ME D I A K I T 2 015

REACHING OVER 2 MILLION FIRST & BUSINESS-CLASS

TRAVELERS EVERY MONTH

CON N ECT I NG W ITH LUX URY TR AV EL ERS A N D CONSUMERS

The Most Affluent Audience in Print

R H A P S O D Y D E S T I N A T I O N S / U S A

5,341Flights per day

B R I N G I N G B U Y E R S T O Y O U R B U S I NE S S

450 MILLIONHours spent onboard

our aircraft

United Airlines and United Express carry more passenger traffic than any other airline in the world and operate nearly 2 million flights carrying 140 million customers.

RHAPSODY REACHES A

TARGETED NATIONAL CONSUMER AUDIENCE

#1 US MARKETSNew York/Newark, Los Angeles, Chicago,

San Francisco, Houston, Denver, Washington D.C., Boston, Cleveland and many more...

R H A P S O D Y D E S T I N A T I O N S / I N T E R N A T I O N A L

O P E N I N G NE W M A R K E T S F O R Y O U R B R A N DUnited is investing in upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra legroom. Business Traveler magazine awarded United Best Airline for North American Travel in 2012

140 MILLIONAnnual Passengers

360DESTINATIONS

Across Six Continents

#1 INTERNATIONAL MARKETS

Asia, Australia,Canada, Mexico, Middle East, 2 Million Global Audience: (1.1 million premium passengers in first

& business class, 900,000 in Global Club Lounges)

UNITED IS THE #1 USA

AIRLINE TO THESE INTERNATIONAL

MARKETS

R H A P S O D Y D E M O G R A P H I C S

Reaching 2 million monthly global luxury consumers (1.1 million passengers, 990,000 global club lounges)

ADULTS IN HOUSEHOLD QUANTITY COMP % INDEX

One adult 460,000 23% 1362+ adults 1,440,000 72% 873+ adults 720,000 36% 123

AGE RANGES QUANTITY COMP % INDEX

Age 21+ 1,960,000 98% 104Age 25-54 1,140,000 57% 107Age 25-64 1,620,000 81% 118Age 65+ 320,000 16% 89

HOME VALUE QUANTITY COMP % INDEX

Top 30% of market 960,000 48% --Top 20% of market 920,000 46% --Top 10% of market 900,000 45% --

GENDER QUANTITY COMP % INDEX

Men 1,380,000 69% 143Women 620,000 31% 60

HOUSEHOLD INCOME QUANTITY COMP % INDEX

HHI $100,000+ 1,200,000 60% 227HHI $150,000+ 700,000 35% 315HHI $175,000+ 580,000 29% --HHI $200,000+ 500,000 25% 518HHI $250,000+ 400,000 20% 810

NET WORTH QUANTITY COMP % INDEX

$500,000+ 1,380,000 69% 333$1,000,000+ 1,120,000 56% 810$2,000,000+ 800,000 40% --

CHILDREN QUANTITY COMP % INDEX

No children in household 1,240,000 62% 102Any children in household 760,000 38% 96Single child household 500,000 25% 1552+ children 260,000 13% 56

MARITAL STATUS QUANTITY COMP % INDEX

Married 1,360,000 68% 127Single 640,000 32% 69

DE M O G R A P H I C S

Source: Axiom / Base: Mileage Plus Members (Premium Passengers & United Club visitors), June 2014

R H A P S O D Y D E M O G R A P H I C S

S P E N D IN G P O W E RReaching those who run the economy

United’s Rhapsody reaches a highly affluent, influential group of global travelers who spend up to $20,000 to sit in United’s first and business-class cabins—CEOs, entrepreneurs, policy makers, leaders and decision makers with unparalleled purchasing power and global influence

$2.3 TRILLION Held in investments

$7.72 BILLION Fine jewelry

$1.01 BILLION Watches

$1.1 BILLION Cameras

149 MILLION Mixed drinksconsumed

$14.1 BILLION Apparel

$1.2 BILLION Cell phones

$5.9 BILLION Home furnishings

$8.7 BILLION Purchase/Lease luxury

autoAuto

$1.4 BILLION Men’s and Women’s

Fragrances

R H A P S O D Y E D I T O R I A L

Rhapsody is a high-minded lifestyle magazine exclusively distributed to affluent, well-traveled flyers in United Airlines’ premium class and global club lounges. It features notable celebrity covers and each month we report on the elevated lifestyle of our worldwide readers; unique hotel and travel experiences, art and entertainment, business and media, fine dining at Michelin-starred restaurants, luxury shopping excursions to one-of-a kind collectibles.

