Media 지 Journal - download.kpf.or.krdownload.kpf.or.kr/MediaPds/LCLHDLIBQNSCCUA.pdf ·...
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윤세민·김정명·신종락 한국언론진흥재단 지정 2012-03 잡지산업의 국제화 를 위한 정책적 지원방안 연구 Press Report Newspaper Journal Television Media
Transcript of Media 지 Journal - download.kpf.or.krdownload.kpf.or.kr/MediaPds/LCLHDLIBQNSCCUA.pdf ·...
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2012-03
2012- 03
Press
Report
Newspaper
Journ
al
Television
Mass MediaMe
dia
Press
Report
Newspaper
Journ
al
Television Medi
a
-
2012-03
( ) ( )
( )
2012 8 31 1
100-750 124
(02)2001-7744 (02)2001-7740
www.kpf.or.kr
2012 .
.
, 2012
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( ) ( )
( )
-
. 19
1. 19
2. 20
3. 22
4. 23
II. 25
1. 25
2. 29
3. 33
4. 35
1) 35
2) 36
3) 38
4) 40
5) 41
5. 42
6. 43
III. 46
1. 47
2. 48
3. 51
4. 53
5. 56
-
IV. 58
1. 58
2. 61
V. 68
1. 68
1) 682) 74
3) 79
4) 81
5) : 88
6) 98
2. 99
1) 99
2) 105
3) 113
4) 114
3. 115
1) 115
2) 3 119
3) 122
4. 123
1) 123
2) 126
5. 127
1) 127
2) 131
3) 134
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VI. 136
1. 136
1) 136
2) 138
3) 140
2. 141
1) 141
2) 143
3. 150
1) 151
2) 151
3) 152
4) 153
5) 154
6) 155
7) 156
4. 157
1) 157
2) 158
3) 159
4) 159
5. 160
1) 160
2) 160
3) 161
4) 162
6. 163
1) 163
2) 164
3) 165
4) 166
-
. 168
1. 168
2. 172
174
1 : 179
2 : 192
1. 192
2. 200
3. 206
3 : 210
-
24
27
30
31
(2010 ) 32
33
2010 34
37
37
40
49
49
59
62
71
72
TOP5 78
96
4 100
IVW- (2012 1/4) 101
2011 4/4(2010 4/4 ) 102
(2011 4/4) 103
2011 104
116
2005 117
118
118
120
122
123
10 124
TOP 15(2009) 125
-
126
126
128
129
130
131
131
142
142
-
50
5 54
() 80
(KOREAN WAVE) 81
81
Jmanga 1 84
Jmanga 2 84
86
90
91
94
4 (%) 101
(2011 4/4) 104
107
GLAM 111
120
132
133
143
145
148
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. TV,
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2011 2010 1,092, 1 103 , 9,478.
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2011 4
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2011 , 123 . 2,033 6.1% .
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, // 7.0%, /
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. 2004 2012 70 12
200 . 2008 6
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10 40 68 .
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2010
2009
2009
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166.3% . 49.8%
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2010 , 32 2,609
23.9% 16 9,720 4.1%
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2009 6 2,186 , 7,232
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-
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2007 . 2010 2009 27
2,814 2 5,157 29 7,871 .
, .
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2005 2006 2007 2008 2009 2010 (08~10)
()57,258,881 62,768,976 64,414,776 63,681,713 72,120,137 72,120,137 9.1% 4.7%
()1,301,136 13,73,158 1,944,631 2,337,603 2,604,232 3,226,092 23.9% 19.9%
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2004 2005
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(39.9%), OEM (12.7%), (1.9%), (0.3%)
.
( : , %)
2006 2007 2008 2009 2010()(%)
(%)
(%)
24,515 24,396 21,037 14,122 13,583 0.4% -.3.8% -29.1%
66,834 72,770 80,583 89,651 96,827 3.0% 8.0% 4.3%
16,666 13,885 16,468 31,269 83,262 2.6% 166.3% 30.2%
671,994 781,004 1,093,865 1,240,856 1,606,102 29.8% 29.4% 23.3%
189.451 202,889 228,250 236,521 276,328 8.6% 16.8% 11.0%
3,917 3,986 4,135 4,209 8,153 0.3% 93.7% 20.1%
184,897 213,100 260,010 250,764 357,881 11.1% 42.7% 13.3%
133,917 150,953 171,348 170,228 228,533 7.1% 23.9% 13.4%
- - 11,228 14,349 13,681 0.4% -4.6% -
75,981 93,859 14,212 93,152 75,554 2.3% -18.9 51.8%
5,016 275,111 339,949 345,693 363,282 11.3% 5.1% 59.9%
- 112,678 107,746 113,418 116,487 3.6% 2.7% 26.7
1,373,158 1,944,631 2,337,603 2,604,231 3,226,092 100.0% 23.9% 19.9%
* : , 2011 , 2012, 71.
