2011Media information

Media combination

ABZ and KoCa ➜ page 13

Title portraitInsertion

priceEditorial calendar and time schedule

Circulation analysis/Media combination

Subscription analysis/Online

General terms and conditions

Media information 2011

The ABZ web portal:

ABZonline provides you 24/7 with up-to-date news from the baking industry.

ABZ proficiency in media: strong coverage x 3!

ABZ newsletter

The ABZ newsletter:

modern, fast and straightforward.The latest innovations from and forthe baking industry – week afterweek.

ABZ web portalNewspaper

Allgemeine BäckerZeitung (ABZ) –the organ of the baking industry

The unique specialist journal for the entire baking trade with apublication frequency of 2 weeks. In the convenient tabloid for-mat containing all newsworthy information and comprehensivespecialist articles.

■ Trends & markets

■ Industry-specific topicsrelated to productionand sales

■ Baking technology &techniques

■ Marketing & businessadministration

■ Industry news & politics

■ Regional news

Media information 2011 Title portrait

Brief characteristics:The Allgemeine BäckerZeitung, abbreviated ABZ, addresses the seniormanagement and decision-makers of the baking industry. By means ofdetailed reports on new trends and important markets, baking techno-logies and mechanical engineering, marketing and sales concepts weprovide our readers with useful information for their careers. Additio-nal core topics in ABZ are economic and company news, industry-rela-ted policies and the all-embracing reports on trade fairs, conventionsand events within the baking industry. Whoever wants or has to be in-formed about important events, companies, news and industry topics,counts among the readers of ABZ.Thanks to the nationwide circulation of ABZ your advertisements willeasily reach the decision-makers in the baking trade. Well-founded specific topics offer the ideal editorial setting for your advertisement. This high performing information offer is completed by the ABZ news-letter. The latest news from and for the baking industry – week afterweek.Publication frequency: every 2 weeks (Saturday) + weekly newsletterVolume: 66th volume 2011Web address: www.abzonline.deMembership: Media-Datenbank der Deutschen Fachpresse

(media database of the German trade press)Organ: Bakers guild associations of Baden, Wuerttem-

berg, South West, Saarland, Hesse and LowerSaxony/Bremen

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1 Publishing house: Matthaes Verlag GmbHP.O. Box 10 31 44, 70027 StuttgartSilberburgstraße 122, 70176 Stuttgart, GermanyPhone +49 711 2133-0Fax +49 711 2133-239

Editorial staff: Editor-in-chief: Manfred FischerReinald Wolf (deputy ed.), Dieter Kauffmann

Advertisement: Advertising manager: Nicole M. Felger Phone +49 711 2133-219E-Mail: abzanzeigen@matthaes.de

Distribution: Distribution manager: Ilona SchallerSubscription service, Phone +49 711 2133-299

Subscription price: Monthly subscription price 18.00 €ISSN-No.: 0341-2490Analysis of issue number

1st January 2009 till 31st December 2009 = 25 issues

Newspaper format: 285 x 400 mmCombined total: 872 pages = 100.00 %Editorial part: 746 pages = 85.55 %Advertising section: 126 pages = 14.45 %thereofOccasional advertisements: 14 pages = 11.11 %Bound inserts/wraps: –Loose inserts: 45 itemsContent analysis of editorial section: not carried out15

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Title portrait23

Media information 2011Insertion prices – Rate card No. 54 P

Circulation: Printed circulation: 11,971Actually distributed circulation, annual average(according to AMF scheme 2, number 17):11,804 – 1st July 2009 till 30th June 2010

Newspaper format: 285 mm width x 400 mm height

Type area: 254 mm width x 364 mm height

Columns: Advertising section 6 columns, each 40 mm wideEditorial section 5 columns, each 48 mm wide

Basis: 1/1 page = 1,820 total mm

Printing and Offset, newspaper foldbinding technique:

Paper: 60 g/m2, newsprint paper

Printing material: Data formats exclusively. Please see next pagefor more information concerning data transfer.Due to our fully digital production processesfilms and original prints cannot be acceptedany more respectively will only be processed ac-cording to prior agreement.

