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Transcript of MCP Success Magazine
Success Magazine
May 2013
the unions hate black people, unions
do not want to hire black people, un-
ions are corrupt, and politicians and
civil rights activists are doing nothing
to rectify the situation.
There has been a simmering battle
between black construction workers,
contractors, and unions over the past
few years. One of the biggest com-
plaints is the exclusive use of His-
panic workers and sub-contractors.
They are also angry over the refusal
of the construction unions to allow
African Americans to get good paying
jobs on projects in their own commu-
nities.
It should be noted no one is demand-
ing affirmative action programs or
quotas. Their demand is simple.
Skilled construction workers should
be hired from the communities in and
around where projects are being built.
What pushed Gardner to once again
step into the public arena?
While driving around the city, Gard-
ner noticed road construction and
other construction projects in or near
African American communities. He
also observed there were few, if any,
black construction workers on the
sites. A community activist told him
about a major retail construction
project at 91st and Western, in Ever-
green Park.
There were no black workers on that
project either.
So Ed Garner, who should be enjoy-
ing his golden years and the fruits of
his labor, staged a protest. Then he
planned a rally last Sunday; approxi-
mately one thousand people from all
walks of life, showed up including
Congressman Danny Davis, 98-year-
old civil rights activist Webb Evans,
Chicago Attorney Sam Adam Jr.,
and radio personality and former
alderman Cliff Kelly.
Among those in attendance were for-
mer and current politicians, business
people, community active.
Unemployed construction workers,
and ordinary folks.
They marched, rallied, gave
speeches, and shut down traffic for
almost one half mile. The basic tenor
of the rally, from the point of view of
unemployed construction workers,
CHICAGO, October 1, 2012 —
Ed Gardner is a wealthy busi-
nessman respected throughout
Chicago’s corridors of power.
At 87, Gardner enjoys being a
“self-made” man who, with his
wife, created Soft Sheen hair
care products.
Edward Gardner also involved
himself in politics. He bankrolled
and helped elect Chicago’s first
Black mayor, Harold Washington.
He also became deeply involved in
trying to stop the violence in the
Black community, something that
has been spiraling out of control
for three decades. Edward Gard-
ner is making news again. He led
a protest march through Chicago
and suburban Evergreen Park last
Sunday. This was his second pro-
test in a week.
Our organization recog-
nizes that it is uniquely
suited to provide a cycle of
philanthropy that advances
multicultural communities
to new heights, as each
generation of men and
women gives back to the
next. It is an exciting time
to be engaged as a busi-
ness man or woman, and
perhaps, a more exciting
time to be a part of the
Multicultural Community
Project.
To Build Stronger
Communities:
The Multicultural
Community Project’s
mission is to stay true to its strength,
to leverage both personal and pro-fessional skills, as
well as relation-ships, in order to give back to the
community..
We must, first and fore-
most, build a solid infra-
structure. To ensure a
secure, financial founda-
tion for people in our
communities, people in
the community must be-
come gainfully em-
ployed, trained , and
educated. Bringing busi-
nesses back into our
communities is a must,
in order to level the eco-
nomic playing field.
The community has to
be the driving force to
save ourselves and our
communities. That is
why we have partnered
with various churches
and community groups,
to sponsor networking
and entrepreneurial
events. These events
strengthens our communi-
ties .
The message is a simple one:
We bridge communi-ties of professional
men, women and un-
derserved young adults through edu-cation, networking, and advancement.
Our goal is to ensure that multicultural communities have the opportunities they need to create a better future.
To Quote
Dr. Dorothy Height:
“Greatness is not measured by
what a man or woman accom-plishes, but by the opposition he or she has overcome to
reach his goals”.
The Multicultural Community Project
Page 2
Awardees of the Harriett Tubman Award
for Outstanding Leadership in
Community Service ACT-SO – the Academic, Cultural, Technological and
Scientific Olympics, is a youth program under the ad-
ministrative aegis of the National Association for the
Advancement of Colored People (NAACP). ACT-SO
is a yearlong enrichment program designed to encour-
age high academic and cultural achievement among
underserved minority high school students. ACT-SO
relies on community volunteers and business leaders
to serve as mentors and coaches in promoting aca-
demic and artistic excellence among African-
American and Hispanic students. By providing an arena where students strive
to excel in the sciences, arts and humanities, ACT-SO equips its participants
with the skills to live meaningful lives.
In 1977 Vernon Jarrett of Chicago, a renowned author, civil rights activist and
journalist, initiated the idea of a program that
would promote and reward young academic achiev-
ers the same way sports heroes are honored. The
first national ACT-SO competition was held in
1978 in Portland Oregon.
”We must never write off the potential for greatness
among any of our beleaguered youth. Never!”
