MEDIA KIT 2010 - Buzgate.orgMEDIA KIT 2010 Leveraging Social Media & Trusted Relationships with...

MEDIA KIT2010

Leveraging Social Media & Trusted Relationships withGovernment, Public and B2B Infl uence Leaders

in Positioning Select Providers ofBusiness-to-Business (B2B) Products & Services

11 Court St., Suite 230Exeter, NH 03833-2422 USA

Phone 603.658.0340Fax 603.658.0343

i n f o @ b d k i . c o mw w w . b d k i . c o m

facilitating prequalifi ed leads to increase sales

building knowledge to drive informed purchasing

increasing awareness of programs, goods & services

awareness educate sellawareness educate sell

America’s Premier Business-to-BusinessResource & Referral Network

Small and medium enterprises (SMBs) spend over $9 trillion on goods and services each year.

You want to reach them. You have to reach them. Your organization’s success relies on this and so does the health of the economy overall.

So, how do you reach them?

SMB professionals don’t trust corporate America. They don’t trust government. They’re geographically dispersed and they interpret information as differently as

there are types of small businesses.

Contrary to popular belief, their most precious resource is time, not money. They no longer browse business publications and trade journals to learn about new products and services. Nor are they likely to

click on a banner ad that tells them nothing in advance about who’s pitching what and why they should care.

Banner ads, print ads and animated commercials are of limited value when it comes to infl uencing the purchasing habits of SMBs, particularly because they often don’t even know what to look for when it comes to the technologies, products and services that will give them the a competitive edge.

What you need is a cost-effective multi-channel, multi-media marketing strategy that speaks to SMBs in ways that fi rst…

• build awareness, then• educate to your value proposition, and ultimately• drive prequalifi ed leads to your business.

What you need is to become part of the trusted Knowledge Institute SMB Social Community.

Knowledge Institute (KI) SMB CommunityBuilding Awareness, Educating & Driving Prequalifi ed Leads

B U I L D trustamong those with proven integrity and credible relationships.“ “Page 1

MEDIA KIT 2010Leveraging Social Media & Trusted Relationships to Position

Select Providers of B2B Programs, Products & ServicesAmerica’s Premier Business-to-Business

Resource & Referral Network

facilitating prequalifi ed leads to increase sales

building knowledge to drive informed purchasing

increasing awareness of programs, goods & services

awareness educate sellawareness educate sell

Knowledge Institute (KI) SMB Community: Driving SMB Referrals thru Six-Channel, Multimedia Activities

KI SMB Community Drives...

• Brand Awareness • Trusted Networking• Qualifi ed Leads • Expert Positioning• Informed Purchasing • Increased Sales

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r e a c h & INFLUENCEyour most important prospects and loyal customers.“ “

...for select providers of business-

to-business products and services

that meet KI SMB Community

government, public and B2B

infl uence leader standards for

quality, reputation and value.

KI SMB Community6 Step Referral Channels

KI SMB Community Referral NetworksPhysical B2B Referrals Virtual B2B Referrals

1. Economic Development Agencies (12,500+ U.S. and Puerto Rico)

33,000+ Business Counselors • Who use KI SMB platforms to

counsel and refer SMB clients to B2B programs, products & services

Reciprocal links with prominent government and public business assistance web sites such asSBA.gov, SCORE.org, WBC.com, SBDC.org, DOL.gov, USAVetBiz.org, gregg.senate.gov, • To promote awareness, access and use of B2B

programs, products & services

2. B2B Infl uence Leaders

Accountants, Attorneys, Bankers, Consultants, Trade Associations & Chambers of Commerce • Who use KI SMB platforms to

consult and refer SMB clients to B2B programs, products & services

Reciprocal links with prominent national, regional and local B2B product and service web sites • To promote awareness, access and use of B2B

programs, products & services

3. Web Properties (KI Managed & Partner-Endorsed)

[Not Applicable]

Educationally focused customized marketing campaigns in • BUZGate.org, myVbi.org, bdki.com, Women

inBiz, Veterans inBiz, IBM and The World Bank’s SMEToolkit, NHeconomy.com, and others

4. B2B Product/Service Community Partners (By Invitation only)

Creation and distribution of • Marketing Collaterals, Cobranded

Training Publications, Articles, White Papers, Workshops, Trade Shows & Other Special Events

Reciprocal links with national, regional, and local business enterprises • Who are seeking to connect and sell their

products and services to the 25 million and growing SMB marketplace

5. Traditional Media Outlets

Product placements in such media as • Television, Newspapers, Trade

Journals, Magazines, Newsletters and other Print Venues

Product placements in such internet sites as• WSJ.com, INC.com, Forbes.com,

Reuters.com, BusinessWeek.com, Entrepreneur.com, AllBusiness.com, Web TV and Web Radio, etc.