-
32
.
2006 OEM
2006 .
.
(2010 )
(: )
()
2,258 966 3,488 1,421 4,518 932 13,583
18,810 1,577 1,151 52,463 19,527 3,299 96,827
67,267 3,627 11,321 432 396 218 83,262
435,254 595,864 242,521 147,761 138,125 46,577 1,606,102
16,457 49,368 27,226 85,327 59,668 38,282 276,328
1,527 568 2,004 1,723 2,258 73 8,153
30,204 23,790 149,984 88,009 20,976 44,918 357,881
( ) 49,712.8 20,954.8 49,554.8 2,814.8 2,317.6 1,702.1 127.074.9
141.322 33,621 168,063 8,611 3,398 8,267 363,282
37,426 17,331 16,593 15,376 16,497 13,264 116,487
800,237.8 747,666.8 671,905.8 403,937.8 267,680.6 157,551.1 3,048,979.9
26.2% 24.5% 22.0% 13.2% 8.8% 5.2% 100.0%
* ( , ) , .
* : , 2011 , 2012, 73.
-
33
. , (package deal), (distribution
deal)5)
.
,
,
.
2002 (MBC)(MBC-TBS) (MBC-Fuji TV)
2003 (TV-) -
2004 (KBS-CCTV) (iTV)
-
2005 (MBC) (MBC-Fuji TV)
2006 (MBC-SMG) (TV)
(TBS) (SBS-Fuji TV)
2007 (tvN) (Fuji TV) ()
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.
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.
.
(2011. 5).
2010
(: , %)
2010
72,198 21.25
7,667 2.25
19,167 5.64
509,30 4.99
21,500 6.33
27,170 8.00
25,765 7.58
31,706 9.33
256,103 75.37
34,984 10.27
23,826 7.01
24,876 7.32
83,686 24.60
339,789 100.0
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386,920 332,250 242,532 27.0 20.8
2008 2009 2010 (%) (%)
(%)
292,062 433,059 595,864 37.1 37.6 42.8
227,524 328,827 435,254 27.1 32.4 38.3
2010 7 4,311 .
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54,693 38,467 46,577 2.9 21.1 7.7
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. 2012 , , , 50
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, 2012 7 KBS
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22) (http://www.jcontentree.com/mnb/magazine.asp) .
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2.
,
, 2011 , 3.3% .
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/ 4.3% .
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, 10 ~30 30 3.7%
. / //
.24)
Guidepost(). Reader's Digest(), Golf Life() .
Marie Claire() . 50%
Marie Claire , MCK Publishing Co. Ltd' . Marie Claire ELLE, VOGUE, Bazaar, COSMOPOLITAN, Instyle, W, Allure, GQ, Esquire, LUEL .
23) KBS Kwave KBS (2012. 8. 5).24) , 2011 , 66-68.
-
62
()
(Guide post)
(09807)
1974.03
(Reader's Digest)
(09814)
1977.11
(Golf Life)
(09931)
1985.05
(09961)
1990.05
(Harper's Bazaar)
(10080)
1995.04
(Rookie)
(10125)
1997.03
(10200)
1999.09
(National Geographic)
(10204)
199.11YBM
(10239)
2000.08()
(GQ)
(10266)
2001.02
(10270)
2001.03
Telecom Korea
(09187)
2001.03
Test & Measurement(09185)
2001.03
33,
16, 13, 6 , , ,
, , 1 87 .
.
