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TABLE OF CONTENTS3 OurMission

3 OurVision

4 AboutKuliKuli

5 FoundingStory

6 Timeline

7 Products

12 WhatIsMoringa?

13 BenefitsOfMoringa

14 Impact

15 TheKuliKuliTeam

16 Advisors

17 NotableInvestors

18 Contact

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OUR MISSION

TO IMPROVE NUTRITION AND LIVELIHOODS WORLDWIDE THROUGH MORINGA.

Our vision is to work with women-led farming cooperatives all over the world to drive economic growth, women’s empowerment and sustainable agricultural development. We are creating a world where everyone has the resources and knowledge to access the nutritional power of moringa. By rejuvenating moringa as a tool for nutritional security, we hope a new generation will imagine a world without hunger.

OUR VISION

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KuliKuliisAmerica’sleadingmoringabrand.Weprovidethehigh-

estqualityandmostnutritiousmoringaavailable.KuliKuli’smor-

ingaisrichiniron,calcium,vitamins,andantioxidants.Ourmoringa

providesacompleteproteinwithall9essentialaminoacids.By

hand-harvestingonlyfresh,youngleaves,KuliKuliensuresthatour

organicmoringapowderismorenutrient-denseandlessbitterthan

anythingelseonthemarket.TastetheKuliKulidifference.

Over60%ofAmericanssaythatincorporatingmorevegetables/

greensintotheirdietistheir#1prioritybutmanyfinditdifficult

togettheirgreensatmealsotherthandinner.KuliKuli’sdelicious

MoringaSuperfoodBars,PureMoringaPowder,EnergizingMor-

ingaHerbalTea,andMoringaGreenEnergyshotsmakeiteasyfor

Americanstogettheirgreensonthegowhilehelpingtoplantmor-

ingatreesandsupportwomenfarmersinthedevelopingworld.

ABOUT KULI KULI

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FOUNDING STORY

Kuli Kuli’s founder Lisa Curtis got her first taste of moringa as a Peace Corps volun-teer in a small village in Niger. As a vegetar-ian, she was eating mostly rice and millet — a diet that left her feeling sluggish. When she mentioned her fatigue to women at the community health center, they suggested she try moringa. She bought moringa leaves from a neighbor’s tree and mixed them with a popular peanut snack called kuli-kuli. She soon felt better and began to work with villagers to encourage them to use moringa. Lisa founded Kuli Kuli to help women in West Africa use more moringa locally and earn a sustainable livelihood by selling a portion of each harvest to the US.

After returning to the US, Lisa, along with co-founders Valerie Popelka, Jordan Mon-charmont, and Anne Tsuei, launched Kuli Kuli through an Indiegogo crowdfunding campaign which raised $53,000, making it the most popular food campaign Indiegogo had ever had at the time. In 2015, Kuli Kuli announced an initiative with Whole Foods Market, the Clinton Foundation’s Haiti Pro-gram, and the Smallholder Farmers Alliance to plant hundreds of moringa trees in Haiti and sell a Moringa Green Energy Shot made with Haitian moringa. As part of this new initiative, Kuli Kuli launched a second crowd-funding campaign that raised $100,000 from over 500 people. This ambitious new project will help reforest Haiti with drought-tolerant moringa trees while providing Haitian small-holder farmers access to the growing market for moringa leaf powder.

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KULI KULI TIMELINE

J U N E 2 0 1 1LisareturnsfromPeaceCorpsobsessedwithmoringa

J U N E 2 0 1 3IndiegogocampaigntolaunchKuliKuliBarsraises$53k

N O V 2 0 1 3MarketlaunchintotheOaklandWholeFoodsstore

D E C 2 0 1 3Namedoneof“TenStartupsthatHelpedSavetheWorld”byTriplePundit

F E B 2 0 1 4Namedoneof“BestNewWaystoKick4pm’sButt”byREDBOOK

M A R C H 2 0 1 4Editor’sPickfor“BestEnergyBarsfromExpoWest2014”byNewHope

J U N E 2 0 1 4 $350kcrowdfundingequityraiseviaAgfunder

J U LY 2 0 1 4$25kgrantfromshirtmakerLedbury&appearanceonMorningJoe

F E B 2 0 1 5 Moringanameda“DietTrendtoTryThisWinter”byStyleBlazer

M A Y 2 0 1 5TIMEcoversthreePeaceCorpsinspiredbusinesses,includingKuliKuli

A U G 2 0 1 5 #MoringaInspiredrecipecompetitionlauncheswithChefJoséAndrés

S E P T 2 0 1 5“IsMoringatheNewKale?”asksNPR

N O V 2 0 1 5 IndiegogocampaigntolaunchMoringaGreenEnergyshotsraises$100k

J A N 2 0 1 6NationwidelaunchwithWholeFoodsMarket

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OUR PRODUCTS

KuliKulisellsdeliciousmoringa

productsmadewithfreshly

powderedmoringaleavesand

simple,wholesomeingredients.

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KULI KULI MORINGA SUPERFOOD BARS Kuli Kuli’s Moringa Superfood Bars come in three flavors: Dark Chocolate, Black Cherry and Crunchy Almond. Our bars keep you full longer with more fiber than a bowl of oatmeal, but less than 200 calories. Made with real fruit, our bars contain less sugar than an apple.

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KULI KULI PURE MORINGA VEGETABLE POWDER One tablespoon of Kuli Kuli’s Pure Moringa Vegetable Powder is equivalent to a full serving of vegetables. Known as the “multi-vitamin in a leaf,” each serving of Kuli Kuli’s Pure Moringa provides 50% of your daily iron, 3 grams of plant-based protein and 3 grams of fiber to keep you full longer.Kuli Kuli’s Pure Moringa Vegetable Powder has a deep, earthy, smoky flavor that mixes well into green dishes such as pesto or guaca-mole. It can also be used as a nutritional boost for soups, smoothies and even ice cream. Kuli Kuli recently partnered with renowned chef José Andrés to launch a nationwide #MoringaInspired recipe contest to introduce thousands of Americans to Kuli Kuli’s Pure Moringa powder.

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KULI KULI MORINGA GREEN ENERGY SHOTS

Kuli Kuli’s new Moringa Green Energy Shots is the perfect combination of wellness and energy. Each shot gives you a long-lasting energy boost from jitter-free green tea plus half a cup of nourishing leafy moringa greens. With no artificial flavors, only 5 grams of sugar and 35 calories, this is a energy shot you can be proud to take.

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“FORGET KALE. TRY THIS REAL SUPERFOOD.” –TIME

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WHAT IS MORINGA? Kuli Kuli is America’s leading moringa brand. We provide the high-est quality and most nutritious moringa available. Kuli Kuli’s mor-inga is rich in iron, calcium, vitamins, and antioxidants. Our moringa provides a complete protein with all 9 essential amino acids. By hand-harvesting only fresh, young leaves, Kuli Kuli ensures that our organic moringa powder is more nutrient-dense and less bitter than anything else on the market. Taste the Kuli Kuli difference.

Once eaten by the ancient Romans, Greeks and Egyptians, Moringa oleifera leaves have been used in traditional medicine passed down for centuries in many cultures. Native to South Asia, this rapidly growing tree is now widely used throughout the tropics. Moringa’s high levels of protein, calcium, iron, Vitamin C and Vitamin A has led many organiza-tions to advocate the plant as a “natural nutrition for the tropics.” Kuli Kuli works with local nonprofits across Africa and Haiti to encourage the growth and use of moringa as a tool for nutritional security.

In the Ayurvedic system of medicine Moringa is said to cure or prevent around 300 diseases. More recently, the modern scientific community has begun to validate many of these claims with over 1500 studies, articles and publications on moringa. The wide array of studies has led the Kuli Kuli team to dub moringa the “multivitamin in a leaf.”

COUNTRIES WHERE MORINGA GROWS

COUNTRIES WITH PROBLEMS OF MALNUTRITION

2x PROTEIN

4x CALCIUM

6x IRON

1.5x FIBER

97x VITAMIN B2

5x VITAMIN B3

*ONE SERVING (10g) OF MORINGA POWDER VS ONE SERVING (2 CUPS/32g) OF FRESH RAW KALE

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M O R E A N T I OX I D A N T S T H A N O T H E R G R E E N SMoringa contains high concentrations of antioxidants called phenolic acids and flavonoids which helps in protecting our bodies from the oxidative stress of free radicals. Antioxidants help fight free radicals reducing risk of cancer, heart disease, neural degeneration. A study by Seshadri and Nambiar showed that moringa leaves contain higher levels of antioxidants than other commonly found leafy greens such as spinach and kale. 1

T H E H E A R T-H E A LT H Y G R E E NMoringa contains beneficial compounds that help protect and prevent your heart from risk of heart attacks, heart failure, and other cardiovascular diseases. In a 2009 and another 2012 study, lab rats treated with Moringa leaf extract supported these claims and showed use of moringa significantly protects the heart through improving heart function by preventing the bad fats from accumulating in your heart.2 Another study also showed the rats showed 40% to 75% decrease in blood pressure with respect to the dosage of moringa leaf extract they were receiving.3 Similar results were found with decreased blood pressure in lab guinea pigs.4 Moringa not only provides a natural alternative to protecting your heart but also boosts nutritional content as well.

A L A C TAT I O N E N H A N C E R Research has shown that moringa helps to increase milk production in new mothers and improve the nutritional quality of the milk. Moringa is shown in several studies as a galactagogue.5 For mothers with preterm infants, the consumption of moringa leaves increased milk production on postpartum days 4-5.6 Full-term mothers consuming moringa also experienced a significant increase in milk production in one week. Additional studies found that infants with mothers consuming moringa gained weight faster and more consistently than those fed by mothers who did not use moringa. During weaning period of a child, studies have suggested incorporating moringa into weaning foods to boost nutrition. The suggested serving for nursing mothers is six tablespoons and three tablespoons for a child between one to three years old.7

A D I A B E T E S T R E AT M E N T Throughout many cultures and highly common in the Hispanic culture, moringa has been used as a household remedy as an anti-diabetic treatment. Multiple studies in animal and human subjects found conclusive evidence that moringa leaves helps significantly reduce blood glucose and cholesterol, serving as a valuable and potent treatment for diabetes.8,9 Further studies were done to compare moringa leaf extract against standard diabetic drugs such as Tolbutamid and Glipizide. Results showed that moringa is more effective at lowering blood glucose levels than the standard drugs issued as anti-diabetic treatment.10

BENEFITS OF MORINGA

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Indigenous people worldwide have eaten Moringa for thousands of years to stay healthy in places where little else grows. Kuli Kuli sources our moringa from women-led farming cooperatives to provide sustainable livelihoods and improve local nutrition. We partner with local nonprofits to run educa-tional programs around how to grow mor-inga and how it can best be incorporated into the local cuisine. In just two years on the market, Kuli Kuli has:

PLANTED OVER 200,000 MORINGA TREES

PROVIDED A SUSTAINABLE LIVELIHOOD TO 700 WOMEN-LED FARMING COOPERATIVES

PARTNERED WITH TWO NONPROFITS TO PROVIDE NUTRITIONAL EDUCATION TO HUNDREDS OF RURAL COMMUNITY MEMBERS

IMPACT

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L I S A C U R T I SFounder & CEO

Lisa began working on Kuli Kuli while in the Peace Corps in Niger, West Africa. As a vol-unteer in her village’s health center, she gained a first-hand understanding of the common nutritional challenges faced in West African villages and how moringa can play a role in help-ing to address those challenges. Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic, wrote political brief-ings for President Obama in the White House and worked at an impact investment firm in India.

VA L E R I E P O P E L K AFounder & CMO

Valerie Popelka brings her wealth of product development and marketing experience from GameChanger Products, an innovation and marketing consulting firm that focuses on consumer packaged goods. Val-erie has helped to develop new products for General Mills, Her-shey’s, Nestle, and many other CPGs. Valerie leads the Kuli Kuli teams’ product development and retail partnerships.

J O R D A N M O N C H A R M O N TFounder & CTO, COO

Jordan is a software engineer who came Kuli Kuli by way of Stanford, Facebook, and Tesla Motors. He has always been interested in how communities and technology interact to solve the world’s problems. He leads our operations and finances, while also developing and implementing our online sales strategy and online marketplace, which tells the stories of the women cultivating moringa.

A N N E T S U E IFounder & Creative Director

Anne brings nearly 10 years of experience in designing for consumer packaging and brand identity at prestigious firms such as Anthem World Wide, Sterling Brands, and Michael Osborne Design. She has built an exten-sive portfolio that includes Safe-way, Whole Foods, and Sam’s Club. Her knowledge and under-standing of the food category and her visual design skills help create a fresh and unique brand for Kuli Kuli that consumers are sure to remember.

THE KULI KULI TEAM

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THE KULI KULI ADVISORS

A H M E D R A H I MChief Alchemist of Numi Organic Tea

M A R K R A M P O L L AFounder & CEO of ZICO Coconut Water, Managing Partner of Powerplant Ventures

B E T H S I R U L LPresident of Pacific Community Ventures

L A R R Y L I T VA KLecturer at Stanford University

S A M G O L D M A NFounder & Chief Consumer Officer of d.light

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B R A D F E L D Co-founder of The Foundry Group

D E R E K P R O U D I A N Five-time CEO

M A R Y WA L D N E R Founder of Mary’s Gone Crackers

NOTABLE INVESTORS

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CONTACTP H O T O S B I T . L Y / 1 Z Z H Q V 9

V I D E O S B I T . L Y / 1 O D L T 5 D

L O G O S B I T . L Y / 1 F K 2 6 X P

F O R A L L O T H E R M E D I A A N D P R E S S - R E L A T E D

I N Q U I R I E S : P R E S S @ K U L I K U L I F O O D S . C O M

B R A N D S T A N D A R D S , A S S E T S L I B R A R Y ,

& U S A G E G U I D E L I N E S R E Q U E S T S :

A N N E @ K U L I K U L I F O O D S . C O M

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1 Subadra Seshadri, Vanisha S. Nambiar; “Kanjero (Digera arven-sis) and Drumstick Leaves (Moringa oleifera): Nutrient Profile and Potential for Human Consumption”; Nutrient profile and potential for Human consumption. In: plants in Human Health and Nutri-tion policy. World Review of Nutrition and Dietetics. Basel, Karger; 2003; Vol 91: 41- 56, https://drive.google.com/file/d/0B3AlD-rYUUOsyRGE0d2hmaE1RVVU/view?usp=sharing

2 Panda S, Kar A, Sharma P, Sharma A; “Cardioprotective poten-tial of N,α-1-rhamnosylpyranosyl vincosamide, an indole alkaloid, isolated from the leaves of Moringa oleifera in isoproterenol induced cardiotoxic rats: in vivo and in vitro studies”; Bioorg Med Chem Lett;2012, http://www.sciencedirect.com/science/article/pii/S0960894X1201654X

3 Gilani AH, K Aftab, A Suria, S Siddiqui, R Saleem, BS Siddiqui, S Faizi; “Pharmacological studies on hypotensive and spasmolytic activities of pure compounds from Moringa oleifera”; Phytother-apy Research; 1994; 8(2): 87-91, http://onlinelibrary.wiley.com/doi/10.1002/ptr.2650080207/abstract

4 M Mengistu, Y Abebe, Y Mekonnen, and T Tolessa; “In vivo and in vitro hypotensive effect of aqueous extract of Moringa stenope-tala”; African Health Sciences; 2012 Dec,; http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3598298

5 Peter Francis Raguindin, (2014). Moringa oleifera as a Galac-tagogue. Breastfeeding Medicine, 9(6), 323-324. doi:10.1089/bfm.2014.0002.

6 Ma. Corazon P. Estrella, (2010). A double-blind, randomized controlled trial on the use of malunggay (Moringa oleifera) for augmentation of the volume of breastmilk among non-nursing mothers of preterm infants. Philippine Journal of Pediatrics, 49(1), 3-6, http://miracletrees.org/moringa-doc/moringa_breastfeed-ing_study.pdf

7 Agbogidi O.M., 2012, MORINGA OLEIFERA LAM: ITS POTENTIALS AS A FOOD SECURITY AND RURAL MEDICINAL ITEM, Journal of Bio Innovation, 6, 156-167, http://jbino.com/docs/Issue06_02.pdf

8 Ravi Teja Mandapaka, P. (2013). Effect of Moringa Oleifera on blood glucose, LDL levels in types II diabetic people. Innovative Journal of Medical and Health Science, 3(1), 23-25, http://innova-tivejournal.in/index.php/ijmhs/article/view/470/445.

9 Okeke J. J, E. (2013). Blood Sugar Lowering Effect of Moringa Oleifera Lam in Albino Rats. International Journal of Science and Technology,3(1), 88-90, http://ejournalofsciences.org/archive/vol3no1/vol3no1_16.pdf

10 Geeta Watal, D. (2009). Effect of Moringa oleifera Lam. leaves aqueous extract therapy on hyperglycemic rats. Journal of Ethno-pharmacology,123(3), 392-396.doi:10.1016/j.jep.2009.03.036

APPENDIX