6. Social Media Outlets [Not Applicable]

Content Licensing and Social Media, such as • Blogs, Twitter, YouTube, Facebook, LinkedIn,

Webinars, Podcasts, RSS Feeds, IBM Learning Series, etc.

KI Marketing Channel #1: Economic Development AgenciesDriving referrals via trusted business assistance networks

Knowledge Institute: Offering exclusive access to a national network of government and nonprofi t business assistance agencies and counselorsThere are literally thousands of government and nonprofi t programs located across the country that our tax dollars pay for to drive business startup, growth and sustainability…. and the outlook for 2010 is that these programs will continue to signifi cantly increase.

The problem is that to the uninformed, these free and low-cost programs look more like alphabet soup with acronyms such as SBA, SBDC, WBC, SCORE, USRDA, DOL, etc. Thanks to the KI SMB Community, these valuable programs are aggregated, translated and maintained in state-by-state resource portals at BUZGate.org, myVbi.org, myWomen in Biz and myVeteran in Biz networks where millions of entrepreneurs and key business decision makers are going to learn about and utilize them.

For high quality / high value B2B product and service providers, and by invitation only, KI reviews, assesses and exclusively positions select offerings within this infl uential network of over 12,500 government/nonprofi t agencies representing more than 33,000 experienced business counselors who routinely use the KI SMB Community as an education and resource referral platform.

As an exclusive, educationally focused resource and referral network, the KI SMB Community provides a reliable, trusted venue where entrepreneurs are building knowledge and establishing productive business-to-business relationships.

View a representative sampling:

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RELY on the ChARacTerability, strength and truth of trusted viral marketing.“ “

KI Marketing Channel #2: B2B Infl uence LeadersDriving referrals via core B2B product/service providers

Knowledge Institute SMB Community is a viral network where trusted

referrals are made by trusted professionals via face-to-face, email,

snail mail, telephone, interactive features, networking events and

social media.

Knowledge Institute: Facilitating awareness, access and use of B2B Product and Service Solutions through a physical network of B2B Infl uence Leaders

Accountants, attorneys, bankers, trade associations, Chambers and other professional groups leverage scarce time and resources by referring clients and local business professionals to Knowledge Institute SMB education and resource portals (View representative network sampling below).Ace-Net.OrgAdler, Pollock & Sheehan PCAmerican Marketing AssociationAngel Healthcare Investors, LLCAreteCapital GroupAspen Insurance CompanyBackus, Meyer, Solomon & Branch, LLPBaker & HayesBank of New Hampshire, N.A.Barto and Puffer, Professional AssociationBemidji Area Chamber of CommerceBetter Business BureauBourque & Associates P. A.Bousquet & Jackson, P.C.Boutin & Associates, PLLCBow Mills Bank & TrustBoynton, Waldron, Doleac, Woodman & ScottBradley, Burnett, Kinyon, Fernald & GreenBragdon Berkson & Klein, PCBrennan, Caron, Lenehan & IacopinoBrouillard & Brouillard PLLCBrown, Olson & WilsonBurns, Bryant, Hinchey, Cox & Rockefeller, PACampbell, Campbell, Edwards & ConroyCapital Regional DevelopmentCasassa & RyanCentrix Bank & TrustCitizen’s BankClaremont Savings BankCleveland, Waters & Bass, PAColliander, Field & Brown, PACommunity Banks & TrustCommunity Guaranty Savings BankConnecticut River BankCook, Little, Rosenblatt & Manson, PLLCCooper, Deans & Cargill, PACoughlin, Rainboth, Murphy & Lown, PACreative Dispute MediationCrystalVisionD.B. Warlick and CompanyDahar, Victor W. PADaschbach, Cooper, Hotchkiss & Csatari, PADavis & Boghigian, PCDecker Law Offi ceDesmarais, Ewing & Johnston, PLLCDevine & NyquistDevine, Millimet & BranchDonahue, Tucker & CiandellaDowns, Rachlin, Martin PLLCFaulkner, Freund, Worthen & Caffrey, PCFederal Reserve Bank of DallasFederal Savings BankFiducialFirst Colebrook BankFirst Essex BankFlegal Law Offi ce

