MEDIA KIT2015

Overview

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About Bu�alo Spree Publishing, Inc.Locally owned Bu�alo Spree Publishing produces 36 publications and events, and o�ers a wide range of marketing services. We have over 700,000 readers, and over 1,400 advertising partners in the Bu�alo and Rochester markets, and we print over 2 million pieces every year. We’ve also won over 70 national awards for design and editorial from the North American Mature Publishers Association and the City and Regional Magazine Association, including three General Excellence awards. Every year, Bu�alo Spree Publishing supports dozens of nonprofits and charity events through donations and sponsorships; we have been honored for our support of the Western New York community by such organizations as the American Institute of Architects, the Amherst Chamber of Commerce, the Burchfield Penney Art Center, Preservation Bu�alo Niagara, Bu�alo-Niagara Event Professionals, and the New York State Nursery Landscape Association, Inc. Last year, Bu�alo Spree Publishing published its first book: Food for Four Seasons; Recipes from Bu�alo’s Restaurants. Our growing Rochester division (585 Publishing) has expanded our reach and influence to thousands more readers.

In 2014, Bu�alo Spree Publishing moved into new city-based headquarters in a renovated industrial complex. BPS’s new o�ces are just as fresh and up-to-date as our publications. Look for us in area theaters and concert halls, in medical waiting rooms and beauty salons, on Facebook, Pinterest, and Twitter, on living room co�ee tables, and in the daily conversations of people throughout Western New York.

We’re the publications you want to read over and over again!

I. Bu�alo Spree Publishing, Inc. Bu�alo Division

A. Bu�alo Spree magazine PUBLISHED MONTHLY

• January • July • February • August • March • September• April • October • May • November • June • December

B. Bu�alo Spree Medical Resource Guide PUBLISHED ANNUALLY

• August - polybagged with August Spree

C. On the Town PUBLISHED ANNUALLY

• September - polybagged with September Spree

D. Bu�alo Spree Holiday Shopping Guide PUBLISHED ANNUALLY

• November

II. Western New York Theater & Event Program Books & Custom Publishing PUBLISHED SEPTEMBER – AUGUST

• Shea’s Performing Arts Center

• 710 Main Theatre • Bu�alo Philharmonic

Orchestra • Theatre of Youth • Artpark • Irish Classical Theatre

Company • MusicalFare Theatre • Allentown Art Festival • Performing Arts Center at

Rockwell Hall, Bu�alo State

• Curtain Up! • Jewish Journal of WNY • Bu�alo Spree’s

Best of WNY • Bu�alo Spree’s

Spring and Fall Girls Night Out

• Top Docs

III. Bu�alo Spree Publishing, Inc. Events

A. Hot O� the Press Launch Parties HELD MONTHLY

B. Top Docs Reception HELD ANNUALLY

• January

C. Best of WNY Party HELD ANNUALLY

• June

D. Girls Night Out HELD SEMI-ANNUALLY

• May • November

IV. Bu�alo Spree Publishing, Inc. Senior Products

A. Forever Young Magazine PUBLISHED MONTHLY

• January • July • February • August • March • September• April • October • May • November • June • December

B. Forever Young Directory PUBLISHED ANNUALLY

• February

C. Forever Young Expo HELD SEMI-ANNUALLY

• April • October

V. (585) Publishing The Rochester Division of Bu�alo Spree Publishing, Inc.

A. (585) magazine PUBLISHED 6X PER YEAR

• Jan/Feb • Jul/Aug • Mar/Apr • Sep/Oct • May/Jun • Nov/Dec

B. (585) On the Town PUBLISHED ANNUALLY

• September/October- polybagged with September/October (585) magazine

C. (585) Holiday Shopping Guide PUBLISHED ANNUALLY

• November

VI. Rochester Theater & Event Program Books

PUBLISHED SEPTEMBER – AUGUST

• Rochester Broadway Theatre League (RBTL) • Geva Theatre Center • Garth Fagan Dance

VII. (585) Publishing, Inc. Events

A. Hot O� the Press Launch Parties HELD BI-MONTHLY

B. Girls Night Out HELD ANNUALLY

• November

*All subject to change

About Bu�alo Spree MagazineBu�alo Spree magazine, Western New York’s only city and regional magazine, is now in its 48th year of publishing. A national award-winning monthly, Spree is dedicated to helping our readers take advantage of the best Western New York has to o�er and keeping them informed about what’s happening in their community.

The support of our 136,000-plus readers and our client partners has allowed us to grow our company to become Western New York’s largest locally owned media group. Bu�alo Spree also has a vibrant online presence with a website that is updated daily, often with videos, slide shows, and other multimedia content. Our active social media accounts have thousands of followers; we reach new audiences daily.

The most common compliment Bu�alo Spree receives is that, more than any other publication in Western New York, it showcases Bu�alo as a beautiful and desirable place to live, rich in arts, architecture, great restaurants, and natural beauty. With every issue, Bu�alo Spree provides full-color proof that Western New York is a great area, with an impressive quality of life.

