L.O: To be able to L.O: To be able to understand how understand how

media is constructed. media is constructed. Creative Digital Media Production

The Media:The Media:The media tries to present what is real but what tends to happen is visual ‘refraction’.

A media theorist Jean Baudrillard calls this ‘hyper reality’ in which the media creates an artificial or heightened reality.

KEY WORDS:

Decoding: the understandings taken from and brought to the text by the audience, the ways the text is understood.

The Media has been ‘The Media has been ‘constructedconstructed’ – very few can ’ – very few can decodedecode the messages! the messages!

Refraction: Refraction: • I’ve taken what is a seemingly

real image of myself.

• However it is clear that this is an artificially constructed image of me (Baudrillard)

• This is a refracted version of myself.

Task: Task: • In pairs Download the app – ‘Youcam perfect’ onto one

of your phones (girls you might want to add ‘YoucamMakeUp’).

• Take a picture of yourself and then use the app to manipulate the image.

• Email the images to me – cd@westgate.slough.sch.uk