Context:

Many young people choose to express their individuality through the clothes they wear and the accessories they use. Alternative, off beat, unusual, out of the ordinary, crazy style fashion, the “in thing”, the rage, a new trend and hip are all words that inspire our nations up and coming fashion designers.

Design brief:

Current trend forecast show that the Japanese street style is set to influence fashion in the near future. This trend lends itself to the creation of garments which make use of recycled textiles products, materials and components. You have been commissioned by a popular High Street store to design a fashion garment which reflects this.

Client profile

•Female aged between 18-24.

·Japanese street style lovers.

·People who love colures and patterns.

·People who read manga comics

·People who love comics and cartoons.

·People who take pride in their fashion.

·People who like mix-match fashion.

·People who have been to Japan.

·People who like Japanese films.

Environmental-consider:

·Use recycled materials.

·Hand down the garment to others when you’ve finished or grown out of it.

·Give to a charity shop when finished with it.

·Reuse the materials after you’ve finished to make another garments/accessories.

·Send the product to a less economically developed country.

·Use fair trade materials.

·Use organic materials so it’s environmental friendly.

Product life cycle:

I really don’t want my garment to be thrown away after I have made and I have used it so I would like to give it to a charity shop or a younger cousin so they can enjoy and bring it back to life and so it doesn’t get wasted and ends up in the bin causing pollution to the environment.

Strengths:

·Sewing in a straight line.

·Meeting deadlines.

·Catching up on work missed.

·Mood boards.

·Colouring.

·Realising what I have done wrong.

·Applying zips.

Difficulties and weaknesses:

·Drawing my garment.

·Gathering all the recycled materials.

·Working with different fabrics and making them look good when sewn together.

·Applying buttons.

·Working with machines I have not used before.

·Adding embellishment and hard decoration.

·Learning new skills.

Kyra Hyder-Grant 7307

Aim:

To identify current fashion trends on sale in High Street shops used by my target market

Introduction:

The main markets a fashion designer will design for are High Street shops for example Top Shop, Punky Fish , River Island , I’m hoping to find out about different patterns and colours to inspire my design for my final product.im hoping to find out what is current selling in these high street shops so I can make a product that will be fashionable and will be a successful garment.

My research:

In my research I have discovered in London high street shops such as Topshop there is not really a lot for Japanese street style so I had to pick dresses to make a garment that would be perfect for my target audience. You can combine features from all the dresses I have researched and have the perfect parts from each dress such as lace with a cartoon character at the bottom with polka dots on the sleeves. Japanese street style dresses are very outstanding. There normally big and puffy with bright colours and funky patterns such as animals..and big bold bows

Yumi dress

This dress is from the london shop yumi.Its style features are buttons and some frill near the bust.the main colours on this garment is pink and white .The pattern on this garment is polka dots with russian dolls at the bottom of the dress.this yumi dress costs £30.00

Yumi dress

This dress is also from the London shop yumi.Its style features is lace on the top quarter of the dress. The only colours on this dress are white and black. The pattern on this dress is a cartoon cat at the bottom and stripes at the cuffs and the bottom. This dress is also £30.00

Punky Fish dress

This Punky fish dress is £35.00 and its style features are pockets with black buttons also no sleeves more like a vest top half. The only colour on this dress is white and black. The pattern on this dress is lacy all the way round.

Top shop

This top shop dress is £65.00 and it is black and white with a massive bow on the top half. It is a slim fit and has detachable straps. It’s very simple but the big bow is very effective.

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

manga

Theme:

-Funky

-Bright

-Bold

-Neon

-Cute

-Different

-Mix match

Colours:

•Pink

·Red

·Black

·White

·Blue

·Cream

·Grey

·Purple

·Green

·Yellow

Why my theme inspires me?

My theme inspires me because it has many different types of Japanese street styles on but it also has shops that I can find dresses with parts that I would like to use for my own dress. I intend to use this information on this page to help me decide what features I would like to choose and what colours and features go well together on the dress also help me to pick suitable colours and features for my target audience and be able to use them in the right way and in the best way.

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307

Kyra Hyder-Grant 7307