Vernon Jarrett, ACT-SO founder (1918 – 2004)
During our brief history, NYC ACT-SO has had a
profound impact on the lives of more than 6,500
young people. During this time there have been a
number of very special students who have left an
indelible impression on their peers and mentors
alike.
Chicago Southside NAACP ACT-SO Program
Volume 1, Issue 1 Page 3
WE HAVE MET THE ENEMY…
AND THE ENEMY IS US!!!
In this day and time there are many betrayals who
have beset our community, who have set back and kept us
from reaching our true greatness and place in history. There
are many groups that perpetuate crimes of economic parity
in our community. However, we are most guilty of this crime
of parity against ourselves.
First of all, African-Americans handle vast sums of
money. But, somehow we have been taught to look at ourselves
as poor people. We are not poor people. We just handle
our money poorly. Out of every dollar we spend 95 cents
is spent outside of our community. We only spend 5 cents of
every dollar within our community. We spend so much
money, that everyday we make someone rich. We can’t stop
it. The only choice we have is who these people are going to
be.
We are in total control of our money, and what, where
and whom we buy from. So, we have to blame ourselves for
giving our economic power away. We do not realize the damage
we are doing to our own community by not keeping our
money within our community. So if there are giants in other
communities. We are the giant makers. When other communities
grow and prosper it is because we made it so.
So, as our unemployment rate becomes the highest
in the country. Don’t Complain. As our economic rate and
opportunities fall and diminish. Don’t Complain. When
African-Americans in Miami have only one Bank and Hispanics
have thirty. Don’t Complain. When you find yourself begging
some Bank for a loan and get rejected. Don’t Complain.
As our teenage unemployment and death rate soars. Don’t
complain. As our crime rate and murders sets new standards.
Don’t complain. As our dreams and our children’s ambitions
are being mortgaged away and our homes foreclosed
on. Don’t Complain.
As a singer of songs once sang “The Man Finally Let
You Make Some Money And You Fools Give It All Back”
BLACK PAGES INTERNATIONAL
www.blackpagesinternational.com
Page 4
Black Pages International
Robert Renteria CEO of The Barrio Foundation
Robert Renteria’s
From
The Barrio Foundation
We Do Have A Solution To Stopping
The Violence!
In 2012 we suffered over 500 murders in Chicago that makes us the number #1 most violent city in the
nation. Additionally, we are also the highest in school drop-outs amongst minority students across the
country.
I want you to please look into the program "From the Barrio to the Classroom", a bilingual book series
with curricula that serves as a road map to teach our kids the secrets to success.
As a Latino Civic Leader, I am appalled that people continue pointing fingers and blaming other people
for the serious issues we have with our kids killing kids and not taking on the responsibility, and also for
not being part of the solution.
The Barrio program is a solution that has already been tested and proven by hundreds of thousands of
kids of all ages, races, religions and economic backgrounds.
That is why we have decided to launch a global initiative called "SAFE STREETS", an initiative and pro-
gram designed to reduce the negative impact of community inequalities and violence.
How many more kids have to die? How many more panel discus-
sions, marches, stand downs and talking about the problems must
we have before you decide to make a difference? If you are reading
this message I am calling on YOU, our concerned citizens, corpora-
tions, community
groups, political leaders, churches and the private sector to contact
us and join our movement.
We invite you, all of you to pick up the phone and call us and to
help us to deliver the Barrio program to our kids throughout the en-
tire State of Illinois and then beyond.
Everyday our kids, your kids are being slaughtered on the streets
like farm animals, so let’s stand up together and be champions of
this place that we call home and join the initiative "SAFE STREETS"
so that we all say that we were part of the solution. If you have
kids and they are in a gang, being bullied, a school dropout, doing
drugs or worst, been murdered then I am begging you to help us to
STOP THE VIOLENCE here in Chicago!
We are building a coalition (an army), you can help us to save lives by getting involved,
please pick up the phone and call me personally.
Robert Renteria
Author/Civic Leader
Email: [email protected]
Direct: 312-933-5619
Website: www.fromthebarrio.com
Page 5 Volume 1, Issue 1
The Madison Street headquarters
of Circle Family Heath Care is
where CEO Andre Hines runs the
six-site health care organization of
about 120 employees. For Hines,
it's all about serving the commu-
nity, a belief she's had since child-
hood.
"I have a heart to serve," said the
leader of the nonprofit Chicago
network that provides a full range
of medical and behavioral services
to more than 60,000 patients a
year. "The work that I do, in my
opinion, is a mission. It's not just
another job. My heart is to serve
where the needs are the greatest."
