Media 101. AGENDA Role of Media Media Types ??? What is Media?
MEDIA KIT 2016 - New Zealand Media and...
Transcript of MEDIA KIT 2016 - New Zealand Media and...
FROM THE EDITORAt Viva we create innovative content that truly
connects with our engaged audiences. Through our award-winning print magazine, dynamic digital, mobile
and social platforms, plus our high-level events, we offer unparalleled advertising and innovative sponsorship opportunities for brands who want to connect with
a high-quality, motivated consumer. It’s all about being savvy, sassy and, above all,
relevant to people’s lives.”
Amanda Linnell, Managing Editor
MEDIA KIT 2016
For the reach you need, the audience you want.
Viva is the influential daily, go-to source for all that is fashionable and stylish. It is the trusted voice that our motivated audiences
turn to for inspiration and ideas on how to invest in living life well. From fashion to food, design to culture and travel, Viva is packed with thought-provoking and inspirational content. Its sophisticated design creates the perfect environment to align with the very best.
THE VIVAEFFECT
Viva’s 357,000+ readers get their fix of fashion, food, beauty and design all week long with the flagship printed edition on Wednesdays, viva.co.nz and the twice-weekly e-newsletter.
Viva’s digital properties have changed how readers interact. Viva.co.nz has an average of over 146,600* page impressions per week with an average 56,800* weekly unique browsers.
Viva readers have an incredibly strong connection with the Viva brand which balances the line between aspiration and accessibility. 64%+ of readers will buy something they have seen in Viva. They love to spend on fashion, food and lifestyle items and with 29% of them having a household income of over $120k+ they have disposable income to enjoy the good things in life. They feel that advertising is part of the experience; being a seamless and cohesive package.
ENGAGE WITH VIVA’S MOTIVATEDREADERS
Viva is by far the most powerful publication in circulation for reaching our target
audience; both advertising and editorial mentions are guaranteed to directly influence sales results
for our stores. The high calibre of editorial content balanced with advertising makes Viva the best environment
for Citta Design marketing activity. We recently opened a new flagship store in Auckland and set the opening date for a Wednesday. Because we know that with a Viva campaign
on the day, our announcement would reach our target market and get people talking.
Katrina Glenday, Marketing & Retail Manager, CITTA Design
SOURCE - +Nielsen CMI Fused Q4 14 – Q3 15 September 2015*Nielsen Market Intelligence Domestic Traffic October 2015
VIVA COLUMNS& SPECIALSECTIONS
The Sophisticate The elegant Michal McKay – former editor of
NZ House & Garden and Vogue Singapore – interprets trends for the sophisticated woman,
guiding how to transform fashion into individual style. This monthly column is the focus of readers looking
for inspiration when it comes to practical style.
Viva Address Book A sophisticated directory format which provides advertising opportunities to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends in a cost effective advertising environment.
At Home Viva At Home is packed with inspiring content collected by our team of experts highlighting people and their homes, decorating and design trends, gardening ideas and new stylish product releases.
Wellbeing Viva’s readers are looking for ways to enhance their lives, to feel and look good, and live life to the full. This dedicated wellbeing environment, which focuses on all aspects of health and life-balance, is an essential way to target a broad and highly-engaged market.
Going Places The Viva audience has a high disposable income and is looking for aspirational places to visit and stay. Research shows they travel – locally and internationally – regularly and when they do they want a unique experience. This is your opportunity to engage with keen travellers looking for new ideas and experiences.
Fashion & Beauty When it comes to the fashion and beauty pages of Viva, there is no better place to be. This is where our team of experts select only the very best, the newest, the most stylish, the most effective, and write about it with a trusted authority. Appearing alongside editorial by top fashion editor Dan Ahwa and respected beauty editor Janetta MacKay is smart. Both in print and online at Viva.co.nz, these are the pages people turn to looking for ideas and inspiration.
Viva has established bespoke advertising packages around each of these special feature sections – for more information please contact your NZME. Account Manager.
Manifesto 35%* of Viva’s audience are male. As Well as our dedicated ‘Men’ section on viva.co.nz, this monthly print column is devoted to those men who prioritise style and good taste in all aspects of their lives. Edited by New Zealander Andrew Glenn, former marketing director of TopShop and Louis Vuitton, Manifesto provides a monthly guide for Viva’s male readers on what to wear, and where to get it.
*Source: Nielsen CMI Fused Q4 - Q3 15 September
Food & Drink Compiled by our team of trusted and talented columnists, Food & Drink dials up the need-to-know of the food scene in print and online. Our Eating Out editor Jesse Mulligan knows his way around a menu having reviewed restaurants the past five years, wine editor Jo Burzynska’s column is highly followed by our discerning readers, while Angela Casley’s elegant recipes appeal to those wanting to create their own food with stylish ease.
