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Transcript of Media kit 2016 - TownNewsbloximages.chicago2.vip.townnews.com/newportri.com/content/tncms/... ·...
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
Media kit
ALT-WEEKLY 20
16Mercury is a free, award-winning, innovative weekly publication. It is the go-to arts and entertainment guide for men and women, of all ages, in Southern Rhode Island.
PAPER
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
AD SIZE PRICE
2 x 4 B&W $66.80
Color $90.80
3 x 3 B&W $75.15
Color $102.15
2 x 5 B&W $83.50
Color $113.50
2 x 6 B&W $100.20
Color $136.20*Priced based on $8.35 pci for B&W
and $11.35 pci for Color
1/4 Page B&W $125.25
Color $170.25
1/2 Page B&W $212
Color $275
Full Page B&W $325
Color $425
Back Cover (if available)$500 - includes color
2016 Mercury Advertising Rates
Circulation of 10,000 per week +
2,500 distributed at Newport Navy Base
The Mercury is published every Wednesday
Ad Deadline:
Wednesday, 1 week prior to run
For more information, call Katie
Retail Therapy
Entertainment
Local Biz Highlights
Food & Drink
New Year • New FeaturesNew Rates !!!
Ads smaller than 2x4 based on $11.65 pci
for B&W and $14.65 pci for Color
taking your temperature since 1758
DECEMBER 9-15, 2015
FREE
2015HOLIDAY
GIFT GUIDE
2015HOLIDAY
GIFT GUIDE
MERRY
LITERARY
FIRST
CHRISTMAS
Gift ideas for your
new sweetheart
NEVER
WRAP
AGAIN!Local merchants
do it so you
don't have to
PUT IN
PLAYBest and worst
new video games
Where to
mail your
letters
to Santa
PLUS:
12BOOKS
for giving
NOV. 25- DEC. 1, 2015 FREE
taking your temperature since 1758
NEXT YEAR IN TIVERTONTaking the town's temperatureon Twin River's proposed casino
SANTA IN BRISTOLShop local and get your Snowflake Raffle tickets
SOPHISTICATED LADYDown Under owner to close
jewelry shop at year's end
MUSCLE MEMORYAudrain Automobile Museum recallsheyday of high-performance
taking your temperature since 1758
DECEMBER 2-8, 2015
FREE
<<<<P L A C E SWHERE YOU CAN HEAR YOURSELFT H I N K
7<<<<
QUIET,please
COMMON FENCE Gretchen Peters
follows the song
GIMME SHELTERLucy's Hearth looks ahead
A PRINCE AMONG PILOTSNew Redwood Library exhibithonors America’s first flyboys
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
Distributed
FREEevery Wednesday.
NEWPORT COUNTYNewport MiddletownPortsmouth Jamestown Salve Regina University
BRISTOL Drop points throughout Bristol and Roger Williams University. SOUTH COUNTYUniversity of Rhode Island. NEWPORT NAVAL BASEDistribution on the Navy Base, to all Navy Personnel and Contract Employees.
ADVERTISERSAll advertisers receive copies.
The current issue is always available online at
www.newportmercury.com
NOV. 25- DEC. 1, 2015 FREE
taking your temperature since 1758
NEXT YEAR IN TIVERTONTaking the town's temperatureon Twin River's proposed casino
SANTA IN BRISTOLShop local and get your Snowflake Raffle tickets
SOPHISTICATED LADYDown Under owner to close
jewelry shop at year's end
MUSCLE MEMORYAudrain Automobile Museum recallsheyday of high-performance
WEEKLY
DISTRIBUTION
12,500
3 x 3(5.19” x 3”)
B&W $75.15
Color $102.152 x 4
(3.42” x 4”)
B&W $66.80
Color $91.80
Sample ad sizes
2 x 6(3.42” x 6”)
B&W $100.20
Color $136.20
2 x 5(3.42” x 5”)
B&W $83.50
Color $113.50
3 x 5(5.19” x 5”)
B&W $125.25 Color $170.25
101 Malbone Road
Newport, RI 02840
Phone 401.380.2319
Fax 401.849.3335newportmercury.com
6 Column Tab SIZE . . . . . . . . . . . . . . . . . . . . INCHES
1 column . . . . . . . . . . . . . . . . . . . . . . . 1.646
2 columns . . . . . . . . . . . . . . . . . . . . . . . 3.417
3 columns . . . . . . . . . . . . . . . . . . . . . . . 5.187
4 columns. . . . . . . . . . . . . . . . . . . . . . . 6.958
5 columns . . . . . . . . . . . . . . . . . . . . . . . 8.729
6 columns. . . . . . . . . . . . . . . . . . . . . . . . 10.5
DEADLINE
Space Reservation Deadline:
Wednesday 5:00pm 1 WEEK PRIOR TO PUBLICATION DATE.