R H A P S O DYThe prestige magazine for United

R H A P S O D Y

EDITORIAL MISSION

— u

nit

ed

’s pre

miu

m m

ag

az

ine —

ma

y 2014

m a y 2 0 1 4

WHEN APP�DEVELOPERS�STRIKE IT RICH

HORSE POLO IN MEXICO�CITY

JOHN�SLATTERY�STEPS BEHIND THE CAMERA

PATRICK STEWARTJUST GETTING STARTED

RHAP0514_001_COVERvFINAL.indd 1 11/04/2014 12:05

LAUNCHED NOVEMBER 2013

R H A P S O D Y F E A T U R E S

E D I T O R I A L F E AT UR E S

IN BRIEF Real experiences, the best

things life has to offer

RUNWAYFashion designers to watch out for,

designer inspiration and fashion wall

FIRST PERSON-FAR FLUNG Exclusive destinations,

one-of-a-kind experiences

Rhapsody partners with notable contributors: National Book Award winners, Joyce Carol Oates and Julia Glass, Pulitzer Prize finalist Karen Russell; renowned photographers Mark Seliger, Brigitte Lacombe, Nigel Parry, Tony Duran and Michael Muller.

i n � b r i e f

TRAVELING EXHIBITIONSThis month, Met Adventures—a new way to experience the expertise of one of the world ’s great cultural institutions, The Metropolitan Museum of Art in NYC—takes a trip to Spain, and the medieval pilgrimage route El Camino de Santiago.

The Met isn’t alone, as many museums now offer similar (and invariably high-end) travel programs to distant lands, from Africa to Antarctica. Travelers are accompanied by in-house

lecturers or curators who provide their own insight throughout. On the following page are four notable upcoming excursions.

By ALEX PALMER

� � �— august 2014

DA

VID

�FR

EU

ND

/GE

TT

Y�I

MA

GE

S

RHAP0814_016_IB_MetAdventures.indd 16 09/07/2014 09:47

INDIAN DREAMThe Taj Mahal—one stop

on the American Museum of Natural History’s “Experiences of a Lifetime” tour—as seen in

the reflecting pool

RHAP0814_016_IB_MetAdventures.indd 17 09/07/2014 09:47

au c t i o n � b lo c k

� � �— march 2014

CR

ED

IT�T

K�T

K�T

K�T

K�T

K�T

K�T

K�T

K�T

K

TRAVELING THROUGH TIME

You can display the entire history of the wristwatch right

on—well, your wrist

By STEPHEN J. PULVIRENT, www.HODINKEE.com

THE WRISTWATCH is a relatively recent phenomenon. It was the early 20th century when the practice of tak-

ing your timepiece out of your pocket and strapping it to your wrist began to gain popularity among gentlemen. (It’s worth noting that ladies kicked off the trend a few decades earlier, tying their watches on with ribbons.) Still, a rich history of the wristwatch has developed over the past century.

Today, watchmakers are realizing that collectors want a reminder of that history, rather than just the latest and greatest invention. Yet creating modern interpretations of classic styles and models comes with pitfalls, as a faux vintage watch can fall into kitsch pretty quickly. Still, a well-executed tribute to a classic watch style is hard to beat. What follows is a selection of modern watches that pay homage to the history of watchmaking and its many mini-revolutions.

BREGUET CLASSIQUE, $17,800Abraham-Louis Breguet, the namesake of the modern Breguet, was one of the finest clock and pocket-watch makers of all time. There are countless

innovations in mechanics and finishing we can attribute to the 18th- and 19th-century master, and this Classique pays tribute to these through its slim case

shape, blued steel “Breguet” hands and ornate guilloché dial.

RHAP0314_036_AB_Watches.indd 36 05/02/2014 10:01

au c t i o n � b lo c k

march 2014 — � �

CR

ED

IT�T

K�T

K�T

K�T

K�T

K�T

K�T

K�T

K�T

K

au c t i o n � b lo c k

a

CARTIER TANK MC, $6,600

There are few watches as well known as the Cartier Tank, one of the most distinctive designs of the 1920s. And this version, the Tank MC, is the first Tank to contain an in-house movement from Cartier itself. As Cartier focuses more attention on serious watchmaking, this watch bridges the maison’s past and present, to great effect.

