MEDIA - Gentner · 2018-12-05 · Publisher’s representatives Headquarter Germany Monika Müller...

MEDIADATA 2019

www.diekaelte.de

Newsletter

Website

Technical journal

App

Page 2 Contacts

Page 3 Publisher’s representatives

Page 4 Concept

Page 5 Reader Analysis

Page 8 Schedule and editorial calendar

0 Rates

Page 14 Formats and specifications

Page 15 Analysis of print run and circulation

Page 16 Analysis of recipient structure

Page 18 Website concept

Page 19 Website: online ad rates and formats

Page 20 Advertorial

Page 21 Website: retargeting

Page 22 Mobile: online ad rates and formats

Page 23 Newsletter: online ad rates and formats

Offizielles Organ des Bundesinnungsverbandes des Deutschen Kälteanlagenbauerhandwerks

DIEKÄLTE+ Klimatechnik

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KÄLTETECHNIK ➔ Gesünder kühlen – Mehr Schutz für Lebensmittel 26

KLIMATECHNIK ➔ FXVS-Kühlturm mit geschlossenem Kreislauf 40

MSR-TECHNIK ➔ Klima- und Lüftungsdaten aus der Cloud 56

BIV-MITGLIEDERVERSAMMLUNG 2017 » Volle Kraft voraus Seite 58

Table of contents

Newsletter: online ad rates and formats

Reader AnalysisConceptContacts Publisher’s representatives Schedule and editorial calendar

Rates Formats and specifications Analysis of print run and circulation Analysis of recipient structure Website concept

Website: online ad rates and formats Advertorial Website:

retargetingMobile:

online ad rates and formats

2

Contacts

Ad sales managerMonika Müller Phone + 49 (0) 711 6 36 72-864 Fax + 49 (0) 7116 36 72-764 [email protected]

Order managementMelanie Schweigler Phone + 49 (0) 711 6 36 72-862 Fax + 49 (0) 711 6 36 72-760 [email protected]

Subscription/SalesPhone + 49 (0) 711 6 36 72-408 Fax + 49 (0) 711 6 36 72-414 [email protected]

Editor-in-ChiefMarkus Simmert Phone + 49 (0) 711 6 36 72-826 Fax + 49 (0) 711 6 36 72-726 [email protected]

Editor-in-ChiefDirk Rehfeld Phone + 49 (0) 711 6 36 72-849 Fax + 49 (0) 711 6 36 72-726 [email protected]

Your contacts at Gentner

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KÄLTETECHNIK ➔ Gesünder kühlen – Mehr Schutz für Lebensmittel 26

KLIMATECHNIK ➔ FXVS-Kühlturm mit geschlossenem Kreislauf 40

MSR-TECHNIK ➔ Klima- und Lüftungsdaten aus der Cloud 56

BIV-MITGLIEDERVERSAMMLUNG 2017 » Volle Kraft voraus Seite 58

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Media-Informationen 2019

3

Publisher’s representatives

HeadquarterGermany

Monika Müller Advertising manager

phone +49 (0)711 6 36 72-864 fax +49 (0)711 6 36 72-764 [email protected]

Sales representativeItaly

Graziella Quaini phone +39 02 39 21 61 80 fax +39 02 39 21 70 82 [email protected]

Sales representativeSwitzerland

Michael Fuhrmann phone +49 (0)7151 20 55 4-0 fax +49 (0)7151 20 55 4-29 [email protected]

Sales representativeUSA

Detlef Fox (President) phone (212) 896 3881 fax (212) 629 3988 [email protected]

Alfons W. Gentner Verlag GmbH & Co. KG Forststr.131 70193 Stuttgart Germany

Quaini Pubblicità Via Meloria 7 20148 Milano Italy

MedienService Michael Fuhrmann Waiblinger Straße 6 71404 Korb Germany

D. A. Fox Advertising Sales, Inc. Detlef Fox (President) 5 Penn Plaza 19th Floor New York NY 10001





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Media Information 2019

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1Technical journalConcept

1 Title: DIE KÄLTE + Klimatechnik2 Brief description:

As a technical journal DIE KÄLTE + Klimatechnik offers practice- related and well-researched reports on refrigeration, air- conditioning, cooling and deep cooling, control technology and automated control systems, cryogenics, ventilation engineering, heat pump technology, heat recovery and rational use of energy. The magazine is an absolute essential tool for the daily work with its application-related information and technical articles.

3 Target group:KK is primarily read by specialized companies that plan, install and maintain/repair refrigeration, cooling and air-conditioning plants and ventilating systems. The magazine’s readership also includes engineering and planning offices in this field, universities and poly-technics as well as companies from all industrial and economic sectors reliant on the practical application of air-conditioning and refrigeration systems (“major users”).

