‘media idee’ is a fully-integrated media and communications company offering services in events, branded productions,digital advertising & marketing (interactive) and public relations. We understand brands, markets and the media making

us your 'Ideal Medium For Brands'.

We are the only company in Pakistan to be complete in all aspects which can find that perfect connection betweenyour products and customers on a 360 platform.

Since inception, media ideé has been delivering strategic marketing opportunities tomajor corporate clients and the industryís leading brands. Our philosophy has alwaysbeen that we are the ideal medium for your brands and we have proven it in ourrelentless pursuit of success for our clients.

we consult, create and implement around our clientsí needs, whether they be to buildbrand awareness, brand enhancement or to actively engage and build dialogue withtheir consumers.our solutions reach out to your target audience right where they live,work or recreate.

creating ideal medium for brands

our approach

creating ideal medium for brands

publ ic relations

events

productions

Interactive

creating ideal medium for brands

BRAND BUILDING EVENTSEXPERIENCE THE BRAND!

events

Media Ideé is capable to design "BIG CONCEPT" nation-wide events charged with local color and cultural flavors. Suchtasks are carried out in close collaboration with clients marketing, media, interactive and promotional departments.

With unparalleled expertise in this sector, we have successfully managed a complete array of corporate events in Pakistanfrom Corporate Dinners, Brand Launches, to Activations and more.

creating ideal medium for brands

events

creating ideal medium for brands

We create events tailored to your goals, whether for communicating internally with your employees, externally withyour customers or the public at large.

types of events

Our range of event capabilities include:

Promotional EventsPublic or Sporting EventsConcerts & ShowsProduct LaunchesRoad ShowsTrade Shows & ExhibitionsPress EventsCorporate Meetings & Conferences

creating ideal medium for brands

event management services

Logistics

• Venue Arrangement• Hotel Negotiations• Travel Arrangement• Food & Beverage• Security• Registration Personnel

Communications

• Invitations/Confirmations/Badging• Press Liaison• Public Relations• Protocol Managers• Press Releases/Articles• Speech Writing

Creative

• Theme Development• Content Messaging• Design & Visual• Branding Specialists• Collateral Material• Entertainment & Talent• Direction & Production

creating ideal medium for brands

SOLID PRODUCTIONSMAKING BRANDS COME ALIVE!

productions

creating ideal medium for brands

We take our own original ideas and develop and refine them all the way through execution—from beginning with anidea to what you see on the screen. We do it all: pre-production, production, post-production and delivery to on-air. Wealso team up with production partners in Pakistan and abroad for the highest quality end product possible. The purposeof our programming content is primarily to inspire, empower and entertain your customer.

Our Production Resources

Staging & Production EquipmentMultimedia & VideoLighting & SoundPhotographersBranded Entertainment Services

Branded Production:

creating ideal medium for brands

Advertiser Sponsored ProgrammingTalk / Game / Reality TV ShowsTheme Development and Script Write-InsTitle SponsorshipsCreative for Day Branding /LinkingBranded Music VideosDocumentariesProduct Placement

We can even Manage Brand Representation or Managing the presence of the brands in Hot Upscale Films, Soaps, TVShows, Music Charts, Awards Shows, Tele-films, Celebrity Endorsements and other TV Properties.

Brand Integration through Television, Motion Pictures, Radio Broadcasts,Video CDs etc with the aid of:

publ ic relations

creating ideal medium for brands

CRYSTAL CLEAR PUBLIC RELATIONSCREATING REAL, TANGIBLE CONNECTIONS!

creating ideal medium for brands

Media Ideé is also a strategic, high impact PR firm focused on helping brands stand out from the crowd. We use ourPR tool to change mindsets instead of just perceptions. Our aim is to put our clients at the top of the media agenda andkeep them there whether it's a brand they're promoting or a cause that they have in mind.

PR Services

Media RelationsBranding & MessagingCompany & Product LaunchesThought LeadershipIssues & Crises ManagementInternational ConferencesSponsorship ExploitationInteractive & Blogging

PR:

creating ideal medium for brands

POWERFUL INTERACTIVECONNECTING BRANDS DIGITALLY!

