Ancillary TaskJohn Boundy

The 1975 The 1975 use similar conventions throughout the whole product of their album to create a recognisable identity for their audience to pair them with. One way in which they do this is through a consistent colour scheme in the visual design of their work. By using only black and white colours the band are able to show that all of their product is part of a whole package and looks like it belongs together. The dark colour scheme also helps the band to communicate the tone of the album to their audience prior to any of their fans listening to it and instantly suggests a serious darker atmosphere to all of their music on the record. The 1975 chose to do this because they are aware that their main fan base are young people aged 14-27 who are likely to identify themselves with a more indie culture than most famous mainstream acts. Also, the band intend to create an image which looks not only more retro than modern music but also one which shows to be clearly dissimilar to modern popular music designs which use bright and vibrant colours to compete and attract large audiences. They also decide to have the same retro font on all of the products from their album which again, creates an identity for themselves as well as letting their audience be able to associate the band whenever they see the font

The 1975 The tour poster for the 1975 uses a variety of similar conventions to help develop the bands identity as well as help their audience identify the band easily as soon as they look at the poster. One way in which they achieve this is through the use of colour scheme on the poster which not only attracts attention but also reflects their well known identity. By only using the two simple colours of black and white the poster is simplistic and easy for the audience to get the information they want to from it but also shows the general atmosphere of the band being quite minimalist and serious. The band also use a similar style simplistic font throughout their tour poster so that the information they're showing is clearly all for the same product and creates a clear image for themselves. They also include two social media links at the bottom of their product so that they are able to extend what the audience can see of them from the poster on its own. The vintage and retro style that they are trying to create for the audience to identify them with can be seen trying to be achieved through the use of the background of the poster. The scratched and worn down look contrasts the neat and concise information in central area of the tour poster which helps both emphasize the bands identity as well as achieve the primary purpose of the poster which is to advertise the tour which they are about to go on. The general simplistic design is successful in trying to match the stereotypical conventions of the band.

The 1975 Both the tour poster and the album package from the 1975 share conventions in their design to create a clear identity for their audience to recognise them by. The use of the same colour scheme on both products shows how they intend to be recognised by their frequent design use of black and white to emphasize their mellow and indie intended image for their audience. They also use the same style of image of a bright white light surrounding the black box on both the tour poster and their album cover to continue the 80’s type of retro theme seen on all their of products which compliments the prominently black look. Another similar convention which is repeated throughout the design of the products from the 1975 is their use of font on all of their products. The retro style type writer font helps to emphasise the retro atmosphere created by the image from the band as well as begin to make the content seem more interesting for the viewer. The use of the font being white makes it bolder and more sharp for the reader to see making it more eye catching. The general design also matches the style of the audience who the product is being targeted to, making it more appealing.

Ed Sheeran Throughout the physical copy of the album for Ed Sheerans second studio album ‘X’, there are a variety of similar conventions which create a brand identity for the musician as well as making an identifiable image for himself. One way in which this is done is through the colour scheme of the album which stays there same throughout. The use of bold contrasting colours such as bright green, black and white not only create an immediately eye catching piece of album artwork but also match up with other products the performer has previously released which makes his work more identifiable. He also uses the large ‘X’ symbol in a simplistic way which allows him to symbolize his album whenever the X symbol can be seen. This allows his fan base to clearly see the work that he has created whenever he brands what he has created with the ‘X’ symbol. He also continues his simplistic theme by using a plain white typewriter font which only gives the necessary information from the album which allows the audience to concentrate on the music, which is what is intended from the record. The CD also matches the colours of the back inside cover of the album continuing the bold themes.

Ed Sheeran The tour poster used for Ed Sheerans ‘X’ (Multiply) tour features a variety of conventions to begin to convey a clear image for the musician as well as help to market his product. The use of bold and contrasting colours creates an eye catching overall image as well as matching previous colour scheme of his work which makes him easily identifiable for his audience who want to frequently listen to his music. He also uses the large ‘X’ sign faintly in the background of the poster to continue the theme of the music which he has shown on previous records. He also uses his frequently seen logo at the top of the tour poster so people know it is a official and can be identifiable that it is his product. Again ,the simplistic style font keeps the aim of the tour poster simple however still shows a clear direction of the image the artist is trying to portray. As Ed Sheeran is often seen as an artist who has a fan base of all ages, his tour poster reflects this through a variety of conventions. By keeping all the aspects simplistic such as colour and font there shows to be no biased marketing strategy towards a specific gender or social group of people. This makes him as an artist more relatable to a variety of people an ultimately more marketable on a wide level. He also makes himself as a person clearly advertised to his audience as he is shown as the main feature of the tour poster in a bold and contrasting colour in comparison to the rest of the spread of the tour poster.