(2009 12 )
-
63
(10421)
2003.02
(10451)
2003.06
(Excellence)
(10314)
2003.01
(10637)
/
2004.01
(W)
(10696)
2005.02
(11350)
2005.06
(10800)
2005.07
(10300)
2005.08
FP(Foreign Policy)
(03083)
2006.01
(Men's Health)
(10962)
2006.01
FRFID (03118)
2006.01
(Mix Korea)
(11397)
2007.01
(PLUS LIFE)
(11450)
2007.03
(IRON MAN)
(11575)
2007.06
(Transworld snow boarding)
(11669)
2007.09
(11889)
2008.04
(Christianity today)
(11938)
2008.05
-
64
(TRAVEL + LEISURE KOREA)
(11953)
2008.06
(FORTUNE KOREA)
(12156)
2009.01
(11984)
2008.07
(Vogue)
(10104)
1996.03
& (10264)
2001.11
(10269)
2001.02
(Vogue Girl)
(10345)
2002.01
(10350)
2002.02
(MAXIM)(10393)
2002.1
(10759)
2005.05
(ARENA)
(10316)
2005.09
(Top Gear)
(10729)
2005.04
(Golf Report)
(11659)
2007.09
(HI-FI CHOICE)
(12143)
2008.12
(00604)
2007.03
(00606)
2007.03
-
65
(00114)
2007.03
(AUTOCAR KOREA)
(11745)
2007.11
(11810)
2008.02
(Marie Claire)
(10019)
1992.12
(Maison Marie Claire)
(10057)
1994.09
&(mam&enfant)
(10900)
2005.11
(Premiere)
(07428)
2001.01
(ELLE)
(10263)
2001.01
(10415)
2003.01
(F1 Racing)
(11026)
2006.02
(LUEL)(11387)
2007.01
(ELLE ACCESSORIES)
(02150)2
2007.03
Madame FIGARO( )
(00123)
2007.04
(ELLE DECORATION)
(02176)2
2008.03
(NUMERO KOREA)
(11913)
2008.05
(LeMonde Diplomatique)
(12041)
2008.09
-
66
(03129)
1989.04
(Quintessence)
(10116)
1996.09
(Newton)
(10180)
1999.05
(08788)
1999.07
(AnAn)(10201)
1999.01
QDT()
(10894)
2005.11
(Golf Seminar)
(11030)
2006.02
(HomeTheater)
(03493)
2006.01
(11380)
2007.01
(DCM)
(11474)
2007.03
(11653)
2007.08
(Golf Style)
(11763)
2007.12
(11877)
1998.04
(10781)
2005.06
(50013)
(TEA)
2006.05
TATTOO()
(01035)
2007.03
(11432)
2007.02
-
67
(Korea Tatler)
(10326)
2001.08
(10430)
2003.04
(ESTETICA)
(10234)
1999.03
(10231)
2000.05
(11765)
2007.12
(03016)
2004.05
(03230)
2008.12
(11844)
2008.03
: , , 2009.
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2009 3,400, 2010
869 3,453 . 135
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. 119, 158
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2015 280 9,600 ,
5 13.5% 2015 43 6,300
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-
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2010 140 6,800 .
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, .
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, ,
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-
71
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 201510~15CAGR
5,889 6,312 6,550 6,964 6,775 6,810 6,928 7,082 7,306 7,557 7,808 2.8%
5,821 6,152 6,248 6,569 6,302 6,248 6,270 6,323 6,409 6,525 6,621 1.2%
68 160 302 395 473 562 658 759 897 1,042 1,187 -
6,675 6,752 6,503 6,414 5,554 5,673 5,704 5,831 6,010 6,193 6,377 2.4%
6,598 6,653 6,375 6,197 5,630 5,377 5,331 5,374 5,464 5,553 5,642 1.0%
77 99 128 217 254 296 373 457 546 640 735 19.9%
13,701 13,664 13,627 14,386 14,161 14,068 13,996 13,960 13,943 13,925 13,911 -0.2%
13,509 13,282 12,961 13,383 12,895 12,605 12,337 12,107 11,893 11,680 11,470 -1.9%
192 383 666 1,003 1,265 1,463 1,658 1,854 2,050 2,245 2,441 10.8%
25,928 26,087 25,584 26,149 24,827 24,230 23,938 23,804 23,766 23,748 23,733 -0.4%
336 642 1,095 1,615 1,993 2,321 2,690 3,070 3,493 3,928 4,363 13.5%
26,264 26,728 26,680 27,763 26,820 26,551 26,628 26,874 27,259 27,675 28,096 1.1%
1.8% -0.2% 4.1% -3.4% -1.0% 0.3% 0.9% 1.4% 1.5% 1.5%
2009 ()(), L (L)(), ()(), !()() , 2011 () PS, ,
() , .
