MEDIA INFORMATION - Matthaes Verlag GmbH

2014MEDIA

INFORMATION

Title portraitEditorial calendarand time schedule

Insertionprice

Technical information/Media combination

Circulation analysis/Shopping guide

OnlineCross media/Reader

survey/General termsand conditions

abz_mediadaten_2014 E.qxp 27.11.2013 12:30 Seite U1

MEDIA INFORMATION 2014 The highlights relating to ABZ

BakerMaker Award: First international award for promoting professionaltraining in the baking trade

German Baking Conference: The top event of Germany’s baking industry

Media combination ABZ & KoCa: Reach your target groups from the entire baking sector in acost-effective and efficient way

ABZ shopping guide: Eye-catching presentation of your business in print and online publications

ABZonline: Completely redesigned website with high click-through rates

ABZ newsletter: Top news of the week ensure high perception and attentionlevels – the ideal setting for your advertising message

Cross media advertising: Make use of different media channels to reach your targetgroup and benefit from attractive special rates

Check the following pages to learn more about how to increase your marketing opportunitieswith placements in the ABZ!


Title: Allgemeine BäckerZeitungBrief characteristics: The ABZ is the unique specialist journal for thesenior management and decision-makers of the entire baking tradewith a publication frequency of 2 weeks. ABZ offers detailed and up-to-date information on all kind of relevant topics at the very heart ofthe industry. Reports on new trends and important markets, bakingand machine technologies and marketing and sales concepts providethe readers of the ABZ with useful and valuable information for theircareers. Economic and company news, industry-specific policies andcomprehensive reports on trade fairs, conferences and events withinthe baking industry are other core topics in the ABZ magazine.A fascinating regional section containing reports from all over Germany completes the ABZ range of information. Thanks to the nationwide circulation of ABZ your advertisements willeasily reach the decision-makers in the baking trade. Well-foundedspecific topics offer the ideal editorial setting for your advertise-ment. This high performing information offer is completed by the ABZonline service and the ABZ newsletter.

Target group: ABZ addresses the senior management anddecision-makers of the baking industry

Publication frequency: every 2 weeks (Saturday) + weekly newsletter

Newspaper format: 285 mm width x 400 mm height

Volume: 69th volume 2014

Subscription price: Monthly subscription price 20.75 €

Organ: Bakers guild associations of Baden, Wuert-temberg, South West, Saarland and Hesse

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1 Membership: Media-Datenbank der Deutschen Fachpresse

Publishing house: Matthaes Verlag GmbHPO Box 10 31 44, 70027 Stuttgart, GermanySilberburgstraße 122, 70176 Stuttgart, GermanyPhone +49 711 2133-0Fax +49 711 2133-239www.abzonline.de

Editor: –

Advertisement: Advertising manager: Nicole M. FelgerPhone +49 711 2133-219E-Mail: [email protected]

Editorial board: Editor-in-chief: Heike KinkopfPhone +49 711 2133-305Reinald Wolf (deputy ed.), Dieter Kauffmann,Katharina Ott

Analysis of extent

2012 = 25 issuesTotal extent: 872 pages = 100,00 %Editorial part 658 pages = 75,46 %Advertisement part: 214 pages = 24,54 %thereofOccasional adverts: 17 pages = 7,94 %Advertisements publishers & printers: 48 pages = 22,43 %Bound inserts/wraps: –Loose inserts: 40 pieces

Content analysis of editorial section: not carried out15

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Title portrait 1

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abz_mediadaten_2014 E.qxp 27.11.2013 12:30 Seite 3

MEDIA INFORMATION 2014

Editorial calendar and time schedule 2014 T

No. Date ofpublication Ad closing date Lead topics Fairs/Congress

1 11. 1. 2014 2. 1. 2014 ■ Pastry production lines / Pretzel production International Green Week, Berlin17.–26. 1. 2014SIGEP, Rimini (I), 18.–22. 1. 2014

2 25. 1. 2014 15. 1. 2014 ■ Bread roll equipment / Rotary disc and header machines Intergastra, Stuttgart1.–5. 2. 2014

3 8. 2. 2014 29. 1. 2014 ■ Cooling technology / Energy BioFach, Nuremberg 12.–15. 2. 2014

4 22. 2. 2014 12. 2. 2014 ■ INTERNORGA preliminary reportCream cookers, Ice cream and Cream

5 8. 3. 2014 26. 2. 2014 ■ INTERNORGA special EUROPAIN & INTERSUC, Paris(France), 8.–12. 3. 2014INTERNORGA, Hamburg 14.–19. 3. 2014