IWC SCHAFFHAUSENINGENIEUR AUTOMATIC, $6,600

The 1970s saw the birth of the so-called luxury sport watch. These watches usually combined sporty steel cases, geometrically complex bracelets and high-end mechanical movements—and the Ingenieur SL was no exception. IWC’s latest Ingenieur Automatic is a wearable 40 mm size with a slim profile—yet it doesn’t give up any of that funky charm.

VACHERON CONSTANTIN CHRONOMÈTRE ROYAL, $46,100

The marine chronometer was the clock that changed history. Allowing navigators to keep accurate time during long sea voyages was necessary for determining correct longitude. This Chronomètre Royal has a clean turn-of-the-century enamel dial and a C.O.S.C.-certified chronometer movement that ensures extreme accuracy.

PARMIGIANIFLEURIER TONDA 1950, $16,900

While not inspired by any one model from the past, the Tonda is all about modern minimalism. Its open, clean dial is easy to read at a glance, especially with the white and silver hands against the graphite dial. This all conceals the slim automatic movement that is wound by a micro-rotor, a technology developed in the mid-1950s.

RHAP0314_036_AB_Watches.indd 37 05/02/2014 10:01

R H A P S O D Y R E A L B U Y E R S

“Advertisers love any kind of targeted demographic where they know exactly who they are reaching, especially when that demographic has lots of money to spend.”

– Seth Kaplan of Airline Weekly

United Airlines’ affluent travelers

LOVE Rhapsody!

“United Airlines’ latest attempt to polish its first-class service does not involve flat-bed seats or on-demand TV. Instead, United is appealing to the intellectual senses of its elite travelers, with Rhapsody, a monthly literary and luxury lifestyle magazine edited by Ink, the in-flight media company.”

– NYTimes

i n � b r i e f

� � �— jan uary 2014

SCO

TT�

LON

DO

N��

BU

RN

ING

�MA

N��

�HIN

DU

STA

N�T

IME

S�V

IA�G

ET

TY

�IM

AG

ES�

�SC

HM

IDT

���M

IKE

�WIN

DLE

/GE

TT

Y�I

MA

GE

S�F

OR

�TW

C��

WIN

FR

EY

���F

ILM

MA

GIC

��C

AM

ER

ON

���P

HO

TOT

HE

K�V

IA�G

ET

TY

�IM

AG

ES�

�GA

TE

S���G

ET

TY

�IM

AG

ES�

�CLI

NTO

N�

EVENT WHAT�IT�IS BIG�NAMES WHO�IT’S�FOR

WORLD�ECONOMIC�FORUM

JAN. 22–25, DAVOS,

SWITZERLAND

A Swiss Alpssummit about

economic and social topics

Executives like Google’s Eric Schmidt and Yahoo!’s

Marissa Mayer, G20 political leaders, entrepreneurs and

philanthropists

World leaders with an invite—plus $20,000 for

“accreditation” (meaning a ticket)

TEDMARCH 17–21,

VANCOUVER, B.C.

The very model of the modern mogul conference—not to mention the real-life

version of the wildly popular TED Talks videos, which have been viewed one billion times

100 past speakers will be among the 1,200 attendees at this 30th

anniversary edition

WOMEN�IN�THE�WORLD�SUMMIT

APRIL 3–4,NEW YORK CIT Y

A conference exploring global issues from a female point of view, started by Tina Brown

in 2010 as a buzz-gatherer for her Daily Beast

Meryl Streep and Diane von Furstenberg were among

the co-hosts last year, which included speakers Angelina

Jolie and Oprah Winfrey

Those who think men hog the mic at

the rest of these events

C�MTLMAY 27–29, MONTREAL

Started by ad agency Sid Lee, C2MTL explores where

creativity and commerce meet. Case in point: Intel and Cirque du Soleil are

partners

James Cameron, Philippe Starck and

Bobbi Brown

Creative types looking to try a conference that’s

not yet a name brand

ASPEN�IDEAS�FESTIVAL

JUNE 24–JULY 3, ASPEN, COLO.

“D.C.’s summer camp,” mixing wonky public policy

with pop culture

Supreme Court justices, President Bill Clinton and

New York Times columnists are regulars

Anyone who loves the question, “Where will you

be in 10 years?” (This year’s theme is “imagining 2024.”)

