Media Idea Treatment

8/14/2019 Media Idea Treatment

1/16

Media idea treatment

By Dilraj Singh Hallen


2/16

Intentions.

What my documentary is going to achieve??I will be producing a small feature documentary for a magazine show

aimed a BBC audience on BBC Three channel.

My production will explore the idea of energy efficient cars and I will be

presenting this issue to the 16-24 year old age group.

I will be investigating and analysing the benefits of energy efficient

driving.

Proving to my audience that their next/first vehicle should be an energy

efficient vehicle.
http://images.google.co.uk/imgres?imgurl=http://www.edmunds.com/pictures/VEHICLE/2009/Toyota/2009.toyota.prius.20239327-300x189.jpg&imgrefurl=http://www.edmunds.com/new/2009/toyota/prius/101042877/colors.html&usg=__DT51a9_AQuvHDkzgJ69YPmBdgC8=&h=189&w=300&sz=10&hl=en&start=2&itbs=1&tbnid=_pkfNx6ET32xVM:&tbnh=73&tbnw=116&prev=/images%3Fq%3Dtoyota%2Bprius%2Bcolours%26gbv%3D2%26hl%3Den


3/16

Content of idea.

Detailed summary of my documentary content:My topic will about energy efficient cars educating audiences on the type

of impact that the issue could have on their future.

The angle that my production will take is around the benefits of energy

efficient cars.

The U.S.P that my production will carry is that it is not Anti-energy

efficient unlike most competitor productions.


4/16

Structure & running order

Detailed explanation of the structure and running order:

Boris Johnsons office,management team at Toyota Woodford, Imperial motors all three leads looking promising. I believe thatUse of two presenters one male and the other female in order to execute

the presenting tasks having one presenter of each gender allows me to

have a equal gender segregation.Outline of narrative structure:

Segment 1-Introduction(outside imperial garage with two presenters)

Segment 2-VoxPop(Question: what is your views on energy efficient car

and why do you believe that)

Segment 3-Interview with vehicle official (manager of Woodford Toyota)

Segment 4-knowledge session (presenters present what energy efficientcars are ? And how they work)

Segment 5-Interview with owner of energy efficient cars.

Segment 6- Interview with Mayor of London (listening to the Mayors view

on importance of energy efficient vehicles)


5/16

Profile of target audience & appeal of your

idea

Age:16-

24

Interests held by

audience include:

Face bookMusicSocialising

Partying

Gender:

both male

andfemale

Locations: they

will mainly be

based in the U.Khowever there

may be internet

viewers.

Ethnicities: my

production will appealto all ethnicities.

Employment

status/education:

A combination ofemployed and

unemployed, and

also some in full time

education

Disposable

income: 50-400


6/16

Explanation of research & key findingsIn my pre-production I researched various issues that surround the viability of my production:

Explanation of research:

Focus groups

The aim of this piece of research was to identify the initial thoughts of

colleagues towards the ideas that I had come up, allowing me to get

audience feedback on my content, this process allowed me to collate a

qualitative response in a primary method of retraction.

What this allowed me to learn?Allowed me to understand exactly what the reaction towards my production

was like and weather or not there was a market for my product.
http://images.google.co.uk/imgres?imgurl=http://blog.rssapplied.com/wp-content/uploads/2008/11/star_people.png&imgrefurl=http://blog.rssapplied.com/public/item/using-social-networking-sites-for-interactive-focus-groups&usg=__Jfrr_wcRZdjbSH1Fcu6v_-0kphM=&h=702&w=687&sz=422&hl=en&start=10&um=1&tbnid=3dreuxPvHE8NwM:&tbnh=140&tbnw=137&prev=/images%3Fq%3Dfocus%2Bgroups%26hl%3Den%26um%3D1http://images.google.co.uk/imgres?imgurl=http://www.thefocusgroupuk.co.uk/images/index/chairs-in-circle.jpg&imgrefurl=http://www.thefocusgroupuk.co.uk/&usg=__Ix8pIQlA5c4mcvupCNI5B-y-MEc=&h=249&w=332&sz=24&hl=en&start=12&um=1&tbnid=VGb9KiB53kxWeM:&tbnh=89&tbnw=119&prev=/images%3Fq%3Dfocus%2Bgroups%26hl%3Den%26um%3D1http://images.google.co.uk/imgres?imgurl=http://www.behaviorresearch.net/Group%2520Discussion.jpg&imgrefurl=http://www.behaviorresearch.net/interviewsfocus.htm&usg=__1dB_t-CZ9SISfTvEKPuw5tPp-Yg=&h=444&w=621&sz=89&hl=en&start=1&um=1&tbnid=I-Srh1WobfOxOM:&tbnh=97&tbnw=136&prev=/images%3Fq%3Dfocus%2Bgroups%26hl%3Den%26um%3D1


7/16


Textual analysis

secondary research which I have conductucted, using the internet (YouTube)

was testing as finding similar production to mine, it was very difficult. The

reason for doing this research was to look at similar documentaries that had the

same/similar content to my production. This type of research gave me an on

idea how to present my programme.