Interactive

creating ideal medium for brands

As we move further away from the traditional TV and press advertising models, it requires true understanding of brands,markets and new media to answer the big questions.

Media Idee Interactive helps our clients express and differentiate their brands personally through engaging storytellingthat excites, informs and entertains across all relevant platforms and devices.

Interactive:

creating ideal medium for brands

Intelligenes specializes in the development of effective, enterprise-levelapplications. Solving mission-critical problemsis what we do. Our expertiseand our ability to combine the latest technologies with practical and efficient businessstrategieswill give you the best competitive advantage.

Interactive Services:In a nutshell, we have the capability to handle:• Interactive Marketing andCommunication• Rich Media Campaigns• Video Brand Experiences• Social Networking• E-Learning Tools• Search Engine Optimization (SEO) Services• Digital Lead Generation• Content Management Services• Data Mining and ROI assessment• Application Development• Digital Media Buying

About

creating ideal medium for brands

• Interactive Marketing and Communication• Rich Media Campaigns• Video Brand Experiences• Social Networking• E-Learning Tools• Search Engine Optimization (SEO) Services• Digital Lead Generation• Content Management Services• Data Mining and ROI assessment• Application Development• Digital Media Buying

we have the capability to handle:

creating ideal medium for brands

meet the team

very few people understand the oncoming 'convergence' betweentraditional media & new media. ehmer is amongst those who does andis taking steps to take advantage of this 'communications revolution'.his vision is to make media idee indispensable to the industry by increasinghigh value offerings to his clients, leveraging brand based 'experiential'opportunities, and developing content that can anchor offerings acrossall channels. he with his team are fundamentally reshaping the brandworld as you know it.he has, worked with indus motors, mobilink, ici,nestle, mayfair, continental biscuits, pak american fertilizers, berger,habib oil, zulfiqar ali industries, kolson, wazir ali industries, shezan,tapal, national foods.

creating ideal medium for brands

ehmer kirmaniceo

'We don't need no thought control' is the motto of this Brand Strategist.He manages to balance the calmness of his strategic training conferredon him by his MBA with his 'out of control' creativity, coming up withcreative strategies that have paved new paths for his multiple clientsover the years.

creating ideal medium for brands

khwaja umairgroup strategist

with over 20 years of experience and a portfolio that comprises of localand international creative done with agencies such as interflow, jwt-asiatic, spectrum and heading the creative division at lakson tobacco,omer has the breadth and depth of expertise that very few creativedirectors can meet. trained by film & production companies in uk, usa,australia, bangkok & india he's conceptualized and executed realityshows such as 'morven gold adventure series' to branded videos suchas 'rhythm of unity' & 'james bond'.

he has to date worked with clients such as unilevers, pepsi, nestle,colgate-palmolive, ebm, clover foods, rafhan, citi bank, abn-amro,lakson tobacco, philips, singer, ciba, ici, gul ahmed, mitchell's, polkaice cream, caltex, mohammad farooq textiles, jaffer brothers, nationalfoods, tapal, patel foods, diamond foams and pak-american fertilizers.

creating ideal medium for brands

omer qureshigroup creative director

creating ideal medium for brands

she has a degree in fashion designfrom hammersmith college, uk and anatural ability to initiate, coordinate,supervise and controls matters relatedto production. her expertise lies intailoring, sketching original designs,creating patterns and constructinggarments/ costume building, wardrobeaccessories & props. with her extensiveorganizational skills, work ethic &attention to details, no shoot iscomplete without her magic. pastexperience: ici, paktel, ufone, nationalfoods, soya supreme, super crisps andother film & tv productions.

gul-e-ranaproducer

nida acts as the custodian to the designand creative team of mi. she managesthe planning and creative developmentof our projects. her creative andaesthetic skills balanced with her teambuilding skills gives her a pivotal rolein the organization. nida is a mba fromcbm. having a practical experience ofover 1 year with abn amro on the brandmanagement side as well as variousother organizat ions inc ludingadvertising agencies she is going tobe the impetus behind both the brand& creative teams.

nida siddiquicreative manager

zarmina is the hottest fashion designerto hit the pakistani markets in years.her designs fuse modernism with ourown traditions.