ALLEN�&�COMPANY�SUN�VALLEY�

CONFERENCEJULY, SUN VALLEY, IDAHO

An intimate, casual gathering that draws top media and tech execs to talk shop in a press-free

setting

Buffett, Gates,Murdoch, Diller and

Sandberg

Media-industry dealmakers that boutique investment bank Allen &

Company wants to pair up

BURNING�MANAUG. 25–SEPT. 1,

NEVADA

An ostensibly commerce-free desert arts festival that also

draws venture capitalists and tech and media titans

Clear Channel’s Bob Pittman is a 10-year veteran; Sergey

Brin and Larry Page are avid “burners”; Mark Zuckerberg

choppered in for a day in 2012

People who want a break from capitalism and technology, but not necessarily capitalists and

technologists

CLINTON�GLOBAL�INITIATIVE

SEPTEMBER, NEW YORK CIT Y

President Bill Clinton’s annual conference for global

leaders, timed to coincide with the meeting of the U.N.

General Assembly

In 2013, Queen Rania of Jordan and Vice President Joe Biden both presented awards, while Ben Affleck introduced Hillary Clinton

Those looking to do good on an international stage—

and gain access to the presumptive 2016 presidential

frontrunner

POPTECHOCT. 23–25, CAMDEN,

MAINE

600 people talking tech and social change in an egalitarian setting in and around an opera

house in the mid-coastal region of Maine

Tech leaders, economists, neuroscientists and marine

biologists mixing with electro-pop bands and modern

dance troupes

TED types looking for a lower-key option

se who thinkhog the mic at rest of these events

OMIC�

,

ND

A su

e s

Prospective attendees who are willing to submit

references and writecollege-application–style

essays

ualws top ecs to s-free

BuMurd

Eric Schmidt

Oprah Winfrey

James Cameron,

Gates,

Bill Clinton’s

Jolie an

d re

l

BAL�

EW

Presiannual c

leaderwith the

G

R1_RHAP0114_016_IN_BRIEF_MogulMeet.indd 18 11/12/2013 17:12

Media Moguls Meet-up “The article raised awareness about C2 and it contributed to its credibility. We used it for potential sponsors. Also, we always ask participants how they have heard of C2 and Rhapsody came up a few times.”

– C2MTL press

au c t i o n � b lo c k

FRANZ BECKENBAUER’S 1966 WORLD CUP SEMIFINAL JERSEY (HANSONS AUCTIONEERS & VALUERS LTD.; EST $5,000–$6,700)

Worn by soccer legend Franz Beckenbauer during the 1966 Russia vs. West Germany World Cup

semif inal, this jersey offers a chance to own a piece of sports history and is the perfect attire for this

year’s World Cup, kicking off in Brazil this month.

�� �— june 2014

LET THE BIDDING BEGINWhat’s on offer in June at the world ’s f inest auction houses

CO

UR

TE

SY�O

F�SW

AN

N�A

UC

TIO

N�G

ALL

ER

IES�

�BO

OK

�AN

D�M

AP

���C

OU

RT

ESY

�OF�

BO

NH

AM

S��M

OTO

RC

YC

LE��

�CO

UR

TE

SY�O

F�SO

TH

EB

Y’S

��ST

AM

P��

�CO

UR

TE

SY�O

F�H

AN

SON

S�A

UC

TIO

NE

ER

S��J

ER

SEY

���P

OP

PE

RF

OTO

/GE

TT

Y�I

MA

GE

S��B

EC

KE

NB

AU

ER

�

THE BRITISH GUIANA ONE-CENT MAGENTA

(SOTHEBY’S; EST. $10 MILLION–$20 MILLION)Originally issued in

1856, this stamp is the single rarest and most valuable in the world. Called the Holy Grail for stamp collectors, it

is the last surviving example of the British

Guiana One-Cent.

17TH-CENTURY MANUSCRIPT MAP OF KYOTO (SWANN AUCTION GALLERIES; EST. $60,000–$90,000)Mounted on a six-panel screen, this 17th-century manuscript map of Kyoto offers a glimpse of the then-imperial capital long before it became a bustling city of 1.5 million people.

WINNIE-THE-POOH BY A.A. MILNE(SWANN AUCTION GALLERIES; EST. $6,000–$9,000)Hitting the auction block this month is a signed American f irst edition of the beloved children’s classic. Written in 1926, the story has been so popular that when it was translated into Latin in the early 1960s, it became (and remains) the only Latin book to be featured on the New York Times best-seller list.