Classified
SIZE . . . . . . . . . . . . . . . . . . . . INCHES
1 column . . . . . . . . . . . . . . . . . . . . . . . . . 1.24
2 columns . . . . . . . . . . . . . . . . . . . . . . . 2.562
3 columns . . . . . . . . . . . . . . . . . . . . . . . 3.885
4 columns. . . . . . . . . . . . . . . . . . . . . . . 5.208
5 columns . . . . . . . . . . . . . . . . . . . . . . . 6.531
6 columns. . . . . . . . . . . . . . . . . . . . . . . 7.854
7 columns . . . . . . . . . . . . . . . . . . . . . . . . 9.177
8 columns. . . . . . . . . . . . . . . . . . . . . . . . 10.5
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
SPECS &
DEADLINES
If you decide to create your own advertisement, follow these
specifications to ensure maximum reproduction in the Mercury.
Color
All color should be in a CMYK format; which includes
text, photos, art, and backgrounds.
Images
• Prepare materials to compensate for a 30% dot gain at
midtones; images will appear darker when printed on
newsprint, than they do on your computer monitor.
• Halftone images should be 150-200 dpi at 100% size.
• White type on 4-color images is not recommended.
• Total ink limit should not exceed 240%. Do not use
rich black.
• Images from the internet are low resolution and are
not compatible for print.
Typography Clarity and Readability.
1. Black Text
• Size; use a minimum of 8 points
• Color Formula; for black text should be 100% black
(C 0%, M 0%, Y 0%, K100%). Not a combination of
the 4 process colors creating a “process” or “rich” black.
Do not use rich black for text.
• Using Photoshop to create text is not recommended.
2. Color Text
• Text; a minimum of 12 points and a non-serif font is
recommended.
• Color Formula; a maximum of 2 process colors to create
color text. If more than 2 process colors are used it will
cause misregistration and make text appear “fuzzy” or
“blurry” once printed. See example.
• Text created using 2 process colors;
90% Cyan, and 70% Magenta = Registered Color Text
• Text created using 4 process colors;
40% Cyan, 50% Magenta, 100% Yellow, 20% Black =
3. White Text: When you are placing white text over a
black or color background:
• Fonts should be a minimum of 12 points and a non-serif
font is recommended.
• Black boxes should be 100% black and color boxes a
maximum of 2 process colors. See example below.
4. Rules and Hairline borders ; Should be a minimum of .5
points.
Priority Checklist; Did you remember to?
Create documents at 100% of printed size
(ads must not require scaling).
Scan images at 100% of original size.
Not apply artificial type styles to fonts (bold, italic, outline, etc.)
Scan line art at a minimum of 300 dpi and scan at 100%.
Check your ad is created at the correct size.
Proofread your ad for typographical and grammatical errors.
Include in your ad : your address, phone number, a logo or name of your business, and business hours?
If you have any questions, please call the prepress department
at (401) 380-2332 or Doug Swass, Prepress Manager,
401-380-2337.
