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    Meaningful manufacturing thesustainability of sense-giving

    work

    JimPlatts

    The original protestant ethic

    The 1650s in the UK was a period of considerableturmoil. The king had been abusing his power and

    the parliamentary revolution was concerned to

    find a balance. But those in authority in the

    church had also been abusing their power. The

    protestant revolution in response to this had two

    elements to it. The first said: You do not stand

    between me and my Maker. Get out of the way.

    And the second said If I work hard at it, I can

    find a way of working in which the tools of my

    trade will help me develop my spirituality.

    Plato said: Work is effort applied to difficulty.It always has internal as well as external results.

    This understanding, that people can find them-

    selves through what they do, lay at the core of the

    protestant ethic which gave rise to the emancipa-

    tion of the industrious (the real result of the

    industrial revolution) and gave western civilisa-

    tion its modern, inclusive structure. This structure

    is professional and craft based, founded on deep

    empathic respect for the many skills that enable

    society to function and on the fruitful pooling of

    these skills. Civilisation involves the skill of beingable to work together. Far beyond the obvious

    utilitarian output (Platos external result), people

    value themselves, indeed identify themselves,

    through what they do. This awareness of the

    internal dimension of work has shaped civic

    society, and the respect that these empathic

    relationships involve has meant that for some

    300 years income distribution has been narrowing.

    But in the last two or three decades, it has been

    widening again. At its heart, the question is

    whether society is based on (is going to be basedon) giving, or taking.

    Richard Sennett (1998), in The Corrosion of

    Character, writes with concern about the emer-

    ging shallowness of all relationships through the

    move to continuously flexible, short-term employ-

    ment conditions in industry in the Anglo-Amer-

    ican world. In essence, he considers that work that

    had required professional and craft-based engage-

    ment has been de-humanised in a Tayloristic way

    so that significant engagement with the nature of

    the work is no longer possible and people arereduced to working for money, controlled by fear.

    People might earn a living but they cannot

    generate pride in what they do. The particular

    concern he voices is that no-one is able to generate

    a meaningful storyline to their life any more. As a

    result, in the UK, suicide is the largest cause of

    death in young males facing a meaningless life.

    In high ESTIEM

    The ESTIEM network runs a Summer Academy

    titled Deep Entrepreneurship Manufacturing

    Europes Future. ESTIEM involves some 40,000

    students in Eastern, Central and Western Europe,

    Scandinavia, Russia and Turkey. For two weeks,

    leading students from Europe almost go into

    retreat to listen, learn, reflect and think deeply

    about what manufacturing is for, what it does for

    r Blackwell Publishing Ltd. 2003. 9600 Garsington Road, Oxford OX4 2DQ, UK

    and 350 Main St, Malden, MA 02148, USA.354

    Volume 12 Number 4 October 2003

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    humanity, not only in the useful products it

    creates but the meaningful purpose it gives to

    peoples lives in being producers, and the respon-

    sibility this therefore gives leaders in manufactur-

    ing industry for shaping society.

    The aim of the ESTIEM Summer Academy is to

    look at manufacturing as a craft, to focus on theprocess rather than the product, to look at the

    growth of people through participation in that

    process and to consider the responsibilities leaders

    carry in that work. A Master/Apprentice form of

    teaching is used. The aim is to achieve reflective

    practitioners. The theme of the Summer Academy

    is to understand the heritage of designing and

    making that we share and how it relates to the

    development of civilisation as we know it, not

    simply the artefacts but the developed ability to

    live and work together. The oldest professionalbody in the engineering world, the Institution of

    Civil Engineers, was founded in 1818 by a group

    of young men in London, who called themselves

    civil engineers because they were not military

    engineers. Their choice of title denoted the moral

    sphere in which they worked. And at the

    inaugural meeting on 2 January 1818, Henry

    Robinson Palmer, 23, said:

    Engineering is a profession which requires not

    only knowledge of one leading branch of science

    but of many; not only of one art but of an infinite

    number. An engineer is a mediator between the

    philosopher and the working mechanic; and like an

    interpreter between two foreigners must under-

    stand the language of both. (Watson 1988: 9)

