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M.B.A (Sem-III) Contemporary Marketing Research

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Multiple Choice Questions

Q.1. Marketing means

A) Buying

B) Selling

C) Buying & Selling

D) Analyzing

Ans:C

Q.2. Marketing Research is a systematic method of

A) Collecting

B) Recording

C) Analyzing

D) a, b,& c

Ans:D

Q.3. Marketing Research Techniques Classified in

A) Exploratory research

B) Descriptive research

C) Causal research

D) All

Ans:D

Q.4. Formulating Hypothesis Used which Marketing Research Techniques



C) Causal research

D) All

Ans:A

Q.5. ‘Analysis of Case Studies’Using clarify problem in which Marketing Research

Techniques



C) Causal research

D) Only b & c

Ans:A

Q.6. ‘Literature Survey’Using clarify problem in which Marketing Research Techniques



C) Causal research

D) Only b & c

Ans:A


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Q.7. Experience SurveyUsingclarify problemin which Marketing Research Techniques



C) Causal research

D) Only b & c

Ans:A

Q.8. What are the features of Marketing Research

A) Wide & Comprehensive Scope

B) Systematic and Scientific

C) Science and Art

D) a ,b & c

Ans:D

Q.9. Role of Marketing Research

A) Describe

B) Predict

C) Explain

D) All

Ans: D

Q.10. Role of Information in Marketing Research

A) Accurate

B) Adequacy

C) Current

D) all

Ans:D

Q.11. Features of Good Research Design based on

A) Theory base

B) Situational

C) Art

D) Only a & b

Ans: D

Q.12. Exploratory Research Techniques used to clarify problem of

A) Literature Survey

B) Analysis of Case Studies

C) A & B

D) Only B

Ans:B


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Q.13. What is mean byQualitative Research Techniques

A) Focus Groups

B) Depth Interviews

C) A&B

D) Only B

Ans:C

Q.14. “time-series studies” called as



C) Longitudinal Studies

D) None of the above

Ans: C

Q.15. Full form of (TRPs)

A) Target Rating Process

B) Target Rate Price

C) Target Rating Points


Ans:C

Q.16. Managers cannot always wait for information to arrive in bits and pieces from marketing

departments. They often require ________ studies of

A) Formal

B) Informal

C) Convenient

D) Inconvenient

Ans:C

Q.17. ________Department provides specific information to marketing managers:

A) Marketing

B) Finance

C) Marketing Research

D) System

Ans:C

Q.18. In contrast to a judgment sample, a probability sample is

A) Statistically random in nature

B) Arbitrary

C) Pre-selected from the universe

D) One in which the sampling error cannot be measured

Ans: A


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Q.19. Information sought in marketing surveys usually falls into all of the following categories

EXCEPT

A) factual information relating to the particular subject

B) respondent descriptions of the interviewer

C) opinions and attitudes on subjects pertinent to the survey

D) personality and other characteristics of the respondents to the survey

Ans: B

Q.20. Marketing research that can be considered conclusive includes all of the following

EXCEPT

A) Search Of Secondary Data

B) Statistical Analysis

C) Experimentation

D) Simulation

Ans: D

Q.21. Concept testing uses

A) Person-To-Person Interviewing

B) Mail Questionnaires

C) Reader Inquiry Cards

D) Observation In The Market

Ans: A

Q.22. Distance traveled is a good example of a(n)

A) Interval Scale

B) Nominal Scale

C) Ordinal Scale

D) Ratio Scale

Ans: D

Q.23. A survey conducted among 100 commercial airline pilots to determine the number of

hours flown in a typical year produces a standard deviation of 240 hours. The standard error

of the mean is

A) 2.4

B) 4.8

C) 24

D) 48

Ans: C


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Q.24. The most popular technique for predicting values of one variable from values of another

variable is

A) Analysis of Variance

B) Linear Regression

C) Correlation Analysis

D) Coefficient of Determination

Ans: B

Q.25. Marketing research is the function that links the consumer, customer, and public to the

marketer through,

A) Information

B) Sales

C) Computer

D) All of the above

Ans: A

Q.26. Information is used to identify and define marketing opportunities and problems;to

generate, refine, and evaluate_____________ actions.

A) Sales

B) Marketing

C) Computer

D) Database

Ans: B

Q.27. MR Stands For

A) Medical Research

B) Marketing Research

C) All of the above


Ans: B

Q.28. Marketing Research Specifies,

A) Business to Business

B) The data, manages and implements the data- collection process, analyzes the results,

and communicates the findings and their implications.

C) The Information, manages and implements the data collection process, analyzes the

results, and communicates the findings and their implications

D) All of the above.

Ans: C


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Q.29. Marketingresearch is concerned with.