Flynn & McGee, PAFollender Law Offi ces, PLLCFord & Weaver, PAFoy Insurance GroupFranklin Savings BankGagliuso & GagliusoGallagher, Callahan & GartrellGannon, William S., PLLCGE Capital Small Business FinanceGeorgia Chamber of CommerceGoff & Wilson, P.A.Gottesman and Hollis, PAGranite BankGranite State AngelsGranite State Economic Development Corp.Greater Manchester Chamber of CommerceGreen, David C. Law Offi ceHalvorsen Law Offi ces, PCHamblett & Kerrigan, PAHayes, Soloway PCHinckley, Allen & Snyder LLPHoefl e, Phoenix & GormleyInsurance Solutions Corp. (ISC)Jaguar Management Consulting Group, Inc.Jay P. Ojha, CPAKaklamanos, JamesLaboe Associates, PLLCLaconia Savings BankLake Sunapee Savings BankLancaster National BankLedyard National BankLockwood TechnologyMaine & AsmusMartin, Lord & Osman, PAMascoma Savings BanksMcCaffrey PAMcDonald & Kanyuk, PLLCMcDonough & O’ShaughnessyMcDowell & Osburn, PAMcIntosh Staffi ng ResourcesMcKean, Mattson & LaticiMcLane, Graf, Raulerson & MiddletonMcSwiney, Semple, Bowers & Wise, PCMeredith Village Savings BankMerrimack County Savings BankMichels & MichelsMonadnock Community BankMoney Law Offi ces, PLLCMorgan, Thomas PC Law Offi cesMorris & PhillipsMount Washington Valley Economic CouncilFirst Run Angel GroupMyers Associates, PLLCNational Assn. of Women Business OwnersNational Assn. of ManufacturersNixon, Peabody LLP

Normandin, Cheney & O’NeilNortheast Delta DentalNorthway BankOcean National BankOneBeacon InsurancePassumpsic Savings BankPath of Purpose CoachingPemigewasset National BankPreti, Flaherty, Beliveau, Pachios & HaleyProfi le Bank, FSBProvidian National BankPublic Service of New Hampshire (PSNH)Ransmeier, Michael M. PC Law Offi ceRobinson, Colin W.Rosatone, John A., P.C.Russell, Mark C., PCRutter, Rebecca J.Ryan, Michael J., PASavings Bank of WalpoleSERESC Professional Development CenterShaheen & Gordon, PAShaines & McEachernSheehan Phinney Bass & GreenShuchman, Krause & Vogelman, PLLCSiwoganock BankSovereign BankSt. Mary’s BankStaples, Craig L.Stark, Rodney L. P.A Law Offi ceStebbins Bradley Harvey & MillerStein, Volinsky & Callaghan, PAStern, Brian T., Law Offi ceSullivan, Eugene F. IIISulloway & Hollis, PLLCSwanson, Dale T.Tamming Professional AssociationTarbell Professional AssociationTharler DirectsThe Interface Financial GroupTober Law Offi ces, PATower, Crocker & Mullins, PAUnitilUniversity of Phoenix OnlineUpton & Hatfi eld, LLPVillage Bank & TrustWadleigh, Starr & Peters, PLLCWarner Robins Area Chamber of CommerceWelts, White & Fontaine, PCWensley, Wirth & AzarianWescott, Millham & Dyer LLPWhittington Law Associates, PLLCWiggin & Nourie, PAWilbert, Randall E. Law Offi cesWilliams, Kathryn S.Winer and Bennett, LLPWoodsville Guaranty Savings Bank

Page 4




DRIVE b r a n d l o y a l t y whiledriving brand awareness, informed purchasing & business growth.“ “

Over 50 distinct SMB communities educating, connecting and driving increased business-to-

business transactions.“

“

KI Marketing Channel #3: Leading Web PropertiesDriving referrals via interactive and respected online communities

Links to Knowledge InstituteWeb Communities (Sample List)

Knowledge Institute: Creates and collaborates in multiple, highly reputable and heavily traffi cked Internet communities

Using a combination of KI-managed and Partner-endorsed websites, Knowledge Institute SMB Community promotes select Community Partners in multiple trusted marketing channels as the exclusive industry expert. Through educationally focused marketing messages developed in collaboration with Content Partner, this innovative strategy effectively leverages on-line and off-line referral channels routinely reaching over 2 million users per month to build brand, improve SEO rankings and drive lead referrals at dramatically reduced cost of acquisition for qualifi ed Content Partners.