Dates to consider: 25 issuesDates of publication: every 2 weeks (Saturday, please see editorial

calendar and time schedule)

Closing date for ads: please refer to editorial calendar and schedule;for job advertisements and other occasional ads:Tuesday (12:00 noon) in publication week

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1 Full position ad per mm 6.82 €Fixed position 10 % to basic price

Formats: Gutter bleed adverts 10 % to basic price

Classified Situations vacant, occasional ads 1.80 €advertisements: Job offers, personal column 1.39 €

Box number ad rate: German-speaking zone (including postage)and European countries 10.00 €Non-European countries 15.00 €

Delivery respectively storage will be effected fora duration of six months after publication.

Publication is possible in two columns (82 mm), four columns (168 mm)or in six columns (254 mm). The reduced basic price cannot be grantedin case of commercial classified ads neither for advertisements placedby commercial job agencies. All reduced basic prices are not submittedto any conclusion discount.

Ad specials: upon request

Discounts: Booking within twelve months provided

Frequency discount rate Quantity discount rate3 times 3 % 500 millimetres 3 %5 times 5 % 1000 millimetres 5 %

10 times 10 % 2000 millimetres 10 %15 times 15 % 5000 millimetres 15 %20 times 20 % 10 000 millimetres 20 %25 times 25 % 15 000 millimetres 25 %

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Combinations: Media combination – 20 % discount for simul-taneous ad placements in the Allgemeine BäckerZeitung and Konditorei und Café, insertion with-in four weeks (eliminates all other discounts)Minimum format: 1/8 page

Bound inserts: not feasible

Loose inserts: Maximum format: DIN A4, maximum weight 50 g(not subject to discounts)Weigth up to 25 g 156 € ‰ per copyEach additional 5 g 10 € ‰ per copy

Partial inserts: Maximum format: DIN A4, maximum weight 50 gMinimum quantity: 1,500 copiesWeigth up to 25 g 174 € ‰ per copyEach additional 5 g 10 € ‰ per copy

Bonded promotional material: not feasible

Delivery address for positions 14:Druckzentrum Mörfelden-Walldorf, Kurhessenstraße 4–6, 64546 Mörfelden-WalldorfIndustriegebiet, Germany

Delivery note: Concerns Allgemeine BäckerZeitung, issue no. ...

Delivery times: Monday–Thursday: 6.30 a.m. till 3.30 p.m.; Friday: 6.30 a.m. till 1.30 p.m.

Delivery: seven working days prior to date of pu-blication.We kindly ask you to send us a speci-men copy before placing your final advertise-ment order.

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12Publishing house: Matthaes Verlag GmbHSilberburgstraße 122, 70176 StuttgartP.O. Box 10 31 44, 70027 Stuttgart, Germanywww.matthaes.de

Advertising Phone +49 711 2133-362department: Fax +49 711 2133-239

E-Mail: abzanzeigen@matthaes.de

Terms of payment: net within 30 days from date of invoice,2 % discount in case of payment/direct debit within 10 days from date of invoice, 3 % discount in case of payment in advance. Tax ID number: DE 813954290

Bank details: Frankfurter Sparkasse, Frankfurt a. MainBank code 500 502 01 Account no. 200 139 959Postsparkasse Wien Account number 7332740Postfinance Basel Account number 8050452-9SWIFT-BIC HELADEF1822IBAN DE48 5005 0201 0200 1399 59

Advertisement formats and rates: see next page

Supplementary charges (subject to discounts)Colour: for advertisements inferior to 200 total mm 80 €

Placement: Ear space(81 mm width x 28 mm height), 4c 424 €Bottom bar(254 mm width x 36 mm height), 4c 1,004 €Last cover page 6,804 €

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Statutory VAT will be added to all net prices.

Insertion price

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Media information 2011 P Advertisement formats and rates:7

Statutory VAT will be added to all net prices.Information concerning digital data transfer

Closed files:PDF or EPS:Primarily we prefer to work with closed files. Please pay in par-ticular attention to the integration of fonts (or their conversioninto font paths), to linked pictures and to the settings of theoutput resolution. Pictures used in PDF or EPS have to be inCMYK, black-and-white or in Bitmap format. RGB or LAB filesare not accepted. Please do not send pre-separated files either.

Information on how to create PDF files can be obtained fromthe publishing house.

Open files:If you send open program files, please attach all related picturedata and fonts. Please also pay attention to fonts used in EPSfiles.