1935 BROUGH SUPERIOR 11-50HP (BONHAMS; EST. $30,000–$43,500)Dubbed the Rolls-Royce of motorcycles, Broughs were produced from 1919 to 1940 and count George Bernard Shaw and T.E.

Lawrence—otherwise known as Lawrence of Arabia—among riders. This model, an 11-50 hp, was produced primarily for policemen.

FRANZ BECKENBAUER’S 1966 WORLD CUP SEMIFINAL JERSE(HANSONS AUCTIONEERS & VALUERS LTD.; EST $5,000–$6,70

Worn by soccer legend Franz Beckenbauer durinthe 1966 Russia vs. West Germany World C

semif inal, this jersey offers a chance to own a piof sports history and is the perfect attire for

year’s World Cup, kicking off in Brazil this mo

� � — june 2014

R1_RHAP0614_048_AB_Bidding.indd 48 12/05/2014 09:36

“Bonhams Auction House sold the 1935 Brough Superior 11-50HP (Bonhams; est. $30,000–$43,500) featured in the June issue of Rhapsody to an Asian traveler flying first-class on United Airlines.”

– Jon King, SVP Bonhams Auction House

R E A L B U Y E R S

R H A P S O D Y I N T E G R A T E D S O L U T I O N S

I N T E G R AT E D S OL U T I O NS Engage United’s 11+ million monthly passengers with messaging in print, mobile, digital and social solutions

SOCIAL MEDIA

IPAD APP

E-NEWSLETTER

GEO-TARGETING

R H A P S O D Y 2 0 1 5 R A T E S

1X 3X 6X 12XSpread

$70,200 $66,700 $63,400 $60,200

Full Page$39,000 $37,100 $35,200 $33,400

Inside Front Cover Spread$97,500 $92,600 $88,000 $83,600

Inside Front Cover Page$48,800 $46,300 $44,000 $41,800

First Spread$86,700 $82,300 $78,200 $74,300

First Right-Hand Page$43,300 $41,200 $39,100 $37,200

Inside Back Cover$43,300 $41,200 $39,100 $37,200

Outside Back Cover$52,000 $49,400 $46,900 $44,600

R AT E C A R D

GROSS RATES

R H A P S O D Y 2 0 1 5 R A T E S

ISSUE SPACE RESERVATION DEADLINE MATERIAL DEADLINE ONBOARD DATE

January11/14/2014 12/1/2014 1/1/2015

February12/12/2014 1/2/2015 2/1/2015

March1/16/2015 2/2/2015 3/1/2015

April2/13/2015 3/2/2015 4/1/2015

May3/13/2015 4/1/2015 5/1/2015

June4/17/2015 5/1/2015 6/1/2015

July5/15/2015 6/1/2015 7/1/2015

August6/12/2015 7/1/2015 8/1/2015

September7/17/2015 8/3/2015 9/1/2015

October8/14/2015 9/1/2015 10/1/2015

November9/18/2015 10/1/2015 11/1/2015

December10/16/2015 11/2/2015 12/1/2015

P UBL I S H IN G S C HE D UL E

R H A P S O D Y C O N T A C T S

J A C K G R A N T, G R O U P P U B L I S H E R

J A C K . G R A N T @ I N K - G L O B A L . C O M

3 4 7. 2 9 4 . 1 2 0 9 ;

S U Z A N N E R U F F A D O L E N ,

P U B L I S H E R

S U Z A N N E . R U F F A @ I N K - G L O B A L . C O M

3 4 7. 2 9 4 . 1 2 1 5

ADVERTISINGNew York

PRODUCTIONAtlanta

S T E P H E N A N D R E W S

U S G R O U P P U B L I S H I N G D I R E C T O R ,

S T E P H E N . A N D R E W S @ I N K - G L O B A L . C O M

6 7 8 . 5 5 3 . 8 0 8 1 ,

C A R O L C A M P B E L L ,

A S S O C I A T E P U B L I S H E R

C A R O L . C A M P B E L L @ I N K - G L O B A L . C O M

6 7 8 . 5 5 3 . 8 0 8 4

ADVERTISINGAtlanta

J O E M A S S E Y, P R O D U C T I O N M A N A G E R

6 7 8 . 5 5 3 . 8 0 9 1

Atlanta

W W W. I N K - G L O B A L . C O M