Circulation includes:• Paid subscribers and a controlled circulation list• Targeted sampling to real estate o�ces, re-location packages, builders, HR directors, new

homeowners, professional o�ces, and others• Newsstand distribution to more than 200 retail locations, including Wegmans, Barnes &

Noble, Talking Leaves, Tops, Noco, Dash's, Budwey's, 7-Eleven, Walgreens, Walmart, and more

Demographics:• 92% of our readers have a college or postgraduate education• 89% of our readers are homeowners• 89% of our readers are between 25–64 years of age• 75% of our readers own at least 2 vehicles• 74% of our readers will purchase products or services from ads seen in Bu�alo Spree• 71% of our readers keep the magazine for 1 month or more• 68% of our readers have household incomes in excess of $75,000• 46% of our readers have household incomes in excess of $100,000• 21% of our readers have a graduate or advanced degree

In the next 12 months:• 97% will spend time and money on their lawn and garden• 97% will purchase furniture, home furnishings, and/or appliances• 96% will purchase auto accessories and services• 95% will dine out and enjoy local entertainment 3-4 times per week• 92% will make home improvements• 88% will shop for women’s apparel• 81% will purchase pharmaceuticals and prescription services• 79% will purchase athletic and sports equipment• 77% will shop for men’s apparel• 76% will vacation and travel• 58% will visit galleries and museums• 49% will spend money on pets• 47% will spend money on live sporting events• 45% will purchase children’s apparel• 29% will partake in the lottery, casino, racetrack, and other legal gambling

entertainment

The June 2014 CVC audit and reader survey have provided us with the above statistics regarding our readers.

Follow Spree on: Follow Spree on: Follow Spree on:

HOME: The Home Garden and Design magazine of WNY. Featured in Bu�alo Spree 4 times per year!March • June • September • December

Sales & Special Section CalendarJULYSpecial Section: Autos & Auto Aftermarket Best of WNY What’s Brewin’ Destination: Orchard Park LewistonFocus on Health: Physical Rehab & Injury RecoveryDeadline: Thursday, May 07, 2015

AUGUSTSpecial Section: Eyewear Pets Real Estate What’s Shakin’Destination: Hertel Hamburg Visit Rochester & The FingerlakesFocus on Health: Healthy EyesDeadline: Thursday, June 04, 2015

SEPTEMBERSpecial Section: Schools & Education WNY Kids What’s Brewin’ HOME - Style on a BudgetDestination: Williamsville Elmwood VillageFocus on Health: Pediatric CareDeadline: Thursday, July 02, 2015

OCTOBERSpecial Section: Higher Education Weddings What’s Shakin’Destination: Clarence LockportFocus on Health: Woman’s HealthDeadline: Thursday, August 06, 2015

NOVEMBERSpecial Section: Spas & Beauty Wine, Spirits & Gourmet Food Financial Planning What’s Brewin’ Girls Night Out! Destination: Holiday WalksFocus on Health: Healthy TeethDeadline: Thursday, September 03, 2015

DECEMBERSpecial Section: Faces of WNY Giving Back What’s Shakin’ HOME - Home Gifts & Indoor

Gardening Focus on Health: Cosmetic SurgeryDeadline: Thursday, October 01, 2015*All subject to change

JANUARYSpecial Section: Medical Specialties What’s Brewin’Focus on Health: Weight Management & WellnessDeadline: Thursday, November 06, 2014

FEBRUARYSpecial Section: Weddings Lawyers - Beyond the courtroom What’s Shakin’Destination: EllicottvilleFocus on Health: Heart HealthyDeadline: Thursday, December 04, 2014

MARCHSpecial Section: WNY Kids What’s Brewin’ HOME - KitchensDestination: Kenmore / TonawandaFocus on Health: Immediate & Urgent CareDeadline: Thursday, January 08, 2015

APRILSpecial Section: Senior Living Higher Education Casinos & Gaming What’s Shakin’Destination: East AmherstFocus on Health: Pharmacies & Senior ProductsDeadline: Thursday, February 05, 2015

MAYSpecial Section: Gardening & Outdoor Living Farmers Markets Racetracks What’s Brewin’ Girls Night Out!Destination: East AuroraFocus on Health: Skin CareDeadline: Thursday, March 05, 2015

JUNESpecial Section: Farm to table Builders What’s Shakin’ HOME - PatiosDestination: WNY’s Waterfronts Chautauqua AllentownFocus on Health: Holistic & Alternative MedicineDeadline: Thursday, April 02, 2015

About B

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Special Section Calendar

2/3 page4.56" x 10"

Rate Card & Size SpecificationsRates e�ective as of January 1, 2015

All rates include full color.full page/full bleed

8.625" x 11.125"

live area: 7" x 10"

trim size8.375" x 10.875"

1/2 page island

4.56" x 7.44"

1/6 page h4.56" x 2.3125"

1/3 page vertical2.18

7" x 10"

1/2 page7" x 4.875"

1/3 page square

4.56" x 4.875"

1/6 page v2.18

7" x 4.8

75"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

PREMIUM POSITIONSSize 1x 3x 6x 9x 12xBack Cover $ 7,850 $7,325 $6,695 $ 6,285 $ 5,765Inside Front Cover $4,990 $4,670 $4,325 $ 4,015 $3,700Inside Back Cover $4,990 $4,670 $4,325 $ 4,015 $3,700

• Add 15% for any other guaranteed premium positions.

ADVERTISING SIZES AND RATESSize 1x 3x 6x 9x 12xFull Page $ 4,245 $ 3,925 $3,195 $ 2,780 $2,57 52/3 Page $ 3,395 $ 3,075 $2,575 $2,165 $ 1,9551/2 Page $ 2,890 $ 2,675 $2,080 $ 1,870 $ 1,6651/3 Page $ 2,140 $ 1,930 $ 1,665 $ 1,455 $ 1,245

ADVERTISING SIZES AND RATESSize 1x 3x 6x 9x 12x1/4 Page $1,285 $1,175 $935 $830 $725

ENHANCED DINING GUIDE LISTINGS

Purchase an Enhanced Listing & receive the Enhanced online Dining Guide FREE!