Software:Windows and Mac OS: QuarkXPress, InDesign, Freehand, Illu-strator, Photoshop, Acrobat.Please note: Files established in other programs like e.g. CorelDraw, Page Maker, PowerPoint and the common Office pro-grams (Word, Excel, Publisher) cannot be processed by default.➠ We reserve the right to charge you for handling expenses

according to the time invested

Fonts:Important: We like to point out that the dissemination of ori-ginal fonts infringes the copyrights of font designers and is the-refore not permissible. However it is lawful to pass on fonts inclosed files like EPS or PDF (cf. PDF/EPS).

Pictures/logos:Minimum resolution 300 dpi for pictures and 800 dpi for logoswith a reproduction scale of 1:1.

Formats Width x Heightin mm

Identical price for s/w, 2c, 3c, 4c, Euro-scale

Für individuelle Anzeigengrößen: mm-rate (1 column = 48 mm): 4.14 €

99 x 105 vertical254 x 42 horizontal

869 €

99 x 213 vertical254 x 85 horizontal

1583 €

48 x 343 vertical (1 column)99 x 343 vertical (2 column)

1420 €2840 €

151 x 190 vertical254 x 114 horizontal

2123 €

1/8-page

1/4-page

Vertical formats

1/3-page

Insertion prices – Rate card No. 54

Colour profiles:„IsoNewspaper 26v4“ Please contact Matthaes Verlag for a co-lour profile download.)Important: Maximum colour application 240 % Tonal valueincrease in the mid-range approx. 26 %

Tonal value scale: The tonal value must not be below 3 % andnot over 90 %. Minimum font size for 4c based text and ligns:

Positive type 10 pt, negative type 12 pt, cursive 16 pt, ligns 1 pt

E-mail: abzanzeigen@matthaes.de

Please note: We reserve the right to delete files infected bycomputer viruses.Important: Please mention in the folder name the publicationthe file is destined for.

Data carrier:CD/DVD with the common standards

Document structure:Please design the advertisement in the booked format

Control fax:Important: Please always attach or send by fax a printed sam-ple for control purposes containing relevant information on thedesired size and chromaticity!

Your contact person for technical questions:Marco Peters, phone 0711 2133-295

99 x 266 vertical202 x 133 horizontal

2202 €

202 x 266 4404 €

125 x 343 vertical254 x 171 horizontal

3185 €

254 x 364 6404 €

Column widths: 1 column = 48 mm, 2 columns = 99 mm, 3 columns =151 mm4 columns = 202 mm, 5 columns = 254 mmFull-bleed advertisements cannot be realised.

1/1-Juniorpage

1/2-page

1/2-Juniorpage

1/1-page

Insertion price

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No.Date of

publication Ad closing date Lead topics Fairs

1 15. 1. 2011 4. 1. 2011 ■ Pastry production lines / coasting machines / special devices SIGEP, Rimini (Italy) 22.–26. 1. 2011

FBK Plus, Bern (Schweiz)23.–27. 1. 2011

2 29. 1. 2011 19. 1. 2011 ■ Cooling technology / Energy saving

3 12. 2. 2011 2. 2. 2011 ■ Organic products: concepts – basic materials – convenience

BioFach, Nürnberg 16.–19. 2. 2011

4 26. 2. 2011 16. 2. 2011 ■ Internorga preliminary reports cream cookers, ice cream and cream

5 12. 3. 2011 2. 3. 2011 ■ INTERNORGA special INTERNORGA, Hamburg 18.–23. 3. 2011

6 26. 3. 2011 16. 3. 2011 ■ Rotary disc and header machines / bread roll equipmentInternorga retrospect

Media information 2011 Editorial calendar and time schedule 2011 T

Fai r i s s ue s

Fa i r i s s ue s

7 9. 4. 2011 30. 3. 2011 ■ Storeys and wooden ovens

8 23. 4. 2011 12. 4. 2011 ■ Shop fitting / coffee / coffee machines

9 7. 5. 2011 27. 4. 2011 ■ Ensilage / dough weighing / water cooling devices

10 21. 5. 2011 11. 5. 2011 ■ Sourdough machines / bread production systems /daugh cutting machines

11 4. 6. 2011 24. 5. 2011 ■ Dough kneading systems /Planetary stirrers and attack machines

12 18. 6. 2011 7. 6. 2011 ■ Point-of-sale systems / electronic data processing

13 2. 7. 2011 21. 6. 2011 ■ Sales and delivery vehicles / logistics

Subject to modifications

Editorial calendarand time schedule

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No.Date of

publication Ad closing date Lead topics Fairs

14 16. 7. 2011 6. 7. 2011 ■ Shop ovens / bread and cake cutters

15 30. 7. 2011 20. 7. 2011 ■ Basic materials / baking ingredients /convenience products

