Measure Marketing and Amplify Performance with Big Data #TEDatIBM
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HOW TO AMPLIFY & MEASURE MARKETING PERFORMANCE USING THE POWER OF BIG DATA AND ANALYTICS ON THE MASSIVE AMOUNT OF DATA BEING GENERATED ON THE DIRECT IMPACT OF E-COMMERCE INNOVATIONS AND SOCIAL MEDIA TECHNOLOGY ON CMOs & ANALYTICS 2 BILLION SOCIAL CONNECTIONS AND MORE THAN 3 BILLION EXPRESSIONS PER DAY 1 OF CMOs WILL INCREASE THE USE OF EXTERNAL PARTNERSHIPS FOR CUSTOMER AND DATA ANALYTICS SOCIAL COMMERCE SALES WILL REACH BY 2015 WITH 50% 92% LEARN HOW MARKETING AND COMMERCE CAN USE BIG DATA AT WWW.IBM.COM/SOCIALBUSINESS 1) 2014 IBM Social Business POV 2) Gartner Research, 2012 3) IBM Global CMO Study, 2011 3 OF WEB SALES OCCURRING THROUGH SOCIAL MEDIA 2 $30 BILLION
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Learn more from Social Business influencer, Mark Fidelman (CEO of Raynforest, Forbes Columnist & Author), at: http://ibm.co/1o992TN Imagine a future where you could take all the data that’s available to you about your customers, potential customers — the entire market for what you do — and unlock all the insights that data has to offer about what they want, how they feel, even what they’re likely to think and do next. With IBM, your business can predict customer needs and react in real time to changes in the market.
Transcript of Measure Marketing and Amplify Performance with Big Data #TEDatIBM
HOW TO AMPLIFY & MEASURE MARKETING PERFORMANCEUSING THE POWER OF BIG DATA AND ANALYTICS
ON THE MASSIVE AMOUNT OF DATA BEING GENERATED
ON THE DIRECT IMPACT OF E-COMMERCE INNOVATIONS AND SOCIAL MEDIA TECHNOLOGY
ON CMOs & ANALYTICS
2 BILLION SOCIAL CONNECTIONS AND MORE THAN
3 BILLION EXPRESSIONS PER DAY1
OF CMOs WILL
INCREASETHE USE OF EXTERNALPARTNERSHIPS FOR CUSTOMER AND DATA ANALYTICS
SOCIAL COMMERCE SALES WILL REACH
BY 2015 WITH
50% 92%
LEARN HOW MARKETING AND COMMERCE CAN USE BIG DATA AT WWW.IBM.COM/SOCIALBUSINESS1) 2014 IBM Social Business POV 2) Gartner Research, 20123) IBM Global CMO Study, 2011
3
OF WEB SALES OCCURRING THROUGH SOCIAL MEDIA2
$30 BILLION
AMPLIFY & MEASURE MARKETING PERFORMANCEUSING THE POWER OF BIG DATA AND ANALYTICS.
MARK FIDELMANCEO OF RAYNFOREST, FORBES COLUMNIST AND AUTHOR@MARKFIDELMAN
Mark Fidelman@markfidelman
In the era of social business, being able to analyze diverse
amounts of data helps you unlock stronger customer
and employee relationships, which ultimately
impacts your bottom line.
Mark Fidelman@markfidelman
Simply put, by creating a more analytics-driven environment,
with personalized touch points, you can optimize
decision making, ultimately empowering people
to act with greater confidence.
Mark Fidelman@markfidelman
By applying analytics to gain actionable insight
from social data, you can personalize interactions,
build relationships, and predict trends — all while
innovating faster than ever before.
Mark Fidelman@markfidelman
Reimagining big data to understand and amplify marketing
performance enables you to engage with people
authentically and as individuals. That’s the kind
of differentiator consumers are looking for in
the era of social business.
Mark Fidelman@markfidelman
If you can personalize your value to your customer
at every touch point, you’re further able to build
loyalty and trust, which at the end of the day
is what your business is all about.
