MEDIA KIT 2016

MISSION STATEMENT

BRAND DNA

As the world’s largest off-road motorcycle magazine, Dirt Rider is the premier

source for two-wheeled tests, product reviews, tech articles, race reports, and

more. With a long-standing print magazine published 10 times per year and a

significant online presence, Dirt Rider continues to innovate in tablet-based digital

content delivery, video production, and industry-based events. By maintaining its

position as the most trusted testing source in the space, Dirt Rider continues to be

the leading provider of off-road and motocross content.

HEROIC ENERGY, DEPTH AND TRANSPARENCY

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BRAND OVERVIEW

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PRINT PLATFORM

Total Audience: 1,419,000

Total Circulation: 95,697

Frequency: 10x

Established: 1982

DIGITAL (WEBSITE)

Average Monthly Page Views: 611,740

Average Monthly Unique Visitors: 230,031

BRAND ON OTHER PLATFORMS (As of 9/25/15)

Facebook Fans: 469,648 (Year-Over-Year Growth: 28%)

Twitter Followers: 20,900 (Year-Over-Year Growth: 14%)

Instagram Followers: 59,000 (Year-Over-Year Growth: 154%)

Google+: 250 (Year-Over-Year Growth: 49%)

E-News: 50,000

Video Series: Dirt Rider Adventures A throwback to the original Dirt Rider Adventures series, the renewed series follows the Dirt Rider staff on a variety of testing-based trips to various destinations. The focus remains on testing, but each segment is as fun as it is informative with tie-ins to the magazine along with extensive use of on-board footage, interviews, and action shots.

Sources: Omniture 2015 (12 month average), AAM June 2015, MRI Doublebase 2015, Social as of 9/25/15

AUDIENCE SNAPSHOT

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DIRT RIDER

HIGHLY ENGAGEDDirt Rider and DirtRider.com delivers the most engaging off-road and motocross

content to a very passionate market. Our audience spends valuable time with the

brand.

• Dirt Rider readers spend an average of 93 minutes with each issue

• Visitors to DirtRider.com spend an average of 19 minutes on the website

• 16% of Dirt RIder readers subscribe to both the digital and print editions of

the magazine

Male/Female: 86.4% / 13.7%

Average Age: 35.2

Age Breakdown

18-34: 49.5%

35-49: 28.8%

Age 50+: 21.8%

Average HHI: $51,312

Employed: 70.5%

Married: 35.6%

Source: MRI Doublebase 2015; Bonnier Custom Insights Audience Survey 2015

AUDIENCE SNAPSHOT

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MOTORCYCLE INFLUENCERDirt Rider and DirtRider.com deliver the motorcycle elite. An audience

of passionate influencers who are experienced and take motorcycling

very seriously.

• Have been riding motorcycles for 30 years

• Ride 3,000 miles a year

• Have taught an average of 2 people to ride motorcycles

• 92% have been asked for advice about motorcycles or motorcycle

related activities

• 70% participate in racing including motocross, freestyle, dual sport,

enduro, trail riding, desert, trials and hare scrambles

FUEL HIS PASSIONSDirt Rider and DirtRider.com’s audience is ever evolving.

• Own 4 motorcycles

• Rides an average of 5 times a month

• Perform 85% of their own motorcycle maintenance

• 30% visit a motorcycle dealership monthly

• 41% plan to purchase motorcycle tires

• 49% plan to buy replacement parts

• 54% typically purchase 2-4 motorcycle tires a year

• Dirt Rider readers also enjoy bicycling, sports, attending the track

for racing events, off-roading and fitness

Source: Bonnier Custom Insights Audience Survey 2015

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PRODUCTION & EDITORIAL CALENDAR

ISSUE SPACECLOSE

MATERIALSDUE

ONSALE

ONTABLETS

LIVE ONITUNES

EDITORIAL FEATURES

DEC/JAN ‘16 9/23/15 9/24/15 11/17/15 11/7/15 11/9/15450cc Motocross Shootout

Features the biggest MX comparison of the year: the 2016 450s.