    The Summer Academy uses totally cross-cultural

    material. While it is a carefully focused two weeks

    of reflective study, it is built on Cambridges habit

    of developing a one-to-one relationship with the

    tutor, so each student receives intensive support

    and attention. Their individual focus for the twoweeks is a thesis on a subject of particular interest

    to them and related to their own self development

    as someone who will be responsible for leadership

    in some area of manufacturing or other and will

    therefore shape other peoples lives. This thesis is

    read and responded to as part of the teaching in

    the usual Cambridge manner. But deeper than

    this, the whole two week Summer Academy is

    built on the deeply reflective teaching processes

    which were developed (and are still sustained) by

    the group of people known as Quakers in the

    1650s, which embodies that original protestant

    ethic and which provided the philosophical tap-

    root for the whole of the industrial revolution.

    The fruitful use of silence

    In his detailed analysis of societies which have

    created significant human growth, McClelland

    (1961: 147, 36773) notes that in all cases people

    from religious backgrounds who develop a highly

    internalised awareness of and relationship with

    God stand out compared to those who externalise

    and ritualise their religious practice. It might be

    deduced that the intensely reflective mentalpractices develop mental abilities which have

    wider value. In looking at the protestant groups

    involved in the industrial revolution McClelland

    describes them as being permanently on their toes

    with an alert, learning sensitivity, not driven by

    self interest but by a deep concern to take the

    initiative to do what is right. In trying to

    understand the characteristics of these people,

    McClelland quotes figures from Hagan (1961)

    looking at the religious affiliation of significant

    British innovators in the industrial revolutionperiod 17251850 (82 innovators), against the

    proportions of the population of England, Wales

    and Scotland in 1800 (a little over 10.8 million).

    The figures are:

    Non-conformists (less Quakers) 24% of innova-

    tors from 5.8% of the population.

    Quakers 10% of innovators from 0.2% of the

    population.

    This makes Quakers 70 times more creative of

    human growth than the generality of the popula-tion. Because of their central role in this

    transformation, the methods used by the Quakers

    are worthy of study. Because they were excluded

    from all professions and from universities, and

    indeed in the 1660s from holding religious

    gatherings within 5 miles of any borough with a

    Royal Charter, most Quakers became craftsmen

    and traders. The name Quaker is itself a

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    nickname and a term of abusive mockery. Their

    correct title is The Religious Society of Friends of

    Truth, a name that indicates their central focus

    on maintaining an awareness of first principles.

    And it gives the lie to the nickname, because when

    you stand before your Maker as a servant, in full

    awareness of what you are doing, you quake. Intheir actions we can see the essential covenant,

    holding tight to the principle and letting go of all

    sorts of worldly benefits. Their protest which

    was about the abuse of power was embodied in

    the statement you do not stand between me and

    my Maker, and their protestant action focused

    on three issues:

    that work, rightly focused, develops the

    person doing it,

    that work, rightly focused, produces some-thing of genuine value which develops the

    person who receives it,

    that surplus generated from the activity

    grows the community.

    They took the servant role. One principle they

    identified was that in dealing with each other and

    with other people, there was a right price which

    was fair to all, and this could be found before-

    hand. Trading was a matter of finding and

    upholding the truth; it was not to do with power.

    Here is George Fox writing in 1654 (1975: 169):

    Many Friends, being tradesmen of several sorts,

    lost their custom at first; for the people would not

    trade with them nor trust them, and for a time

    Friends that were tradesmen could hardly get

    enough money to buy bread. But afterwards

    people came to see Friends honesty and truthful-

    ness and yea and nea at a word in their dealing,

    and their lives and conversations did preach and

    reach to the witness of God in all people, and they

    knew and saw that, for conscience sake towards

    God, they would not cozen and cheat them, and atlast that they might send any child and be as well

    used as themselves, at any of their shops.

    So then things altered so that all the enquiry was,

    where was a draper or shopkeeper or tailor or

    shoemaker or any other tradesman that was a

    Quaker; insomuch that Friends had double the

    trade, beyond any of their neighbours. And if there

    was any trading they had it, inasmuch as then the

    cry of all the professors and others was if we let

    these people alone they will take the trading of the

    nation out of our hands.