4 Frequency: monthly5 Magazine format: DIN A46 Volume 72nd volume 20197 Subscription rate:

(2018 without postage)Annual subscription inland 169.10 € Annual subscription abroad 169.10 € Single copy sales 21.00 €

8 Organ: BdHB, Bundesverband der Haus- und Betriebstechniker e. V.

9 Membership/ Participation:

10 Publishing house: Alfons W. Gentner Verlag GmbH & Co. KG Postfach 10 17 42, 70015 Stuttgart Forststraße 131, 70193 Stuttgart Phone + 49 (0) 711 63672-0 www.gentner.de

11 Publisher: Alfons W. Gentner Verlag GmbH & Co.KG12 Ad sales: Monika Müller, Ad sales manager

Phone: + 49 (0) 7 11/6 36 72-8 64, [email protected]

13 Editor: Markus Simmert, Editor-in-Chief Phone: + 49 (0) 711/63672-826, [email protected]

14 Pages analysis: 2017 – 12 issuesTotal number of pages: Editorial section: Advertising section:

960.00 pages 100.00 % 703.56 pages 73.29 % 256.44 pages 26.71 %

thereof:Classified ads: Supplements/bound inserts: Own ads: Inserts: Labels:

6.20 pages 2.42 % 0.00 pages 0.00 % 35.58 pages 13.87 % 10 inserts 0 labels

15 Content analysis of editorial section:

unlevied





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Trade JournalReader Analysis

KÄLTE+Klimatechnik is read for 30 minutes on average

Source: Reader Analysis 2018

Carried out and evaluated from 16th April – 16th July 2018, teleResearch, Insitut für Marktforschung

Don’t read the KK

Up to 15 minutes

16 to 30 minutes

31 to 45 minutes

46 minutes to 1 hour

1 to 1.5 hours

1.5 to 2 hours

More than 2 hours

Don’t knowTh

e KK

is re

ad fo

r 30

min

utes

on

aver

age

0 %

0 %

32 %

8 %

41 %

12 %

2 %

4 %

1 %





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KÄLTE+Klimatechnik is read by 3.7 people on average

No other readers / read alone

1 other reader

2 other readers

3 other readers

4 other readers

More than 4 other readers

No information

The

KK h

as 3

.7 re

ader

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ave

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7 ot

her r

eade

rs a

nd 1

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n re

ader



30 %

17 %

13 %

13 %

8 %

17 %

2 %





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KÄLTE+Klimatechnik readers hold higher positions

Proprietor, co-owner, self-employed

Helping family member

Salaried managing director

Departmental head

Master tradesman

Journeyman, fitter

Others

No information



45 %

14 %

1 %

22 %

7 %

1 %

10 %

0 %





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TTechnical journalSchedule and Editorial Calendar

Issue Technical Subjects Magazine sections

01Publication date: 10.01.2019Deadline: 18.12.2018

› Refrigeration systems: Refrigeration agents › Air-conditioning systems: Decentral air-conditioning (split, multi-split and VRF equipment)

› Ventilation systems: Ventilation systems for industrial and commercial properties

› Measuring and control systems: Temperature, moisture and pressure measuring

Brief & Topical › Reports from the industry › Appointments and staff news › Guild › Other countries

Planning & Systems › Refrigeration systems › Air-conditioning systems › Ventilation systems › Heat-pump systems › Measuring and control systems › Applications › Research and development

Management and business › Staff management › Law › Business management › Financing › Marketing

Events & Dates › Trade fairs › Conventions, seminars › Symposia › Companies

Training and Further EducationQuestions from the Practical WorldPermanent Sections › Euro News › New products › Last page


› Refrigeration systems: Rented refrigeration › Air-conditioning systems: Components: pumps, heat exchangers, etc. › Ventilation Systems: Filter technology › Measuring and control systems: Refrigeration-system control


› Refrigeration Systems: Cold stores, frozen food stores and storage rooms › Air-conditioning systems: Computer processing / server-room cooling › Ventilation systems: Air ducts and openings › Heat pump technology

Trade fairs and events 11.03. – 15.03.2019 ISH Frankfurt // 15.03. – 19.03.2019 Internorga, Hamburg


› Refrigeration systems: Supermarket refrigeration / refrigeration furniture › Air-conditioning systems: Cooling towers / refigerators and sets › Ventilation Systems: Systems with heat reclamation › Measuring and control systems: Builiding control systems, software and hardware


› Refrigeration Systems: Commercial refrigeration › Air-conditioning systems: Monitoring systems, protection systems › Ventilation systems: Ventilation systems for industrial and commercial properties

› Measuring and control systems: Leak localisation


› Refrigeration systems: Industry and process refrigeration › Air-conditioning systems: Air-conditioning of offices › Ventilation systems: Air purification / air cleaning › Heat pump technology





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TTechnical journalSchedule and Editorial Calendar

SPECIAL: Industrial and commercial ventilation

SPECIAL:Commercial vehicles

SPECIAL:Heat pumps for industry+ commercial enterprise

Issue Technical Subjects Magazine sections


› Refrigeration systems: Refrigeration agents › Air-conditioning systems: Air humidification / dehumidification

› Measuring and control systems: Temperature, moisture and pressure measuring

Brief & Topical › Reports from the industry › Appointments and staff news › Guild › Other countries

Planning & Systems › Refrigeration systems › Air-conditioning systems › Ventilation systems › Heat-pump systems › Measuring and control systems › Applications › Research and development

Management and business › Staff management › Law › Business management › Financing › Marketing

Events & Dates › Trade fairs › Conventions, seminars › Symposia › Companies

Training and Further EducationQuestions from the Practical WorldPermanent Sections › Euro News › New products › Last page


› Refrigeration systems: Components: Compressor technology, evaporator technology, etc.