FEB/MAR’16 11/11/15 11/12/15 1/5/16 12/26/15 12/28/15

Best Of: Contains all of the major awards, as decided by the DR staff, including: Rider Of The

Year, Bike Of The Year, Product Of The Year, and others.

APR’16 12/21/15 12/21/15 2/16/16 2/6/16 2/8/16

The “Everything” Bike: We collaborate with a top race shop to build a do-all motorcycle that can be raced in either MX, EX, or off-road, with just a few

small changes.

MAY’16 1/27/16 1/28/16 3/22/16 3/12/16 3/14/16 Supercross 2016: An inside look at the trickest supercross racing technology on the planet.

BMG BUYER'S GUIDE 1/22/16 1/25/16 3/15/16 3/5/16 3/7/16

America’s largest and most credible resource for new motorcycle shoppers brought to you by the editors of Cycle World, Dirt Rider, Motorcyclist

and Sport Rider.

JUN’16 3/2/16 3/3/16 4/26/16 4/16/16 4/18/16Issue #400: Dirt Rider celebrates its 400th issue

with a number of special themed stories, a handful of throwbacks, and more.

JUL’16 4/6/16 4/7/16 5/31/16 5/21/16 5/23/16Off-Road Shootout: Our biggest off-road

comparison of the year: the 2016 Off-Road Shootout.

AUG’16 5/11/16 5/12/16 7/5/16 6/25/16 6/27/16 EnduroCrossWe race test the top EnduroCross machines.

SEP’16 6/15/16 6/16/16 8/9/16 7/30/16 8/1/16

Bikes Of The MX NationalsA firsthand glimpse at the top MX National ma-chines, with exclusive tests of certain racebikes,

on the same track they are raced on.

OCT’16 7/20/16 7/21/16 9/13/16 9/3/16 9/5/162017 First Tests: The 2017s are here! We complete the first round of tests on the incoming new MX

and off-road bikes.

NOV’16 8/24/16 8/25/16 10/18/16 10/8/16 10/10/16

Guest Editor: Dirt Rider hands the reigns over to our special Guest Editor. Past GEs include Ricky

Johnson, Ricky Carmichael, Malcolm Smith, Doug Henry, and Jeremy McGrath.

DEC/JAN’16 9/28/16 9/29/16 11/22/16 11/12/16 11/14/162017 MX Comparisons: Now that the first tests are done, we compare select machines in our

signature shootouts!

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PRINT SPECS

TRIM SIZE: 7.625˝ x 10.5˝BINDING: Saddlestitch, Jog to Foot

Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. All ads supplied must be CMYK. For ads requiring a spot color, please contact your production manager for specifications.

AD SIZES:Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing.

REQUIRED FORMAT:PDF/X-1a format files required for submission. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. View specifications online at www.swop.org.

PROOFS:Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you opt to send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof.

INSERTS:Consult your advertising representative. Production, design and prepress services are available; rates upon request.

PRODUCTION GUIDELINES

For all bleed ads: Build file to document size and add .125 in. bleed on all 4 sides. Ensure that crop marks are offset .125 in. from trim.

Allow .125 in. safety area within trim on all 4 sides (no live matter) Spread ads: Supply in a single document

MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICESPHOTOS: Supplied images should be high res (300 dpi) in CMYK. B/W images must be high res (300 dpi) grayscale. Images supplied in RGB will be converted to CMYK.

LOGOS: Vector .eps or .ai files are preferred. Type must be converted to outlines unless the fonts are provided. Jpgs should be 300 dpi.

Native files supplied for corrections/adjustments, must be accompanied by the fonts and links used in those files. (Recommended: use the packaging function in InDesign to gather fonts and links.) Black type on light background should be defined as 100% black only.