Looking to stand out in the Dining Guide and increase your web presence?

• Includes logo• Highlighted restaurant listing• Address, phone, hours +

20 words of copy• Maximum width logo size: 0.9375” • Purchase 12x for $900• Purchase 6x for $700• With any 6x display ad purchase,

receive an Enhanced Listing for only $447.50 per year - A 50% savings!

2.187" x 2.34"

2.187" x 2.34"1/6 v

2.187" x

4.875" 1/6 h4.56" x 2.3125"

Dining Guide Sizes

1/12

1/12

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DINING GUIDE ADS - ADS WILL APPEAR ON DINING GUIDE PAGESSize 1x 6x 12x1/6 Page Vertical $725 $620 $ 5151/6 Page Horizontal $725 $620 $ 5151/12 Page $ 515 $ 410 $305

Dining Guide

Alsoincludes:

Enhanced Online Listing

FREE!

1/62.25" x 4

.75"

Marketplace Sizes

1/12

1/24

2.25" x 2.25"

2.25" x 1"

1/32.25" x 9.75"

Spree Homes • Marketplace • Best of WNY

FRONT & BACK, 11"x 17" (8.5" x 11" AS FOLDED BOOKLET) (4 PG)Unit Count 100 500 1,000 2,000 3,000 5,0004 Pages $735 $815 $860 $1,010 $1,170 $1,475

FRONT & BACK, 8.5" x 11" (2 PG)Unit Count 100 500 1,000 2,000 3,000 5,0002 Pages $499 $555 $600 $680 $740 $890

FRAMED REPRINTS1 Page 2 Page 4 Page*

$95 $165 $225*

PLAQUES1 Page 2 Page

$40 $76

Reprints

• If 1/2 folding is required add $100 per 1,000• If 1/4 folding is required add $200 per 1,000• Minimum $25 for shipping• Add 8.75% sales tax to all custom orders (subject to change)• Custom publishing design work $100 per hour• All reprint and custom publishing orders must be prepaid at time

of ordering

Prices for belly bands, split cover, bind ins, tip ons, blow ins, inserts, gate folds, polybags, photography, and advertorial assistance all available upon request.

“BEST OF” SQUARESSize Dimensions Rate1 Unit 2.4"w x 2.35"h $285

SPREE HOMES Size 1x 3x 6x 9x 12x1/6 Page Horizontal $570 $520 $465 $415 $365

• 50 words • Image: 2.25" x 1.5" • 300 dpi • Headshot: 1" x 0.875

MARKETPLACE Size 1x 3x 6x 9x 12x1/3 Page $1,310 $ 1,195 $ 1,035 $910 $ 8051/6 Page $ 720 $ 675 $570 $495 $4401/12 Page $ 420 $ 395 $365 $305 $2801/24 Page $ 305 $ 260 $235 $200 $ 180

*Subject to change & design costs where applicable.

Spree Hom

es, Marketplace,

Best of W

NY, R

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cations

Bu�alo Spree Medical Resource GuideThe Bu�alo Spree Medical Resource Guide is WNY’s comprehensive community health guide. Written and edited by our experienced team of health and medical writers, the Medical Resource Guide o�ers important information about medical trends, preventative health care measures, and includes the only complete directory of WNY’s physicians, DOs, DPMs, and health care providers—all organized by specialty for easy use.

Distribution, Demographics & DeadlineBu�alo Spree Medical Resource GuideDistribution: 18,000Polybagged with August 2015 issue of Spree and mailed to all subscribers, key community partners & a controlled circulation list including:• Doctors’ o�ces • Dental o�ces • Hospitals • Relocation packages• Real estate o�ces • HR directors • Medical facilitiesDeadline: June 4, 2015

• 92% of our readers have a college or post graduate education• 89% of our readers are between 25 - 64 years of age• 81% of our readers will purchase pharmaceuticals & prescription services in the next 12 months• 68% of our readers have income in excess of $75,000• 46% of our readers have income in excess of $100,000

The Medical Resource Guide reader is:• Concerned with health care and able to spend money on it • Aware of nutritional importance• Highly educated and takes his/her health care very seriously • Family oriented• The decision maker of multi-generational needs • A health insurance member • Aware of preventative and proactive care

PREMIUM POSITIONSSize Dimensions (w x h) RateBack Cover 8.625" x 11.125" $6,425Inside Front Cover 8.625” x 11.125” $4,075Inside Back Cover 8.625” x 11.125” $4,075Inside Back Cover & Adjacent Full Page 8.625” x 11.125” $ 7,445

Trim size: 8.375” x 10.875” Add 15% for any additional guaranteed premium positions.

ADVERTORIALAsk the Expert - Ask your rep for details

ADVERTISING SIZES AND RATESSize Dimensions (w x h) RateFull Page w/ bleed 8.625" x 11.125" $ 3,190Full Page (live area) 7" x 10" $ 3,1902/3 Page 4.56" x 10" $ 2,5751/2 Page Horizontal 7" x 4.875" $ 2,0551/2 Page Island 4.56" x 7.44" $ 2,0551/3 Page Vertical 2.187" x 10" $ 1,6451/3 Page Square 4.56" x 4.875" $ 1,6451/4 Page (4 to a page) 3.375" x 4.875" $ 8251/6 Page Vertical 2.187” x 4.875" $ 6251/6 Page Horizontal 4.56" x 2.3125” $ 625Enhanced Listing $ 250

The June 2014 CVC audit and reader survey have provided us with the above statistics regarding our readers.