6 22. 3. 2014 12. 3. 2014 ■ Ensilage / Dough weighing / Water cooling devicesINTERNORGA retrospect

Deutscher Backkongress(German Baking Conference), Wiesbaden, 1.–2. 4. 2014

FAIR ISSUE

Shopping guide

Shopping guide


7 5. 4. 2014 26. 3. 2014 ■ Shop fitting / Furniture / Terrace

8 19. 4. 2014 8. 4. 2014 ■ Storeys and wooden ovens

9 3. 5. 2014 22. 4. 2014 ■ Coffee machines / Hot beverages

10 17. 5. 2014 7. 5. 2014 ■ Sourdough machines / Bread production systems /Dough cutting machines

11 31. 5. 2014 20. 5. 2014 ■ Dough kneading systems / Planetarystirrers and attack machines

12 14. 6. 2014 3. 6. 2014 ■ Point-of-sale systems /Electronic data processing

13 28. 6. 2014 17. 6. 2014 ■ Sales and delivery vehicles / Logistics

We reserve the right to make any necessary changes.

Shopping guide

Editorial calendarand time schedule

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Editorial calendar and time schedule 2014 T

No. Date ofpublication Ad closing date Lead topics Fairs/Congress

14 12. 7. 2014 2. 7. 2014 ■ Shop ovens

15 26. 7. 2014 16. 7. 2014 ■ Basic materials / Baking ingredients /Convenience products

16 16. 8. 2014 6. 8. 2014 ■ Cleaning concepts / Dish washers /Workwear

17 30. 8. 2014 20. 8. 2014 ■ Packaging / Bread- and cutting machines

18 13. 9. 2014 3. 9. 2014 ■ Fat baking devices / Flour mills / Mini devices

19 27. 9. 2014 17. 9. 2014 ■ Aromatics / Fillings / Chocolate südback preliminary report

Shopping guide

Shopping guide


20 11. 10. 2014 30. 9. 2014 ■ südback special südback, Stuttgart18.–21. 10. 2014

21 25. 10. 2014 15. 10. 2014 ■ Refrigerating plantssüdback retrospect

22 8. 11. 2014 29. 10. 2014 ■ Baking and catering business /Snack products / Coffee machines

23 22. 11. 2014 12. 11. 2014 ■ Shop fitting / Shop ovens /Lighting engineering

24 6. 12. 2014 26. 11. 2014 ■ Carriage and rotary rack ovens / charging systems

25 20. 12. 2014 10. 12. 2014 ■ Baking ingredients / convenience products

We reserve the right to make any necessary changes.

Media combi Allgemeine BäckerZeitung (ABZ) + Konditorei & Café (KoCa): Benefit from our value-priced offerings!You will find further information on page 13.

Shopping guide

FAIR ISSUE

Editorial calendarand time schedule

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Insertion prices – Rate card No. 57 effective 1.1.2014 P

Advertisement formats and rates:1

Statutory VAT will be added to all net prices.

Sizes Type area advertisementsWidth x Height in mm

Price (identical for blackand white, 2c, 3c, 4c)

Bleed advertisementsWidth x Height in mm*

Price (identical for blackand white, 2c, 3c, 4c)

For individual advertisement sizes (type area): 4.46 € per mm (1 column = 48 mm)

99 x 105 vertical254 x 42 horizontal

936 €116 x 122 vertical

285 x 59 horizontal1030 €


1705 €116 x 230 vertical


48 x 343 vertical (1 column)99 x 343 vertical (2 column)

1529 €3059 €

65 x 400 vertical (1 column)116 x 400 vertical (2 column)

1681 €3364 €


2287 €168 x 207 vertical


1/4-Page

1/8-Page

Vertical formats

1/3-Page



2372 €116 x 283 vertical


202 x 266 4745 € 219 x 283 5219 €


3431 €142 x 400 vertical


254 x 364 6899 € 285 x 400 7589 €

Column widths: 1 column = 48 mm, 2 column = 99 mm, 3 column = 151 mm4 column = 202 mm, 5 column = 254 mm

1/1-Juniorpage

1/2-Page

1/2-Juniorpage

1/1-Page

* plus 4 mm trim

Insertionprice

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MEDIA INFORMATION 2014 PSupplementary charges (subject to discounts)

Placement: Ear space(81 mm width x 28 mm height), 4c 455 €Bottom bar(254 mm width x 36 mm height), 4c 1080 €Last cover page, bleed 7854 €Full-position advertisements per mm 7.34 €Binding position specifications 10% of basis price

Colour: For advertisements inferior to 200 total mm each additional colour 80 €

Sizes: Advertisements over margin 10 % of basis priceBleed advertisements 10 % of basis price(4 mm trim each outer edge)

Discounts: Booking within twelve months provided

Frequency discount rate Quantity discount rate3 times 3 % 500 millimetres 3 %5 times 5 % 1000 millimetres 5 %

10 times 10 % 2000 millimetres 10 %15 times 15 % 5000 millimetres 15 %20 times 20 % 10000 millimetres 20 %25 times 25 % 15000 millimetres 25 %

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2 Combinations: Media combination – 20 % discount for simultaneous ad placements in the AllgemeineBäcker Zeitung and Konditorei und Café, insertion within four weeks (eliminates allother discounts). Minimum format: 1/8 page

Classified (mm-price, 1 column)advertisements: Job offerings, occasional ads 1.93 €

Employment wanted ads, personal column 1.49 €

Box number ad rate: German-speaking zone (including postage) and European countries 10.– €

Non-European countries 15.– €Delivery respectively storage will be effected for a duration of six months after publication.

Publication is possible in two columns (82 mm), four columns(168 mm) or in six columns (254 mm). The reduced basic price cannot be granted in case of commercial classified ads neither foradvertisements placed by commercial job agencies. All reducedbasic prices are not submitted to any conclusion discount.

Closing date for classified advertisements: Tuesday (12:00 noon) in publication week

Due to holidays closing date for advertisements can change.These are announced in the ABZ.

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Insertion prices – Rate card No. 57 effective 1.1.2014


Ad specials:

Bound inserts: on request

Loose inserts: Maximum format: DIN A4, maximum weight 50 g(not subject Weigth up to 25 g 175 € ‰ per copyto discounts) Each additional 5 g 10 € ‰ per copy

Partial inserts: Maximum format: DIN A4, maximum weight 50 gMinimum quantity: 2000 piecesWeigth up to 25 g 195 € ‰ per copyEach additional 5 g 10 € ‰ per copy

Bonded promotional material: on request

Delivery address for loose inserts:

Westdeutsche Verlags- und Druckerei GmbH, Warenannahme AkzidenzKurhessenstraße 4–664546 Mörfelden-Walldorf – IndustriegebietGermany

Remarks on delivery paper: For Allgemeine BäckerZeitung, issue ...

Delivery times: Monday–Thursday: 6.30 a.m. till 3.30 p.m.;Friday: 6.30 a.m. till 1.30 p.m.Delivery: seven working days prior to date ofpublication. We kindly ask you to send us a specimen copybefore placing your final advertisement order.

5 Publishing house: Matthaes Verlag GmbHSilberburgstraße 122, 70176 Stuttgart, GermanyP.O. Box 10 31 44, 70027 Stuttgart, Germanywww.matthaes-verlag.de

Advertising Phone +49 711 2133-362department: Fax +49 711 2133-239

E-Mail: [email protected]

Terms of Net within 30 days from date of invoice,payment: 2 % discount in case of payment/direct debit

within 10 days from date of invoice,3 % discount in case of payment in advance.Tax ID number: DE 813954290

Bank details: Frankfurter Sparkasse, Frankfurt am MainBank code 500 502 01 Account no. 200 139 959Postsparkasse Wien Account no. 7332740Postfinance Basel Account no. 8050452-9SWIFT-BIC HELADEF1822IBAN DE 48 5005 0201 0200 1399 59

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Insertionprice

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Trade journalSizes and technical information F

Newspaper format: 285 mm width x 400 mm heightType area: 254 mm width x 364 mm heightBleed format: 285 mm width x 400 mm height

+ 4 mm trim each outer edgeColumns: Advertising section: 6 columns, each 40 mm wide

Editorial section: 5 columns, each 48 mm wideBasis: 1/1 page = 1820 total mm

Printing and Job web offset with dryingbinding method: (heat-set), Saddle stitchingPaper: 60 g/m² matte coating MFCScreen rulings: 70 lines

Data delivery:We request you to please send your digital data according to thePSO LWC Improved standard, FOGRA45L, on CD-ROM by adding acontract colour digital proof/reference proof (paper simulation onABZ production paper) and the corresponding measuring elements.

Datenformate:PDF: We prefer files in printable PDF/X3 formats (version 1.3)Software: InDesign, Illustrator, Photoshop, Adobe AcrobatPlease note: Files established in other programs like e.g. CorelDraw, PowerPoint and the common Office programs (Word, Excel,Publisher) cannot be processed by default. We reserve the right tocharge you for handling expenses according to the time invested. File output: In order to ensure a high reproduction quality of youradvertisements, the compression of data is not allowed.All fonts used in the data file (valid for print and screen) have to beintegrated into the file or converted into font paths.

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1 The advertisement has to be saved as an EPS or PDF file suitablefor printing and has to contain all elements required for the fileoutput. The minimum resolution for pictures is 300 dpi. Logos have to be compiled as vector graphics or line scans with aminimum resolution of 800 dpi. The colour space is CMYK, thescale of reproduction 1:1. Data carrier: CD/DVD with the common standards (ISO 9660 orMac OS)

Colours and colour sequence: According to Euroscale, DIN 16539 offset; black, cyan, magenta, yellow

Proof: Control fax: IMPORTANT: Please always attach or sendby fax a printed sample for control purposes containing relevantinformation on the desired size and chromaticity!

Data archiving:Data are archived. That is why unaltered repetitions are generallypossible. However no data guarantee is provided.

Guarantee: We do not assume any liability for printing results if incomplete ordeviating data (texts, colours, images) are delivered. Exposure er-rors due to incomplete or defective files, wrong settings or incom-plete data will be billed. The same applies for any extra typeset-ting and lithographic work and for the production of new proofs.

Contact In case of technical questions concerning data transferperson: details, please do not hesitate to contact us by phone

+49 711 2133-295 or E-Mail: [email protected]

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Media combination ABZ+KoCa: You cannot get more from the industry!

✓You will reach more than16,500 organisations inyour target group!*

✓You will be granted a 20 % price advan-tage compared to a single advertise-ment placement in ABZ and KoCa!**

✓You will spread your advertising message in ahighly cost-effective and efficient way by makinguse of the media combi advertisement rate!

Format ABZSingle Placement

KoCaSingle Placement

Media combination ABZ + KoCa

1/8-Page, 4c 936 € 434 € 1096 €€ ➤➤ you save 274 €€

1/4-Page, 4c 1705 € 868 € 2058 €€ ➤➤ you save 515 €€

1/2-Page, 4c 3431 € 1736 € 4133 €€ ➤➤ you save 1034 €€

1/1-Page, 4c 6899 € 3486 € 8308 €€ ➤➤ you save 2077 €€

Pricing examples:

Additional formats are available

Please note: The ABZ (newspaper format) and the KoCa (magazine format) have different formats. Example: 1/2-page advertisement (portrait) in the ABZ = 125 mm x 343 mm and in the KoCa = 91 x 261 mm

** 16,500 organisations = effective circulation of ABZ (ca. 12,000) + effective circulation of KoCa (ca. 4500)

** The two advertisement orders have to be placed within four weeks and its minimum format is a 1/8-page.

MEDIA INFORMATION 2014 Media combination ABZ + KoCa

Techn. information/Media combination

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Circulation and distribution analysis 2 Circulation control:

Circulation analysis: Copies per issue (average) for the periodfrom 1st July 2012 till 30th June 2013

Printed circulation: 12,000

Actually distributedcopies: 11,809 thereof abroad: 114

Paid circulation: 2446 thereof abroad: 74– Subscription copies: 2395 thereof members’ copies: –– Sale by retail: –– Other sales: 51

Complimentary copies: 9363

Remainders, morgueand voucher copies: 191

Geographical distribution analysis:

Portion of actually distributed copies

Economic area % Copies

Germany 99.03 11,695

Foreign countries 0.97 114

– thereof Switzerland 0.15 17

– thereof Austria 0.39 46

– thereof rest of foreign countries 0.43 51

Actually distributed circulation 100,00 11,809

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1 Geographical distribution analysis:

Portion of actually distributed copiesEconomic area % Copies

Nielsen 1 10.88 1285Schleswig-Holstein, Hamburg, Bremen, Lower Saxony

Nielsen 2 17.33 2046North Rhine-Westphalia

Nielsen 3a 15.03 1775Hesse, Rhineland-Palatinate, Saarland

Nielsen 3b 19.97 2358Baden-Wuerttemberg

Nielsen 4 23.96 2830Bavaria

Nielsen 5 0.99 117Berlin

Nielsen 6 3.60 425Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

Nielsen 7 7,27 859Saxony, Thuringia

Countries abroad 0,97 114

Actually distributed circulation 100,00 11,809

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Source: Subscribers directory



This is what the ABZ shopping guide offers you:

■ Eye-catching presentation of your business in print & online

■ Cost-effective and efficient promotion of your products

■ 6 advertisements in the print version of the ABZ shoppingguide (appears every 2 months; distributed circulation approx. 12,000)

■ 12 months of presence at: www.abzonline.de/einkaufsführer

■ New online presentation with considerably improved features

■ Download functionality: save product data and flyers as PDFfiles

For further information please contact:

Martina Klünder, Phone +49 711 2133-362E-Mail: [email protected]

The ABZ shopping guide – one year in focus

Prices (plus VAT)Size 80 mm x 50 mm

Entry online by your own

Entry byABZ

1st product category: 480 € 580 €

each additional product category: 300 € 350 €

PRINT + ONLINE

... It’s the combination

that makes your success!

MEDIA INFORMATION 2014 ABZ shopping guide

Circulation analysis/Shopping guide

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WebsitePortrait

ABZonline is the major industry portal for specialists and managerialstaff in the baking business. It is the platform where bakers and suppliers search for information on the daily top news, the currentmarket situation, and selected topics of practical relevance.

The completely redesigned ABZ website now offers you considerablyincreased media coverage and highly attractive ad placementopportunities!

ABZonline registers approximately 76,000 page impressions andmore than 30,000 visits per month. Every month, more than 26,000 unique users visit the ABZonlinewebsite to inform themselves.

Source: Google Analytics, October 2013

76,000 clicks per month: Discover the new ABZ online presence!



WebsiteAdvertising formats

Online1617

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Fullsize Head-BannerPremium Fullsize-Banner2

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Size: 468 x 60 pxPublication period: 2 weeks

Skyscraper4


Bigsize-Banner3


Rectangle5


Hockey Stick6

Size: flexiblePublication period: 2 weeks

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Advertising formats Size in px Price

Fullsize Head-Banner1 468 x 60 490 €

Premium Fullsize-Banner2 468 x 60 490 €

Bigsize-Banner3 728 x 90 630 €

Skyscraper4 160 x 600 525 €

Rectangle5 300 x 250 840 €

Hockey Stick6Combination of Bigsize + Skyscraper 910 €

Wallpaper7Combination of Hockey Stickand background color 1400 €

All prices are effective for a two weeks booking period,excluding statutory value added tax where applicable.

Special advertising formats upon request.

Please note: In case of multiple bookings for one banner space thebanners will be displayed in rotating mode of four. The Premium Fullsize-Banner will be displayed as a rotation of two banners.


WebsiteAdvertising formats/Prices

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Wallpaper7

Size: flexiblePublication period: 2 weeks



NewsletterPortrait/Advertisement formats/Prices

3100 readers;

once a week

The newsletter of Allgemeine BäckerZeitung appears in a weeklyfrequency every Tuesday. It provides 3100 recipients with the mostsignificant industry news.

Online1819

Type of advertising Size in px Price

Fullsize-Head-Banner1 468 x 60 315 €

Rectangle2 300 x 250 450 €

Fullsize-Banner3 468 x 60 240 €

All prices are effective for a one week booking period,excluding statutory value added tax where applicable.

Technical information (Website & Newsletter)■ File formats: We exclusively accept advertising material in the following

formats: GIF, JPG, PNG and SWF (Macromedia Flash). The SWF format(Macromedia Flash) is not allowed in the newsletter.

■ File size: The recommended size for advertising material within the ABZnewsletter is max. 60 KB, for advertising material on ABZonline it is max.30 KB.

■ Target link: A target link (to a website respectively to a redirect) has to beindicated for each advertising medium.

■ Data transfer: The necessary data have to be sent to us by e-mail at the latest five days before beginning of the campaign.

■ Redirect: Third party adserving is possible.

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The ABZ newsletter: The direct way you reach decision-makers from the baking industry


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MEDIA INFORMATION 2014 Cross media offerings

New: Cross media specials offering attractive price advantages

■ PACKAGE 1 Save over € 490.- by comparison with individual bookings!

Advertisement in the print issue of ABZ Premium Fullsize-Banner on ABZonline(minimum size 1/4-page) + Display period: four weeks for the price of two weeks

■ PACKAGE 2 Save over € 450.- by comparison with individual bookings!

Advertisement in the print issue of ABZ Rectangle in the newsletter of ABZ(minimum size 1/4-page) + Display period: two weeks for the price of one week

Please note: Print and online campaigns must join up together or run at the same time. Agency commissions are granted.Quantity and frequency discounts are granted on print versions.


