MEDIA KIT 2017/2018...platform, social media channels, events and a loyal & interactive consumer...
Transcript of MEDIA KIT 2017/2018...platform, social media channels, events and a loyal & interactive consumer...
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M E D I A K I T 2 0 1 7 / 2 0 1 8
© DEBONAIR ONLINE 2018
ABOUT US
Debonair explores the key pillars of luxury mens lifestyle. Born in the Middle East but now with a definative reach, Debonair talks to the affluent gent on styling, travel, business, arts, culture and technology.
Debonair encompasses a monthly print magazine, digital portal, e-commerce platform, social media channels, events and a loyal & interactive consumer database.
Debonair strives to deliver intelligent, informative, and visually impressive content with an artist edge to journalism.
Our focus is to take consumers on an engaging journey from memorable visuals and educational editorial all the way through to product purchase.
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Gender: 80% Male 20% Female
Average Group: 25 years / 34 years
Average Income: $81,000 / $200,000 per annum (UAE)
Average spend on fashion: $13,530 / $26,000 per annum (UAE)
Average Travel Trips: 8 - 12 times per annum (GCC)
BREAKDOWN
As retail markets change, so does shopping behaviour. Debonair adapts to markets and the shopping ethics. As shopping becomes increasingly online, Debonair has responded to this with a sophicated platform for gentlemen to shop online for brands they know.
For our advertiser’s - this means we have a large amount of intelligence behind our audience and customer base. We understand their likes, buying patterns and calibre of lifestyle. We can speak to them in their own language.
TARGET AUDIENCE
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BREAKDOWN
GCCLondon ParisMilan
UAE 53.34%KSA 35.52%Rest of World 11.24%
PRINT16,400 Copies
DIGITAL65,000+ visits per month*Projected to reach 220,000+ by January 2018
REACHDEBONAIR REACH
With distribution points throughout the Middle East and key European hubs for Debonair magazine, over 50,000 readers and over 250,000 social media followers - Debonair provides a global reach but a largely Middle Eastern audience.
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SOCIAL MEDIA REACH
250,000+
Instagram: 175,000Facebook: 53,937Weekly Digital Edit: 25,000
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PARTNERS
SELECTED ADVERTISERS & BRAND PARTNERS
Christian DiorDolce & Gabbana eyewearGiorgio Armani eyewearEmporio Armani eyewearHackettDuke & DexterPodenco EivissaDrake’sTimothy EverestVersace fragrancesPersol TumiEden ParkThe Galleria - Al Maryah IslandRolexPatek PhilippeChopardAudemar PiguetRichard MilleUlysse NardinHublotPaneraiMB&FBell & RossRolls-RoyceFerrari
EDITORIAL BOARD
Cindy BaileyEduan R. MaggoSarah WilliamsHershey PascualNatalie Harper HowellLaura CarrNelissa Baja
DIGITAL OPPORTUNITIES
We value our consumers as much as our partners, which is why we opened our social media channels to integrate as much as possible between each platform. Whether you see something you like in the magazine, on the website or just out on the street on your way to your favourite restaurant, @ DebonairOnline connects your thoughts and insights with like-minded people, the brands that you follow and anything else you feel like sharing with your communities. By bringing everyone into one space we aim to communicate with our readers directly and feed them more targeted content in an unbiased and objective manner deserving of our following.
POSITION PIXEL DIMENSIONS
Billboard
Pushdown
Leaderboard
Rectangle
Leaderboard mobile
Large leaderboard mobile
Rectangle mobile
970 × 90 or 970 × 250
970 × 90 pushes down to 970 × 418
728 × 90
300 × 250
320 × 50
320 × 100
320 × 250
DEBONAIRONLINE.COMADVERTISINGOPPORTUNITIES
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SIZE/POSITION RATE
Single Page $8,000
Premium Single – Contents $11,000
Inside Back Cover $11,000
Outside Back Cover $22,500
Double Page $12,000
Inside Front Cover Spread $25,000
Reverse Gatefold Spread $28,500
Full page Bleed: 210 x 275mm Trim: 200 x 265mm
Double page Bleed: 210 x 275mm Trim: 200 x 265mm
*All measurements are width x height
PAGE RATES
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2017/2018 PRINT/DIGITALEDITORIAL CALENDAR
November: The third annual Dubai Watch Week brings some of the most advance timepieces to the UAE, while Downtown Design highlights new ways of living.
December: Carmakers this year have made great strides in bringing science closer to fiction. We look at the car of the future.
February: A closer look at the trends that will shape tomorrow’s fine watches as presented at SIHH, a gathering of the most prestigious names in haute horlogerie.
March: Your ship is coming in: We take sail with some of the most advance crafts showcased at the The Dubai International Boat show.
April: The art edition. A focus on some of the biggest names in contemporary art.
May: We delve deep into Baselworld for the top trends in watches and jewellery for the following year. A roundup of some of the most interesting products from both big names and smaller, independent watchmakers.
June: The art of the craft. A closer look at the role of tailoring in contemporary fashion.
July: The travel edition. Summer is traditionally peak travel season in the Middle East. We get you ready for your trip, whether you’re headed around the corner or around the world.
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• We provide luxury packaging for all delivery & returns
• We provide same day delivery within the UAE on orders placed before midday.
• We provide security and handling of precious products
• We provide full tracking of each transaction for customer piece of mind
DebonairOnline.com has logistics bases in both the Middle East & Europe to aid a worldwide delivery and returns service. Our logistics operation is self-built to maintain full control on quality of service and ensure the consumer experience is luxurious from start to finish.
RETAIL LOGISTICS
BREAKDOWN
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• End-to-end customer service
• Maintain all the products and keep lines up to date
• Cutting-edge photography and videography
• Unique customer experience
• Keeping content up to date
BREAKDOWN
Debonair uses a consignment model to track consumer behaviour. This allows us to see which products and sizes are popular, and to then determine a more accurate buy when we move to a wholesale model. These steps result in better margins.
Debonair provides all photography and video content, so all products fit in with the Debonair style.
ONLINE STORE STRATEGY
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• Advertising support both online and offline to drive purchase
• 30% commission on each sale
• Confirmation on your T’s and C’s
COMMERCIAL PROPOSAL
Debonair provides a full end-to-end online retail solution for premium brands. Our state-of-the-art account software is equipped with full data analytics, allowing us full insight into user behaviour, interactions, and most importantly, to collect customer checkout data.
The Debonair team also handles all customer services at no additional cost.
CONCLUSION
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T H A N K Y O U