› Air-conditioning systems: Decentral air-conditioning (split, multi-split and VRFequipment)

› Ventilation systems: Fans › Heat pump technology


› Refrigeration systems: cold water chillers › Air-conditioning systems: Components: pumps, heat exchangers, etc. › Ventilation systems: Controlled home ventilation › Measuring and control systems: Operating equipment and systems

Trade fairs and events 18.09. – 20.09.2019 SHKG, Leipzig


› Refrigeration systems: CO2 applications › Air-conditioning systems: Computer processing / server-room cooling

› Ventilation systems: Door curtain systems

Trade fairs and events 22.10. – 23.10.2019 European Heat Pump Summit, Nürnberg


› Refrigeration systems: Absorption and adsorption systems

› Air-conditioning systems: Special solutions for schools, exhibition halls, etc. › Ventilation systems: Ventilation admission and extraction systems › Measuring and control systems: Data protections


› Refrigeration systems: storage techniques › Air-conditioning systems: Systems with heat reclamation › Ventilation systems: Ventilation flaps / smoke extraction / fire safety › Measuring and control systems: operating systems and monitoring sys-tems (smartphone/Internet)





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PTechnical journalAd rates Nr. 60, valid from 1.1.2019

1 Ad formats and rates: all rates are subject to VAT

Format colour rate (up to 4c) in €

Print space formats width × height in mm

Bleed formats width × height in mm

1/1 page 2,990.– 187 × 265 210 × 297

3/4 page 2,535.–

139 × 265 high 187 × 189 wide

2/3 page 2,380.–

123 × 265 high 187 × 170 wide

132 × 297 high 210 × 188 wide

Junior page 2,240.– 135 × 190 145 × 208

1/2 page 1,680.–

91 × 265 high 187 × 130 wide

101 × 297 high 210 × 148 wide





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Format colour rate (up to 4c) in €

Print space formats width × height in mm

Bleed formats width × height in mm

1/3 page 1,370.–

59 × 265 high 187 × 85 wide

69 × 297 high 210 × 103 wide

1/4 page 1,120.–

1 col. 43 × 265 2 col. 91 × 130 4 col. 187 × 63

54 × 297 101 × 148 210 × 81

1/8 page 780.–

1 col. 43 × 130 2 col. 91 × 63 4 col. 187 × 30

54 × 148 101 × 81 210 × 48

2. / 3. / 4. Cover page 3,280,– 187 × 265

½ page next to the contents 1,840.– 91 × 265 high 101 × 297 high

Front page package** 3,950.– measurements picture: measurements image:

172 × 147 63 × 19

* Bleed ad format plus 3mm allowance on all sides. ** Product image without text + logo (in a separate window) on the cover page + ad 1/1 4c on the first right-hand ad side inside the magazine.

Printing material deadline for this placement is four weeks before publication date.

2 Surcharges:Placement: Surcharge for compulsory placement instructions 10 % of the ad rateColour: special colours, each colour 630.–

PTechnical journalAd rates Nr. 60, valid from 1.1.2019





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P3 Discounts: Ads within 12 months (insertion year)

Frequency Quantity

3 ads 5 % 2 pages 5 %

6 ads 10 % 4 pages 10 %

8 ads 15 % 6 pages 12 %

12 ads 20 % 8 pages 15 %

12 pages 20 %

Combination discountsAs part of Gentner’s combination packages the titles SBZ, TGA Fach-planer, Gebäude-Energieberater, DIE Kälte + Klimatechnik, GLASWELT and Photovoltaik can be combined freely. The following discount is granted in addition to the respective contract discount when ad placements are made in at least two of the above mentioned titles:

with identical frequency in:two titles: 10 % three titles: 15 % four titles: 20 % five titles: 23 %

with varying frequency in:two titles: 5 % three titles: 8 % four titles: 10 % five titles: 15 %

The combination discount is granted if ads are placed in the same format within one insertion year.

Combine the housing technology target groups and save valuable budget!