( : )
* : PWC(2010). : Frankfurter Buchmesse; Nielsen Company
-
72
( )
2004 3,605 3,505 100 4,207 2,808 1,399
2005 3,642 3,536 106 4,147 2,818 1,329
2006 3,652 3,557 95 4,006 2,747 1,259
2007 3,644 3,543 101 3,904 2,668 1,236
2008 3,613 3,511 102 3,720 2,546 1,174
2009 3,539 3,439 100 3,439 2,381 1,058
,
. 34(4) . .
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* : Shuppan Geppo 2010. Shuppan Kagaku Kenkyujo, Japan Book Publishers Association. 2010
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2007 e-book 355 , 95% .
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2006 9 193 2008 6 574 .
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2012 1
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2007 3 2 , 2007 1,513
2010 1,000 .
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2011 () 37
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78
1 NARUTO(28) NARUTO(39)
2 DEATH NOTE(1) ONE PIECE(47)
3 Fruite Basket(19) FULLMETALALCHEMIST(19)
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2010 1222 .
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JManaga Inc. 2010 12 27 (), (), () 39 . JManga.com .
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VIZ Media SHONEN JUMP Magazine 2002 11 26 . 2012 3
WEEKLY SHONEN JUMP ALPHA 2012 1 30 . 10 SHONEN JUMP 20 , .
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-
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24(www.bell24.co.jp) () . 24 bea's up 2008 1 .
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2012 259
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-
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2010 2008 2006 2004 2002 2000
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& 9.5 10.8 10.6 9.5 9.7 10.1
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* : WIP(Wissenschaftliches Institut fr Presseforschung und Medienberatung Kln)-Datenbank
4
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2008 2000 . 4
2006 .
2006 62.9% .
-
101
2012 1/4 2011 4/4 % 2011 1/4 %
123,945,254 123,290,832 0.53 125,653,289 -1.36
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.
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2012 110 Mio. . 2011 4
108 Mio. . 2012 1 44
Mio. 2011 4 3.66% .
IVW- (2012 1/4 )
-
102
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8,885,224 9,417,486 -5.65 9,349,693 -4.97
22,346,402 22,118,989 1.03 21,715,451 2.91
12,064,363 11,946,966 0.98 11,700,813 3.11
10,436,350 10,304,712 1.28 10,093,394 3.40
114,504 109,855 4.23 119,969 -4.56
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%
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42,936,501 -983,452 -2,24
4,869,682 -91,293 -1,84
* : IVW(Informationsgemeinschaft zur Feststellung der Verbreitung von Werbetrgern) -Auflagenstatistik
2011 1 11 Mio.
2012 1 3.11% 12 Mio. .
. 2011 1 43 Mio.
2012 1 41 Mio. 3.42% .
2012 1 52 Mio. , 2011
6.39% (2011/1 56 Mio. ) .
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-
103
3,010,732 -34,808 -1,14
9,417,486 -161,218 -1,68
108,707,997 -1,775,795 -1,61
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4.5
2.8
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* : IVW
IVW(Informationsgemeinschaft zur Feststellung der
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19 25 . 47 53
. 51 . IVW 2011 899
2010 10 .
2011 4/4
* : IVW
32 WAZ 2008
.
. &
2008 56 12 ,
6 . 5
22 .
-
104
2008 % 2009 % 2010 % 2011 %
TV 4035,50 -2.9 3639,60 -9,8 3953,73 +8,6 3981,17 +0,7
4373,40 -42 3694,30 -15,5 3637,80 -1,53556,9
0-2,2
3291,55 -1.7 3080,51 -6,4 2983,78 -3,1 2987,67 +0,1
2008,00 +1.9 1966,00 -2,1 2011,00 +2,3 2060,00 +2,4
1693,09 -7,1 1408,65 -16,8 1450,00 -2,9 1440,05 -0,7
44.6%39.5%
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0
10
20
30
40
50
(2011 4/4)
* : IVW
IVW 2010 139,753
. 4 (Bauer), (Springer), (Burda),
&(Gruner+Jahr) 3
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.
