MEASURING YOUR SUCCESS

A C C E C O N F E R E N C E ndash S AVA N N A H

A U G U S T 1 0 2 0 1 6 ndash J O D I E A P E R RY I O M

WHY SHOULD YOU MEASURE

bull Measuring our work (in a thoughtful way) can help bolster arguments track

progress on issues or programs spotlight areas for improvement and justify

the need for change

WHAT CAN YOU MEASURE

bull Budget performance

bull Revenue amp Expenses

bull Staffing levels

bull Turnover

bull Dues vs Non-Dues

bull Social media stats

bull Email open rates

bull Legislative efficacy

bull Progress against a defined goal

bull Salary amp benefits levels

bull Policies amp procedures

bull Membership levels (new retained

dropped)

bull Programs

bull Revenue sources

bull hellipand so much more

DATA

HOW CAN YOU MEASURE

bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just

looking at your org not comparison with others often providing some sort of judgement on

performance

bull Benchmarking ndash tracking amp comparing your organization against others to see how you

measure up May be done on various types of information (ie programs finances staff)

bull Accreditation ndash measuring your organization against the best practices in your industry

Offered by the US Chamber of Commerce providing a rating on a scale

bull Certification ndash measuring yourself and your professional achievements against the best

practices in your industry Offered by ACCE and many state executives groups

bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but

may be used in other contexts as well

bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you

often will be given valuable feedback for improvement

6 STEPS FOR MEASURING YOUR SUCCESS

1 Determine your need

2 Decide what data will help you the most

Tip Donrsquot be afraid to ask for help

3 Start tracking

4 Review the data to see what story it is telling you

5 Respond

6 Repeat

ONE FINAL THOUGHThellip

Donrsquot be afraid of the data Itrsquos

always better to look at it and be

prepared

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

WHY SHOULD YOU MEASURE

bull Measuring our work (in a thoughtful way) can help bolster arguments track

progress on issues or programs spotlight areas for improvement and justify

the need for change

WHAT CAN YOU MEASURE

bull Budget performance

bull Revenue amp Expenses

bull Staffing levels

bull Turnover

bull Dues vs Non-Dues

bull Social media stats

bull Email open rates

bull Legislative efficacy

bull Progress against a defined goal

bull Salary amp benefits levels

bull Policies amp procedures

bull Membership levels (new retained

dropped)

bull Programs

bull Revenue sources

bull hellipand so much more

DATA

HOW CAN YOU MEASURE

bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just

looking at your org not comparison with others often providing some sort of judgement on

performance

bull Benchmarking ndash tracking amp comparing your organization against others to see how you

measure up May be done on various types of information (ie programs finances staff)

bull Accreditation ndash measuring your organization against the best practices in your industry

Offered by the US Chamber of Commerce providing a rating on a scale

bull Certification ndash measuring yourself and your professional achievements against the best

practices in your industry Offered by ACCE and many state executives groups

bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but

may be used in other contexts as well

bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you

often will be given valuable feedback for improvement

6 STEPS FOR MEASURING YOUR SUCCESS

1 Determine your need

2 Decide what data will help you the most

Tip Donrsquot be afraid to ask for help

3 Start tracking

4 Review the data to see what story it is telling you

5 Respond

6 Repeat

ONE FINAL THOUGHThellip

Donrsquot be afraid of the data Itrsquos

always better to look at it and be

prepared

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

WHAT CAN YOU MEASURE

bull Budget performance

bull Revenue amp Expenses

bull Staffing levels

bull Turnover

bull Dues vs Non-Dues

bull Social media stats

bull Email open rates

bull Legislative efficacy

bull Progress against a defined goal

bull Salary amp benefits levels

bull Policies amp procedures

bull Membership levels (new retained

dropped)

bull Programs

bull Revenue sources

bull hellipand so much more

DATA

HOW CAN YOU MEASURE

bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just

looking at your org not comparison with others often providing some sort of judgement on

performance

bull Benchmarking ndash tracking amp comparing your organization against others to see how you

measure up May be done on various types of information (ie programs finances staff)

bull Accreditation ndash measuring your organization against the best practices in your industry

Offered by the US Chamber of Commerce providing a rating on a scale

bull Certification ndash measuring yourself and your professional achievements against the best

practices in your industry Offered by ACCE and many state executives groups

bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but

may be used in other contexts as well

bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you

often will be given valuable feedback for improvement

6 STEPS FOR MEASURING YOUR SUCCESS

1 Determine your need

2 Decide what data will help you the most

Tip Donrsquot be afraid to ask for help

3 Start tracking

4 Review the data to see what story it is telling you

5 Respond

6 Repeat

ONE FINAL THOUGHThellip

Donrsquot be afraid of the data Itrsquos

always better to look at it and be

prepared

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

HOW CAN YOU MEASURE

bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just

looking at your org not comparison with others often providing some sort of judgement on

performance

bull Benchmarking ndash tracking amp comparing your organization against others to see how you

measure up May be done on various types of information (ie programs finances staff)

bull Accreditation ndash measuring your organization against the best practices in your industry