Target group Planners for technical building services

Print run 10,000 copies

Target group Companies special-ized in refrigeration, air-conditioning, ventilation, craftsmen


Target group Processing plants in the fields of glass, windows, facades and sun protection


Target group Plumbing and heating installers, heating engineers and whole-sale dealers


Target group Installers, planners, architects and whole-sale trade for solar technology


Target group Energy advisers, architects, engineers


Technical journalAd rates Nr. 60, valid from 1.1.2019

Solarwärme: Untersuchung zeigt Optimierungsbedarf auf Videoinspektion: Minimalinvasive GebäudediagnostikWärmepumpen: Langzeitbeobachtung in BestandsgebäudenSanierung: Solar basiertes Anlagenkonzept für Mehrfamilienhaus

Schwerpunkt Wärmebrücken.

GEB

• Wie fi nde ich den richtigen ψ-Wert?

• Experten antworten Energieberatern

• Wärmebrücken im Dialog

klimaneutral gedrucktPK-DE-00658



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KÄLTETECHNIK ➔ Undichtigkeiten mit Wärmebildtechnik erkennen 18

KLIMATECHNIK ➔ Passgenaue Lösung für Büro- und Gewerbeimmobilien 30

LÜFTUNGSTECHNIK ➔ Dem Staub die Luft abgedreht 34

WERKZEUG-SPEZIAL » Gutes Werkzeug – gute Arbeit Seite 38

Anzeige Format 172 x 147 mm Stand: 25.05.2018

Wie ernst steht es um die F-Gas Verordnung?Wir unterstützen Sie bei der Auswahl des geeigneten Ersatz-Kältemittels.

Mehr Infos unter fgas.westfalen.com

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TOPTHEMA | Fassaden-TuningGLAS | DIN 18008 – Wer darf eine Glasstatik erstellen?TRENDS | Bitte keine Rabattschlachten mehr!FENSTER | Trend zu größeren Glasflächen ungebrochen

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CONTOUR®

Das gebogene Glas fürFassade und Innenausbau

curved glass solutions

viega.de/Spuelstation

Spülstation mit Viega Hygiene+ Funktion

Komfortabel und sicher durch direkte Anbindung an die Gebäudeautomation.

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TGAFACH PLANERMAGAZIN FÜR TECHNISCHE GEBÄUDEAUSRÜSTUNG

KLIMATECHNIK Großwärmepumpen im Dualbetrieb 16

ENERGIETECHNIK Klein-KWKK im Minusbereich 26

WOHNUNGSLÜFTUNG Richtig geplant ein Gewinn 44

BIM-WERKZEUGE Viewer, Checker und Projekträume 66

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Gentner Verlag · www.sbz-online.de · Medienpartner des ZVSHK · April 2018 · E 6077

DIE SBZ-STORY · Mit einem Coach zum gelungenen Generationswechsel

TOP-THEMA · Flächenheizung – Kühlung richtig und effi zient einsetzen

BETRIEB · Fachkräftemangel – Präventionsangebote halten Mitarbeiter fi t

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Design-Heizkörper Komfortable Raumlüftung Heiz- und Kühldecken-Systeme Clean Air Solutions

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www.photovoltaik.eu | 2018 | 75212

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INTERSOLAR EUROPE IN MÜNCHEN

Neue Module für wachsende Märkte — SEITE 18

MARKT

Bewegtes Treiben: In München schicken wir Videoteams über die Messe. – SEITE 76

ENERGIE

Speicher am Anfang: Weltweit entwickelt sich immer mehr Nachfrage. – SEITE 54

TECHNIK

Qualität sichern: Auch bei kleineren Baustellen lohnen sich Tests. – SEITE 40

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4 Classified ads (per mm height):Basic rate mm-ad: single-column line (w 43 mm) 4c 2.60 €Job offers: single-column line (w 43 mm) 4c 2.50 €Job applications: single-column line (w 43 mm) 4c 1.50 €Cost lump sum for generating the master copies for printing: (one-time costs)

35.00 €

Box number ad rates 9.50 €Our service: In addition to the print issue, job ads are published for two months at www.diekaelte.de – at no extra charge!

5 Ad specials:Bound inserts (discounts according to frequency):2 pages 2,380.00 € 4 pages 3,310.00 €Technical quidelines upon request. Paper quality up to 170g/m2, more weight on request. Discounts according to frequency as stated. Loose inserts (no discount available): up to 25 g weight 300.00 €/ thousandIncl. postal charges; higher weight on request. Format only up to 203 mm width × 292 mm height. Split run insert as from 1000 copies possible, selection rate: 65 Euro (one-time costs)Adhesive ads: on request

6 Contact: Delivery address for ad specialsKohlhammer Druck z. Hd. Emanuel Gombar Augsburger Str. 722, 70329 Stuttgart

7 Terms of payment:2 % discount on payment within 8 days from date of invoice. No discount on classified ads, mail charges, classified box number charges, quotation mail charges. Net 30 days from date of invoice; advance payment reserved.