If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up. Ad materials received after the deadline may incur late fees, unless an ad extension is arranged with ad services prior to the deadline. 6

PRINT SPECS

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AD SIZE NON-BLEED TRIM BLEEDFull Page 7.125” x 9.75” 7.625” x 10.5” 7.875” x 10.75”

Two Page Spread 14.75” x 9.75” 15.25” x 10.5” 15.5” x 10.75”

2/3 Page 4.575” x 9.5” 5” x 10.5” 5.25” x 10.75”

Jr. Spread 14.75” x 4.6” 15.25” x 5” 15.5” x 5.25”

1/2 Page Island 4.575” x 7.125” 5” x 7.5” 5.25” x 7.75”

1/2 Page Horizontal 7” x 4.6” 7.625” x 5” 7.875” x 5.25

1/3 Page Vertical 2.187” x 9.5” 2.75” x 10.5” 3” x 10.75”

1/4 Page Vertical 3.375” x 4.6

LAYOUT / PRODUCTION NOTES:Allow .25 in. safety area within TRIM on all 4 sides (no live matter).

Ensure that crop marks are offset .125 in. from trim.

1/6 Page Vertical 2.187” x 4.6”

1/6 Page Horizontal 4.575” x 2.187”

1/12 Page Square 2.187” x 2.187”

4-inch Vert. 2.187” x 4”

3-inch Vert. 2.187” x 3”

2-inch Vert. 2.187” x 2”

1-inch Vert. 2.187” x 1”

1/2 Page Island1/2 Page

2/3 PageFull Page Bleed

Full Page

1/3 Square

1/61/4 1/3

1/12

1/24

1/6

AD MATERIAL SUBMISSIONSAd files should be submitted via our Ad Portal at adportal.bonniercorp.com.

For ads supplied electronically, advertiser must supply an additional content proofing jpg. We do not accept ads via e-mail. Electronic files are stored for one year only, unless otherwise requested in writing.

SEND ALL OTHER MATERIALS TO:Dirt Rider / Attn: Carin Hall15255 Alton Parkway, Suite 300 Irvine, CA 92618

PRODUCTION CONTACT760-707-1064Carin.Hall@bonniercorp.com

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TABLET SPECSiPad Specifications & Features for Bonnier Adobe DPS Platform

For Client Supplied Ads Designed for Tablet

ACCEPTED FORMATS & SPECS

InDesign:Create document at 768 px x 1024 px. Use InDesign’s Package Feature for gathering and supplying fonts and images. If adding interactive elements such as video, audio and HTML5, please be sure to test in Adobe Content Viewer before submitting and notify your production contact. These assets must also be submitted withad materials. For specs on interactivity or additional screens, see enhancement details below.

PDF:10.667” x 14.222” 300 dpi

JPEG:or any rasterized file – 1536 px x 2048 px 264 dpi RGB

Layout Guidelines:Keep any live material away 130 px from top and 200 px from bottom of screen

For Enhancements to your Straight From Print Ad or Customized Ad Builds

AVAILABLE FEATURES & SPECS

External Web Links• Your iPad-friendly web page can open up from a link on your ad

without the user having to leave the app• Webpage should not have Flash elements• Avoid pages with long load times

Interactive Gallery• Supply 300 dpi images at 536 px x 2048 px, 8 images max• Button or touchable photo thumbnails bring up larger versions

or scroll through multiple images in one frame

Additional Screens• Four total screens max• Two or three more screens can be stacked below your initial ad,

offering more of your messaging and reader engagement

Video Player• Maximum length for embedded videos is 30 seconds. • Specs: 720p .mp4 file using .h264 compression• Full Screen: 1280 x 720 (16:9 aspect ratio)• In-Content: Specs are TBD depending upon scope

Advanced Interactivity / HTML 5Will generally require greater pre-planning and lead time, and a creative call should take place well in advance of the ad close date.Adobe Flash elements or links to Flash-based websites are not compatible withthe iOS platform.