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All rates include full color.

The Theater and Event Program Books of Western New York and Rochester• Printing over 700,000 theater and event programs annually• The median age of the theater attendee is 45• Over 92 productions and events

Bu�alo Spree Publishing currently publishes programs for 20 of Western New York’s and Greater Rochester’s finest theaters, performing arts venues, and events including:

Rochester Playbills:• Rochester Broadway Theatre League (RBTL) • Geva Theatre Center

• Garth Fagan Dance

• Shea’s Performing Arts Center • 710 Main Theatre • Bu�alo Philharmonic Orchestra• Irish Classical Theatre Company• Artpark• Allentown Art Festival

• Performing Arts Center at Rockwell Hall, Bu�alo State

• MusicalFare Theatre• Curtain Up!• Theatre of Youth

• Bu�alo Spree’s Best of WNY• Bu�alo Spree’s Girls Night Out

Spring & Fall• Bu�alo Spree’s Top Docs

Reception

Full season and per-show advertising opportunities Check with your ad rep for details

Spring 2014

BENEFITING SPONSORED BY

*All subject to change

Medical R

esource Guide

Theatre & Event Program

BooksCall Larry

About Call LarryCall Larry is the imaginative consulting business run by our owner, guiding light, and chairman of fun Larry Levite. Now the same problem-solving pizzazz he has brought to 48 years in broadcasting and publishing can be yours.

Call Larry S T R A T E G I C A L L Y G U I D E D I M A G I N A T I O N

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716-308-8584 • CallLarryLevite.comLarry@CallLarryLevite.com

New York London Jerusalem Algonquin Park

The image-driven Holiday Shopping Guide celebrates the Western New York retail community, featuring the finest in local boutiques and specialty retail items. There simply isn’t a better place to advertise during the holiday season.

Distribution & DeadlineBu�alo Spree Holiday Shopping GuideDistribution: 18,000To all Spree subscribers & a controlled circulation listDirect mailed week of ThanksgivingDeadline: October 1, 2015All rates include full color.

Bu�alo Spree Holiday Shopping Guide

full page/full bleed 8.75" x 8.75"

live area: 7.5" x 7.5"

trim size8.5" x 8.5"

1/2 page vertical

3.625" x 7.5"

1/2 page horizontal7.5" x 3.625"

PREMIUM POSITIONSSizes RateFront Cover $2,400Back Cover $2,380Inside Front Cover $ 1,620Inside Back Cover $ 1,620Pages 1-5 $ 1,300

Add 15% for any other guaranteed premium positions.

ADVERTISING SIZES AND RATESSizes Rate2 Page Spread $2,055Full Page $1,0801/2 Page Horizontal $ 6501/2 Page Vertical $ 650

On the TownTake full advantage of Western New York’s rich and diverse arts and entertainment scene with the help of Bu�alo Spree Publishing’s newest publication. On the Town includes a complete roster of Western New York theaters, concert halls, performing art centers, and galleries, with comprehensive information on the 2015-2016 season. There’s also a handy restaurant guide for pre- and post- theater dining. This full color glossy booklet is a must-have WNY planning resource.

Distribution & DeadlineOn the TownDistribution: 18,000Polybagged with September 2015 issue of Spree and mailed to all subscribers, key community partners & a controlled circulation list.

Deadline: July 2, 2015

PREMIUM POSITIONSSizes RateFront Cover $2,400Back Cover $2,380Inside Front Cover $ 1,620Inside Back Cover $ 1,620Pages 1-5 $ 1,300

Add 15% for any other guaranteed premium positions.

ADVERTISING SIZES AND RATESSizes Rate2 Page Spread $2,055Full Page $1,0801/2 Page Horizontal $ 6501/2 Page Vertical $ 6501/4 Page $ 3951/8 Page $ 225

All rates include full color.

On the Town

Season previews

Gallery guides

Curtain Up!

Pre- and post-theater dining

1/4 page 3.625” x 3.625"

1/8 page 1.687” x 3.625"

1/4 and 1/8 page ads available for On the Town only.

arts and entertainment scene with the help of Bu�alo Spree

NEW!

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Events & SponsorshipsBu�alo Spree Publishing enhances the relationship between advertisers and readers through experiential marketing opportunities and special events. These opportunities extend beyond the printed page and enable direct connectivity with an exclusive and aµuent readership.

HOT OFF THE PRESS LAUNCH PARTIESFEBRUARY ISSUE: JANUARY 20, 2015MARCH ISSUE: FEBRUARY 17, 2015APRIL ISSUE: MARCH 24, 2015MAY ISSUE: APRIL 21, 2015JUNE ISSUE: MAY 19, 2015AUGUST ISSUE: JULY 21, 2015SEPTEMBER ISSUE: AUGUST 18, 2015OCTOBER ISSUE: SEPTEMBER 22, 2015NOVEMBER ISSUE: OCTOBER 20, 2015DECEMBER ISSUE: NOVEMBER 17, 2015

EVENT CALENDARTOP DOCS: JANUARY 22, 2015FOREVER YOUNG SPRING EXPO: APRIL 30, 2015SPRING GIRLS NIGHT OUT: MAY 7, 2015BEST OF WNY/10TH ANNUAL: JUNE 25, 2015FOREVER YOUNG FALL EXPO: OCTOBER 29, 2015FALL GIRLS NIGHT OUT: NOVEMBER 12, 2015

HAPPYHOURHAPPY

Hot off thePress

Holiday Shopping G

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Events & Sponsorships

SPONSORSHIP OPPORTUNITIESAsk your rep about customizing your sponsorship!