Knowledge Institute SMB Community:

http://blogs.wsj.comhttp://business.mainetoday.com

http://cyber.law.harvard.eduhttp://entrepreneur.com

http://feeds.foxbusiness.comhttp://forums.digitalpoint.com

http://gregg.senate.govhttp://kansassmallbizpromotions.comhttp://newsletters.businessweek.com

http://pierce.state.nh.ushttp://scorechicago.orghttp://smallbiz.att.com

http://smallbusiness.yahoo.comhttp://themoderatevoice.comhttp://twitter.com/kimbeasley

http://ultimatewealth-homebusiness.comhttp://us.smetoolkit.org

http://www.accionchicago.orghttp://www.allbusiness.com

http://www.asbdc-us.orghttp://www.b2bdirectory.biz

http://www.barbaraweltman.comhttp://www.bedford.lib.nh.us

http://www.bigskyeda-edc.orghttp://www.bradfordnh.com

http://www.bus.lsu.eduhttp://www.business.com

http://www.businessplans.orghttp://www.businessweek.com

http://www.careerandlifechanges.comhttp://www.ceolounge.com

http://www.ci.richmond.va.ushttp://www.den.dartmouth.edu

http://www.entrepreneur.comhttp://www.exceptionalbizsolutions.com

http://www.fi nabanking.comhttp://www.gogreenhomebusiness.com

http://www.idahobizhelp.orghttp://www.inc.com

http://www.iowasbdc.orghttp://www.istockanalyst.com

http://www.jcjc.eduhttp://www.komando.com

http://www.latinscientists.comhttp://www.library.umaine.edu

http://www.marketingprofs.comhttp://www.menabwn.org

http://www.merrimack.lib.nh.ushttp://www.michigansmallbiz.com

http://www.microcreditnh.orghttp://www.micromentor.org

http://www.missouribusiness.nethttp://www.msnbc.msn.com

http://www.msvet.orghttp://www.my.womens-source.com

http://www.nh.govhttp://www.nhhtc.orghttp://www.nhpr.org

http://www.prweb.comhttp://www.sbtv.com

http://www.scofi eldcpa.comhttp://www.score.org

http://www.sinadaily.comhttp://www.smartbusinessreports.com

http://www.smsmallbiz.comhttp://www.snowmagazineonline.com

http://www.stanlycountylibrary.orghttp://www.teen-education.com

http://www.texasbusinessalliance.orghttp://www.theloanfund.org

http://www.tigetek.comhttp://www.toiletpaperentrepreneur.com

http://www.trainweb.orghttp://www.trustedexpertnetwork.com

http://www.tvausa.comhttp://www.umass.edu

http://www.vdba.virginia.govhttp://www.vermont-towns.org

http://www.vtsbdc.orghttp://www.womenbiz.org

www.bdki.com

www.myVbi.org

www.BUZGate.org

www.KeyBank.com

www.nheconomy.com

IBM/IFC www.us.SMEToolKit.org

Page 5




T A N G I B L E S of trust by leading names promoting KI BUZGate education.“ “




Build brand and drive informed purchasing with an integrated marekting campaign strategy

that offers exclusive positioning, third-party credible validation and

proven educationally-focused product/service messaging.

KI Marketing Channel #4: Select Community PartnersBenefi ting through integrated marketing strategies

Knowledge Institute: Offering exclusive industry expert positioning for select high quality providers of B2B products and services SMB professionals need to know about high quality technologies, products and services to operate effi ciently, competitively and profi tably, as well as access local, regional and national free government and public business assistance programs.

Because time is their scarcest resource, this learning process must be effi cient, consistent and conveniently accessible when they need it - where they need it.

KI delivers this through an expert education, marketing and hypermedia team that researches, identifi es and interviews providers of high value business-to-business (B2B) product and services. For B2B providers that fi t KI SMB Community parameters, Knowledge Institute develops…

§ Highly targeted, educationally-focused custom marketing campaigns called “Edutorialscalled “Edutorialscalled “ ,”

§ That are accessible from multiple leading SMB Web properties,§ And promoted in multiple communication formats and venues,§ Including trusted government, public and private experts, advisors,

infl uence leaders and media representatives,§ Resulting in building brand and generating high quality, pre-qualifi ed

SMB lead referrals for Community Partners.

Sampling of SMB Community Content Partners:

help people trustwhat you have to say through educationally-focused channels.

