MEA National Conference: PM Pres
13
Putting the PRO back into PROject Management Penny Webb www.showproductioninstitute.com
description
Project Management presentation for the MEA National Conference in Brisbane in 2011. The crux of the pres was about adding a strategic layer to the Project Life Cycle for Event Professionals. This creates meaningful objectives which leads to higher impact events.
Transcript of MEA National Conference: PM Pres
Putting the PRO back into PROject Management
Penny Webb
www.showproductioninstitute.com
THE MEDIUM
INFLUENCING OPINIONCommunication Opportunity
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OBJECTIVE STRATEGY
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OBJECTIVE STRATEGY
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Objective
Project Management
Objective TacticsStrategyMedium
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Tactics
Know
Feel
Do
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Defining
Planning
Executing
Delivering
START AT THE END
Business Objective
Event Specific Objective
FINISH AT THE BEGINNING
Communication Objective
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Use event application tools as planning tools.
So how do you do that?
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TACTICS
OBJECTIVES STRATEGY / CONTENT
STRATEGY / CONTENT TACTICS
TACTICS LOGISTICS
PROJECT DELIVERABLES
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VISION
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OBJECTIVE STRATEGY
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“People who know HOW work for the people who know WHY”
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PERFORMANCE METRICS
• YEAR ON YEAR REVENUE UP BY 5.9%
• EBIT IMPROVEMENT OF 2.4%
• FORECAST FAVOURABLE AGAINST MARKET
CONDITIONS
• ABSENTEES DOWN BY 14.7%
• SICK DAYS REDUCED BY 8.3%
• RETENTION RATES MOVED FROM 3 YEARS 4
MONTHS TO 3 YEARS 8 MONTHS
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