Offered by the US Chamber of Commerce providing a rating on a scale

bull Certification ndash measuring yourself and your professional achievements against the best

practices in your industry Offered by ACCE and many state executives groups

bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but

may be used in other contexts as well

bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you

often will be given valuable feedback for improvement

6 STEPS FOR MEASURING YOUR SUCCESS

1 Determine your need

2 Decide what data will help you the most

Tip Donrsquot be afraid to ask for help

3 Start tracking

4 Review the data to see what story it is telling you

5 Respond

6 Repeat

ONE FINAL THOUGHThellip

Donrsquot be afraid of the data Itrsquos

always better to look at it and be

prepared

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

6 STEPS FOR MEASURING YOUR SUCCESS

1 Determine your need

2 Decide what data will help you the most

Tip Donrsquot be afraid to ask for help

3 Start tracking

4 Review the data to see what story it is telling you

5 Respond

6 Repeat

ONE FINAL THOUGHThellip

Donrsquot be afraid of the data Itrsquos

always better to look at it and be

prepared

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

ONE FINAL THOUGHThellip

Donrsquot be afraid of the data Itrsquos

always better to look at it and be

prepared

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

bull Represents Richland County Ohio ndash population ~ 121000

bull County Seat ndash Mansfield Ohio ndash population ~ 50000

bull Major industries ndash manufacturing health care agriculture retail amp services

bull 1000 Members

bull 45 Staff

bull Budget size ~ $500000

bull Founded in 1899

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Overall Email Count 1583

Instagram Followers 118

Total Facebook

Likes 2685

Richland Area Chamber of Commerce - Communications DASHBOARD

- 1000 2000 3000 4000 5000 6000 7000 8000

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Facebook Engagement

-

20000

40000

60000

80000

100000

Post Reach

0

10

20

30

40

50

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Twitter

New Followers of Tweets Mentions

- 1000 2000 3000 4000 5000 6000 7000 8000

Website Stats

Users Pageviews Sessions

-

100

200

300

400

New Facebook Likes

0

10

20

30

40

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

No

v-1

5

Dec

-15

Jan

-16

Feb

-16

Mar

-16

Ap

r-1

6

May

-16

Constant Contact 3-month statistics

OUR Open Rate

OUR Click Rate

0

2000

4000

6000

8000

10000

12000

14000

16000

Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16

Twitter Impressions

Device Opens

Desktop Mobile

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

MEASURING

YOUR SUCCESS

ACCE CONVENTION

S AVA N N A H G A

A U G U S T 1 0 2 0 1 6

2 3 0 - 3 4 5 P M

Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

ABOUT NORTHWEST

FLATHEAD COUNTY

bull Top 10 of fastest population growth areas

in the US 1990-2015

bull Larger than 3 states and DC about the size

of Connecticut

bull Nearly 85 of is in public ownership

bull Home to Glacier National Park Flathead

Lake amp Whitefish Mountain Resort

bull Golf Digest top 50 golf destinations in the

world

MONTANA

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

FACT SHEET__

TOTAL MEMBERS 700

EMPLOYEES 11 Total 7 chamber 4 CVB

ANNUAL BUDGET $21 Million

YEAR FOUNDED 1904

POPULATION SERVED Kalispell ndash 23000

Flathead County MT ndash 93000

Kalispell Trade Area ndash 150000+

MEMBERSECONOMIC IMPACT 700 Members that employ over half of

the workforce in Flathead County Montana

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Measuring Your SuccessACCE ndash Savannah ndash 2016

Marianne Virgili IOM CCE

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Benchmarking Is a Yardstick

Benchmarking Inspires You Be Better

Benchmarking Can Make You Famous

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Whatrsquos a Little Mountain Community

Doing on a Stage Like This

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Glenwood Springs Colorado160 mi West of Denver -- Pop 9200

2 Million tourists a year

500 Members

Over 70 of Businesses Belong

6 Full-Time Employees

Budget $12M

DMO for Busy Tourist Town

Chamber Is Active Politically

Fosters a Culture of Excellence

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Every successful endeavor starts with a vision Benchmarking helps with that

ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo

John F Kennedy

May 25 1961

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

We all benchmark community data

bull Labor Market Databull Tax Revenue Data

bull Population and Growthbull Residential Real Estate Data

bull Foreclosure Databull Residential Building Permits

bull Cost of Living Index

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

We know how to position communities

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Ways we can Benchmark in our Industry

bull State Regional National Professional Associations

bull Travel amp Tourism Awards

bull Governor Awards National Non-Profit Awards

bull Publication Awards (ACE Awards)

bull Professional Designations IOM CCE Accreditation

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

SARAH Insert ACCE OP Survey Slides here

Make the Data Fun

bull 2014 GSCRA Annual Report Video

Make the Data Fun

bull 2014 GSCRA Annual Report Video

The Secret Formula

1 Be great

2 Do your homework

3 Use positive data reinforce credibility

4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures

5 Shamelessly self-promote

6 ACCE does the work for you Operations Survey

Winning is Fun

Resources amp For More Information

bull wwwglenwoodchambercom

bull wwwglenwoodchambercomtrends

bull httpwwwacceorgccecertified-chamber-executive-cce

bull wwwinstituteuschambercom

bull wwwuschambercommemberschambers

bull accreditation

bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)