A) The application of theories, problem-solving methods, and techniques toidentify and

solve problems in organizations

B) The application of theories, problem-solving methods, and techniques toidentify and

solve problems in marketing.

C) All of the above


Ans: B

Q.30. In order to offset unpredictable consumer behavior, companies invest in_ _ _ _

A) Market research

B) Computers.

C) E-Business.

D) All of the above

Ans: A

Q.31. Dell Computer might want to know a demographic breakdown of how many andwhat

kinds of people or companies will purchase a new model in its personalcomputer line,it is an

example for.

A) Market research

B) Computers.

C) E-Business.

D) All of the above

Ans: A

Q.32. Department provides specific information to marketing managers:

A) Marketing.

B) Finance.

C) Marketing research.

D) Systems.

Ans: C

Q.33. The marketing research process consists of four steps they are sequentially. (D)

A) Defining the problem and research objectives, developing the research

plan,implementing the research plan, and interpreting.

B) Defining the problem and research objectives, developing the research

plan,implementing the research plan, and interpreting and reporting the findings.

C) All of the above


Ans: D


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Q.34. Information gathered for marketing research is from

A) Inside the organization

B) Outside the organization

C) All of the above


Ans: C

Q.35. Information gathered for marketing research is stored by.

A) Market research Information systems

B) Database

C) library


Ans: A

Q.36. Marketing research information is gathered by

A) Surveys

B) Marketing personnel

C) customers

D) All of the above

Ans: B

Q.37. MRIS is slowly being replaced by software

A) ERP

B) COBOL

C) BASIC

D) All of the above

Ans: A

Q.38. People who gather information especially for MR departments are called

A) MR executive

B) Researcher

C) None of the above

D) All of the above

Ans: A

Q.39. Most of the information fed into MR database is used by for refining of the Organization

A) Money management

B) Marketing management

C) Knowledge Management

D) All of the above

Ans: C


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Q.40. Documenting of marketing research findings is called

A) Document writing

B) Report writing

C) None of the above

D) All of the above

Ans: B

Q.41. Marketing Research management helps an organization in.

A) Reducing production costs

B) Decrease the production cost

C) Reduce the time it takes to make a new product

D) All of the above

Ans: C

Q.42. Interviewing consists of inviting several people to talk with a trainedinterviewer about a

company’s products or services

A) Board

B) Independent

C) Personal

D) All of the above

Ans: C

Q.43. The interviewer needs skills

A) interviewing

B) communication

C) Objectivity, knowledge of the subject and industry, and some understandingof group

andconsumer behavior.

D) Computer hardware and software.

Ans: C

Q.44. The main drawbacks of personal interviewing are

A) costs and sampling problems

B) Stationary costs

C) All of the above


Ans: A

Q.45. Marketing researchers usually draw conclusions about large groups of consumersby

studying a relatively ---sample of the total consumer population.

A) Small

B) Sample Size

C) Sampling Procedure

D) All of the above

Ans: A


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Q.46. Determines the number of people to be surveyed (B)

A) Sampling Unit.

B) Sample Size


D) All of the above

Ans: B

Q.47. Determines how the respondents should be chosen

A) Sampling Unit.

B) Sample Size


D) All of the above

Ans: C

Q.48. In collecting primary data, marketing researchers have a choice of research instruments

A) Questionnaire

B) Mechanical devices.

C) All of the above


Ans: C

Q.49. Consists of a set of questions presented to a respondent for his or heranswers.

A) questionnaire

B) Mechanical devices.

C) All of the above


Ans: A

Q.50. Examples of mechanical instruments are

A) people meters

B) supermarket scanners

C) All of the above


Ans: C

Q.51. Many managers see marketing research as only a operation

A) Continuous operation.

B) Fact-finding operation.

C) All of the above.

D) d. none of the above

Ans: B


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Q.52. Regardless of the type of process, all research begins with a generalized idea inthe form

of a research question or a

A) Doubt

B) Hypothesis.

C) All of the above


Ans: C

Q.53. A hypothesis differs from a research question; it is

A) More specific.

B) Makes a prediction.

C) All of the above


Ans: C

Q.54. Hypotheses provide the following benefits:

A) They determine the focus and direction for a research effort.

B) Their development forces the researcher to clearly state the purpose of theresearch

activity.

C) They determine what variables will not be considered in a study, as well asthose that will

be considered.

D) All of the above

Ans: D

Q.55. The worth of a hypothesis often depends on the skills

A) Managing Directors

B) Researcher’s

C) Marketer’s

D) All of the above

Ans: B

Q.56. A research study includes at least hypotheses

A) one

B) Two

C) Three

D) Cannot say

Ans: B

Q.57. Name the two hypotheses

A) Null.

B) Alternate.


D) None of the above.

Ans: C


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Q.58. The hypothesis presents the alternative to the null and includes a statement of inequality

A) Null.

B) Alternate.