AD MATERIAL SUBMISSIONSUpload a .zip file of your ad materials and all assets to the (title) iPad Editon on our ad portal at: adportal.bonniercorp.com

PRODUCTION CONTACT760-707-1064Carin.Hall@bonniercorp.com

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PRINT RATESGENERAL DISPLAY RATES

1X 3X 6X 9X 12X

COVERS:2nd $19,005 $18,055 $17,105 $16,155 $15,205

3rd $18,140 $17,235 $16,330 $15,425 $14,510

4th $20,735 $19,695 $18,655 $17,625 $16,590

FOUR COLOR:Full Page $17,280 $16,415 $15,550 $14,685 $13,820

2/3 Page $12,960 $12,310 $11,660 $11,020 $10,365

1/2 Page $10,020 $9,520 $9,015 $8,520 $8,020

1/3 Page $6,910 $6,565 $6,220 $5,880 $5,535

BLACK & WHITE:Full Page $13,820 $13,135 $12,440 $11,750 $11,055

2/3 Page $10,365 $9,855 $9,330 $8,815 $8,295

1/2 Page $8,020 $7,615 $7,215 $6,815 $6,415

1/3 Page $5,530 $5,250 $4,975 $4,700 $4,425

RETAIL ACCESSORY RATES

COVERS:2nd $23,635 $22,925 $22,220 $21,505 $20,315

3rd $21,665 $21,010 $20,365 $19,710 $18,630

4th $25,605 $24,830 $24,065 $23,295 $22,015

FOUR COLOR:Full Page $6,775 $6,435 $6,095 $5,755 $5,415

2/3 Page $5,085 $4,825 $4,575 $4,315 $4,070

1/2 Page $3,925 $3,735 $3,535 $3,340 $3,145

1/3 Page $2,705 $2,575 $2,445 $2,305 $2,160

BLACK & WHITE:Full Page $5,415 $5,145 $4,875 $4,605 $4,335

2/3 Page $4,065 $3,860 $3,660 $3,455 $3,255

1/2 Page $3,145 $2,990 $2,830 $2,670 $2,510

1/3 Page $2,160 $2,060 $1,955 $1,845 $1,730

1/4 Page $1,465 $1,390 $1,315 $1,245 $1,170

1/6 Page $1,245 $1,180 $1,125 $1,090 $1,060

SPECIAL/MARKETPLACE RATES1X 3X 6X 9X 12X

FOUR COLOR:1/4 Page $1,830 $1,740 $1,650 $1,555 $1,465

1/6 Page $1,560 $1,480 $1,405 $1,360 $1,325

1/12 Page $895 $865 $825 $785 $745

2-Inch Banner $2,585 $2,460 $2,330 $2,200 $2,070

1-Inch Banner $1,295 $1,230 $1,165 $1,100 $1,035

4-Inch $1,570 $1,485 $1,400 $1,345 $1,295

3-Inch $1,150 $1,115 $1,050 $1,010 $980

2-Inch $775 $740 $710 $685 $655

1-Inch $390 $370 $350 $335 $325

BLACK & WHITE:1/6 Page $1,245 $1,180 $1,125 $1,090 $1,060

1/12 Page $715 $690 $665 $630 $600

2-Inch Banner $2,070 $1,965 $1,865 $1,760 $1,660

1-Inch Banner $1,035 $985 $935 $880 $825

4-Inch $1,255 $1,185 $1,120 $1,075 $1,035

3-Inch $920 $890 $835 $810 $785

2-Inch $620 $595 $565 $545 $525

1-Inch $315 $295 $280 $270 $260

Advertising Information: Katie Kovaleff Regional Sales Director, West Katie.Kovaleff@bonniercorp.com 949.291.6783

Ross Cunningham Regional Sales Director, East Ross.Cunningham@bonniercorp.com 212.779.5042

Production Information: Carin Hall Production Manager Carin.Hall@bonniercorp.com 760.707.1064