Gold SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Bu�alo Spree magazine, any applicable WNY

Playbills & Forever Young• Photo recognition in “Who Was There” event

page in issue of Spree following event

Event Benefits:• Client Category Exclusivity• Table or Booth Space at event where applicable• Your logo on all event signage (Spree Provided)• 6 Patron tickets• Your logo on front cover of event program book• Half-page ad in event program book• Your logo to run on loop on all Flat Screen TV’s

or large Screens where applicable• Your logo on event video to be posted on Spree’s

Facebook page & website post event where applicable

Other Benefits:• Verbal & Logo recognition on all TV & radio

used to promote event where applicable• Island ad on Spree website w/ automatic link to

sponsor website your month of choice• Your logo on all Spree e-blasts promoting event• Recognition in issue of SpreeView, the

e-newsletter of Bu�alo Spree magazine• Recognition on event’s Facebook pageSponsorship Investment - $3,000

Platinum SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Bu�alo Spree magazine, any applicable WNY

Playbills & Forever Young• Photo recognition in “Who Was There” event page

in issue of Spree following event

Event Benefits:• Client Category Exclusivity• Table or Booth Space at event where applicable• Your logo on all event signage (Spree Provided)• Your banner prominently displayed at event (Client

Provided)• 10 Patron tickets• Your company name included on all press releases• Your logo on front cover of event program book• Full-page ad in event program book (premium

position based upon availability)• Full Frame Logo to run on loop on all Flat Screen

TV’s or large Screens where applicable• Your logo on event video to be posted on Spree’s

Facebook page & website post event where applicable

Other Benefits:• Verbal & Logo recognition on all TV & radio used to

promote event where applicable• Banner ad on Spree website w/ automatic link to

sponsor website your month of choice• Your logo on all Spree e-blasts promoting event• Recognition in issue of SpreeView, the e-newsletter

of Bu�alo Spree magazine• Recognition on event’s Facebook pageSponsorship Investment - $5,000Ev

ents

& S

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Step & Repeat or Photo Booth SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Bu�alo Spree magazine, any applicable

WNY Playbills & Forever Young

Event Benefits:• Your logo on photo strip or step and

repeat backdrop for all photos taken• Table or booth space at event where applicable• 4 patron tickets• Your logo on front cover of event program book• Your logo on all event signage (Spree provided)• Your logo on event video to be posted on Spree’s

Facebook page & website post event where applicable

Other Benefits:• Your logo on all Spree e-blasts promoting event• Recognition on event’s Facebook pageSponsorship Investment - $2,500one photo sponsorship per event

Swag Bag SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Bu�alo Spree magazine, any applicable WNY

Playbills & Forever Young

Event Benefits:• Company logo on est. 500 cloth shopping bags

distributed to the first est. 500 to the event (bag size - 13” x 15” x 10” ½”h)

• (one side only) ( your imprint size 5”w x 5”h ) (one color logo)

• Opportunity to include your marketing materials and or products in bags (Spree will pre-stu� for you)

• Table or booth space at event where applicable• 4 patron tickets• Your logo on front cover of event program book• Your logo on all event signage (Spree provided)• Your logo on event video to be posted on Spree’s

Facebook page & website post event where applicable

Other Benefits:• Your logo on all Spree e-blasts promoting event• Recognition on event’s Facebook pageSponsorship Investment - $2,500maximum 2 sponsors / non competitive

In Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank

Custom Designed Sponsorships available to meet your specific needs— Ask your rep for details!

Events & Sponsorships

About Forever YoungNow in its twenty-seventh year of publishing, Forever Young is Western New York’s longest-running senior publication. The only full-color senior publication in Western New York, Forever Young has stayed true to the interests and concerns of Western New Yorkers over fifty. With 40,000 copies printed monthly & 85,000+ readers Forever Young covers both Erie and Niagara counties. The winner of 74 national awards for editorial and design excellence, Forever Young continually changes to keep up with the active fifty-plus crowd. It consistently adds fresh content and exciting features, including information on health care, fitness, eating well, theaters and culturals, dining, community events, bingo, recreation, and much more.