2011
( Mio. Euro: )
-
105
1224,70 +0,9 1184,00 -3,3 1154,60 -2,5 1139,10 -1,3
754,00 +9,4 764,00 +1,3 861,00 +12,7 990,00 +15,0
1031,00 +1,5 852,00 -17,4 856,00 +0,5 875,00 +2,2
805,36 -1,8 737,51 -8,4 766,06 +3,9 810,86 +5,8
719,77 -3,2 678,49 -5,7 692,06 +2,0 709,15 +2,5
265,70 -1,5 208,30 -21,6 217,80 +4,6 213,70 -1,9
86,80 -3,0 81,90 -5,6 85,80 +4,8 85,10 -0,8
76,65 -27,8 71,60 -6,6 74,51 +4,1 84,74 +13,7
20365,52 -2,1 18366,86 -9,8 188744,14 +2,1 18933,44 +1,0
* : (ZAW)
2011 29,92Milliarden38) Euro 2010 1.3%
. 18,93Milliarden Euro 2010 1.0% . TV
2011 0.7% 3,981 Milliarden Euro .
2.5% 709,15 Millionen Euro .
2011 990 Millionen Euro(+15%) .
1,440 Milliarden Euro(-0.7%) .
2012 1% 30,18 Milliarden Euro
, 18,83 Milliarden Euro (-0.5%) .
2)
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.
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.
.
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, .
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.
(FORBES) . (Computer Bild) People-Magazins OK! . 2009 G+J 100% .
GEO, GALA Biografia, GEO Traveller und GEO LENOK www.geo.ru, moi-roditeli.ru und www.moizvezdi.ru .
-
107
HANDELSZEITUNG, BILANZ, STOCKS, PME MAGAZINE 5 . TELE, TV STAR, TV2, TV4 . 2007
www.PartyGuide.ch, www.usgang.ch die Gaming-Plattform
www.playbay.net .
TV Tl Magazine, VIE PRATIQUE GOURMAND, VIE PRATIQUE FEMININ VIE PRATIQUE SANT .
Auto Plus . L'AUTO JOURNAL, SPORT AUTO AUTO PLUS OCCASIONS . www.autoplus.fr,
-
108
www.autojournal.fr www.sportauto.fr .
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. AUTO BILD Espaa . 2007 AUTO BILD ALLRAD . AUTO BILD CLASSIC und AUTO BILD SPORTSCARS .
1989 30 10
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. .
2008 Auto Bild . 2010 CarWale .
52% 18%
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.
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.
5 30 . .
AUTO BILD 700 . AUTO BILD AUTO BILD
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109
ALLRAD, AUTO BILD SPORTSCARS AUTO BILD KLASSIK . COMPUTER BILD, COMPUTER BILD SPIELE AUDIO VIDEO FOTO BILD .
.
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. 8
www.autobild.de www.autobild.tv .
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(www.glam.de) 200
. 200 , , ,
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(www.glam.com) .
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.
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.
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.
2008 26%, 12% 50%
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2004 23 6900 90%
. 2004 641,000.
219,000.
41 .
40% ,
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5000 105 1000 21.5% .
2004 28 6
12 4 70%, 30% .
7 3 .
2004 19 8 ,
88 .41)
1996 2,761. 2004
63% 4,498 . 1996 2000
. 7.6% . 2004
3,281. 3/4
.
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-
116
1999 2000 2001 2002 2003 2004
1,798 2,264 2,751 2,797 2,930 3,281
267 385 468 432 533 659
2004 12 4 .
15 6
. 1993 2000
2002 .
TV . 1
.
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1999 .
2000 385 2004 .
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1 Tele 7 Jours HFA 1,892,000
2 Tele Z EPM 2000 1,828,000
3 Tele Loisirs Prisma Presse 1,526,000
4 Tele Star Emp France 1,485,000
5 Tele 2 Semaines Prisma Presse 1,407,000
6 Femme Actuelle Prisma Presse 1,292,000
7 Pleine Vie Emap France 1,017,000
8 Notre Tempre Bayard Presse 986,000
9 Tele Poche Emap France 807,000
10 Telecable Satellite Hebdo Groupe Michel Hommell 712,000
11 Paris Match HFA 706,000
12 Prima Prisma Presse 686,000
13 Telerama VM Magazines 649,000
14 Entrevue HFA 600,000
15 L'Express Groupe Express-Expansion 540,000
16 Le Nouvel Observatour Groupe Nouvel Observatour 538,000
17 France Dimanche HFA 536,000
18 Avantages Groupe Marie-Claire 512,000
19 Le Chasseur Francais Emap France 505,000
20 Modes & Fravaux Emap France 491,000
.