D) None of the above.

Ans: B

Q.59. Measurable observations are called observations.

A) Quantitative

B) Qualitative

C) All of the above


Ans: A

Q.60. Example of Indian market research firms in India (D)

A) Nexgen

B) FKN corporation

C) iEIviraInfo matrix

D) d. All of the above

Ans: D

Q.61. Example of Indian market research firms outside India (A)

A) Tiger research

B) Nexgen

C) FKN Corporation

D) iEIvira Infomatrix

Ans: A

Q.62. Observations that cannot be measured are termed as (B)

A) Quantitative

B) Qualitative

C) all of the above


Ans: B

Q.63. Statistics are typically simple summary figures calculated from a set of Observations.

A) Descriptive

B) inferential

C) All of the above


Ans: A


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Q.64. Statistics are used to apply conclusions about one set of observations toreach a broader

conclusion or an inference about something that has not beendirectly observed.

A) Descriptive

B) inferential

C) All of the above


Ans: B

Q.65. Is a collection of any number of related observations?

A) Data

B) Data set

C) All of the above


Ans: A

Q.66. Allows for the compression of data into a table

A) Frequency distribution

B) T test

C) Chi test


Ans: A

Q.67. The objective of is to select that part which is representative of the entire population.

A) Frequency distribution

B) Sampling

C) T test


Ans: B

Q.68. Sample designs are classified into

A) Probability

B) Non-probability

C) all of the above


Ans: C

Q.69. A sample is a sample if each unit in the population is given somechance of being

selected.

A) Probability

B) Non-probability

C) all of the above


Ans: A


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Q.70. A sample is a when some units in the population are not given anychance of being

selected, and when the probability of selecting any unit into thesample cannot be

determined or is not known.

A) Probability

B) Non-probability

C) all of the above


Ans: B

Q.71. Sampling is used in some manufacturing and distributing settings as a means of

A) Quality control

B) Product control

C) All of the above


Ans: A

Q.72. The chi-square and t-distribution are both

A) Used for hypothesis testing

B) Dependent on a number of degrees of freedom

C) All of the above


Ans: B

Q.73. The F ratio contains

A) Two estimates of population variance

B) Two estimates of population mean

C) One estimate of population variance and one estimate of population mean

D) All of the above

Ans: A

Q.74. If we want to whether the proportion of more than two populations are equal , we use

A) Analysis of variance

B) Estimation

C) Variance


Ans: D

Q.75. Which of these distributions has a pair of degrees of freedom?

A) Poisson

B) Normal

C) Chi-square


Ans: D


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Q.76. A family of distributions differentiated by two parameters and used to prtest hypothesis

regarding variances is called distribution.

A) Poisson

B) F test

C) Chi-square


Ans: B

Q.77. Marketing research information is used to take decisions.

A) Long

B) Short

C) Medium

D) all of the above

Ans: D

Q.78. The major advantage of survey research is its

A) Options

B) Flexibility

C) Cheap.

D) All of the above

Ans: B

Q.79. Questionnaire can also take a long time to complete. (A)

A) Mail

B) Telephone, personal interview

C) email, fax

D) All of the above

Ans: A

Q.80. Telephone interviewing is.

A) costlier

B) attractive

C) Cheap

D) All of the above

Ans: A

Q.81. Interviewing consists of inviting several people to talk with a trainedinterviewer about a

company’s products or services

A) Board

B) Independent

C) Personal

D) All of the above

Ans: C


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Q.82. The interviewer needs skills

A) interviewing

B) communication

C) Objectivity, knowledge of the subject and industry, and some understandingof group and

consumer behavior.

D) Computer hardware and software.

Ans: C

Q.83. In the early and mid-1980s, some cola companies created a taste test against

theircompetitors. This is an example of research.

A) Survey research.

B) Marketing research

C) Observational research

D) All of the above

Ans: A

Q.84. Observation is best suited for research

A) Exploratory research.

B) Survey research



Ans: A

Q.85. Research tries to explain cause-and-effect relationships.

A) Experimental research.

B) Survey research



Ans: D

Q.86. Research may be collected by:

A) Mail, personal interview.

B) Telephone,

C) email, fax

D) All of the above

Ans: D

Q.87. One of the example where marketing research is extensively used by organizations are

A) Consumer durables.

B) Pharma Industry.

C) Industrial Products.


Ans: A


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Q.88. Researchers can rarely obtain all the data they need from sources.

A) Environmental

B) Primary

C) Secondary

D) All of the above

Ans: C

Q.89. Is the gathering of primary data by observing relevant people, actions,and situations?

A) Situational research

B) Marketing research


D) All of the above

Ans: C

Q.90. Research is the approach best suited for gathering descriptive information

A) Survey

B) Marketing

C) Observational

D) Causal

Ans: A

Q.91. Marketing research:

A) Is used to obtain information for management to make more informed decision making

B) is the collection and analysis of data from a sample or census of individuals or

organizations.