Demographics & Distribution• 71% of our readers purchase products or

services from ads seen in Forever Young on a regular basis

• 66% of our readers are between ages 55-74• 65% of our readers travel 1-5 times a year

for pleasure• 60% of our readers keep Forever Young for 2-3 weeks• 57% of our readers are between 45-64

Enjoying Life Over 50 in Western New York FREE MARCH2014

Living InternationallyNew food truck serves Polish

soul food with pride

INSIDE: ESL Initiative reaches Buffalo’s refugee population

Life as an expat in London

Enjoying Life Over 50 in Western New YorkJULY2014

FREE

Sales & Special Section CalendarJANUARYFeaturing:Winter Fun in WNYSkiing, snowboarding, festivals, making the most of WNY’s winter wonderlandDeadline: Tuesday, December 09, 2014

FEBRUARYFeaturing:Music IssueBu�alo Music History, musicians/bands still performing in their golden yearsDeadline: Tuesday, January 20, 2015

MARCHFeaturing:Crafting / DIYA guide to Pinterest, knitting, crocheting, & decoratingDeadline: Tuesday, February 17, 2015

APRILFeaturing:Forever Young Spring 2015 ExpoDeadline: Tuesday, March 17, 2015

MAYFeaturing:WNY in BloomGarden Walks, Festivals & Outdoor DécorDeadline: Tuesday, April 21, 2015

JUNEFeaturing:Taking A ChanceSkydiving, Mountain Climbing, Running a Marathon for the First TimeDeadline: Tuesday, May 19, 2015

JULYFeaturing:A Day At The BeachA Guide to Getting Sun & Sand in WNYDeadline: Tuesday, June 16, 2015

AUGUSTFeaturing: Weekend GetawaysDeadline: Tuesday, July 21, 2015

SEPTEMBERFeaturing:Co�ee KlatchGroups That Gather For Co�ee Each Morning, Co�ee Shops For Socializing & Refueling; Best Blends & Brews, etc.Deadline: Tuesday, August 18, 2015

OCTOBERFeaturing:Forever YoungFall 2015 ExpoDeadline: Tuesday, September 15, 2015

NOVEMBERFeaturing:Making A Di�erenceWNY’s Everyday Hero’s & Volunteer OrganizationsDeadline: Tuesday, October 20, 2015

DECEMBERFeaturing:Forever Young FavesDeadline: Tuesday, November 10, 2015

Our readers are interested in:

Forever Young is distributed monthly and FREE to over 300 locations including:

• Gardening• Home improvement• Senior housing• Health care• Nutrition and diet• Gifts for grandkids• Insurance and tax advising• Domestic and international travel

• Computers and the Internet• Automobiles and accessories• Women’s & men’s apparel• Gaming—lottery,

casino, racetrack, bingo, and other legal gambling entertainment

• Wegmans supermarkets• Select Tops • Anderson’s • Dash’s markets • Pine Pharmacy • Select Bagel Jay’s

• Select CVS/ Pharmacy stores • Select Tim Hortons • Talking Leaves Books • Ted’s Hot Dogs • Area libraries, senior centers, and dozens of bingo locations

*Results of June 2014 CVC Audit and reader survey*All subject to change

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71% of our Forever Young readers purchase products or services from ads.

Forever Young Sales &

Special Section Calendar

ADVERTISING SIZES AND RATESSize 1x 3x 6x 9x 12xFull Page $1,999 $ 1,799 $1,699 $1,599 $ 1,4993/4 Page $1,599 $ 1,499 $ 1,299 $ 1,199 $ 1,1291/2 Page $ 1,199 $1,099 $ 999 $ 959 $ 8993/8 Page $ 799 $ 699 $ 599 $ 549 $ 4991/4 Page $ 599 $ 559 $ 529 $ 499 $ 4491/6 Page $ 499 $ 449 $ 400 $ 349 $ 3001/8 Page $ 379 $ 339 $ 300 $ 279 $ 2491/16 Page $ 249 $ 229 $ 199 $ 179 $ 149

Forever Young Rate Card & Size SpecificationsAll rates include full color.

CLASSIFIED/COMPANION CORNER In Column Display Classified: 1.8” w x # of inches high$36.95 per inch $4.95 per line

Companion Corner$11.50 for 25 words$.30 for each additional word$5.25 additional to include a photo

3/47.25" x 11.125"

1/6 v 2.25" x 8.275"

1/2 h 9.75" x 5.45"

3/8 h 7.25" x 5.45"

1/8 v

2.25" x 5.45"

1/2 v 4.75" x 11.125"

3/8 v 4

.75" x 8.275"

1/8 h4.75" x 2.6"

full page9.75" x 11.25"

1/4 h 9.75" x 2.6"

1/4 sq4.75" x 5.45"

1/6 h7.25" x 2.6" 1/16

1/162.25" x 2.6"

PREMIUM POSITIONSSize 1x 3x 6x 9x 12xBack Cover $2,999 $2,799 $2,699 $2,599 $2,399Inside Front Cover $2,399 $2,299 $2,199 $2,099 $1,899Inside Back Cover $2,399 $2,299 $2,199 $2,099 $1,899

Front cover and feature story: Ask your rep for details! $2,500

Enjoying Life Over 50 in Western New York

Life is beautiful at The GreenFields

INSIDE: Special Feature - Get Outdoors!

JUNE2014FREE

Enjoying Life Over 50 in Western New YorkJULY2014

FREE

Enter to Win2 tickets

to CANCUN

FREE Giveaways every hour!

SEE YOU AT THE

SPRING EXPO

Enjoying Life Over 50 in Western New York FREE APRIL2014

Enjoying Life Over 50 in Western New York FREE MARCH2014

Living InternationallyNew food truck serves Polish

soul food with pride

INSIDE: ESL Initiative reaches Buffalo’s refugee population

Life as an expat in London

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2015 Forever Young DirectoryThe Forever Young Directory is a full-color annual resource guide that helps readers locate organizations and businesses that provide services, goods, and assistance to seniors in Erie and Niagara Counties.

20,000 Forever Young Directories will be distributed FREE to more than 150 businesses, retirement communities, senior centers, physicians’ o�ces, o�ces of the aging, and pharmacies throughout Erie and Niagara counties in February.