“ “




KI Marketing Channel #5: Traditional Media ChannelsPromoting expert entrepreneurial education and advice

Knowledge Institute SMB Community is recognized as the #1 resource and

referral network for building trusted business-to-business relationships in

both the public and private sectors.Knowledge Institute: Expert advisors, guest speakers, authors and content providers for local, regional and national media outletsKnowledge Institute has been specializing in SMB education and communication for more than half a century.

• Authoring over 22 business management books published in several languages; • Creating more than 60 business resource and referral portals to drive SMB growth; • Educating thousands of entrepreneurs on start-up and growth strategies• Facilitating public/private collaboration among the U.S. Small Business Administration

(SBA) and thousands of other economic development agency leaders; • Securing infl uential media product placements for B2B solutions; and • Creating and hosting successful educationally-focused marketing communication

strategies for high quality providers of business-to-business products and services.

Examples include:

Let the EXPERTS tell your story to those who want to hear it.“ “




Today’s marketing strategies call for more than just banner ads and

click throughs. To stand out from the rest, an advertiser needs to build awareness, educate and

facilitate leads through multiple, integrated and highly trustworthy

marketing channels.

KI Marketing Channel #6: Social Media PlatformsDriving referrals via active and targeted social media venues

Knowledge Institute: Respected creators and contributors in multiple social media platforms.

Knowledge Institute is a renowned pioneer of social media being the fi rst to create a robust, interactive community connecting SMB solution providers to SMBs needing solutions.

Through direct interaction with the Internet’s most popular social media sites such as BUZGate, Facebook, Twitter, LinkedIn, YouTube, Ning and others, as well as web-casts, webinars, podcasts and blogs, the KI SMB Community broadens and strengthens each community member’s reach in exchanging and acting upon information.

The KI SMB Community routinely connects millions of entrepreneurs to over 33,000 business counselors, 12,500 business assistance programs, and hundreds of productivity enhancing SMB product and service solutions. Social networking between entrepreneurs, government, public and private sector solution providers occurs daily as:

• All individuals access the KI SMB Community for free• All government and nonprofi t assistance agencies routinely add and update content

at no charge

• All select product and service provider solutions are presented in a standardized, educationally-focused Edutorial format that serves to build knowledge, facilitate informed decision making and generate leads

• Collectively, these networking activities are driving increased local, regional and national business-to-business relationships and transactions

In essence, KI delivers a one-of-a-kind entrepreneurial community... “where all users add value and all users receive value.”

Get p E r S O N a l- they’ll let you know what they want if you listen.“ “

Knowledge Institute (KI) SMB Community Understanding and Capitalizing on “Why & How” SMBs Buy

Knowledge Institute: Over half a century of experience in building trust and infl uencing SMB behavior and purchasing decisionsKnowledge Institute understands why and how SMB decision makers access and use information. Unlike many business-to-consumer (B2C) purchases, business-to-business (B2B) purchases are not “impulse buys.” There are often several levels of research conducted in a variety of mediums performed by more than one employee at different times.

This is why many hard-sell web-based B2B marketing strategies don’t work. Because they rely heavily on banner ads, key words and affi liate-based incentives, they often result in higher customer acquisition costs and lower ROI as sales personnel become weighed down in responding to unqualifi ed leads instead of closing more qualifi ed leads. These marketing techniques are also increasingly vulnerable to click fraud, which further infl ates costs without any valid return.

With a Knowledge Institute Award-Winning Multi-Channel/Multi-Media Marketing Strategy, your B2B offerings are well positioned to a highly targeted SMB Audience representing approximately 2 million unique users per month.

Instead of employing fl ashy ads or aggressive sales techniques, an experienced KI marketing and hypermedia team develops an educationally focused branding and marketing strategy that is promoted in multiple highly reputable, well-traffi cked Web properties and utilized by government, public and private industry infl uencers, business counselors and media professionals.

By supporting multiple marketing venues and distribution channels, SMBs discover new solutions and learn at their own pace “when and where” they need information. As a result, Community Partners develop new prospects and receive well-qualifi ed lead referrals from a variety of sources including Web-based links, 1-on-1 trusted referrals, social media and traditional media product placements.

No business can afford to waste time or money on marketing strategies that don’t work. Call 603.658.0340 ext. 2#, or email at [email protected] to learn if you qualify for exclusive positioning as a Community Partner within innovative, trusted and highly targeted KI SMB Community.