16 20. 8. 2011 10. 8. 2011 ■ Cleaning concepts / dish washers /workwear

17 3. 9. 2011 24. 8. 2011 ■ Packaging

18 17. 9. 2011 7. 9. 2011 ■ Bakery bistros / gastronomy technology /coffee machines

19 1. 10. 2011 21. 9. 2011 ■ Aromatics / fillings / chocolatesüdback preliminary reports

Media information 2011 Editorial calendar and time schedule 2011 T

20 15. 10. 2011 5. 10. 2011 ■ südback special südback, Stuttgart 22.–25. 10. 2011

21 29. 10. 2011 19. 10. 2011 ■ Fat baking devices / flour mills / mini devicessüdback retrospect

22 12. 11. 2011 2. 11. 2011 ■ Refrigerating plants / special devices

23 26. 11. 2011 16. 11. 2011 ■ Shop fitting / shop ovens / lighting engineering

24 10. 12. 2011 30. 11. 2011 ■ Carriage and rotary rack ovens / charging systems

25 24. 12. 2011 14. 12. 2011 ■ Baking ingredients / convenience products

Subject to modifications

Media combi ABZ + KoCa (you find our special offers on page 13).

Fa i r i s s ue s

Editorial calendarand time schedule

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Circulation and distribution analysis 2

Circulation control:

Circulation analysis: Copies per issue (average) for the periodfrom 1st July 2009 till 30th June 2010

Printed circulation: 11,971

Actually distributedcopies: 11,804 thereof abroad: 99

Paid circulation: 2,096 thereof abroad: 48– Subscription copies: 2,017 thereof members’ copies: –– Sale by retail: –– Other sales: 79

Complimentary copies: 9,708

Remainders, morgueand voucher copies: 167

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Geographical distribution analysis:

Portion of actually distributed copiesEconomic area % Copies

Nielsen 1 11.47 1,352Schleswig-Holstein, Hamburg, Bremen, Lower Saxony

Nielsen 2 17.70 2,089North Rhine-Westphalia

Nielsen 3a 15.35 1,812Hesse, Rhineland-Palatinate, Saarland

Nielsen 3b 20.27 2,393Baden-Wuerttemberg

Nielsen 4 21.26 2,510Bavaria

Nielsen 5 1.13 133Berlin

Nielsen 6 3.47 410Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

Nielsen 7 8.52 1,006Saxony, Thuringia

Countries abroad 0.83 99

Actually distributed circulation 100.00 11,804

18Matthaes Verlag GmbHSilberburgstraße 12270176 Stuttgart

Postal address: P.O. Box 10314470027 Stuttgart Phone +49 711 2133-0Fax +49 711 2133-239

Source: Subscribers directory

Circulation analysis/Media combination

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Media combination ABZ + KoCa

Media combination ABZ+KoCa: You cannot get more from the industry!

✓ You will reach more than17,000 organisations inyour target group!*

✓ You will be granted a 20 % price advantagecompared to a single advertisement placementin ABZ and KoCa!**

✓ You will spread your advertising message in ahighly cost-effective and efficient way by makinguse of the media combi advertisement rate!

Format ABZSingle placement

KoCaSingle placement

Media combination ABZ + KoCa

1/8-page, 4c 869 € 403 € 1017 € ➤ you save 255 €

1/4-page, 4c 1583 € 806 € 1911 € ➤ you save 478 €

1/2-page, 4c 3185 € 1612 € 3837 € ➤ you save 960 €

1/1-page, 4c 6404 € 3236 € 7712 € ➤ you save 1928 €

■ Preisbeispiele:

Additional formats are available

Please note: The ABZ (newspaper format) and the KoCa (magazine format) have different formats. Example: 1/2 page advertisement (portrait) in the ABZ = 125 mm x 343 mm and in the KoCa = 91 x 261 mm

** 17,000 organisations = circulation of ABZ (approx. 12,000) + circulation of KoCa (approx. 5,000)

** The booking of the advertisement has to be done within four weeks and its minimum format is a 1/8 page.

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Media information 2011 ABZ shopping guide

This is what the new ABZ shopping guide offers

■ Eye-catching presentation of your business in print & onlinepublications!