The major objective of the directory is to facilitate communication between seniors interested in services available to them and the businesses and organizations that provide them.

As an advertiser who would like to capture the fifty-plus market, you won’t want to miss being a part of this complete resource guide to the senior community. It is a service directory that will be kept and used all year long.

Deadline: January 8, 2015All rates include full color.

PREMIUM POSITIONSSize RateFront Cover $ 2,999Back Cover $3,090Inside Front Cover $ 2,675Inside Back Cover $ 2,675

• Add 15% for any other premium position

ADVERTISING SIZES AND RATESSize RateFull Page $2,0551/2 Page Horizontal $ 1,4401/2 Page Vertical $ 1,4401/4 Page $ 1,0251/8 Page $ 615Business Card $ 235

ENHANCED LISTINGSize RateBy Category $ 305

Enhanced listing includes highlighted shadow box and 50 words of copy to describe your business. Listing also includes category listing(s), company name, address, city, state, zip, phone, and website.Ask your rep for details.

• All ads include a categorized listing to include name, address, city, state, zip, phone, fax, web, email, and a line of copy in listing to (ex): “see ad on page 12”

• Advertiser listings will be bold and in color• Receive 50 copies for your company distribution with purchase of a full page ad

Full page7.5" x 10"

1/2 page horizontal7.5" x 4.9375"

1/4 page3.625" x 4.9375"

1/2 page vertical3.625" x 10

"

1/8 page3.625" x 2.375"

Business card 3" x

1.75"

With the purchase of a ½ page or larger, receive an enhanced

listingFREE!

www.foreveryoungwny.comFor full web exposure on every page ask your rep for details.

Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Video $400

Forever Young Senior Directory

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2015 Forever Young ExposThursday, April 30, 20159 a.m. – 1:30 p.m.Michael’s Banquet FacilityHamburg, NYThursday, October 29, 20159 a.m. – 1:30 p.m.Classics V Banquet CenterAmherst, NY

Two Direct Business-to-Consumer Opportunities You Won’t Want to Miss!• Mature living options• Health and medical providers• Screening and testing providers

• Blood pressure• Diabetes• Hearing• Heart• Osteoporosis

• Financial • Real estate• Garden • Home services• Travel • Golf• Moving and packing• And so much more!

Booth Space: 8' x 8'Includes: dividing drapes, 6' skirted table and 1 chair

$395 single booth per expo$695 double booth per expo$30 per booth for electricity

Presenting Sponsorship• Sponsorship exclusivity in your business field• Double booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads where

applicable to include:• Bu�alo Spree magazine• Forever Young• Playbills• TV ads, etc.

• Logo on Forever Young website as sponsor with link to your website

• Name recognition as presenting sponsor on all television advertising where applicable

• Speaker space at event• Total Investment: $4,000 per expo

Gold Sponsorship• Sponsorship exclusivity

in your business field• Single booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads where

applicable to include:• Bu�alo Spree magazine• Forever Young• Playbills• TV ads, etc.

• Logo on Forever Young website as sponsor with link to your website

• Name recognition as presenting sponsor on all television advertising

• Total Investment: $2,750 per expo

Forever Young Expo Sponsorships

Speaker SponsorshipOpportunity for speakers to give presentations at the Expo!• 10 minute presentation to a captive audience• A designated area roped o� for your

presentation with chairs for attendees• A single booth at the expoTotal Investment: $995 per expo

Event bag sponsorship• Includes 500 bags & booth• Logo on all print & promotional

opportunities where applicable• Maximum 2 sponsors/non-competitive• Est. 500 bags per eventTotal investment: $2,500

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Sponsorship exclusivity

Custom sponsorships also available.

Ask your sales rep for

details!

Blitz is Bu�alo Spree Publishing’s solution to all your promotional needs. From customized tote bags and eco-friendly water bottles to branding and graphic design services, Blitz will help you increase your presence in the community. Whether your goal is to create new business or to maintain relationships with your clients, Blitz is there for you every step of the way. We o�er over 750,000 products from over 3,500 suppliers.

Member of The Advertising Specialty Institute

Certified advertising specialty professionals.

Graphic Design• Logos• Brochures• Identity packages• Presentation folders• Billboards• Posters• Package design• Label design• And more

Print• Brochures• Presentation folders• Mailers• Catalogs• Menus• Identity packages

- Letterhead - Envelopes - Business cards

• Annual reports• Newsletters• Labels• Magazines• And much more

Promotional Products We have over 750,000 products in almost every category you can imagine, including:• Mugs• Pens• Apparel (t-shirts, polo

shirts, caps, outerwear and much more)

• “Green” products• Tote bags• Stainless steel water

bottles• Spa products (robes,

slippers, lip balm, hand sanitizer, mints)

• Thousands more

Direct Marketing• Direct mail• Database procurement for

your targeted market• Email marketing• Point of sale

Packaging• Labels• Cartons• Custom product design

Photography• Product• Event• Company portfolio

(employee, interior and exterior shots)

Branding• Company• Product

Trade Shows & Events• Display booths• Direct marketing to

show attendees• Promotional handouts

“The most dynamic custom publishing in Western New York.”

• Magazines• And much more

Database procurement for your targeted market

• Email marketing• Point of sale

Promotional handouts

“The most dynamic custom publishing in Western New York.”