Bank details: Südwestbank Stuttgart BIC: SWBSDESS; IBAN: DE19 6009 0700 0639 6930 08

Deutsche Bank AG Stuttgart BIC: DEUTDESS; IBAN: DE33 6007 0070 0165 0100 00

Postbank Stuttgart BIC: PBNKDEFF; IBAN: DE38 6001 0070 0031 9657 07

BAWAG Wien BIC: OPSKATWW; IBAN: AT24 6000 0000 0161 2538

PostFinance Zürich BIC: POFICHBEXXX; IBAN: CH65 0900 0000 8005 4521 4

P

Please note our general standard terms and conditions: http://www.gentner.de/Anzeigen-AGB

Technical journalAd rates Nr. 60, valid from 1.1.2019





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FTechnical journalFormats and specifications

1 Magazine format:Print space:

210 mm wide × 297 mm high (DIN A4)

187 mm wide × 265 mm high, 4 columns, each 43 mm wide

2 Printing and bind ing methods:

Offset print, adhesive binding, delivery of files, non-separated PDF-X/3 format, suitable for exposure

3 Data submission: Please send us your print documents only digitally, either per e-mail to [email protected] or per CD to our order management (see number 9).

4 Data formats: Non-separated PDF/X-3, Acrobat (PDF 1.3), CMYK mode

› Fonts, logos and images are included. › Resolution: image components CT: 300 dpi, line

work LW 1200 dpi › No transparencies and layers

We reserve the right to charge for the conversion of PDF files at cost price, if unsolicited other print docu-ments are submitted instead.

5 Colours: Euro Scale

Special colours and hues that cannot be attained by combining colours on the scale require an express agreement with the publishing house. For technical reasons, special colours are created from the Eurocol-our Scale. Minor deviations in tonal value are within hue tolerance in offset printing technology. Spot colour means that your ad may only consist of two of the three additional primary colours (cyan, magenta and yellow) in addition to black (and/or white).

It does not influence the price of the colour ad design, if you perhaps spare the primary colour black.

6 Proof: Please note that when you send us a proof, it must be a genuine proof of the data sent by e-mail or CD. The name of the colour parameter and proof designation has to be printed on the proof.

As a control element the Ugra/FOGRA media wedge must be printed as well. Kindly send us the proof by mail to our production management. (see no. 9)

7 Data storage: Data is archived. Unchanged reruns are therefore possible, in general. However, we cannot provide any guarantee for the data.

8 Guarantee: We accept no liability for the printing quality caused by incomplete or differing data (texts, colours or images) sent to us.

The publishing house guarantees the customary print quality for the booked title in question within the scope of possibilities given by the printing data.

9 Contact: If you are unable to provide data in the formats as required or by the means mentioned here, or you cannot convert it into the formats requested, please do not hesitate to contact our technical hotline in any case: Phone: +49 (0) 711 636 72 -862

The postal address for submitting data by mail or for the proofs is:

Alfons W. Gentner Verlag GmbH & Co. KG

Postfach 10 17 42 70015 Stuttgart Germany

Phone: +49 (0) 711 636 72 -862





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2Technical journalAnalysis of print run and circulation

1 Circulation auditing:

2 Circulation analysis: Copies per issue on an annual average (from 01. 07. 2017 to 30. 06. 2018)

Print run: 5,500Actual circulation (TvA):

5,210 400 thereof abroad

1,725

0

42

subscribed copies

thereof member copies

other salesPaid circulation: 1,768 0 single copy salesFree copies: 3,442 400

3,042

0

permanent recipients

varying recipients

advertising copies291 remaining, archive and

voucher copies

3 Geographical distribution analysis:% copies

Germany 92.33 4,810Abroad 7.67 400Actual circulation 100.00 5,210

3.1 Print run Germany:

Nielsen 1 15.27 % 734 Ex.

Nielsen 2 19.46 % 936 Ex.

Nielsen 3A 14.91 % 717 Ex.

Nielsen 3B 16.34 % 786 Ex.

Nielsen 4 17.06 % 820 Ex.

Nielsen 5 2.83 % 136 Ex.

Nielsen 6 6.41 % 308 Ex.

Nielsen 7 7.72 % 371 Ex.

Total 100 % 4,810 Ex.

3.2 Print run abroad:

Switzerland 33.25 % 133 Ex.

Austria 34.56 % 138 Ex.

Scandinavia 5.80 % 23 Ex.

Benelux 3.96 % 16 Ex.

France 0.79 % 3 Ex.

Italy 8.44 % 34 Ex.

Eastern Europe 6.60 % 26 Ex.

USA/Canada 0.53 % 2 Ex.

other foreign contries 6.07 % 24 Ex.

Abroad 100 % 400 Ex.





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Technical journalAnalysis of recipient structure 3-E

1.1 Industries/branches of trade/companiesReadership groups Ratio of actual circulation Germany

% copies

Installation, assembling, maintenance, repairs – specialized companies that undertake cooling, refrigeration, deep cooling, air-conditioning, ventilation, heat recovery, energy technology (planning/construction/fitting/service/ repair of cooling, refrigeration and air- conditioning systems, ventilation systems, etc.)