■ 6 advertisements in the ABZ (Publication dates: November2010, January, March, May, July and September 2011;total circulation approx. 12,000)

■ Online appearance with new design and much more features➟ Photo gallery, download feature for product data, flyers

in PDF format and much more.■ 12 months of presence in the World Wide Web:

www.abzonline.de

For more information please contact:Martina KlünderPhone +49 711 2133-362E-Mail: abzanzeigen@matthaes.de

The new ABZ shopping guide – one year focussing on the industry

Price structure Entry by your own

Entry by ABZ

1st product category: 450 € 550 €

each additional product category: 300 € 350 €

BRANDNEW

New online appearance

with optimised

product presentation!

Media information 2011 Placing advertisements on ABZonline

Subscription analysis/Online

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abzonline.de is the website of the Allgemeine BäckerZeitung andthe industry portal for specialists and executive staff in bakeries. Itis here where bakers and suppliers search information on currentnews and upcoming details, regional events,points of view and specific topics with practical relevance.

The newsletter of the Allgemeine BäckerZeitung is published once a week and provides its readers with current industry news

1,500 readers;

once a week

about 20,000 visits and more than

35,000 page impressions

(July 2010, source: Matthaes Verlag)

Media information 2011 Placing advertisements on ABZonline

Banner(Head)

Content Ad

Bigsize-Banner

Skyscraper

SmallRectangle

Wallpaper

Werbeform Format in px Preis

Fullsize-Banner (Head) 468 x 60 787 €

Skyscraper 120 x 600160 x 600 997 €

Bigsize-Banner 728 x 90 1155 €

Contend Ad 300 x 250 1365 €

Hockey Stick/Wallpaper Combination Bigsize + Skyscraper 1575 €

Small Rectangle(non-rotating) 179 x variable height 787 €

■ Discounts:From 3 months: 10 %From 6 months: 25 %

■ Notice: In case of multiplebookings for one bannerspace the banners will bedisplayed in rotation mode,except the case of smallrectangle advertisements.

Prices for 4 weeks

Hockey Stick

about 20,000 visits and more than35,000 page impressions(July 2010, source: Matthaes Verlag)

Media information 2011 Placing Advertisements in the ABZ newsletter

Online1617

Fullsize-Banner (Head):262 € (2 weeks), 468 x 60 px

Fullsize-Banner:210 € (2 weeks), 468 x 60 px

Content Ad:315 € (2 weeks), 300 x 250 px

Technical noticesOnline advertising material(Website & Newsletter)

■ File formats: We exclusively accept advertising material in the followingformats: GIF, JPG, PNG and SWF (Macromedia Flash). The SWF format(Macromedia Flash) is not allowed inthe newsletter.

■ File size: The recommended size foradvertising material within the ABZnewsletter is max. 60 KB, for adverti-sing material on ABZonline.de it ismax. 30 KB

■ Target link: A target link (to a websiterespectively to a redirect) has to be in-dicated for each advertising medium.

■ Data transfer: The necessary datahave to be sent to us by e-mail at thelatest five days before beginning of thecampaign.

■ Redirect: Third party adserving is possible.

1,500 readers;

once a week

Media information 2011 General terms and conditions

1. “Advertising order”, in the sense of the following General Terms and Conditions, refers to theagreement to publish one or more than one advertisement of an advertiser or other space buyerin a printed publication for purposes of circulation.

2. In the event of doubt, advertisements are to be requisitioned for publication within one yearafter the conclusion of the contract. According to the contrat the advertiser has the right to re-quisition advertisements within the time period of the contract, beyond the number of advertise-ments originally agreed upon.

3. The prices of the advertisements are consequent on the Publisher’s Advertising Rate Card ineffect at the time the contract is concluded. If the advertisement rate should change after theconclusion of the contract, the Publisher is entitled to charge the price in effect according to theprice list valid at the time of publication; this does not apply to business transactions with non-traders, insofar as no more than 4 months have elapsed between the conclusion of the contractand the time of publication. Advertising agencies and advertising agents are prohibited frompassing on the agent’s fees granted by the Publisher wholly or in part to their clients.

4. If order should not be carried out owing to circumstances for which the Publisher is not re-sponsible, then the Advertiser must reimburse the Publisher for the difference between the dis-count granted and that corresponding to the actual sales, regardless of any further legal obliga-tions. If the non-fulfilment of the contract is caused by force majeure within the limitations of thePublisher´s risk, then the client has no claim for reimbursement.