“In a world of rapid change, businesses must rethink traditional theories of marketing and embrace

interdisciplinary and multifaceted strategies in order to develop new

markets and grow.”- Peter Drucker

Page 9




trust in big business at all time low - 38%Source: 2009 Edelman Trust Barometer“ “

Knowledge Institute (KI) SMB Community What is an “Edutorial™”

Knowledge Institute: Using proven educational methods, established relationships and trusted networks to build brand and drive lead referrals An Edutorial, like the Complete Idiot’s Guide™ series, is a standardized how-to learning approach that provides a foundation understanding of a complex business-to-business product or service application from a user’s perspective.

The term “edutorial” is derived from edutorial” is derived from edutorial education and editorial because it uses proven proven educational techniqueseducational techniques to convey specifi c product or service attributes by a trusted and by a trusted and credible, third-party, value-neutral sourcecredible, third-party, value-neutral source. The approach relies on breaking down the topic into four specifi c perspectives from a business management or operational applica-tion. These include; what is it, why care, what to look for and what is it, why care, what to look for and what is it, why care, what to look for where to get it.

An Edutorial Campaign positions the educationally focused message and credible source in multiple communication platforms and channels to build awareness, promote informed decision making and facilitate increased business-to-business relationships.

Why a KI Edutorial Campaign Matters is because effective marketing continues to shift in emphasis from passive to active prospect engagement and active prospect engage-ment is all about leveraging community...

Page 10

“The #1 Priority for CMOs isdeveloping marketing programs

that integrate online andtraditional media.”Jupiter Research

/Verse Group Marketer




SOLIDIFY trustby aligning brand within targeted SMB communities. “ “

Knowledge Institute (KI) SMB Community “How & Where” SMBs Access Knowledge and Resources

Page 11




win long-term loyaltythrough an integrated marketing communication strategy.

“ “

Integrated Marketing Communications (IMC):

A holistic approach to marketing communication that ensures

message consistency and the complementary use of media and online/offl ine marketing channels.

It is the productive integration of all marketing tools, approaches, and

resources in building brand and driving referrals at minimum cost and

maximum profi t.

Knowledge Institute (KI) SMB Community SMB User Profi les by Profession and Number of Employees

Knowledge Institute SMB Community leverages multiple communication platforms and

trusted distribution channels to promote awareness, access and

use of select business-to-business programs, goods and services.

Page 12




61% senior managers surveyeddon’t trust media, yet value access to knowledge. “ “

Knowledge Institute (KI) SMB CommunityAwards, Honors & Special Recognition

2009 Most Impressive Small Business Portal, International Association of Home Business

Entrepreneurs

2009 Best of the Web; Bedford Public Library

2009 Best Idea for Small Business Networking; Barbara Weltman Blog

2009 Cool Site of the Day; Kim Komando

2008 Best Website of the Week; MSNBC

2008 Women in Business Champion; U.S. Small Business Administration

2008 Women’s Entrepreneurial Spirit Award; Mary M. Dumais Memorial Fund

2008 Women in Media Champion; Women’s Lobby

2008 Enterprising Women of the Year; Enterprising Women Magazine

2008 Outstanding Woman in Business Award; Business Review

2007 National Above & Beyond Leadership Award; Jobs for America’s Graduates,

Washington DC

2007 Excellence in Business Services; Business Review Excellence in Business Awards

2007 3rd Party Collaborator in Improving Outreach to Veterans; U.S. Small Business

Administration

2007 Premium Web Portal Content Provider; IBM/World Bank SMEToolKit.org

2006 Small Business Advocate of the Year; U.S. Small Business Administration

2006 Excellence in Web Design; Internet Awards

2006 Citation for Best Education Web Site; Governor John Lynch

2006 Recognition of Excellence in Small Business Community Service; U.S. Senator Judd

Gregg, United States Senate

2006 Commendation for Small Business Leadership; Senator Theodore L. Gatsas, President of

the Senate

2006 Finest in Business Services to Veterans; The Veterans Corporation, Director of Education

and Curriculum Development

2006 Richness in Workforce Development Resources; Workforce Opportunity Council

2005 Commendable Company Award; Governor John Lynch

2004 Commendation for Small Business Services; Governor Craig Benson

2004 Business and Entrepreneurial Development Learning and Resource Center Award; Governor, Executive Council and the Division of Adult Learning and Vocational