What this allowed me to learn?Allowed to understand the type of structure used to create a similar production,

and inspiring me on the tone of my production.
http://images.google.co.uk/imgres?imgurl=http://www.profhacker.com/wp-content/uploads/2009/10/whitmanwordle.jpg&imgrefurl=http://www.profhacker.com/2009/10/21/wordles-or-the-gateway-drug-to-textual-analysis/&usg=__IneV1OgQqoSs8K4wtKYhST91LBk=&h=445&w=834&sz=116&hl=en&start=33&um=1&tbnid=HTNn53MAiNCABM:&tbnh=77&tbnw=144&prev=/images%3Fq%3Dtextual%2Banalysis%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20%26um%3D1http://images.google.co.uk/imgres?imgurl=http://english236-w2008.pbworks.com/f/1206144080/example3.jpg&imgrefurl=http://english236-w2008.pbworks.com/Plagiarism%2520Detection%2520Tools%2520for%2520Textual%2520Analysis%2520by%2520Monica%2520Bulger&usg=__kax1qT7_60wAX9gNE2UWmmK_-Co=&h=768&w=1024&sz=86&hl=en&start=31&um=1&tbnid=cuIKGqgmYnCzrM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dtextual%2Banalysis%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20%26um%3D1


8/16


Questionnaires

This allowed me to research the various different aspect of my production

allowing to build a fact file on allowed me my audience, this to collate both

qualitative and quantitive response again in a primary method of retraction.

What this allowed me to learn?This allowed me accumulate a solid base with all the data of my audience

exact tailored requirements.


9/16

Fact & figures

This allowed me to research the various different data and statistics available

that allow me to understand my market in detail, this allowed me to collate both

qualitative and quantitive answers with both primary and secondary method of

retraction.

Explanation of research & key findings

In my pre-production I researched various issues that surround the viability of my production:

What this allowed me to learn?This allowed me accumulate vital facts and figures needed to present the

issue.


10/16

Technical Viability

Equipment needed for post production

Apple Mac DVDs to burn on to Tapes

Equipment needed for production Camera

Tripod Tapes Lighting Cast and presenters Read head set

crew members needed: 2 Presenters- Dilraj Hallen & Harpreet Bhupal Students Teachers/ Professors- Mr Phillipson & Miss Severn Voice over's- Harpreet & Dilraj Director- Dilraj Hallen


11/16

Practical viability

Who will appear in my feature??There will two main feature guest who I would like to have part of my production

including:Michael Ives (Toyota dealership manager)Boris JohnsonEnergy efficient vehicle owner.

Were will I find them??Michael Ives can be contact at the dealership direct, were as also Mr

Johnson can be found at the guild hall in London. Contact with both has

been made and I am currently discussing/confirming arrangements .

Were will the features be shot?The feature with Toyota will be filmed in the garage.

Mr Johnson is currently un confirmed so confirmation of exact location ofthe feature will be made at a later date.in town shots of energy efficient vehicles already on the road.


12/16

Legal & regulatory considerations

How do these guideline effect my product?

BBC editorial guideline:

The BBC editorial guideline informs us about the audiences need and

what can be broadcasted and what not. It also tells about the BBCs

limitations where have to meet their conditions such as: truth and

accuracy, Serving the public interest, privacy, fairness. Etc It is veryimportant when I am in my production process I will have to consider

all these regulations.

How this will effect my production?

This means that I will have to regulate all features of my production in

order comply with BBC guidelines, in order to ensure that there

criteria is met.


13/16


OFCOMs Regulations:

Ofcom (the Office of Communications) regulates all media content

including television and radio programs published in the U.K. Ofcom

regulation state rules and principles covering standards in programs,

sponsorship, fairness and privacy.


Really the ofcom regulation will not apply to me as my programme will not

incorporate or infringe any sponsorship, fairness or privacy acts.


14/16


Copy right

Any information in production from a third party, must be consented from the

source, also copyright infringement e.g. fair dealing or incidental inclusion

must considered throughout the production.


A lot of my production is going to involve third party involvement this will

mean that I must seek thorough consent on any information that

I gather from these third parties as it is vital to ensure that I comply with copy

right laws.


15/16

Commercial viability

The marketMale and FemaleAged between 16-24Open minded discussion allowing integration of both genders to integrate.

Competitors include: Top gear, Fifth gear etc.

My budget

Will need to include payment for?TransportLocation

May have to pay for interviews.

Distribution & exhibitionAired on BBC39pm showing (after water shed)


16/16

Questions.

1) Would you be able to suggest any other features for my

production that would enhance its desirability to you my

potential audience.

2) Do you believe that my production has evolved to becomethe type of documentary you would watch.

3) Do you think that I should add more to the story in order

appeal to you and if so then what exactly?

Media Idea Treatment

Documents

Transcript of Media Idea Treatment