Winning is Fun

Resources amp For More Information

bull wwwglenwoodchambercom

bull wwwglenwoodchambercomtrends

bull httpwwwacceorgccecertified-chamber-executive-cce

bull wwwinstituteuschambercom

bull wwwuschambercommemberschambers

bull accreditation

bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)

Resources amp For More Information

bull wwwglenwoodchambercom

bull wwwglenwoodchambercomtrends

bull httpwwwacceorgccecertified-chamber-executive-cce

bull wwwinstituteuschambercom

bull wwwuschambercommemberschambers

bull accreditation

bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)

Measuring Your SuccessACCE National Convention

2016

Matt McCormick IOM CCE

Columbia Chamber of Commerce

About ColumbiaRepresents Columbia Missouri

Population 118000 ndash 135000

4th Largest City in Missouri

County seat of Boone County

Major Economic Drivers ndash Education Healthcare amp

Insurance

Home of the University of Missouri

Approximately 1200 members

95 Staff

Total Budget approximately $12 million

Founded in 1905

The Tale of Two CitiesHow do we measure

Filters Selected

Peer Cluster ndash University Cities

Average of 12 responses per slide

Filters Selected

Revenue $900000 - $2000000

Membership 750 ndash 2000

PopulationService Area 100000 ndash 249999

Chamber Staff Size (FTE) 5-15

Organizational Function Chamber of

Commerce

Average of 17 responses per slide

University Cities

Non ndashUniversity Cities

Driving Change with Data

You vs You

You vs Nation

Membership Trends

ndash Retention Rates

ndash Penetration Rate

Staff Salary and Benefits

Overall Revenue and Expenses

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

About ColumbiaRepresents Columbia Missouri

Population 118000 ndash 135000

4th Largest City in Missouri

County seat of Boone County

Major Economic Drivers ndash Education Healthcare amp

Insurance

Home of the University of Missouri

Approximately 1200 members

95 Staff

Total Budget approximately $12 million

Founded in 1905

The Tale of Two CitiesHow do we measure

Filters Selected

Peer Cluster ndash University Cities

Average of 12 responses per slide

Filters Selected

Revenue $900000 - $2000000

Membership 750 ndash 2000

PopulationService Area 100000 ndash 249999

Chamber Staff Size (FTE) 5-15

Organizational Function Chamber of

Commerce

Average of 17 responses per slide

University Cities

Non ndashUniversity Cities

Driving Change with Data

You vs You

You vs Nation

Membership Trends

ndash Retention Rates

ndash Penetration Rate

Staff Salary and Benefits

Overall Revenue and Expenses

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

The Tale of Two CitiesHow do we measure

Filters Selected

Peer Cluster ndash University Cities

Average of 12 responses per slide

Filters Selected

Revenue $900000 - $2000000

Membership 750 ndash 2000

PopulationService Area 100000 ndash 249999

Chamber Staff Size (FTE) 5-15

Organizational Function Chamber of

Commerce

Average of 17 responses per slide

University Cities

Non ndashUniversity Cities

Driving Change with Data

You vs You

You vs Nation

Membership Trends

ndash Retention Rates

ndash Penetration Rate

Staff Salary and Benefits

Overall Revenue and Expenses

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

University Cities

Non ndashUniversity Cities

Driving Change with Data

You vs You

You vs Nation

Membership Trends

ndash Retention Rates

ndash Penetration Rate

Staff Salary and Benefits

Overall Revenue and Expenses

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

Non ndashUniversity Cities

Driving Change with Data

You vs You

You vs Nation

Membership Trends

ndash Retention Rates

ndash Penetration Rate

Staff Salary and Benefits

Overall Revenue and Expenses

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

Driving Change with Data

You vs You

You vs Nation

Membership Trends

ndash Retention Rates

ndash Penetration Rate

Staff Salary and Benefits

Overall Revenue and Expenses

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

Challenges amp Benefits

Entering the Data

Others

Scary Numbers

Boards Understand Data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

Dynamic Chamber BenchmarkingChamber Metrics from the

Operations and Salary Surveys

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

ACCErsquos Dynamic Chamber Benchmarking

bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal

bull Samples Library ndash Benchmarking category for examples of chambers using DCB data

Presenter Contacts

bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom

bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom

bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom

bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom

bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg

Presenterrsquos Examples

bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports