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Meaningful manufacturing thesustainability of sense-giving
work
JimPlatts
The original protestant ethic
The 1650s in the UK was a period of considerableturmoil. The king had been abusing his power and
the parliamentary revolution was concerned to
find a balance. But those in authority in the
church had also been abusing their power. The
protestant revolution in response to this had two
elements to it. The first said: You do not stand
between me and my Maker. Get out of the way.
And the second said If I work hard at it, I can
find a way of working in which the tools of my
trade will help me develop my spirituality.
Plato said: Work is effort applied to difficulty.It always has internal as well as external results.
This understanding, that people can find them-
selves through what they do, lay at the core of the
protestant ethic which gave rise to the emancipa-
tion of the industrious (the real result of the
industrial revolution) and gave western civilisa-
tion its modern, inclusive structure. This structure
is professional and craft based, founded on deep
empathic respect for the many skills that enable
society to function and on the fruitful pooling of
these skills. Civilisation involves the skill of beingable to work together. Far beyond the obvious
utilitarian output (Platos external result), people
value themselves, indeed identify themselves,
through what they do. This awareness of the
internal dimension of work has shaped civic
society, and the respect that these empathic
relationships involve has meant that for some
300 years income distribution has been narrowing.
But in the last two or three decades, it has been
widening again. At its heart, the question is
whether society is based on (is going to be basedon) giving, or taking.
Richard Sennett (1998), in The Corrosion of
Character, writes with concern about the emer-
ging shallowness of all relationships through the
move to continuously flexible, short-term employ-
ment conditions in industry in the Anglo-Amer-
ican world. In essence, he considers that work that
had required professional and craft-based engage-
ment has been de-humanised in a Tayloristic way
so that significant engagement with the nature of
the work is no longer possible and people arereduced to working for money, controlled by fear.
People might earn a living but they cannot
generate pride in what they do. The particular
concern he voices is that no-one is able to generate
a meaningful storyline to their life any more. As a
result, in the UK, suicide is the largest cause of
death in young males facing a meaningless life.
In high ESTIEM
The ESTIEM network runs a Summer Academy
titled Deep Entrepreneurship Manufacturing
Europes Future. ESTIEM involves some 40,000
students in Eastern, Central and Western Europe,
Scandinavia, Russia and Turkey. For two weeks,
leading students from Europe almost go into
retreat to listen, learn, reflect and think deeply
about what manufacturing is for, what it does for
r Blackwell Publishing Ltd. 2003. 9600 Garsington Road, Oxford OX4 2DQ, UK
and 350 Main St, Malden, MA 02148, USA.354
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humanity, not only in the useful products it
creates but the meaningful purpose it gives to
peoples lives in being producers, and the respon-
sibility this therefore gives leaders in manufactur-
ing industry for shaping society.
The aim of the ESTIEM Summer Academy is to
look at manufacturing as a craft, to focus on theprocess rather than the product, to look at the
growth of people through participation in that
process and to consider the responsibilities leaders
carry in that work. A Master/Apprentice form of
teaching is used. The aim is to achieve reflective
practitioners. The theme of the Summer Academy
is to understand the heritage of designing and
making that we share and how it relates to the
development of civilisation as we know it, not
simply the artefacts but the developed ability to
live and work together. The oldest professionalbody in the engineering world, the Institution of
Civil Engineers, was founded in 1818 by a group
of young men in London, who called themselves
civil engineers because they were not military
engineers. Their choice of title denoted the moral
sphere in which they worked. And at the
inaugural meeting on 2 January 1818, Henry
Robinson Palmer, 23, said:
Engineering is a profession which requires not
only knowledge of one leading branch of science
but of many; not only of one art but of an infinite
number. An engineer is a mediator between the
philosopher and the working mechanic; and like an
interpreter between two foreigners must under-
stand the language of both. (Watson 1988: 9)
The Summer Academy uses totally cross-cultural
material. While it is a carefully focused two weeks
of reflective study, it is built on Cambridges habit
of developing a one-to-one relationship with the
tutor, so each student receives intensive support
and attention. Their individual focus for the twoweeks is a thesis on a subject of particular interest
to them and related to their own self development
as someone who will be responsible for leadership
in some area of manufacturing or other and will
therefore shape other peoples lives. This thesis is
read and responded to as part of the teaching in
the usual Cambridge manner. But deeper than
this, the whole two week Summer Academy is
built on the deeply reflective teaching processes
which were developed (and are still sustained) by
the group of people known as Quakers in the
1650s, which embodies that original protestant
ethic and which provided the philosophical tap-
root for the whole of the industrial revolution.
The fruitful use of silence
In his detailed analysis of societies which have
created significant human growth, McClelland
(1961: 147, 36773) notes that in all cases people
from religious backgrounds who develop a highly
internalised awareness of and relationship with
God stand out compared to those who externalise
and ritualise their religious practice. It might be
deduced that the intensely reflective mentalpractices develop mental abilities which have
wider value. In looking at the protestant groups
involved in the industrial revolution McClelland
describes them as being permanently on their toes
with an alert, learning sensitivity, not driven by
self interest but by a deep concern to take the
initiative to do what is right. In trying to
understand the characteristics of these people,
McClelland quotes figures from Hagan (1961)
looking at the religious affiliation of significant
British innovators in the industrial revolutionperiod 17251850 (82 innovators), against the
proportions of the population of England, Wales
and Scotland in 1800 (a little over 10.8 million).
The figures are:
Non-conformists (less Quakers) 24% of innova-
tors from 5.8% of the population.
Quakers 10% of innovators from 0.2% of the
population.
This makes Quakers 70 times more creative of
human growth than the generality of the popula-tion. Because of their central role in this
transformation, the methods used by the Quakers
are worthy of study. Because they were excluded
from all professions and from universities, and
indeed in the 1660s from holding religious
gatherings within 5 miles of any borough with a
Royal Charter, most Quakers became craftsmen
and traders. The name Quaker is itself a
Business Ethics: A European Review
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nickname and a term of abusive mockery. Their
correct title is The Religious Society of Friends of
Truth, a name that indicates their central focus
on maintaining an awareness of first principles.
And it gives the lie to the nickname, because when
you stand before your Maker as a servant, in full
awareness of what you are doing, you quake. Intheir actions we can see the essential covenant,
holding tight to the principle and letting go of all
sorts of worldly benefits. Their protest which
was about the abuse of power was embodied in
the statement you do not stand between me and
my Maker, and their protestant action focused
on three issues:
that work, rightly focused, develops the
person doing it,
that work, rightly focused, produces some-thing of genuine value which develops the
person who receives it,
that surplus generated from the activity
grows the community.
They took the servant role. One principle they
identified was that in dealing with each other and
with other people, there was a right price which
was fair to all, and this could be found before-
hand. Trading was a matter of finding and
upholding the truth; it was not to do with power.
Here is George Fox writing in 1654 (1975: 169):
Many Friends, being tradesmen of several sorts,
lost their custom at first; for the people would not
trade with them nor trust them, and for a time
Friends that were tradesmen could hardly get
enough money to buy bread. But afterwards
people came to see Friends honesty and truthful-
ness and yea and nea at a word in their dealing,
and their lives and conversations did preach and
reach to the witness of God in all people, and they
knew and saw that, for conscience sake towards
God, they would not cozen and cheat them, and atlast that they might send any child and be as well
used as themselves, at any of their shops.
So then things altered so that all the enquiry was,
where was a draper or shopkeeper or tailor or
shoemaker or any other tradesman that was a
Quaker; insomuch that Friends had double the
trade, beyond any of their neighbours. And if there
was any trading they had it, inasmuch as then the
cry of all the professors and others was if we let
these people alone they will take the trading of the
nation out of our hands.