Rehabilitation

2002 Economic Development Awards for Innovative Excellence; State Department of

Resources and Economic Development

1998 Internationally recognized expert in small business development; U.S. Small Business

Administration

Page 13




knowledge VALIDATEDequates to most trusted source for business advice.“ “

Knowledge Institute (KI) SMB CommunityTestimonials

“BUZGate provides us with an excellent opportunity to reach decision makers in small to mid-sized businesses. Their ability to develop custom-tailored marketing messages and capacity to innovate make our alliance with them even more valuable.” Bank of America

“The BUZGate Web site is a must visit for any new or existing business. It is a remarkable one-stop site for free business help and business solutions.” US Small Business Administration

“If small businesses and entrepreneurs are to succeed, it is vital that they take advantage of all of the skills and services which are available to them. Knowledge Institute helps entrepreneurs grow by connecting them to the countless experts and programs available and targeted to their needs.” Public Service Utilities

“This program has produced a volume of Cards/Accounts… Thanks to you and your team for continuing to drive this forward.” American Express OPEN

“We have joined forces with BUZGate because it provides outstanding value and offers quality resources for businesses.” Key Bank

“I have received about 11% of my web traffi c from your site [BUZGate.org]... We are pleased to have a site like yours dedicated to promoting the small business owner.” Small Business Development Center

“The Knowledge Institute is a tremendous asset to the state of New Hampshire, always seeking to fi nd new and innovative ways to build a sense of community among economic development practitioners, social service agencies and private industry. They consistently go above and beyond to build a state of economic opportunity for New Hampshire citizens.” State Division of Economic Development

“I’m really excited about offering your information to our readers!” Wall Street Journal

“Knowledge Institute provides tremendous value bringing together user need and an actual provider that can resolve a real world business problem. As partners, they are credible, reliable and a pleasure to work with.” IBM

“In an economy driven by information, we are pleased to be collaborating with the Knowledge Institute to build awareness and improve access to higher education resources and specialized workforce training.” Fidelity Investments

“Small businesses have instant access to a robust high speed telecommunications infrastructure. The key for success in the new economy is knowing where to go to access these resources. Knowledge Institute unlocks the door for business-to-business networking and Verizon is proud to work with them.” Verizon

“Thank you for providing this valuable information to the nation’s small business owners and organizations!” US Internal Revenue Service

“Knowledge Institute SMB resource portal, BUZGate.org, is the most comprehensive and effi cient way for locating small business assistance on the Internet. There is nothing comparable in scope or quality to the clearinghouse and index of resources.” U.S. Association of Veterans in Business

“The 10-Step courseware and Virtual Business Incubator your organization [Knowledge Institute] has provided will benefi t the Veterans and Service-Disabled Veterans with whom we work, to start and expand their own small businesses.” The Veterans Corporation

Page 14




ranked #1 as trusted sourceby those whose opinion matters.“ “

Knowledge Institute (KI) SMB CommunityCommunity Partner Professional Services | Scope & Rates

All COMMUNITY PARTNERS are pre-screened relative to qualifying for exclusive positioning in KI SMB Community venues including but not limited to the following criteria;

A. Products and services must offer high value business-to-business applications for SMBsB. There can be no competing COMMUNITY PARTNER currently represented in the KI SMB Community C. The business must have an established quality reputation

Once verifi ed by KI SMB Community, a formal Agreement will be drafted to authorize the following scope of professional services, terms and conditions:I. Edutorial Campaign Research & Development

KI marketing professionals will research and develop a multi-channel, multimedia educational content strategy in line with KI SMB Community interests and needs and COMMUNITY PARTNER’s branding and marketing objectives including:• Conduct a teleconference Kick Off Meeting (KOM) with COMMUNITY PARTNER sales/marketing

representatives to review company value proposition(s), branding messaging, customer profi le, market differentiators, future plans and related business development objectives

• Perform additional external market research specifi c to offerings and overall industry• Create specialized, educationally focused messaging that positions COMMUNITY PARTNER as the

industry expert in the SMB arena, builds brand awareness and drives referrals through multiple trusted SMB networks

• Program, publish and host multi-platform campaign messaging • Monitor and refi ne campaign messaging on an ongoing basis

II. Edutorial Campaign PromotionWith approval on the above Edutorial strategy, KI will publish the campaign as follows:• In leading SMB Social Communities;

o 50 state-based, DC and Puerto Rico SMB resource and referral networks through BUZGate.orgo As applicable, in niche-focused networks, such as myVbi, Women in Biz, Veterans in Biz and Youth

in BizAs well as promote COMMUNITY PARTNER to myriad leading SMB networks, such as:• IBM and The World Bank SMEToolKit, a small business toolkit specifi cally for small business owners

in emerging markets as well as women, Black, Hispanic, Native American, and Asian entrepreneurs in the U.S