Cross media/Reader survey

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MEDIA INFORMATION 2014 Results of the subscriber survey

CZAIA MARKTFORSCHUNGSource: ABZ-subscriber survey, Czaia Market research, Bremen, July 2012, 253 interviews

1. The ABZ is for the top leadership: 99% of the readers hold a management position

■ Position in the company

Owner, Managing Director

Commercial manager

Production manager

Sales manager

Other executive employee

Other function

2. The ABZ – popular among small, medium-sizedand large plants

■ Number of staff in the company

Under 5 staff

5 to under 10 staff

10 to under 20 staff



100 staff and more

All data in % All data in %

Average number of employees: 34

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3. High reading frequency = high contact chance

■ Reading frequency of the last 12 issues

12 issues88 %

Average number: 11,3 issues

7 to 11 issues

4 %1 to 6 issues

8 %

4. The ABZ is used intensively: Ideal for perception of your advertisement

■ Duration of reading

Each issue of ABZ is read on average for 42 minutes

Under 15 minutes

4 %

30 to under45 minutes

36 %


17 %60 minutesand longer

27 %


16 %


Reader survey2223



5. Over 29,000 readers*: optimal conditionsfor successful advertising contacts

■ Number of co-readers

No co-reader28 %

Average number of co-readers: 1,5 *reader and co-readers

4 and moreco-readers

8 %

3 co-readers13 %

2 co-readers23 %

1 co-reader28 %

6. The ABZ magazine fully enjoys the confidence of its readership

■ Agreement in following statements (6-stage scale)

Reliable

Easy to understand

Authentic

Good expert knowledge

Up-to-date

A pleasure to read

All data in %

■ Grade 1 = I fully agree ■ Grade 1 and 2 (cumulative)

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7. Outstanding acceptance of advertisements= ideal advertising environment

■ Attitude to adverts in the ABZ

■ Grade 1 = I fully agree ■ Grade 1 and 2 (cumulative)

8. High activation power of advertisements in the ABZ= efficient communication

■ Activation performance of the adverts in the ABZ

Have purchased advertised products or services

Have talked to a staff memberabout advertised products

Have visited the website of thecompany advertised

Have requested further information about the companyadvertising

Have recommended advertisedproducts to a staff member

Have passed on advertisementsto a staff member

All data in %

■ Regularly ■ Seldom, occasionally and regularly (cumulative)

71

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62

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Advertisements show what themarket offers

Advertisements in the ABZ drawmy attention to new products andinnovations

Advertisements are an importantpart of the ABZ

Advertisements in the ABZ con-tain a lot of important information

Advertisements in the ABZ pro-vide me with helpful suggestionsin the decision making process

All data in %

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9. ABZ readers have an important say: You reach top decision-makers throughoutGermany specifically with ABZ!

■ Participation in the decisions

Multiple responses, all data in %

Take decisions alone

Delegate decisions

Take decisions with colleagues

Prepare decisions

Not involved in the decision-making process

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10. ABZ readers work in positions where they decidepersonally on high amounts of investment

■ Amount of investment personally decided

under 5000 €

5000 to under 10,000 €

10,000 to under 25,000 €

25,000 to under 50,000 €

50,000 to under 100,000 €

100,000 € and more

No statement: 7% All data in %

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Print

Allgemeine BäckerZeitung (ABZ) – the organ of the baking industry

The unique specialist journal for the entire baking trade with a publication frequency of two weeks. In the convenient tabloid format containing all newsworthy infor-mation and comprehensive specialist articles.

Every two weeks, ABZ addresses approximately 12,000 readers in the baking sector.

Online

The new ABZ web portal provides its readership 24/7 with up-to-date news from the baking industry.

Week after week, the ABZ newsletter features information on the most im-portant news. Fast and straightforward, from the industry and for the industry.

We are also present on Facebook where we have 1,600 likes on our fan page and share the latest news and current topics with you.

Face-to-face

ABZ fl ies the fl ag being prominent at major trade shows of the baking industry, organising outstanding events, and acting as your media partner for numerous conferences.

Fair trade: iba, südback, INTERNORGA, sachsenback

Event: BakerMaker Award

Congress: Baking congress, Snack congress, Coffee congress

MEDIA INFORMATION 2014 ABZ media competence


General termsand conditions

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1. “Advertising order”, in the sense of the following General Terms and Conditions, refers to the agreement to publish one or more than one ad-vertisement of an advertiser or other space buyer in a printed publication for purposes of circulation.

2. In the event of doubt, advertisements are to be requisitioned for publication within one year after the conclusion of the contract. According tothe contrat the advertiser has the right to requisition advertisements within the time period of the contract, beyond the number of advertisementsoriginally agreed upon.

3. The prices of the advertisements are consequent on the Publisher’s Advertising Rate Card in effect at the time the contract is concluded. If theadvertisement rate should change after the conclusion of the contract, the Publisher is entitled to charge the price in effect according to the pricelist valid at the time of publication; this does not apply to business transactions with non-traders, insofar as no more than 4 months have elapsedbetween the conclusion of the contract and the time of publication. Advertising agencies and advertising agents are prohibited from passing onthe agent’s fees granted by the Publisher wholly or in part to their clients.

4. If order should not be carried out owing to circumstances for which the Publisher is not responsible, then the Advertiser must reimburse thePublisher for the difference between the discount granted and that corresponding to the actual sales, regardless of any further legal obligations.If the non-fulfilment of the contract is caused by force majeure within the limitations of the Publisher´s risk, then the client has no claim for reim-bursement.

5. In the calculation of quantities ordered, millimetres of text lines shall be converted into millimetres of advertisement corresponding to theprice.

6. Orders for advertisements and advertising supplements which are placed with the declared intention of being published only in specific issues,in specific editions or in specific places in the publication, must be submitted to the Publisher early enough that the Advertiser can be informedbefore the closing date if the order cannot be executed in this manner. Rubricated advertisements shall be printed in the respective column, anddo not require an express agreement to this effect.

7. Text advertisements are advertisements having at least two sides bordering on text and not on other advertisements. The Publisher is entitledto mark with the word “Advertisement” those advertisements whose editorial design is such that they are not readily recognizable as advertise-ments.

8. The Publisher reserves the right to refuse advertising orders – including individual requisitions under the terms of a transaction – and adverti-sing supplement orders on the basis of their technical form or their origin, in accordance with uniform, objectively justified principles; the sameapplies if the contents violate laws or official regulations, or if the publication is unacceptable to the Publisher. This also applies to orders placedwith agencies, receiving offices or representatives. Advertising supplement orders are not binding for the Publisher until a sample of the adverti-sing supplement has been submitted and approved. Advertising supplements which in form or appearance give the reader the impression thatthey are an integral part of the newspaper or magazine, or which contain outside advertising, shall not be accepted. The Advertiser will be infor-med immediately if an order is refused.

9. The Advertiser is responsible for the punctual delivery of the advertising copy and reliable printing data or the advertising supplements. ThePublisher will immediately apply for new printing data if the originals are seen to be unsuitable or damaged.

10. If the advertisement is printed in such a way that it is unreadable, either wholly or in part, or if it is incorrect, or incomplete the client has theright to claim for either a reduction of the fee or a newly placed advertisement, but only to the extent that the purpose of the advertisement hasbeen compromised. If the Publisher should exceed a reasonable period of time set for the publication of the substitute advertisement or if itshould once again be incorrect, then the Advertiser has the right to a price reduction or a cancellation of the order. Indemnity claims from posi-tive breach of obligation, negligence in contracting and tort are excluded – especially in the case of orders placed by telephone; indemnityclaims from impossibility of performance and default are restricted to the replacement of the foreseeable loss and, in the amount, to the remu-neration to be paid for the advertisement or advertising supplement in question. This does not apply to premeditation and gross negligence onthe part of the Publisher, its legal representatives and its vicarious agents. A liability of the Publisher for damages owing to the lack of warrantedqualities remains unaffected. Furthermore, the Publisher is not liable for gross negligence of vicarious agents in commercial business transactions;in the remaining cases, the liability towards merchants for gross negligence is restricted in its extent to the foreseeable damage up to the amountof the remuneration for the advertisement in question. Complaints must be put forward within 4 weeks of receiving the invoice and receipt – un-less the defects are not obvious.

11. Proofs shall be delivered only when expressly requested. The Advertiser shall bear the responsibility for the correctness of the returned proofs. The Publisher shall take into account all error corrections of which it shall be informed within the period set at the time of forwarding theproofs.

12. If no specific size is stipulated, the actual print size customary for the type of advertisement will be used as a basis for invoicing.

13. In the event that the Advertiser does not make an advance payment, the invoice will be sent immediately, if possible, however, 14 days afterthe publication of the advertisement. The invoice is to be paid within the period evident from the price list, beginning from the time of receipt ofthe invoice, unless, in individual cases, another method of payment has been agreed upon or an advance payment has been made. Any discountsfor advance payment shall be granted in accordance with the price list.

14. Interest and collection expenses will be charged if there is a delay in payment or a respite. In the event of default, the Publisher may postpo-ne the further execution of the current order until payment and request advance payment for the remaining advertisements. If there is reasona-ble doubt regarding the Advertiser’s ability to pay, the Publisher is entitled, even during the term of the transaction, to make the publication offurther advertisements dependent upon advance payment of the amount charged and settlement of unpaid bills, regardless of previously agreedterms of payment.

