙ Stylish ambiance in extraordinary locations

❙ Image transfer from the event to the sponsoring partners

For more detailed information and all dates, please visit: www.ahgz.de/events

No matter if you wish to set the agenda by defining a topic, show your strengths or communicate innovations. Together, we will bring your story into a unique magazine, customized to your needs.

But this is only the beginning. Based on a common corporate publishing project, we will develop tailor-made solutions to support your communication.

With regard to every project, we strive to fulfil our claim: to show the unique character of your brand, to increase its emotional value by means of professional story-telling and to create added values for your target group. In this context, the high credibility ensured by the media brand ahgz is an undeniable asset.

❙ Example 1: Hotel future concept in cooperation with Geberit Magazine + survey concerning the future of hotel bathrooms + event design talks in Hotel Oderberger

❙ Example 2: heimtextil Trade fair magazine + invitation to trend tours + trend tours at the heimtextil trade show


Schutzgebühr 15 Euro März 2020

Die Zukunft ist jetztIdeen für das Hotelbad von morgen

Auf dem PrüfstandDie Hotelbad-Konzepte im Überblick

Hotel der Superlative Blick ins The Fontenay Hamburg

FarbenfrohDas neue Lindley Linden-berg ist eine Wunderkiste

Schutzgebühr 15 Euro November 2019

FuturistischDiese Textilien habenTrendpotenzial

AufgestöbertUnsere Favoriten von Kissen bis Decke


DAS

ZUR

HEIMTEXTIL

2020GRATIS ANMELDUNG UNTER:[email protected] Melden Sie sich am besten gleich an. Die Plätze sind begrenzt auf 15 Personen pro Rundgang.

Tipp: Der Messeeintritt ist für die Besucher der ahgz-Trendtouren ebenfalls kostenfrei.

Für Fragen steht Ihnen gerne Michael Knoch zur Verfügung. 0711 2133-283 | [email protected]

TREFFPUNKT AHGZ-TRENDTOUREN: Messe Heimtextil9. Januar 2020Interior.Architecture.Hospitality TOURS in Halle 4.2 E 95

Anmelde-schluss:

7. 1. 2020

9. JANUAR12.30 – 14.00 UHR &

15.00 – 16.30 UHRMESSE HEIMTEXTIL

9. JANUAREINLADUNG

9. JANUAR12.30 – 14.00 UHR &

15.00 – 16.30 UHRMESSE HEIMTEXTIL

9. JANUAREINLADUNG

TOURENTREND

Hoteldesign_Trendtour_Heimtextil_Klappkarte_210x105_2020.indd 1-2Hoteldesign_Trendtour_Heimtextil_Klappkarte_210x105_2020.indd 1-2 11.11.2019 14:55:1611.11.2019 14:55:16

HEAD OF SALESMarc D’Addetta Phone +49 711 2133-354 [email protected]

LEADING EDITORNatascha Ziltz Phone +49 711 2133-319 [email protected]

SALES MANAGERhoteldesign

Simone Buckingham Phone +49 711 2133-365 [email protected]

SALES MANAGERBaden-Württemberg, Hessen, Rhineland-Palatinate, Saarland

Christiane Mücher Phone +49 711 2133-297 [email protected]

YOUR CONTACTS

Matthaes Verlag GmbH A company of dfv media group

PO box 10 31 44 ∤ 70027 Stuttgart Silberburgstraße 122 ∤ 70176 Stuttgart

www.ahgz-hoteldesign.deTerms and conditions: The processing of advertisement orders for print and online is subject to the publisher’s general terms and conditions (please refer to www.ahgz.de/agb.html).

SALES MANAGERBerlin, Brandenburg, Bremen, Hamburg, Mecklenburg-Western Pomerania, North Rhine- Westphalia, Lower Saxony, Saxony, Saxony-Anhalt, Schleswig-Holstein, Thuringia

Jutta Friedrichsen-Devakar Phone +49 40 41448-258 [email protected]

SALES MANAGERBavaria, Austria, Switzerland

Peter Gutsch Office Starnberg Phone +49 8151 4464886 Office Berlin Phone +49 30 24047396 [email protected]

SALES MANAGERBavaria

Karina Haas Phone +49 711 2133-368 [email protected]

AD SCHEDULINGCarmen Haag Phone +49 711 2133-361 [email protected]

MEDIA KIT 2021...On a regular basis, hoteldesign hosts top events that offer attractive spon-soring...

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