    Of their view of custodianship, here is William

    Penn in 1693 (1985: 12):

    Lend not beyond thy Ability, nor refuse to lendout of thy ability; especially when it will help

    others more than it can hurt thee.

    If thy Debtor be honest and capable, thou hast thy

    Mony again, if not with Encrease, with Praise: If

    he prove insolvent, dont ruin him to get that,

    which it will not ruin thee to lose: For thou art but

    a Steward, and another is thy Owner, Master and

    Judge.

    The more merciful Acts thou dost, the more Mercy

    thou wilt receive; and if with a charitable Imploy-

    ment of thy Temporal Riches, thou gainest eternalTreasure, thy Purchase is infinite: Thou wilt have

    found the Art of Multiplying indeed.

    And they were totally pacifist and determined to

    build civic society. Here is George Fox again,

    articulating the principle demonstrated in all

    Quaker action:

    I live in the light of that Spirit which takes away

    the causes of war.

    For people doing this, it is this inner world of

    meaning which is the real world, which theystrive to keep in focus. The physical world, and

    the emotional world, both contain phenomena

    which can act as bridges to reality when correctly

    shaped. The task in all life is first to see and

    understand the meaning and then to build the

    bridges. These two skills, of noticing, and then of

    creating an appropriate response, have to be

    developed firstly as individual skills, and then as

    leadership skills, so that they become group skills

    embedded in society as civic competencies. In

    Quaker tradition these four skills have beentaught, via what might be called masterclasses,

    in a master/apprentice sense except that

    Quakers would never think of it in those terms

    for 350 years and are still taught today (Platts

    2003). The four skills can be described as:

    Empathic listening ( personal noticing)

    Unfreezing frozen emotions ( group noticing)

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    Transcendent thinking ( personal creativity)

    Achieving insightful consensus ( group creativity).

    The four skills concern developing the individuals

    capacity to notice and a groups capacity to

    notice, and then the individuals ability to respond

    creatively to what is noticed and a groups abilityto respond creatively in this way. These skills can

    be described and guiding exercises created but

    they can only really be developed through practice

    in the presence of and under the guiding eye of

    one who knows. They are incorporated into

    Quaker business practice in four steps which in

    turn operationalise the four skills.

    Recognising a concern

    Operationalising a sense of search

    Achieving a sense of completion

    Recording and confirming the outcome

    Sustaining intent

    These four skills, operationalised in these four

    steps, are the essence of the art of husbandry, and

    the guidance for that husbandry can be sum-

    marised as the three Ps already mentioned, that

    when things are done aright:

    The process grows the people who do it

    The product grows the people who receive it

    The profit grows the community

    These three Ps form the linking elements around

    work which link the medium-term contribution of

    professional thought to the short-term contribu-

    tion of active craftsmanship doing the right

    thing and doing it right. These are both held

    together under the long-term umbrella of intent,

    which is what husbandry is about (Figure 1). It is

    this development of the art of husbandry atEuropean level which is the intent of the ESTIEM

    Summer Academy, to develop as reflective practi-

    tioners the leaders of the future so that work

    should have meaning.

    References

    Fox, G. 1975. Journal of George Fox. London:

    Religious Society of Friends.

    Hagan, E.E. 1961. How economic growth begins: astudy in the theory of social change. Cambridge,

    Mass: MIT.

    McClelland, D.C. 1961. The Achieving Society. Prin-

    ceton: Van Nostrand.

    Penn, W. 1985. Some Fruits of Solitude. USA: Friends

    United Press.

    Platts, M.J. 2003. Meaningful Manufacturing. York:

    Sessions.

    Sennett, R. 1998. The Corrosion of Character. New

    York: Norton.

    Watson, G. 1988. The Civils. London: Thomas

    Telford.

    Long term

    HUSBANDRY

    (intent)

    WORK

    process

    pr

    ofit

    (actio

    n)

    CR

    AFT

    SMANSH

    IP

    Sh

    ort

    term

    prod

    uct

    (though

    t)

    PROFESSIO

    NALITY

    Medium

    term

    Figure 1. The art of husbandry

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