Ed Sheeran Both the tour poster and the total album package share a variety of similar aspects and conventions which create a collective identity for the artist to use to share and market their work. One aspect of this is the same colour scheme on both formats of the work which show a clear representation of the artist having a link between the two products which make them recognizable when being associated with him. Another way is through the use of the logo of the ‘X’ on both the album work and the tour poster which creates a synergy between the two products allowing the audience to have an instant connection between the two. Also, the simplistic type writer style font on the album and the tour poster creates a further synergy between the products on top of the fact it creates a calm and simple overall design to the products which can be seen in the dates of the tours on the poster. The slightly retro and worn down look can be seen on both the album cover and background on the tour poster which helps emphasize to the audience that the products are linked together, making the overall image of the artist more recognizable for the audience.

Passenger The album cover and interior features of Passengers album ‘Whispers’ share a variety of similar styles and conventions which develop a clear constructed theme throughout the album. One way in which this is done is through a similar design of illustrations throughout the album, which generates the idea of an entire story being created on each of the inner pages of lyrics. On top of this, the use of font is the same throughout all of the album, which further creates a unified atmosphere as well as a certain indie idea as the album is constructed in a slightly abnormal way. Also, the matching colour schemes and worn down canvas colours on all of the covers and inside sleeves of the album show a consistent style of a retro design which intends to tell a story to the reader. Furthermore, the simplistic style of the CD’s within the album further emphasise the simplistic design however further show the main intention being about the story behind the album as an entire piece. The illustrations throughout the album are proven to be a key feature as they frequently shown in different variations and referred to in other aspects of the work that is related to the album.

Passenger The design of the tour poster for Passengers ‘Whispers’ tour through Australia and New Zealand in 2015 shows similar conventions throughout it to create a clear identity for the artist prior to somebody choosing to see one of the shows being advertised. One way this is achieved is through the use of simplistic old fashioned font which shows the relaxed and older style of the music which is going to be played by Passenger. Also the drained colour which isn't to bold to look at further shows how the tour poster is communicating a more relaxed and calm atmosphere rather than one which shows bright colours which a pop act would stereotypically be seen creating. The detailed and old styled illustrations also reflect the genre of the music being advertised to an audience as it shows how the music is less modern and aims to reflect a story. This aspect can also be seen in other aspects of work and merchandise which can be purchased from this artist. Also, the logo of the artist can be seen at the top of the tour poster which helps to allow their audience to identify themselves with the artist immediately and create a recognizable identity for themselves.

Passenger Both the album and the tour poster by the artist share a variety of similar conventions which create a clear synergy between the two products for the audience to identify with. One way in which this is done is through the similar illustrations on both products which clearly show a link between the two, helping to create a joint audience between the two products. Another way in which the two products show synergy together is by sharing the same font which shows how they are part of the same project or album allowing the audience to associate them together and know that they are coming with similar themes. This can also be seen through the colour schemes on the album as well as the tour poster being a dark and faded design creating a canvas like effect. Also the font design used on the text is same. All of these elements combined create clear elements of synergy between the various products.

Paolo Nutini The album package for Paolo Nutinis album ‘Caustic Love’ has various conventions which are repeated throughout the piece which begin to create an ongoing theme throughout the album and other modern work form the artist. One noticeable convention in the album is the use of a continuous colour scheme to help emphasise a certain identity for the audience to connect with. The use of contrasting black and white is an instantly eye catching feature, however when combined with the bright colours on the front cover and inside sleeve, the artistic elements are emphasized and shows a possible mixture of themes on the record. Also the bold font is clear for the audience but is also signature for Paolo Nutini which helps to create a clear identity for his audience to pair him with. The illustrations on the album are also all done in a similar style showing clear synergy between the various elements of them. Also, the simplistic elements of the CD being just black and white like the back cover show how the main intention of these aspects of the album cover are only to give an indication of the music to the audience about to listen to the product.

Paolo Nutini The album package for Paolo Nutinis album ‘Caustic Love’ has various conventions which are repeated throughout the piece which begin to create an ongoing theme throughout the album and other modern work form the artist. One noticeable convention in the album is the use of a continuous colour scheme to help emphasise a certain identity for the audience to connect with. The use of contrasting black and white is an instantly eye catching feature, however when combined with the bright colours on the front cover and inside sleeve, the artistic elements are emphasized and shows a possible mixture of themes on the record. Also the bold font is clear for the audience but is also signature for Paolo Nutini which helps to create a clear identity for his audience to pair him with. The illustrations on the album are also all done in a similar style showing clear synergy between the various elements of them. Also, the simplistic elements of the CD being just black and white like the back cover show how the main intention of these aspects of the album cover are only to give an indication of the music to the audience about to listen to the product.

Paolo Nutini

Saint Raymond

Saint Raymond

Saint Raymond