Hines credits her mother for instill-
ing in her the desire to serve. Her
mom, an ordained minister, moved
her family to Chicago from Gulf-
port, Miss. in the 1970s. Hines was
working as a receptionist in a
health care facility while struggling
as a single parent earning a mini-
mum-wage salary. That's when it
dawned on her that she could be
"counting pennies" the rest of her
life. That realization motivated her
to go to college.
She and her young son lived on
grits in the years when she started
college.
"In the months when we had extra
money, we'd have butter with our
grits," she recalled. "After we got
through those years, I couldn't eat
grits for a long time."
After receiving a bachelor of arts in
public administration from Roose-
velt University-followed by an in-
ternship, a master's degree, and
two post-graduate fellowships-
Hines received a doctorate from
Central Michigan University last
year.
Now Hines leads Circle Family,
which has three community health
centers: one on 4909 W. Division
St. near Cicero, one in Rock
Church at the corner of Parkside
and Central and one in Austin High
School. There is also a behavioral
health facility in Humboldt Park
and a mental health residential fa-
cility in Albany Park.
Hines is especially proud of Circle
Family's mobile health vehicle,
staffed by a physician, counselors
and case managers who bring the
network's services to 22 communi-
ties. Many of the stops are at
homeless shelters.
What attracted her to Circle Fam-
ily, headquartered at 5002 W.
Madison, was that it not only
served those with the greatest
needs, but also was unasham-
edly Christian-in both its vision
and practice.
"The mission of [Circle Family]
is in line with who I am," she
said. "We begin our weekly
staff meetings with devotions. I
wanted to work at a place
where we can feel comfortable
praying."
Hines resides in Forest Park, a
western suburb of Chicago.
She attends Living Word Chris-
tian Center because she feels
that Bill Winston, the church's
pastor, applies the gospel to
everyday life.
"I always knew that when 'I
grow up,' I want to live in For-
est Park," she said with a
smile.
Hines has some clear ideas on
health care reform and those
who resist it. She recently
wrote in Circle Family's latest
newsletter: "We live in a sys-
tem designed to separate us
into the 'haves' and 'have-nots.'
I believe God is using the gov-
ernment to provide avenues to
greater health care for every-
one and particularly the poor.
Circle Family Care CEO
was born to serve Health care network leader
recalls
her humble start as a single mom
Page 6
Ana Flores
Real-estate broker
Century 21 SRG
Page 7 Volume 1, Issue 1
Ana Flores has been successfully
selling properties for years in the
Chicago area. Ana’s desire to
help people to achieve their
dreams was the reason she got
involved in the real estate busi-
ness. She genuinely cares for
everybody who surrounds her.
This combined with her friendly
personality and eagerness to help
others makes her a great addition
to the real estate industry and our
firm. Ana’s positive attitude, en-
thusiasm, and dedication are
what her clients love and appre-
ciate the most. She makes them
feel that all of their real estate
needs and goals will be taken
care of and successfully accom-
plished. Ana has great negotiat-
ing skills which is a valuable
benefit to buyers and sellers. She
makes the process of buying and
selling a home as easy and suc-
cessful as possible. She will hold
the clients best interest in the
highest regard throughout the
process.
She values and respects every cli-
ents time by being as efficient and
effective as possible. Ana also
takes the time to explain each step
of the process and acts as a guide
to help buyers and sellers to make
informed decisions. Furthermore,
if a seller needs help to determine
the value of the property, Ana will
provide the seller with a Com-
parative Market Analysis in order
to help the seller set the right
price. For buyers, Ana makes sure
she explains alternative methods
of purchasing and/or financing
before clients embark on the
search of finding their new home.
In all, Ana believes her mission is
to bring the best of her knowl-
edge and skills to ad d value to
every transaction, and she takes
pride in the trust her clients place
in her. The most important thing
for Ana is having a long-term
successful relationship with every
client she works with.
About Ana
I am a happy, positive, and ener-
getic person. I love learning new
things and meeting new people.
What is your current career title
or dream job? Realtor
Back-
ground/Education/Experience
Bachelor's in Classics, Teaching
at the City Colleges of Chicago,
Realtor for 3 years.
Organizations & clubs
NHSN, United Southwest Cham-
ber of Commerce, and ITBSOL
What languages do you speak?
English and Spanish
Looking for: networking, friend-
ships
Please contact Ana Flores for
your Real-estate needs.
1823 S. Michigan Ave.
Chicago, IL 60616
phone: 312.326.2121
fax: 312.326.7911
How do I save my business is the sec
ond question that I am asked the most.
Many people end up closing their doors
when their business can be saved. Being
in business is huge investment of time
and money. How do you know when it
it’s time to give up and walk away? You
business starts with you and your family
needs. You need to stay in business? This
is what you need!
Income: Is your business bringing in
money; If the answer is no, this is what
you can do to change it.