15. Upon request, the Publisher shall deliver a specimen of the advertisement with the invoice. Depending on the type and size of the advertise-ment, the specimens shall be delivered as clippings, entire pages or entire issues. If a specimen can no longer be procured, a legally binding cer-tification from the Publisher regarding the publication and distribution of the advertisement shall serve as a substitute.

16. The Advertiser shall bear the costs for the production of ordered printing data and drawings, and for considerable changes in previously de-termined versions, which the Advertiser may request or be responsible for.

17. In the case of a transaction involving several advertisements, a claim to a reduction in price may result from a reduction in the circulation ifthe total average circulation in the insertion year beginning with the first advertisement is less than the average amount stated in the price listor otherwise, or – if no circulation amount is stated – is less than the average circulation of issues sold (for trade journals, this can also be theaverage number actually distributed) in the previous calendar year. A reduction in circulation shall grant the right to a price reduction only if itamounts to 20 % for a circulation of up to 50,000 15 % for a circulation of up to 100,000 10 % for a circulation of up to 500,000 5 % for acirculation of more than 500,000 Claims to price reductions are excluded, however, if the Publisher has informed the Advertiser in due time ofthe drop in circulation and has offered the Advertiser the choice of withdrawing from the contract.

18. In the case of keyed advertisements, the Publisher shall take as much care in handling and punctually passing on the replies as would a re-sponsible businessman. Registered and express letters will only be forwarded by ordinary post. The replies to keyed advertisements shall be keptfor 4 weeks. Replies which are not collected within this period shall be destroyed. The Publisher shall return valuable documents without beingobligated to do so. The publisher can be garanted the right in a specific contract to open incoming offers as a representative on behalf of, and indeclared interests, of the customer. Letters which exceed the permissible DIN A4 size, as well as goods, books, catalogues and packages, will beexcluded from onward transmission and will not be accepted. Any acceptance or onward transmission can, however, be agreed by way of excep-tion if the customer bears the charges/costs incurred as a result.

19. Printing data shall be returned to the Advertiser only if expressly requested. The obligation to save them shall end three months after theorder has expired.

20. Discount credit notes and supplementary discount charges shall principally not take place until the end of the insertion year.

21. Placement confirmations are only conditionally valid and may be changed for technical reasons. In such cases, the Publisher may not bemade liable.

22. The place of fulfilment is the principal place of business of the Publisher.The place of jurisdiction for legal proceedings involving businesstransactions with merchants, bodies corporate or special assets is the principal place of business of the Publisher. Insofar as claims of the Publisherare not put forward by collection procedure, the place of jurisdiction for non-traders shall be determined according to their place of residence. Itshall be agreed that the place of jurisdiction shall be the principal place of business of the Publisher if the place of residence or customary placeof abode of the Advertiser, including nontraders, is unknown at the time that the legal proceedings are instituted or if the Advertiser’s place of re-sidence or customary place of abode should be moved outside the purview of the law after closing the contract..

MEDIA INFORMATION 2014 General terms and conditions


Matthaes Verlag – A company of the Publishing Group Deutscher Fachverlag

Advertising Manager:Nicole M. FelgerPhone +49 711 2133-219Mobile +49 160 8969838Fax +49 711 2133-239E-Mail [email protected]

Advertising sales:Tanja SchechingerPhone +49 711 2133-364Fax +49 711 2133-239E-Mail [email protected]

Advertising consultant:Martina KlünderPhone +49 711 2133-362Fax +49 711 2133-239E-Mail [email protected]

Editor-in-chief:Heike KinkopfPhone +49 711 2133-305Mobile +49 151 16158948Fax +49 711 2133-280E-Mail [email protected]

Editor-in-chief (deputy):Reinald WolfPhone +49 711 2133-344Fax +49 711 2133-280E-Mail [email protected]

Editorial office:Dieter Kauffmann Phone +49 711 2133-306Fax +49 711 2133-280E-Mail [email protected]

Distribution Manager:Christian SchnückePhone +49 69 7595-1961Fax +49 69 7595-1960E-Mail [email protected]

Subscription service:Marion GiegoldPhone +49 711 2133-299Fax +49 711 2133-333E-Mail [email protected]

Subsidiary in Italy:Ediconsult InternazionalePiazza Fontane Marose 3, 16123 GenuaPhone +39 010 583684Fax +39 010 566578E-Mail [email protected]

MEDIA INFORMATION 2014 How to reach us


MEDIA INFORMATION - Matthaes Verlag GmbH

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