.
2005
* : Diffusion Control, AEMP, Tarif Mdia
TV .
2004 4,376 .
2001 2004
-
118
(Million) (%)
1 HFM, Hachette Filipacci Media 303 18.0
2 Prisma Presse 288 10.0
3 Mondadori France (Emap) 220 10.0
4 Socpresse-Express Expansion 97 8.0
5 VM Magazines 75 4.0
6 Bayard Presse 62 2.0
2006 2007 2008 2009
3,073 2,965 2,833 2,249
5,428 5,511 5,456 5,274
19 26 42 40
8,520 8,502 8,331 7,563
31,790 .
2009 75 6300 . 2006
.
(: )
* : PWC, 2009 Zenith Optimedia, 2009
* : TNS, OJD
. 2008
.
. (HFM, Hachette
Filipacci Media), (Prisma Presse), (Mondadori France)
. (Socpresse-
-
119
Express Expansion), VM Magazines (Bayard Presse) .
50% .
.
(Consumer magazines), (Business-to-business magazines)
(Academic journals) .
2) 3
(1) (HFM, Hachette Filipacci Media)
L.C.F.(18001864) 1826
.
1 . 2
(Henri Pilipacci) .
, , , , ,
. Action Auto Moto, Elle France, Entrevue, France Dimanche, Ici Paris, Joystick, Le Journal de Mickey, Parents, Paris Match, Jeune & Jolie, Pariscope, Photo, Premire, Tl 7 Jours, Top Famille Magazine, TV Hebdo 47 La Provence, Nice-Matin or Corse Presse . HFM ditions Philippe Amaury 25% .
2011 7,326 14,878
. 20 .
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17% .
.
-
120
33%
, 23%
, 18%
9%
17%
0
10
20
30
40
(2) Der Media Group Prisma
42) .
& . 2011 22
4 9800 .
26 20 .
.
42) Prisma Presse 2012 Der Media Group Prisma
.
-
121
GEO. GEO 1979 .
. 1991 Hauptstadt 1995 Management . TV 3 TV . 1986
TV Press TV , 2003 TV2 2004 Groe TV-Kanle . VOD 1976 1996 .
(Aktuelle Frau) Prima .
(3) Mondadori France
28
. 2006 3
10.6% (Emap)
.
25% .
.
.
40
33.3% .
.
. Star TV, Tele Poche, Modes et Travaux, Best Health, Auto Plus, L'Auto Journal, Full Life , .
-
122
(Million)
1 Aprovia 22,2
2 CMP Medica France 17,2
3 Wolter Kluwers 14,8
4 JB Baillere 10,9
5 Reed Elsevier 10,1
6 Groupe revue fiduciaire 9,1
7 Group France Agricole 8,4
8 Editions juridiques associes 6,4
* : TNS,TNPS
3)
.
1 150 .
1 500 .43) Femme Actuelle
.
(Mode)
, .
.
. (Elle) . (Elle) (The Cond Nast Publication)44) (Vogue) .(Elle) 1945 60 43
43) : - - , 11
3 2011, 120.
44) (The Cond Nast Publication) .
-
123
2006 2007 2008 2009 2010 2011
2,879 2,769 2,495 2,109 2,112 2,144
3,829 3,673 3,636 3,600 3,581 3,572
29 37 55 48 51 68
6,737 6,479 6,186 5,757 5,744 5,784
.
.
.
.
,
.
.
4.
1)
2006 2011
. .
. 2009 57 5700 2010 57 4400
2011 .
(: )
* : PWC, 2009, Zenith Optimedia, 2009
2005 14 3800 . 2000 2005
-
124
1 What's on TV IPC Media Ltd 1,673,790 1,673,583
2 Take a Break H Bauer Publishing 1,200,397 1,190,712
3 TV Choice H Bauer Publishing 1,157,622 1,156,360
4 Radio Times BBC Worldwide 1,080,199 1,057,309
5BBC Pre-School Magazines
BBC Worldwide 929,452 928,319
6 Reader's Digest Reader's Digest Association Ltd 776,902 719,111
7 Chat IPC Media Ltd 609,163 600,098
8 Glamour Cond Nast Publication Ltd 609,626 565,827
9 Now IPC Media Ltd 591,795 578,750
10 Saga Magazine Saga Publishing Ltd 1,245,006 583,650
10.2% . 2000
62 . 2004 40 3000 31.5%.