• B2B Infl uence Leader Networkso Chambers of Commerce, Trade Associations, Academic Institutions, Attorneys, Accountants,

Bankers, Consultants and other infl uential business-to-business sectors• Government and Nonprofi t SMB Assistance Agency Counselers and Trainers

o U.S. Small Business Administration (SBA), Internal Revenue Service (IRS), 33,000+ SMB business counselors, government and nonprofi t agency staff, and reciprocal linkages from government, nonprofi t and SMB directory websites

• Social Media Product Placements and Testimonialso Blogs, Twitter, LinkedIn, Facebook, Digg, Delicious, AskBUZ, Tell-A-Friend, podcasts, webinars,

webcasts and newsletters• Media Placements

o Multiple print and web-based product placements on a local, regional and national scale, such as television, radio, magazine, trade journals, newspapers and websites

Page 15

Knowledge Institute | 11 Court Street, Suite 230 | Exeter, NH 03833-2422 | (603) 658-0340 | www.bdki.com | [email protected] MORE INFORMATION Contact Sales (603) 658-0340, ext. 2#

or email Deborah Osgood, VP/CKO at [email protected]




• Special Event Representations o Trade shows, workshops, SMB-focused government and nonprofi t committees, seminars, legislative

testimony, business counseling venues and entrepreneurial resource fairs

III. Marketing Strategy Campaign Hosting, Maintenance and ReportingKI will maintain copy, programming, hosting and monitoring of Edutorial campaign strategy in collaboration with COMMUNITY PARTNER on an ongoing basis making refi nements accordingly over time and as agreed upon. KI will monitor and provide a monthly report to COMMUNITY PARTNER to document ongoing promotional activities including web-based performance statistics and referrals, social media placements, and non-web-based media outreach, marketing channels and event exposure.

Schedule & TermFollowing the return of a signed Community Partner Agreement, along with receipt of payment, professional services will commence with a target completion date of three to four weeks. The Community Partner Agreement will remain in place for a six (6) month trial period from the date that approved campaign content has been published in KI SMB Web Communities. Agreement renewal is based upon market acceptance and adoption among KI SMB Community government, nonprofi t and infl uence leader partners, as well as quality and quantity of SMB lead referrals received by Community Partner.

Professional Services Fee Structure COMMUNITY PARTNER fee structures are based on the development and maintenance of an integrated, interactive educational and lead referral strategy that includes product/service research, analysis of existing marketing communication strategy, copy writing and development of interactive educational messaging, hypermedia programming, publishing and Internet hosting, as well as ongoing tracking, performance reporting and campaign refi nement.

Knowledge Institute (KI) SMB CommunityCommunity Partner Professional Services | Scope & Rates Continued

Knowledge Institute | 11 Court Street, Suite 230 | Exeter, NH 03833-2422 | (603) 658-0340 | www.bdki.com | [email protected]

Page 16FOR MORE INFORMATION Contact Sales (603) 658-0340, ext. 2#

or email Deborah Osgood, VP/CKO at [email protected]

Strategic AnalysisStrategic Market PlanningBusiness DevelopmentBusiness PlanningContent Development

Content LicensingProject Development Website DesignResource Portal Design Financial Consulting

Entrepreneurial TrainingBusiness Management TrainingEditing and PublishingCobranded PublicationsTraining Materials

Additional Professional ServicesKnowledge Institute provides additional educational and professional consulting services to further support and drive entrepreneurial development domestically and globally. Visit www.bdki.com, client’s served for a represenative sampling of the following services:

Public SpeakingPublic RelationsGraphic Design Marketing Collateral DesignWebcasts, Podcasts

KI SMB Edutorial Campaign FeesCOMMUNITY PARTNER State Regionally Nationally 6-Month Product/Service Pricing Structure ( P r i c i n g p e r M o n t h ) InvestmentHigh Cost/High Volume B2B Offerings $2,500 $3,000 $5,000 $_________High Cost/Low Volume B2B Offerings $2,000 $2,500 $4,000 $_________Low Cost/High Volume B2B Offerings $1,500 $2,000 $3,500 $_________Low Cost/Low Volume B2B Offerings $1,000 $1,750 $2,500 $_________




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