besides looking after her own labelsshe also consults us on variousprojects. with more than 5 years ofmarketing experience with leadingmulti-nationals and a proven ability toreach targeted goals, her stronganalytical & problem solving skillscombined with her understanding ofthe fashion industry and target marketsmakes her invaluable.

zarmina masudfashion consultant

one of the most persistent and visionary people of the advertisingsector, hamid asadullah is a seasoned advertising professional and hehas had a diverse experience of working with the most prestigiousadvertising agencies like mnj communications, orient-mccann andmass advertising (pvt) ltd besides working with ad-vision- a cctv networkcompany. khawaja umairgroup strategist‘we don’t need no thoughtcontrol’ is the motto of this brand strategist. he manages to balancethe calmness of his strategic training conferred on him by his mbawith his ‘out of control’ creativity, coming up with creative strategiesthat have paved new paths for his multiple clients over the years.

creating ideal medium for brands

hamid asadullahdirector

Irshad is responsible for the onsite supervision, support and executionof events across Pakistan.

He has solid knowledge of all forms of activations including in-depthinsights into the lives of the consumers. The company prides himbecause of his strong analytical skill, organizational capability, highlydeveloped negotiation skills, result orientation, excellent analyticalability and high initiative. He has been specially trained by P&G in itsfirst Events Management Unit.

His experience includes companies such as P&G, Nestle, Dalda, LUBiscuits, ICI, National Foods, Mayfair, Tapal, Shell Pakistan, and PSO.

creating ideal medium for brands

irshadgm operations

We've earned some rave reviews and made more than a few special memories for our clients and their consumers alike.

creating ideal medium for brands

Spotlight:

creating ideal medium for brands

Launch event of ICI Odorless Matt Enamel, heldin Lahore, Karachi and Islamabad. After a magicand musical show, huge oyster shells dramaticallyopened to reveal large containers of ICI OdorlessEnamel, the activity inspired from the pearl onthe packaging.

creating ideal medium for brands

The launch event based on values such asprotection of exterior, long lasting, color washeld for ICI Weathershield Fresh in Karachi,Lahore and Islamabad. A dramatic theatricalperformance finished with the product launch.

creating ideal medium for brands

Maggi Noodles BTL school activity which takinga patriotic theme, induced kids to set a worldrecord together. After an intra-school paintingcontest, 50,000 children from schools of Karachi,Lahore and Islamabad collectively painted theworld’s largest hand painted mural which willbe entered into the Guinness Book of Records.

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

To establish the ‘10 signs of Nutrition’ amongstthe Target Audience, we setup Nido stalls outsidestores and malls of Karachi, Lahore & Islamabad.Stalls were equipped with scales to measure achild’s height, weight and strength after whichthey were briefed about how to gain all the signsof nutrition.

creating ideal medium for brands

A DDS activity for Nido in which the maincommunication message of ‘Fortified’ waspresented after which activities and games wereheld at the Nido float. We targeted apartmentcomplexes and households in Karachi.

creating ideal medium for brands

We activated Ronaq’s platform through takingownerships of ‘Sahelis’. The core message wascommunicated to its young female audiencethrough a game and cooking show across Karachi,Lahore, Islamabad.

creating ideal medium for brands

Character activation through edu-tainmentincluding sampling and puppet show activity forMaggi Noodles was held in more than 1000schools of the top ten cities for increasing marketshare.

creating ideal medium for brands

Experiential campaign to establish ‘Squeezy’ (lifekaray easy) SKU in the target market. Nationwidesampling activity was held in malls and outsidekey-stores to educate consumers about Squeezyand generate trial.

creating ideal medium for brands

Launch event of the Maggi Chinese Recipes atKarachi, Lahore & Islamabad. Besides this, anationwide store sampling and a DDS activitywas also undertaken.

creating ideal medium for brands

This was a rural activation with activities on floatsfollowed by musical concerts in 30 towns ofupper/lower Punjab and Northern Areas ofPakistan. Dhammal was primarily an acitivity toincrease market share in the rural sector forCandi.

creating ideal medium for brands

Paktel BTL Activity In Karachi, Lahore, Multan,Faisalabad, Islamabad to increase usage.

creating ideal medium for brands

A stall activation was undertaken to increase theshare of market for Nestle Pure Life Jumbo Bottlesin the residential market.