.
2001 2,900 .
. 2004 10% 2,582 . 2004
782 2/3 .
. 2000
100 55.8 .
10
* : ABC 2005
10
. . What's on TV 1,673,790 1,673,583. .
. Saga Magazine .
-
125
(%)
1 What's on TV 3511 7
2 Radio Times 2549 5
3 TV Choice 1784 4
4 TV Times 1590 3
5 Auto Trader 1330 2.7
6 TV Quick 1042 2.1
7 Nuts 902 1.8
8 Zoo 660 1.8
9 The Big Issue 646 1.3
10 The Economist 502 1
11 TV Easy 488 1
12 Motorcycle News 479 1
13 Total TV Guide 457 0.9
14 TV&Satellite Week 457 0.9
15 Kerrang! 426 0.9
. 10 1
3 . What's on TV 1,673,583 Saga Magazine 3 1 583,650 .
TOP 15 (2009)
* : NRS Readership Estimate, 2009
TV
. IPC What's on TV 1 . Radio Times TV Choice 2 3 .
IPC Media Ltd, BBC Worldwide, EMAP, H Bauer Publishing, The
National Magazine Company Ltd, Cond Nast Publications Ltd 6
-
126
1 /
2 /
3 /
4
5 & /
million(: GBP)
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2 EMAP 218,4
3 BBC worldwide 116,4
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5 National magazines 67,5
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.
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128
2008 2009 2010 2011 2012 2013 2014 09-14 CAGR
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10,248 9,391 9,044 8,874 8,821 8,950 9,080 -0.70%
909 949 1,057 1,239 1,510 1,865 2,315 19.50%
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. 1990
. 2000 PC
, .
.
2008 354 3900 2012
2013 .
(: )
* :PWC, 2009, Zenith Optimedia, 2009.
2013
. .
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.
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Service) 2005 2,640.
(National Magazine Directory Index) 2005 18,267
. 2008 7,383
. . 2007
62, 2008 54 .
-
129
SRDS ABC
2000 8,138 17,815 2,567 836
2001 8,336 17,694 2,600 817
2002 5,340 17,321 2,431 764
2003 6,234 17,254 2,509 703
2004 7,188 18,821 2,570 708
2005 6,325 18,267 2,640 718
2006 6,734 19,419
2007 6,809 19,532
2008 7,383 20,590
2000 2008
. 2008 2 .
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2008 2000
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. 2001 3,000
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(MPA) , 18
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. .
.
-
130
(%) (%)
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2001 305,259,583 84.5 56,096,430 15.5 361,356,013
2002 305,438,345 85.2 52,932,601 14.8 358,370,946
2003 301,800,237 85.6 50,800,854 14.4 352,601,091
2004 311,818,667 85.9 51,317,183 14.1 363,135,850
2005 313,992,423 86.7 48,289,137 13.3 362,281,559
2006 321,644,445 87.1 47,975,657 12,9 369,062,102
2007 322,359,612 87.2 47,433,976 12,8 369,793,587
2008 324,818,012 88.2 43,664,772 11,8 368,363,773
.
. 2008
3 2400 (88%)
4300 (12%) .
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. 2005
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1000 . 2009
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.
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2005 4,712
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2007 5,950
2008 6,453
2009 7,473
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2008 1 707 2.2
2009 1 758 2.3
2007 20% 21%
* : Media Finder, 2009.
.
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http://www.almagazine.jp
http://www.bell24.co.jp
http://www.bitway.co.jp
http://www.cosmicpub.com
http://www.digital-comic.jp
http://www.digital-zasshi.jp/info/korea
http://www.fujisan.co.jp
http://humanmedia.co.jp/database/PDF/5-1.pdf#search=''
http://www.jmanga.com
http://www.j-magazine.or.jp
http://www.kindaieigasha.co.jp
http://www.meti.go.jp
http://shonenjump.viz.com
. . 1, 2009.2.
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