5. In the calculation of quantities ordered, millimetres of text lines shall be converted into milli-metres of advertisement corresponding to the price.

6. Orders for advertisements and advertising supplements which are placed with the declared in-tention of being published only in specific issues, in specific editions or in specific places in thepublication, must be submitted to the Publisher early enough that the Advertiser can be infor-med before the closing date if the order cannot be executed in this manner. Rubricated adverti-sements shall be printed in the respective column, and do not require an express agreement tothis effect.

7. Text advertisements are advertisements having at least two sides bordering on text and not onother advertisements. The Publisher is entitled to mark with the word “Advertisement” those ad-vertisements whose editorial design is such that they are not readily recognizable as advertise-ments.

8. The Publisher reserves the right to refuse advertising orders – including individual requisitionsunder the terms of a transaction – and advertising supplement orders on the basis of their tech-nical form or their origin, in accordance with uniform, objectively justified principles; the sameapplies if the contents violate laws or official regulations, or if the publication is unacceptable to

14. Interest and collection expenses will be charged if there is a delay in payment or a respite. Inthe event of default, the Publisher may postpone the further execution of the current order untilpayment and request advance payment for the remaining advertisements. If there is reasonabledoubt regarding the Advertiser’s ability to pay, the Publisher is entitled, even during the term ofthe transaction, to make the publication of further advertisements dependent upon advance pay-ment of the amount charged and settlement of unpaid bills, regardless of previously agreedterms of payment.

15. Upon request, the Publisher shall deliver a specimen of the advertisement with the invoice.Depending on the type and size of the advertisement, the specimens shall be delivered as clip-pings, entire pages or entire issues. If a specimen can no longer be procured, a legally bindingcertification from the Publisher regarding the publication and distribution of the advertisementshall serve as a substitute.

16. The Advertiser shall bear the costs for the production of ordered printing data and drawings,and for considerable changes in previously determined versions, which the Advertiser may re-quest or be responsible for.

17. In the case of a transaction involving several advertisements, a claim to a reduction in pricemay result from a reduction in the circulation if the total average circulation in the insertionyear beginning with the first advertisement is less than the average amount stated in the pricelist or otherwise, or – if no circulation amount is stated – is less than the average circulation ofissues sold (for trade journals, this can also be the average number actually distributed) in theprevious calendar year. A reduction in circulation shall grant the right to a price reduction onlyif it amounts to 20 % for a circulation of up to 50,000 15 % for a circulation of up to 100,00010 % for a circulation of up to 500,000 5 % for a circulation of more than 500,000 Claims toprice reductions are excluded, however, if the Publisher has informed the Advertiser in duetime of the drop in circulation and has offered the Advertiser the choice of withdrawing fromthe contract.

18. In the case of keyed advertisements, the Publisher shall take as much care in handling andpunctually passing on the replies as would a responsible businessman. Registered and expressletters will only be forwarded by ordinary post. The replies to keyed advertisements shall be keptfor 4 weeks. Replies which are not collected within this period shall be destroyed. The Publishershall return valuable documents without being obligated to do so. The publisher can be garan-ted the right in a specific contract to open incoming offers as a representative on behalf of, andin declared interests, of the customer. Letters which exceed the permissible DIN A4 size, as wellas goods, books, catalogues and packages, will be excluded from onward transmission and willnot be accepted. Any acceptance or onward transmission can, however, be agreed by way of ex-ception if the customer bears the charges/costs incurred as a result.

the Publisher. This also applies to orders placed with agencies, receiving offices or representati-ves. Advertising supplement orders are not binding for the Publisher until a sample of the adver-tising supplement has been submitted and approved. Advertising supplements which in form orappearance give the reader the impression that they are an integral part of the newspaper ormagazine, or which contain outside advertising, shall not be accepted. The Advertiser will be in-formed immediately if an order is refused.

9. The Advertiser is responsible for the punctual delivery of the advertising copy and reliableprinting data or the advertising supplements. The Publisher will immediately apply for new prin-ting data if the originals are seen to be unsuitable or damaged.