Targeting key stores in different cities, peoplewere engaged through the offer of a Rs. 500 cash-back on signing up with Nestle.

creating ideal medium for brands

We organized a qawali evening for the employeesof Interbank as a corporate event. The brief wasto have a traditional setting. Thus we designedthe event utilizing the Mughal motifs and colours.

creating ideal medium for brands

Character activation through edu-tainmentincluding sampling and puppet show activity forMaggi Noodles was held in more than 1000schools of the top ten cities for increasing marketshare.

creating ideal medium for brands

Some of the activationsdone for LU Biscuits.

creating ideal medium for brands

For mother’s day, we activated the campaignin over 100 schools of Karachi, Lahore &Islamabad. Dalda wanted to associate itselfwith being the choice of an expert Mother.Thus the Mother’s Day activity utilized thiscommunication message and built it onground.

creating ideal medium for brands

Sampling activity of Tapal Ice Tea, held at leadingmalls of the Country. Games were used for audienceengagement, which built further the chill karoplatform of the brand.

creating ideal medium for brands

Product Launch for Dewan Sugarita. Focusing on the naturalaspect of Sugarita, we designed an ambience built on the 'SweetBy Nature' theme.

creating ideal medium for brands

A Corporate Event for Interwoodunder 'Wood Wonders' themewas designed for highlightingthe elegance and class of theproducts. We associatedInterwoods' products with thewonders of the world to give ita premium image.

creating ideal medium for brands

This was designed for the National Foods exhibition in Cologne,Germany. The communication was 'The Complete Pakistani FoodExperience' based on the Mughal Theme.  

creating ideal medium for brands

These were designed for the instore activity for Palmolive highlighting the natural aspect of the new product range.

creating ideal medium for brands

An event designed for theGovernment of Pakistan &PLGMEA, the '4th Dimension'took a walk through howadvanced Pakistan was in thefield of Leather and how it couldserve the interests of globalbrands.

creating ideal medium for brands

This was the themedarea which we designedfor the GOP initiative tomodernize 'Burns Road'in Karachi to a properfood street.

creating ideal medium for brands

This was another initiativewith the GOP where theywanted to launch aKnowledge Train acrossPakistan to futher educatethe youth about the VirtualUniversity andopportunities.

creating ideal medium for brands

Tigers was a corporate event designed for P&G's AnnualAwards given to the agencies. We associated the tiger andits qualities with the people of P&G and through the awardsdemonstrated how P&Gers are still the lords of the 'corporate'jungle. 

creating ideal medium for brands

DKD was a platform suggested to take ownership of the complete music scene in Pakistan.'Dharti Ki Dhun' reality show wasto build on Telenor Talkshawk’s equity of fandom, glamour and music platform.

creating ideal medium for brands

Pride of Pakistan Awards wasa reality based show in whichwe were to find the 'unsungheroes' of Pakistan and bringtheir achievements to thegeneral public.

creating ideal medium for brands

Building on the 'inner strength' platform of Tapal Tezdam, we proposed a Rural activation where through variousactivities, we will build on the 'tagra josh', 'tagra maza' values of the brand.

creating ideal medium for brands

Launch event of the Ac Nielsen Panel product in Pakistan. The event was inspired by thefact that it was the first time AC Nielsen would be opening up the cupboard to thePakistani marketeer.

creating ideal medium for brands

These were designed for the instore activity for Palmolive highlighting the naturalaspect of the new product range.

creating ideal medium for brands

Star Power is a Talent Hunt show which will choose the next model of Pakistan. A show mixingdrama with glamour, it will bring the reality TV craze to Pakistan.

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

creating ideal medium for brands

To activate the brand amongst theincreasingly tech-savvy youth ofPakistan, Tapal Ice Tea developed thefirst branded portal of Pakistanwww.chillkaro.com to engage its TargetAudience online.

creating ideal medium for brands

Some of the projects done by the team in the past.