JANUARY06 New Year New You
27 Viva At Home
FEBRUARY03 Vitality and Wellbeing Issue
10 Valentine’s Day
17 Autumn Fashion Special
24 Viva At Home
MARCH02 Beauty Issue with Special Appearance Medicine Section
16 Men’s Fashion Issue
30 Wedding Special and Viva At Home
APRIL06 Mid-Winter Escapes with a focus on luxury abroad
13 The Best of Fashion Accessories Issue
27 Viva At Home
MAY04 Mother’s Day
18 Winter Fashion Special
25 Viva At Home
JUNE01 Winter Food & Wine Special
15 Winter Fashion’s Statement Pieces
29 Viva At Home
2016 SPECIAL ISSUES GUIDE
All print themes are extended online at Viva.co.nz. Special Issues & Features are subject to date changes - please check with your NZME Account Manager prior to booking confirmation.
JULY06 The Luxury Issue
20 Junior Issue
27 Viva At Home
AUGUST03 Age-less Issue
17 Spring Fashion Issue
31 Viva At Home
SEPTEMBER07 Men’s Fashion Issue
14 Vitality and Wellbeing Issue
21 Weddings Special
28 Viva At Home
OCTOBER05 Beauty Special Issue
12 Summer Fashion Issue
19 Viva At Home (pre-Labour Weekend)
26 The Next Generation Issue
NOVEMBER02 Viva Fashion Party Issue
16 Viva At Home
DECEMBER07 Christmas Entertaining Special Issue
14 Christmas Gift Guide plus At Home
21 Summer Holiday Fashion Issue
28 Viva’s Most Fabulous of the Year
2016 SPECIAL ISSUES GUIDE
All print themes are extended online at Viva.co.nz. Special Issues & Features are subject to date changes - please check with your NZME Account Manager prior to booking confirmation.
RATES & SPECSDIRECT
Terms and Conditions: All pricing excludes GST. Not available in conjunction with any other offer. Advertising is subject to availability. Standard NZME. advertising terms and conditions apply. NZME. reserves the right to alter or withdraw this offer and feature at any time.
For more information or to place your ad, call your NZME. Account Manager on 09 373 6400.
MAINBOOK RATES
MAINBOOK SPECS
ADDRESS BOOK RATES & SPECS
Rates are non-commission bearing and exclusive of GST
Rates are non-commission bearing and exclusive of GST
Rates are non-commission bearing and exclusive of GST | * Non bleed sizes
AD SHAPE RATECARD VALUE
DOUBLE PAGE SPREAD/PANORAMA 8x16 $21,113
DOUBLE PAGE SPREAD HALF HORIZONTAL 4x16 $11,784
FULL PAGE 8x8 $11,784
HALF PAGE VERTICAL 8x4 $5,953
HALF PAGE HORIZONTAL 4x8 $5,953
THIRD PAGE VERTICAL 8x3 $4,465
THIRD PAGE HORIZONTAL 3x8 $4,465
QUARTER PAGE HORIZONTAL 2x8 $3,007
QUARTER PAGE ISLAND 4x4 $3,007
EIGHTH PAGE ISLAND 2x4 $1,519
SQUARE SMALL 2x2 $760
OBC 8x8 $15,319
FIRST DPS 8x16 $26,392
Size (mm) HxW
AD SHAPE MODULES LIVE SIZE TRIM BLEED
DOUBLE PAGE SPREAD/ PANORAMA 8x16 366x530 391x552 402x567
DOUBLE PAGE SPREAD HALF HORIZONTAL 4x16 169.5x530 194.5x552 205.5x567
FULL PAGE 8x8 366x254 391x276 402x291
HALF PAGE VERTICAL 8x4 366x115 391x137 402x152
HALF PAGE HORIZONTAL 4x8 169.5x254 194.5x276 205.5x291
THIRD PAGE VERTICAL 8x3 366x83 391x105 402x120
THIRD PAGE HORIZONTAL 3x8 123.5x254 148.5x276 159.5x291
QUARTER PAGE HORIZONTAL 2x8 77.5x254 102.5x276 113.5x291
QUARTER PAGE ISLAND* 4x4 182x126 n/a n/a
EIGHTH PAGE ISLAND* 2x4 90x126 n/a n/a
SQUARE SMALL* 2x2 90x62 n/a n/a
MODULES SIZE RATECARD
SMALL RECTANGLE 2x1 90x30 $382
SMALL SQUARE 2x2 90x62 $760
SIXTEENTH PAGE HORIZONTAL 1x4 44x126 $760
EIGHTH PAGE ISLAND 2x4 90x126 $1,519
EIGHTH PAGE VERTICAL 4x2 182x62 $1,519
QUARTER PAGE VERTICAL 8x2 366x62 $3,007
ONLINE RATES & SPECS
Terms & Conditions: Fixed tenancy ads are for a week Monday to Sunday. The Mega menu tenancy is ROS across all sections. Discounts on this rate card will not be accepted without prior approval. Material due 3 working days prior for all standard ad units or 5 working days for rich media. Material due 10 working days prior for OTP takeovers, wall paper and mega menu bespoke ad units. OTP’s will close into half page or billboard ad units, subject to availability. All wallpaper creative is subject to editorial approval. All options are subject to availibility at the time of booking. There is a maximum of two solus eDM’s per month. All solus eDM must include an exclusive offer for eDM subscribers. Please allow 7 working days for quoting sponsored content. Full specifications are available at advertising.nzme.co.nz