10. If the advertisement is printed in such a way that it is unreadable, either wholly or in part, orif it is incorrect, or incomplete the client has the right to claim for either a reduction of the fee ora newly placed advertisement, but only to the extent that the purpose of the advertisement hasbeen compromised. If the Publisher should exceed a reasonable period of time set for the publi-cation of the substitute advertisement or if it should once again be incorrect, then the Advertiserhas the right to a price reduction or a cancellation of the order. Indemnity claims from positivebreach of obligation, negligence in contracting and tort are excluded – especially in the case oforders placed by telephone; indemnity claims from impossibility of performance and default arerestricted to the replacement of the foreseeable loss and, in the amount, to the remuneration tobe paid for the advertisement or advertising supplement in question. This does not apply to pre-meditation and gross negligence on the part of the Publisher, its legal representatives and its vi-carious agents. A liability of the Publisher for damages owing to the lack of warranted qualitiesremains unaffected. Furthermore, the Publisher is not liable for gross negligence of vicariousagents in commercial business transactions; in the remaining cases, the liability towards mer-chants for gross negligence is restricted in its extent to the foreseeable damage up to the amountof the remuneration for the advertisement in question. Complaints must be put forward within 4weeks of receiving the invoice and receipt – unless the defects are not obvious.

11. Proofs shall be delivered only when expressly requested. The Advertiser shall bear the re-sponsibility for the correctness of the returned proofs. The Publisher shall take into account allerror corrections of which it shall be informed within the period set at the time of forwarding theproofs.

12. If no specific size is stipulated, the actual print size customary for the type of advertisementwill be used as a basis for invoicing.

13. In the event that the Advertiser does not make an advance payment, the invoice will be sentimmediately, if possible, however, 14 days after the publication of the advertisement. The invoi-ce is to be paid within the period evident from the price list, beginning from the time of receiptof the invoice, unless, in individual cases, another method of payment has been agreed upon oran advance payment has been made. Any discounts for advance payment shall be granted in ac-cordance with the price list.

19. Printing data shall be returned to the Advertiser only if expressly requested. The obligationto save them shall end three months after the order has expired.

20. Discount credit notes and supplementary discount charges shall principally not take placeuntil the end of the insertion year.

21. Placement confirmations are only conditionally valid and may be changed for technical rea-sons. In such cases, the Publisher may not be made liable.

22. The place of fulfilment is the principal place of business of the Publisher.The place of juris-diction for legal proceedings involving business transactions with merchants, bodies corporate orspecial assets is the principal place of business of the Publisher. Insofar as claims of the Publisherare not put forward by collection procedure, the place of jurisdiction for non-traders shall be de-termined according to their place of residence. It shall be agreed that the place of jurisdictionshall be the principal place of business of the Publisher if the place of residence or customaryplace of abode of the Advertiser, including nontraders, is unknown at the time that the legal pro-ceedings are instituted or if the Advertiser’s place of residence or customary place of abodeshould be moved outside the purview of the law after closing the contract.

General termsand conditions

1819

Media information 2011

Matthaes Verlag – A company of the Publishing Group Deutscher Fachverlag

How to reach us

Advertising Manager:Nicole M. FelgerTelefon +49 711 2133-219Mobil +49 160 8969838Telefax +49 711 2133-239E-Mail n.felger@matthaes.de

Advertising sales:Tanja SchechingerTelefon +49 711 2133-364Telefax +49 711 2133-239E-Mail t.schechinger@matthaes.de

Advertising consultant:Martina KlünderTelefon +49 711 2133-362Telefax +49 711 2133-239E-Mail m.kluender@matthaes.de

Editor-in-chief:Manfred FischerTelefon +49 711 2133-305Telefax +49 711 2133-280E-Mail m.fischer@matthaes.de

Editor-in-chief (deputy):Reinald WolfTelefon +49 711 2133-344Telefax +49 711 2133-280E-Mail r.wolf@matthaes.de

Editorial office:Dieter Kauffmann Telefon +49 711 2133-306Telefax +49 711 2133-280E-Mail d.kauffmann@matthaes.de

Distribution Manager:Ilona SchallerTelefon +49 711 2133-353Telefax +49 711 2133-333E-Mail i.schaller@matthaes.de

Subscription service:Marion GiegoldTelefon +49 711 2133-299Telefax +49 711 2133-333E-Mail m.giegold@matthaes.de

Subsidiary in Italy:Ediconsult InternazionalePiazza Fontane Marose 3, 16123 GenuaTelefon +39 010 583684Telefax +39 010 566578E-Mail genova@ediconsult.com