Of their view of custodianship, here is William
Penn in 1693 (1985: 12):
Lend not beyond thy Ability, nor refuse to lendout of thy ability; especially when it will help
others more than it can hurt thee.
If thy Debtor be honest and capable, thou hast thy
Mony again, if not with Encrease, with Praise: If
he prove insolvent, dont ruin him to get that,
which it will not ruin thee to lose: For thou art but
a Steward, and another is thy Owner, Master and
Judge.
The more merciful Acts thou dost, the more Mercy
thou wilt receive; and if with a charitable Imploy-
ment of thy Temporal Riches, thou gainest eternalTreasure, thy Purchase is infinite: Thou wilt have
found the Art of Multiplying indeed.
And they were totally pacifist and determined to
build civic society. Here is George Fox again,
articulating the principle demonstrated in all
Quaker action:
I live in the light of that Spirit which takes away
the causes of war.
For people doing this, it is this inner world of
meaning which is the real world, which theystrive to keep in focus. The physical world, and
the emotional world, both contain phenomena
which can act as bridges to reality when correctly
shaped. The task in all life is first to see and
understand the meaning and then to build the
bridges. These two skills, of noticing, and then of
creating an appropriate response, have to be
developed firstly as individual skills, and then as
leadership skills, so that they become group skills
embedded in society as civic competencies. In
Quaker tradition these four skills have beentaught, via what might be called masterclasses,
in a master/apprentice sense except that
Quakers would never think of it in those terms
for 350 years and are still taught today (Platts
2003). The four skills can be described as:
Empathic listening ( personal noticing)
Unfreezing frozen emotions ( group noticing)
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Transcendent thinking ( personal creativity)
Achieving insightful consensus ( group creativity).
The four skills concern developing the individuals
capacity to notice and a groups capacity to
notice, and then the individuals ability to respond
creatively to what is noticed and a groups abilityto respond creatively in this way. These skills can
be described and guiding exercises created but
they can only really be developed through practice
in the presence of and under the guiding eye of
one who knows. They are incorporated into
Quaker business practice in four steps which in
turn operationalise the four skills.
Recognising a concern
Operationalising a sense of search
Achieving a sense of completion
Recording and confirming the outcome
Sustaining intent
These four skills, operationalised in these four
steps, are the essence of the art of husbandry, and
the guidance for that husbandry can be sum-
marised as the three Ps already mentioned, that
when things are done aright:
The process grows the people who do it
The product grows the people who receive it
The profit grows the community
These three Ps form the linking elements around
work which link the medium-term contribution of
professional thought to the short-term contribu-
tion of active craftsmanship doing the right
thing and doing it right. These are both held
together under the long-term umbrella of intent,
which is what husbandry is about (Figure 1). It is
this development of the art of husbandry atEuropean level which is the intent of the ESTIEM
Summer Academy, to develop as reflective practi-
tioners the leaders of the future so that work
should have meaning.
References
Fox, G. 1975. Journal of George Fox. London:
Religious Society of Friends.
Hagan, E.E. 1961. How economic growth begins: astudy in the theory of social change. Cambridge,
Mass: MIT.
McClelland, D.C. 1961. The Achieving Society. Prin-
ceton: Van Nostrand.
Penn, W. 1985. Some Fruits of Solitude. USA: Friends
United Press.
Platts, M.J. 2003. Meaningful Manufacturing. York:
Sessions.
Sennett, R. 1998. The Corrosion of Character. New
York: Norton.
Watson, G. 1988. The Civils. London: Thomas
Telford.
Long term
HUSBANDRY
(intent)
WORK
process
pr
ofit
(actio
n)
CR
AFT
SMANSH
IP
Sh
ort
term
prod
uct
(though
t)
PROFESSIO
NALITY
Medium
term
Figure 1. The art of husbandry
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