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
Creating Your Own Ads
Misregistered Color TextMisregistered Color TextMisregistered Color TextMisregistered Color Text
12 PointsNo Serif
12 PointsWith Serif
8 Points
No Serif
8 Points
With Serif
MATERIAL
SPECIFICATIONS
The Mercury accepts completed advertisements in a
PDF format via:•E-mail; [email protected] (notify/cc your rep once sent) • CD ROM • FTP site •ADSEND (Account Needed) • Fast Channel (Account Needed)
Color PDFs created in Microsoft Publisher, Word, Excel, Photo-shop, or PowerPoint are incompatible for publication and will be returned. The option will be provided to have your ad recre-ated by a Newport Daily News ad designer. All PDFs received will be processed with our preflight software to conform to our publication standards; some color loss may occur if the correct color format in not used. Some PDFs do have technical prob-lems which will require special attention and we reserve the right to open PDFs in Photoshop and convert them to a com-patible format for publication.
Creating your own PDF FilesYou can create your initial ad layout using most programs and platforms, (i.e., Quark Xpress, In-Design, Illustrator, etc, on Macs or PCs.) Your original ad should contain line screens of 100 lpi, halftones should be at least 120 dpi, and all color ele-ments (text, art, and photos) should be a CMYK format. Once the ad is created it needs to be converted to a PDF.
Several of the most popular design programs allow you to create PDF files using a plug-in or pre-installed part of the program to export as pdf. Please avoid making PDFs this way. Also avoid creating PDFs with Adobe PDF Writer or any on-line sources. PDFs should be created using Acrobat Distiller.
Distiller Requirements (to create PDFs); The Mercury will provide our distiller settings by request.• All fonts should be embedded in the file• In Color Management Policies select Leave Color Unchanged.• Use only grayscale for all black and white ads.• OPI should be turned off - you can find this in your Distiller settings
• All pdfs should be saved to be compatible with Acrobat 4.0 (1.3) or Acrobat 5.0 (1.4). Higher versions could result in lost/dropping out pieces that may not be noticed and will run incorrectly.
• Use TrueType, or Post Script fonts.• Use PostScript Level One fonts.
Please do not send ads in a jpeg or tiff format
— it will appear to reproduce “fuzzy” or blurry,
and will be returned.
Submitting Ad Copy; Supplying Text and Art.If you are interested in the Mercury designing your ad, you can submit your information via:•E-mail; [email protected]•CD ROM•FTP siteSubmit artwork as a .tiff, .jpeg, or .eps and text can be submitted as a Microsoft Word File or copied onto your Email cover letter. Please include your advertisement’s publication date, newspaper and your sales representative.
Submitting Completed Ads: PDFs(Portable Document Format)
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
MATERIAL
SPECIFICATIONS
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
7-11 (4 locations)
A- Market Natural Foods
A Little Cafe
A1 Pizza
Abbie’s Place
Aquidneck All Vets Club
Allen’s Wine & Spirits
Andrews Liquors
Anna D’s Cafe
Anthony’s Seafood
Aquidneck Meat Market
Aquidneck Pizza
Ash Mart
Atlantic Grill
Atlantic Health & Fitness
Avenue Salon
Bagel Boys (2 Locations)
Ben’s Chili Dogs
Benjamin’s
Best Western Mainstay
Bike Newport
Binge BBQ
Blue Plate Diner
Blue Rocks
Bouchard Inn & Restaurant
Brewski’s
Bridge Liquors
Bridge To Fitness
Bucci’s Package Store
Caleb & Broad
Cappy’s
CCRI Atrium
CCRI Bookstore
Celtica
Charlie’s 5 & 10
Ching Tao
Clement’s Market
Coastal Roasters
Coddington Brewing Co.
Commisary- Navy Base
Corner Cafe
County Liquor Mart
Cumberland Farms
(2 locations)
Curl Up & Dye
Custom House Coffee
CVS ( 2 Locations)Custom House
Deblois Gallery
Daily News Lobby
Easton’s Point Inn
Empire Coffee
(2 locations)
Expresso Yourself
Ferreira’s Package Store
Fifth Ward Liquor
Firehouse Theater
Flatwaves
Four Corners Grill
Franklin Spa
Gas Lamp Grille
Gateway Center
Genie’s Hookah Lounge
Goode Spirits
Green Grocer
Gray’s Ice Cream
Griswold’s Tavern
Hampton Inn
Gary’s Handy Lunch
Harbor Master Office
Harry’s Package Store
Hess Gas
Homewood Suits
Howard Johnson
Hyatt Regency
Inflicting Ink
Irving Gas
Island Books
Island Wine & Spirits
Island Surf & Sports
Jamestown Library
JD Convenience Store
Jimmy’s Saloon
Keenwah
Kingston Pizza
KIRA Salon
KJ’s Restaurant & Pub
Knitting Corner & Beadery
Lachapina Market
La Forge Casino Restaurant
Little Rest Laundry
Lorusso’s Cafe
Ma’s Donuts
Machine @ Franklin/Thames
Machine @ Brick Market
Machine @ Broadway/ Farewell
Machine @ Citizens ATM
Machine @ Gateway Cntr
Machine @ La Forge
Machine @ Seamans Church
Machine @ The Gap
Machine @ Thames
Machine @ Perroti Park
Mama’s Boy Music
Mama Leone’s
Mel’s Cafino
Melville Campground
Micki’s Laundromat
Middletown Library
Mobil Mart ( 2 locations)
Mokka Coffehouse
Mudville Pub
Muncy’s Barber Shop
Music Box
MWR- Navy Base
Natural Creations
Navy Exchange
Newport Art Museum
Newport Athletic Club
Newport Blues Cafe
Newport Chamber of Commerce
Newport Harbor Hotel
Newport Hospital
Newport Hospital Bus Stop
Newport Library
Newport Marriott
Newport Mart
Newport Police Station
Newport Shipyard
Newport Storm
Nikolas Pizza
O’Brien’s Pub
One Pelham East
One Stop
Panini Grill
Peaceable Market
Perro Salado
Pickles Deli
Polo Cleaners
Portsmouth Abbey Library
Portsmouth Library
Portsmouth Publik House
Portsmouth Liqours
Pour Judgement
Quik Kutz
Ramada Inn
Redwood Library
Residence Inn
Rhea’s Inn
Rite Aid
Rocco’s Pizza
Rosmary & Thyme
Rusty’s Bar & Grill
Roger Williams University
(3 Locations)
Salve Regina University
(3 Locations)
Sandy’s Liquors
Sandywoods Farm
Scandinavian Tanning
Scotty’s Big Dawgs
Sea Shi Restaurant
Shaws
Slice Of Heaven
Shell Gas Station
South City Office
Stone Bridge Liquor
Stop & Shop (2 locations)
Subway (2 locations)
Suisse Chalet
Sully’s Beer Wine & Spirits
Sumo Sushi
Sun Way
Sushi Go
Tavern On Broadway
The Parlor
The Shop
Tickets Bar 7 Grill
Tito’s Cantina
Universiy of Rhode Island
(4 Locations)
West Main Pizza
Walgreens
Wellington Resort
Yankee Peddler Inn
DISTRIBUTION
Rhode Island
Press Association,
NEAPNEA*
Editorial Awards, and
Metcalf Media Awards
*New England Associated Press News
Executives Association101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
AWARDS
Zachary McCuneSports Feature Story
SECOND PLACEThe topic and the approach are both engagingly fresh and the writing is
excellent. Especially impressive: A first-person story that manages to avoid the
first person pronoun for so long. Well done!
MercuryClass III - Specialty Publication
FIRST PLACE
NEAPNEA 2010
Jaqueline MarqueSports Photo
THIRD PLACE
Nice action shot!
HEADLINE WRITINGTHIRD PLACE
Headlines are fun and enticing
hooks into features!RIPA 2015
Janine WeismanFood & Dining Story
SECOND PLACE
RIPA 2010
Mercury Non-Daily Publication
FIRST PLACE
RIPA 2010
Arts Review or CriticismFIRST PLACE
RIPA 2015
Bre Power EatonPrint Biweekly Award
Metcalf Media Awards 2015
101 Malbone Road, Newport, RI 02840
Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]
CIRCULATION