C) Includes all forms of market, opinion and social research such as consumer and

industrial surveys.

D) is work undertaken to determine either structural characteristics of the industry of concern.

Ans: A

Q.92. Marketing research, by presenting pertinent information in a useful format:

A) Provides managers with a means to judge worker performance.

B) Aids marketing decision makers in analyzing data and in suggesting possible actions for

strategic marketing direction.

C) Provides sufficient information about a situation after it occurs to be able follow its path

of occurrence.

D) Provides consumers with information concerning why the product or service is useful to them.

Ans: B


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Q.93. A marketing research firm contracts with clients to conduct a complete marketing

research project from data collection, analysis and reporting. It is a__________ firm.

A) Consultant B) field agency C) full-service agency D) tabulation agency

Ans: C

Q.94. Marketers usually decide whether to conduct marketing research study internally or

through an outside organization based on certain criteria. Which of the following criterion

is not used?

A) Whether the study offers value for money. B) The agency's reputation. C) The likelihood that the research design will provide insights into the management

problem.

D) The size of the agency. Ans: D

Q.95. ___________ usually alpha-numeric, i.e. words and numbers, are often entered into

word-processed documents as interview transcripts from audio or videotape or entered

directly into computer software applications (e.g. NVivo) as video or sound files for content

analysis.

A) Qualitative data. B) Quantitative data C) Secondary data. D) Data mining

Ans: A

Q.96. Once the agency has discussed the brief with the client, the agency provides a detailed

outline of how they intend to investigate the problem. This document is called the

A) Research Brief B) Research Proposal C) Research Question D) Research Programme

Ans: B

Q.97. Second-hand data, collected for someone else's purposes, is known as :

A) Primary research.

B) Descriptive research.

C) Causal research.

D) Secondary research.

Ans: D


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Q.98. When little is known about the problem, research seeking to discover the cause ofa

problemby discussing the problem with informed sources and examining pre-existing data

isundertaken. This type of research is:

A) Situation analysis.

B) Information investigation.

C) Exploratory research.

D) Bottom-line analysis.

Ans: C

Q.99. Which of the following is not one of the categories of research design?

A) Exploratory research.

B) Descriptive research.

C) Causal research.

D) Desk research.

Ans: D

Q.100. Which technique is used to collect data that has been previously collected for a

purposeof her than the current research situation?

A) Secondary research.

B) Primary research.

C) Desk research.

D) Secondary research and desk research.

Ans: A

Q.101. A common research technique, used particularly in retailing (on- and off-line)

whereconsumers are recruited by researchers to act as anonymous buyers in order to

evaluatecustomer satisfaction is referred to as:

A) Qualitative research.

B) Mystery shopping.

C) Quantitative research.

D) Ethnography.

Ans: A

Q.102. Information collected for the first time specifically for a marketing research study is

called:

A) Secondary research.

B) Primary research.

C) Soft research.

D) Experimental research.

Ans: B

Q.103. Secondary data has two important advantages over primary data. It is:

A) Capable of compensating for rapid environmental changes and technicalimprovements.

B) Always available and complete.


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C) Seldom obsolete and usually fits the dimensions ofyour problem.

D) Generally cheaper to gather than primary data and takes less time to find.

Ans: D

Q.104. Criteria like gender, ethnicity, or some ether customer characteristic are used to restrict

thesample, but the selection of the sample unit is left to the judgmentof the researcher.

This iscalled:

A) random sampling

B) stratified random sampling

C) quota sampling.

D) convenience sampling

Ans: C

Q.105. A probability sample constructed where the population elements are accorded a number

anda sample is selected by generating random numbers, which correspond to the

individualpopulation elements. This is called:

A) Simple random sample.

B) Convenience sample.

C) Quota sample.

D) Cluster sample.

Ans: A

Q.106. Which sampling techniques are often selected in qualitative research?

A) Non-probability sampling.

B) probability sampling

C) Stratified sampling.

D) Random sampling.

Ans:A

Q.107. What is the term used to describe the degree to which the data elicited in a study

isreplicated in a repeat study?

A) Replication.

B) Pre-code.

C) Reliability.

D) Convenience.

Ans: C

Q.108. One thing that is usually true of focus groups is that:

A) most groups involve a small number of participants.

B) they usually average 5 to 10 minutes in length.

C) the moderator's job is to keep the group busy for the entire time and not let anyone

leave.

D) the questions used are highly structured and response-driven.

Ans: A


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Q.109. Which type of research methods are designed to elicit responses to

predetermined,standardized questions from a large number of respondents?

A) Quantitative.

B) Qualitative.

C) Non-probability.

D) Probability.

Ans: A

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