AD UNIT SIZE RATECARD
RECTANGLE 300x250 $35 CPM
BIG BANNER 760x120 $35 CPM
HALF PAGE 300x600 $50 CPM
BILLBOARD 970x250 $50 CPM
SECTION AD UNIT SIZE RATE
BLAST (ROS) RECTANGLE 300x250 $1,000 PER WEEK
SECTION PRODUCTS VALUE RATE
MULTI PLATFORM DESKTOP BILLBOARD + MOBILE BLAST $4,500 $3,500
PER WEEK
SECTION INCLUDED FREQUENCY RATE
ADVERTORIAL 200x200 HIRES IMAGE + 50 WORDS COPY TUES, FRI $1,500
RECTANGLE 300x250 RECTANGLE TUES, FRI $500
WEEKLY PACKAGE ADVERTORIAL & RECTANGLE TUES, FRI $1,750
SOLUS 150 WORDS, 600X600 IMAGE MON/WED/THU $2,750
AD UNIT SIZE RATECARD
MINI BANNER 300x50 $10 CPM
RECTANGLE 300x250 $20 CPM
SECTION AD UNIT SIZE RATE
FASHION RECTANGLE 300x250 $1,200 PER WEEK
FASHION HALF PAGE 300x600 $1,500 PER WEEK
FASHION WALLPAPER $1,750 PER WEEK
FASHION & BEAUTY RECTANGLE 300x250 $1,500 PER WEEK
FASHION & BEAUTY HALF PAGE 300x600 $1,800 PER WEEK
FASHION & BEAUTY WALLPAPER $2,000 PER WEEK
FOOD & DRINK RECTANGLE 300x250 $1,200 PER WEEK
FOOD & DRINK HALF PAGE 300x600 $1,500 PER WEEK
FOOD & DRINK WALLPAPER $1,750 PER WEEK
ROS BILLBOARD 970x250 $3,500 PER WEEK
MEGA MENU (ROS) RECTANGLE 300x250 $3,000 PER WEEK
HOMEPAGE RECTANGLE 300x250 $1,500 PER WEEK
HOMEPAGE HALF PAGE 300x600 $2,000PER WEEK
HOMEPAGE BILLBOARD 970x250 $2,250 PER WEEK
HOMEPAGE OTP $2,400 PER WEEK
DESKTOP CPM
MOBILE TENANCY
DIGITAL PACKAGE
VIVA eDM
MOBILE CPM
DESKTOP TENANCY
SPONSORED CONTENTCONTENT SOLUTIONS
PRINT DEADLINESBookings / Cancellations 10am Wednesday (week prior)
Setting Material 10am Thursday (week prior)
Camera Ready 4pm Monday
INCLUDED INVESTMENT RATE CARD
VIP SPONSORED CONTENT (VIVA TO PRODUCE)
1 x sponsored story written by the Viva team in conjunction with the participating advertiser. • 500 words maximum. • 1 x hero image (1500px W by 1000px H).1000 clicks guaranteed via content drivers from integrated positions on nzherald.co.nz (Sectional. Index Pages) and also on the viva.co.nz home page (The Latest), viva.co.nz relevant category (More).
• The content drivers are live across nzherald.co.nz and viva.co.nz mobile and desktop sites.
• Additional clicks can be purchased subject to availability.
1 x Viva eDM mention via a sponsored content promo box (Tuesday or Friday subject to availability).Display roadblock of all ad positions on sponsored story article page.
• Big banner (760 x 120), Upper & LowerRectangle (300 x 250).
Each sponsored story promoted on Facebook for additional engagement.
$6,500 $8,250
SPONSORED CONTENT PACKAGE
(CONTENT SUPPLIED)
1 x supplied article edited by the Viva team for factual/grammatical accuracy.
• 500 words maximum. • 1 x supplied hero image
(1500px W by 1000px H).550 clicks guaranteed via content drivers from integrated positions on nzherald.co.nz (Sectional Index Pages) and also on the viva.co.nz home page (The Latest), viva.co.nz relevant category (More).
• The content drivers are live across nzherald.co.nz and viva.co.nz mobile and desktop sites.
• Additional clicks can be purchased subject to availability.
1 x Viva eDM mention via a sponsored content promo box (Tuesday or Friday subject to availability).Display roadblock of all ad positions on sponsored story article page.
• Big banner (760 x 120), Upper & Lower Rectangle (300 x 250).
$3,500 $4,750
Terms & Conditions: Rates are commission bearing. Discounts on this rate card will not be accepted without prior approval. Display ad material due 3 working days prior for all standard ad units or 5 working days for rich media. All options are subject to availability at the time of booking. Please allow 7 working days for creation of sponsored content. All clients booking sponsored content must complete a Viva creative brief upon booking confirmation. Any client provided sponsored article stories are at Editorial’s discretion and can be amended to fit the style and tone of Viva. All sponsored images supplied or approved by Viva. Full specifications are available at advertising.nzme.co.nz