Measuring social mediaBenchmarking an individual Twitter timeline.

@stephendannSenior Lecturer

Speaker Company

($)

For those following along in the audience…

Hashtag: #AMSRS2011

Follow: @amsrs

Ask me a question via @stephendann

Measuring an individual timeline

Understanding the story you’ve been telling over time

Twitter in Six Easy Boxes

11,000 manually coded tweets later…

Conversational

Conversational: Action

Presenting at the AMSRS conference hosted by @amsrs_au

Conversational: Query

Anyone here at AMSRS on Twitter?

Conversational: Referral

@drstephendann AMSRS conference site amsrs2011.sb4.com.au

Conversational: Response

@drstephendann: Aren’t you supposed to be presenting and not livetweeting?

News Events

News Events: Announcement

Launcing a Post tweet intervention at the conference drinks tonight.

News Events: Hashtagged Event

#amsrs2011 Watching presentation on social media metrics

News Events: Headlines

Speaker announces new twitter method. Details forthcoming.

News Events: Sport

Half time update: South Sydney 22: Bulldogs 18

News Events: Natural disaster

Flooding rains in one part of Australia wreck other part of Australia a week later

News Events: Transport

#sydtraffic Stuck in Darlinghurst Rd parking lot.

News Events: Weather

Lightning and thunder over Penrith, no rain yet

Pass along

Pass along: Automated Endorsement

At AMSRS (@ Hilton Sydney with n+1 other people) http://4sq.com/#X#X#

Pass along: Endorsement

Check out the program on the AMSRS Website - http://amsrs2011.sb4.com.au/

Pass along: Retweet

RT @amsrs: The 2011 conference website is now up and running and registrations are now open #AMSRS2011 visit

amsrs2011.sb4.com.au to book!

Pass along: Secondary Social Media

New photos from AMSRS upload (http://fb.me/ )

Pass along: User generated content

Conference lobby Day 1: http://instagr.am/p/....

Phatic

Phatic: Broadcast

Turns out I can spell ubiquitous, I just can't spell it consistently, because that's a different word.

Phatic: Fourth wall

Note to self: Less PowerPoint slides next time

Phatic: Greetings

And a big hello to everyone still awake in the back row!

Phatic: Unclassifiable

Asdfa;’fjasdcv

Status

Status: Activity

onstage, presenting at AMSRS on Twitter

Status: Automated

Now playing “Short Stack - Drop Dead Gorgeous” in Winamp.

Status: Location

Currently at the Hilton Hotel.

Status: Mechanical

Clearing paper jams on a photocopier should not be a spectator sport.

Status: Personal

I’m rather pleased how this all came together on the day.

Status: Physical

Feeling the cold down here in pre-grand final Sydney

Status: Temporal

Only six minutes 22 seconds left in the presentation!

Status: Work

Working back late tonight to finalise the Twitter research presentation

Spam:

Really try not to be in this category.

If that feels strangely like a trip down a rabbit hole…

The question becomes, what can we do with the categories?

Track the story that’s been told

Queensland Floods Case Study

Understand what the audience talks about

#Conference Hashtag

Look towards what we can say

Each category is a description of how it can be used

Beat Writer’s Twitter Block

There are 28 different things you can talk about.

Thank you

@stephendann | stephen.dann@anu.edu.au