64.6 3,366

Wholesale and specialized trade, sales, import Wholesale, trading firms and distribution companies for equipment and installations, machines, technical equipment, components, supplies for cooling, refrigeration, air-conditioning, ventilation, control engineering, insulating technology, heat recovery, use of energy

6.1 318

Planning, development, consulting (independent engineers who offer planning and consulting services, engineering and planning offices for cooling, refrigeration, air-conditioning and ventilation plants and equipment, cold storage and refrigeration plants)

10.7 557

Manufacturers/Production Manufacturing plants for plants, and equipment, machines, technical equipment, devices, supplies and other products for cooling, refrigeration, air-conditioning, ventila tion, heat recovery, energy recovery

14.9 776

Cooling and air-conditioning large scale consumers, users (enterprises) Companies in all indus-trial and economic fields that rely on the use of cooling and air-conditioning plants and equipment, devices, appliances, etc

1.5 78

Research, development, vocational training, advanced vocational training, technical universities, poly technic universities, senior technical colleges, institutes, technical schools HTL/HWF, trade schools, advanced vocational schools, etc.

2.2 115

actual circulation 100.0 5,210





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Technical journalAnalysis of recipient structure 3-E

Brief summary of the data collection method for the AMF-card 3 and 3-E

1 Method:Circulation analysis by data evaluation – total data collection

2 Description of recipients at the time of data collection:2.1 Description of recipient pool: The addresses of all recipients are collected in the recipient

data pool. Due to existing postal information, the data can be sorted into Nielsen regions and recipients in Germany and abroad respectively. In addition, the line of business is also included.

2.2 Total number of recipients in pool: 18,5202.3 Total number of varying recipients: 15,5582.4 Structure of recipients of an average issue according to

distribution channels: › paid circulation thereof: subscribed copies: other sales:

1,768 1,725

42

Actual distributed circulation (TvA) › thereof Germany › thereof abroad

5,2104,810

400

› Free copies permanent free copies varying free copies advertising copies

3,442 400

3,042 0

3 Description of analysis:3.1 In reference to the total (percentage surveyed): Total (TvA)

Thereof not collected in survey: (trade fairs, book trade, etc.) The survey represents of the total (TvA)

5,210 110

5,100

100.00 % 2.11 %

97.89 %3.2 Date of analysis: August 1st 2018

3.3 Description of data base: The following source was used to correlate the branches of trade to the addresses of the recipients: Information by the recipients

3.4 Target of the analysis: not applicable

3.5 Definition of the reader: not applicable

3.6 Time period of the analysis: July 2017 – June 2018

3.7 Responsible for the analysis: Gentner Verlag





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1WebsiteConcept

1 Web address: www.diekaelte.de2 Brief description:

Specialist portal for refrigeration, air-conditioning technology and ventilation engineering.

Contents: daily up-to-date reports from the industry, an archive containing issues and e-mail newsletters which reach far back, extensive research opportunities in professional articles and product news (partly available only to subscribers), RSS-feed, job market

3 Target group:Refrigeration plant mechanics, air-conditioning technicians, manufac turers, planners, specialist wholesaler, companies that operate refrigeration and air-conditioning plants, polytechnic universities

4 Publishing house:Alfons W. Gentner Verlag GmbH & Co. KG Forststraße 131, 70193 Stuttgart, Germany Postfach 10 17 42, 70015 Stuttgart, Germany Phone: (+49 711) 6 36 72 -0, Fax: (+49 711) 6 36 72-760 Internet: www.gentner.dePlease note our general terms and conditions for online advertising on www.gentner.de under menu item media service, which we would be happy to send to you as well. Phone: (+49 711) 6 36 72-827Contact Editorial Department: Markus Simmert, chief editor Phone: (+49 711) 6 36 72-826, [email protected] Online Advertising: Monika Müller, advertising manager Phone: (+49 711) 6 36 72-864, [email protected] Schmitz, Ad-Management, Phone: (+49 711) 6 36 72-810 Katharina Diether, Ad-Management, Phone: (+49 711) 6 36 72-811 [email protected]

5 Access control:

6 Usage data:

Visits: 17,046* Page impressions: 26,678* Source: www.ivw.de *total (online + mobile) July 2018





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WebsitePrices / Formats P

1 Ad formats and rates:

Ad type Dimension & file size Run of Site CPM in €

Run of Network CPM in €

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SOCIAL MEDIA

Nusciditia dendene ius accupta repra volori dolupid quia volo velitia pre vero quae nullorit unt, as qui qui optaque comnihic tem ulliqui cumquo eosant.Erro erchillatur sam intur? Qui doluptibus doloritios ne nis eiusanda plia quibusantota non reperatum rectiae quos mod ma senitiscidus erorior molum enimagnis id min nonsequ atiaturio veroviduscid esto et as exces estium, quidu-cimpe et pro voluptatempe excepero dolupta alit quuntis maio dolupta tessinus.Bis essi acestrum nistibeaque aut mi, que diaecus.Omnimus am aut ad quiantem re quasitatem vendero quatquias adi dolessi ulpa plique pa dis sitaturias eum abo. Et pore, incil ipsus natur rehent.Agnis aut ari doluptiur? Quid maxim fugit ligent apitatia quasitios ut eos ipsaeperibus et velitiist, omni iuntis dolorem es qui option exercium simus maionec aborporporro te nis aut id eveles

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Nusciditia dendene ius accupta repra volori dolupid quia volo velitia pre vero quae nullorit unt, as qui qui optaque comnihic tem ulliqui cumquo eosant.Erro erchillatur sam intur? Qui doluptibus doloritios ne nis eiusanda plia quibusantota non reperatum rectiae quos mod ma senitiscidus erorior molum enimmoknnojnojnüoessinus.Bis essi acestrum nistibeaque aut mi, que diaecus.Omnimus am aut ad quiantem re quasitatem vendero quatquias adi dolessi ulpa plique pa dis sitaturias eum abo. Et pore, incil ipsus natur rehent.Agnis aut ari doluptiur? Quid maxim fugit ligent apitatia quasitios ut eos ipsaeperibus et velitiist, omni iuntis dolorem es qui option exercium simus maionec aborporporro te nis aut id eveles

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Nusciditia dendrepra volori dolupid quia volo velitia pre vero quae nullorit unt, as qui qui optaque comnihic tem ulliqui cumquo eosant.Erro erchillatur sam intur? Qui doluptibus doloritios ne nis eiusanda plia quibusantota non reperatum rectiae quos mod ma senitiscidus erorior molum enimagnis id min nonsequ atiaturio veroviduscid esto et as exces estium, quidu-cimpe et pro voluptatempe excndero quatquias adi dolessi ulpa plique pa dis sitaturias eum abo. Et pore, incil ipsus natur rehent.Agnis aut ari doluptiur? Quid maxim fugit ligent apitatia quasitios ut eos ipsaeperibus et velitiist, omni iuntis dolorem es qui option exercium simus maionec aborporporro te nis aut id eveles

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Os parum ut porenim oluptatur siminimusdae esed05. Oktober 2016



Os parum ut porenim oluptatur siminimusdae esed09. November 2016

Os parum ut porenim oluptatur siminimusdae esed ut porenim oluptatur siminimusdae esed?

o jgpwiethjüm to ökjhwteho ehjoeitho belwthjpitj

Absenden

Ergebnisse anschauen

Medium Rectangle 300 × 250 px. max. 60 kb 70.– 60.–

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WallpaperSuperbanner 728 × 90 px.

Wide-Skyscraper 160 × 600 px. max. 80 kb per ad

90.– 80.–

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Fireplace-Ad1× Superbanner 1000 × 90 px.

2× Wide-Skyscraper 160 × 600 px. max. 80 kb per ad

110.– 100.–

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Sticky Skyscraper 160 × 600 px. max. 80 kb 75.– 60.–

Wide-Skyscraper (alternativ: Skyscraper 120 x 600)

160 × 600 px. max. 80 kb 55.– 45.–

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Sticky Footer (Banderole-Ad)

770 × 125 px. max. 80 kb 75.– 65.–

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Fullbanner 468 × 60 px. max. 40 kb 45.– 40.–

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Superbanner 728 × 90 px. max. 60 kb 55.– 45.–

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Billboard Ad 940 × 250 px. max. 100 kb 90.– 75.–

Data formats and delivery see technical specifications: www.gentner.de/mediaservice/datenanlieferung





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Advertorial

An advertorial is an editorial-style advert which guarantees effective and efficient communication with the customer along with a high level of credibility and ensures that a long-lasting positive image of the brand is created.

Services:Designed with client-specific content (text, images, videos etc.) Customized, target-group focused traffic control & integration of __ diekaelte.de – website – newsletter __ Building Technology Channel and haustec.de

Guaranteed coverage & reach of defined target group

Unique performance model : Cost per Reader >5 sec.

Coverage in accordance with agreement (minimum purchase: 100 readers) We will only charge for the amount of readers, who spend at least five sec-onds on the advertorial. Basic rate is 15.– EUR Cost per Reader (CPR)

Labelled as an “advertisement”.





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WebsiteRetargeting

You think that your banner advertising’s click-through rates could be even higher?There are many reasons why users don’t perform the desired actions. They often don’t have the time, are distracted or the timing is not quite right. Retargeting boosts the advertising pressure by many times, brings products back to mind and so increases the opportunity for interaction.

How it works:

Increase the advertising pressure:

Utilise our qualified user profiles for optimised retargeting and increase your click-through rates.

Find out more about the possibilities:

Monika Müller Sales Management

phone + 49(0) 711 636 72-864 [email protected]

Back in the office, the users will continue his or her research at www.diekaelte.de. Your banner advertising will again be presented and renewed awareness of your advertising message will be created.

The previous contacts will have stimulated curiosity in the users. Back in their professional contexts, they are now receptive to your proposals and will allow themselves to be moved to interact.

These marked visitors then visit other sites within the AGOF network in their private capacities and are consequently identified there as people who had previously visited www.diekaelte.de, in other words: as users from the sector. Your advertising mes-sage will then again be targeted at these specific users.

You will so be able to address your target group of experts in situations that extend beyond the professional context. The specialist advertising from their professional areas of expertise is not expected in these environments and will attract the corresponding attention. The awareness for your advertising message is increased.

LOGIN

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In their professional capacities Internet users turn to www.diekaelte.de to look for specialist information. This is the first time users encounter your advertising.

These users are then marked to identify them as persons interested in a specific subject and belonging to the target group.





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MobilePrices / Formats P

Mobile Content Ads: Your advertising presence on mobile devices

The proportion of users who visit our websites with mobile devices is constantly increasing. Studies prove this impressively:

Mobile advertising works. Our websites automatically adapt to different screen widths. For example, if a user accesses the site with a smartphone, the content is displayed in an optimized layout on smaller displays. For your advertising message, we offer appropriately adapted advertising spaces, the Mobile Content Ads.

The eye-catching placement within the reading flow, new possibilities for creative design of the advertising material and the dynamic usage situation generate a high activation performance.

2 Discounts incl. mobile: 50.000 Ad Impressions 5 %

75.000 Ad Impressions 10 %

100.000 Ad Impressions 15 %

3 Data deadlineFive working days before campaign start by email to: [email protected]

4 Special types of advertisingOn inquiryReportingAutomatically by email

100%9:41 AM


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FEEDBACK IMPRESSUM

Mobile Medium RectangleDimension: 300 × 250 px File size: max. 60 kb

CPM: € 70.–


100%9:41 AM


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Nusciditia dendene ius accupta repra volori dolupid quia volo velitia pre vero quae nullorit unt, as qui qui optaque comnihic tem ulliqui cumquo eosant.Erro erchillatur sam intur? Qui doluptibus doloritios ne nis eiusanda plia quibusantota non reperatum rectiae quos mod ma senitiscidus erorior molum enimmoknnojnojnüoessinus.Bis essi acestrum nistibeaque aut mi, que diaecus.Omnimus am aut ad quiantem re quasitatem vendero quatquias adi dolessi ulpa plique pa dis sitaturias eum abo. Et pore, incil ipsus natur rehent.

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FEEDBACK IMPRESSUM Mobile Content Ad 2:1Dimension: 300 × 150 px File size: max. 60 kb

CPM: € 65.–






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PNewsletterOnline ad rates and formats

Newsletter

Once a month, the current DIE KÄLTE +Klimatechnik newsletter is published in between the publication dates of the journal for registered newsletter subscribers. The latest industry news is updated in special newsletters.

› Subscribers: 2,693 (Juli 2018)

Ad formats Format w × h RateFull-size banner

at the start of the newsletters 468 × 60 px. JPEG, max. 40 kb

€ 490.–

between two Columns 468 × 60 px. JPEG, max. 40 kb

€ 470.–

Ad with a text part

text for header: 45 characters teaser: max. 350 characters picture: at least 250 px. wide, wide format, JPEG

€ 610.–

Video Post text for header max. 35 characters text for teaser max. 350 characters target_url with imbedded Video Video-screenshot 320 × 180 px. PnG with play button

€ 695.–

Newsletter: dates of publication 2018January 24.01February 07.02.March 04.03. 11.03. Special-Newsletter ISHApril 04.04.May 09.05.June 06.06.July 04.07.August 08.08.September 05.09.October 02.10.November 07.11.December 05.12.

Discounts: Decline within 12 months (insertion year): frequency scale3 months 5 % 9 months 15 %6 months 10 % 12 months 20 %


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Nusciditia dendene ius accupta repra volori dolupid quia volo velitia pre vero quae nullorit unt, as qui qui optaque comnihic tem ulliqui cumquo eosant.Erro erchillatur sam intur? Qui doluptibus doloritios ne nis eiusanda plia quibusantota non repe-ratum rectiae quos mod ma senitiscidus erorior molum enimmoknnojnojnüoessinus.Bis essi acestrum nistibeaque aut mi, que diaecus.Omnimus am aut ad quiantem re quasitatem vendero quatquias adi dolessi ulpa plique pa dis sitaturias eum abo. Et pore, incil ipsus natur rehent.Agnis aut ari doluptiur? Quid maxim fugit ligent apitatia quasitios ut eos ipsaeperibus et veliti-ist, omni iuntis dolorem es qui option exercium simus maionec aborporporro te nis aut id eveles

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MEDIA - Gentner · 2018-12-05 · Publisher’s representatives Headquarter Germany Monika Müller...

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Transcript of MEDIA - Gentner · 2018-12-05 · Publisher’s representatives Headquarter Germany Monika Müller...