Forever Young ExposB

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Electronic Guidelines & Size Specs For All ProductsBUFFALO SPREE MAGAZINE

Size Dimensions (w x h)Full Page w/ bleed 8.625" x 11.125"Full Page (live area) 7" x 10"2/3 Page 4.56" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Island 4.56" x 7.44"1/3 Page Vertical 2.187" x 10"1/3 Page Square 4.56" x 4.875"1/6 Page Vertical 2.187" x 4.875"1/6 Page Horizontal 4.56" x 2.3125"1/4 Page (4 to a page) 3.375" x 4.875"Trim size: 8.375" x 10.875"

MarketplaceSize Dimensions (w x h)1/3 Page 2.25" x 9.75"1/6 Page 2.25" x 4.75"1/12 Page 2.25" x 2.25"1/24 Page 2.25” x 1"

Dining GuideSize Dimensions (w x h)1/6 Page Vertical 2.187" x 4.875"

1/6 Page Horizontal 4.56" x 2.3125"1/12 Page 2.187" x 2.34"

On the Town

Season previews

Gallery guides

Curtain Up!

Pre- and post-theater dining

BUFFALO SPREE HOLIDAY SHOPPING GUIDE & ON THE TOWNSize Dimensions (w x h)2 Page Spread 17.25" x 8.75"Front Cover 8.75" x 8.75"Full Page w/bleed 8.75" x 8.75"Full Page (live area) 7.5" x 7.5"1/2 Page Vertical 3.625" x 7.5"1/2 Page Horizontal 7.5" x 3.625"1/4 Page 3.625" x 3.625”1/8 Page 1.687" x 3.625"Trim size: 8.5” x 8.5”

THEATER & EVENT PROGRAM BOOKSSize Dimensions (w x h)Full Page w/ bleed 5.75" x 8.75"Full Page (live area) 4.5" x 7.5"1/2 Page Horizontal 4.5" x 3.625"1/2 Page Vertical 2.125" x 7.5"1/4 Page Horizontal 4.5" x 1.687"1/4 Page Vertical 2.125" x 3.625"1/8 Page 2.125" x 1.687"Trim size: 5.5" x 8.5"

BUFFALO SPREE MEDICAL RESOURCE GUIDESize Dimensions (w x h)Full Page w/ bleed 8.625" x 11.125"Full Page (live area) 7" x 10"2/3 Page 4.56" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Island 4.56" x 7.44"1/3 Page Vertical 2.187" x 10"1/3 Page Square 4.56" x 4.875"1/4 Page (4 to a page) 3.375" x 4.875"1/6 Page Vertical 2.187” x 4.875"1/6 Page Horizontal 4.56" x 2.3125”Trim size: 8.375" x 10.875"

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ACCEPTABLE FILE FORMAT: PDF ONLYSupply ad material or agency ready ads by:• CD • email: production@bu�alospree.com

All agency ready ads must be accompanied by a full color hard copy

Required resolution: 300 dpiPhoto guidelines (when suppling ONLY photos and ad copy-not agency ready ads)• jpg • tif • 300 dpi

Enjoying Life Over 50 in Western New YorkJULY2014

FREE

FOREVER YOUNG DIRECTORYSize Dimensions (w x h)Full Page (live area) 7.5" x 10"1/2 Page Horizontal 7.5" x 4.9375"1/2 Page Vertical 3.625" x 10"1/4 Page 3.625" x 4.9375"1/8 Page 3.625" x 2.375"Business card 3" x 1.75"Trim size: 8.5" x 11"

FOREVER YOUNGSize Dimensions (w x h)Cover Strip 9.75" x 1.5"Full Page 9.75" x 11.25"3/4 Page Vertical 7.25" x 11.125"1/2 Page Vertical 4.75" x 11.125"1/2 Page Horizontal 9.75" x 5.45"3/8 Page Vertical 4.75" x 8.275"3/8 Page Horizontal 7.25" x 5.45"1/4 Page Square 4.75" x 5.45"1/4 Page Horizontal 9.75" x 2.6"1/6 Page Vertical 2.25" x 8.275"1/6 Page Horizontal 7.25" x 2.6"1/8 Page Vertical 2.25" x 5.45"1/8 Page Horizontal 4.75" x 2.6"1/16 Page 2.25" x 2.6"

www.bu�alospree.comOur redesigned website is updated with new blog posts and other fresh content every single day. It also has a comprehensive dining guide, a full calendar of Western New York events, and our Best Of and Top Doc lists, as well as other resources. Our site receives an average of 62,000 views and an average of 24,000 unique users monthly, with visitation increasing steadily each month. The Bu�alo Spree website is the perfect way to enhance your business’s presence in Western New York.

For full web exposure on every page ask your rep for details!

Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300E-Blast 600 x 300 pixels $500Video $400Splash 480 x 320 pixels $1,000

Electronic Guidlines

& Size Specifi

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.bu�alospree.com

Ask your rep about our digital

edition

Ask your rep for details

on web advertising

Bu�alo Spree Publishing, Inc. 1738 Elmwood Avenue, Suite 103, Bu�alo, NY 14207Phone: 716-783-9119 Fax: 716-783-9983 www.bu�alospree.com

(585) Publishing Rochester Division 100 Allens Creek Road, Rochester, NY 14618Phone: 585-413-0040 Fax: 585-413-0296 www.585publishing.com

On the Town

Season previews

Gallery guides

Curtain Up!

Pre- and post-theater dining

Enjoying Life Over 50 in Western New YorkJULY2014

FREE