Make a budget and start cutting
cost. Get rid of things that are
not being used.
Updated your systems. How does
your business run? When is the
last time you updated or even
automated your systems? You
are only as good as the systems
you work on. If your systems are
outdated or not computerized
you are a dinosaur.
Evaluate the management including
you. Review all employees’ per-
formance including yours. Start
doing performance reviews.
Have someone that you trust
give their opinion in your busi-
ness for one week. Let them give
you an overall view of you and
your staff. This can be hard to
hear.
Cut the dead weight. It’s hard in a
small business to fire or layoff
people. Times are tough and
this is your business. You can-
not care more for your employ-
ees than you care for yourself
and your family.
Change the way you market your
business. If you are heavy in
advertising switch to doing PR.
People are saturated with ad-
vertising these days. Most peo-
ple fast forward during com-
mercials. Start driving people
to your doors with publicity
over advertising. How do you
start a PR campaign? Start a
group, or become a sponsor.
Sponsorship cost very little
money. To sponsor an event,
partner with local business.
Start by sponsoring a church
event or community event.
Churches love back to school
events. For the cost of donated
school supplies you introduce
your business to the whole
congregation. Start network-
ing, public speaking for events
and groups. Write articles
about your business. Become
active in your community. Go
where you customers are. Join
social networks on the web.
Expand your business reach. If
your business just operates in
your city expand by creating a
website. Introduce your busi-
ness to surrounding cities. Join
the chamber of commerce in
other cities and join network-
ing groups and trade associa-
tions in different cities.
Government and city contracts. Did
you know that the government
and city contacts are in every
industry? Check your local
government and city websites.
Improve your customer service.
Invite your customers for a
coffee chat. Go to that local
café and ask if you could invite
your customers in for an event.
Ask for the space for free in
exchange for bringing in new
business. Don’t be cheap buy
coffee and pastries for your
clients from the café. Don’t
do a hard sell. Be social,
make if fun and have a door
prize (donated by a local
business) or a gift certificate
from the café. Give everyone
a survey about your cus-
tomer service. Read it and
take it seriously and make
changes
Pay your bills and start making
arrangements. Don’t avoid
your creditors. Deal with
them honestly. If you don’t
have the money to pay them
now, see if you can start pay-
ing in small amounts to
show good faith. Everyone
will not agree, but this is a
good start.
Treat you employees with respect
tell them what is going on.
All your employee may not
stay with you. This will give
you an opportunity to know
who is loyal and what is go-
ing on in your business.
Put your money in the bank not
in your pocket. Pay your
bills and employees from
your bank account not your
pocket. You will better re-
cords. Don’t for get to pay
yourself. Even if it is a little
money pay yourself.
Change the look of your busi-ness. Cleaning and Painting is the least expensive way to update the look of your busi-
ness. If your business is not
clean of disorganized, clean
it up and get it organized. If
you need new furniture don’t
go on a shopping spree. Go
one craigslist or a second-
hand furniture store. Think
like a client, if you cannot
keep your business clean and
organized, you will turn
them off.
Written by Yvonne Spear
Help my business is dying:
How do I save my business!
Page 8
ARE MOST OF YOUR
ASSETS IN YOUR
CLOSET OR GARAGE?
Page 9 Volume 1, Issue 1
Are you the best dressed?
Drive the best Car?
In this economy you may look like a million dollars, but what are you really worth? Do you spend
your money on cars and clothing? You may look good, but what you are really passing on to your
children is a lifestyle of living above their means and consumer debt. Teach your children financial
literacy. Know the difference between assets and liabilities. Assets are things that have value. As-
sets are savings, real-estate, businesses, investments, ira’s, cd and money markets. Liabilities are
what you owe.
What’s your net worth?
Add all you assets together, and then add all you liabilities. Then minus you’re liabilities from your
assets. That will equal your net worth. Is your bottom line smaller that you thought? How can you
improve it? Make a plan.
1. Start with how much you are paying out every month?
2. Take one week and write down everything you spend. After the first week, see what you can re-
duce.
3. Make a budget.
4. Start saving, save ten percent of your salary. If you make $30,000 a year and saved 10 percent.
Your will save $3,000 a year. It may sound like a small amount. In ten years you will have $30,000.
5. Next work on your credit; find out what’s on your credit. Get all three of your credit scores. Don’t
fall for credit repair scams. Join a credit guard program. Correct all mistakes.
6. Make a financial plan. Start small, don’t buy that star bucks coffee or that lunch out. Instead for
one week put the money into in an envelope instead. At the end of the week see how much you have
saved. Next multiply that money times 52. That is how much you can save in a year by cutting back
on little things. Now deposit that money every week.
7. Join a 401k plan at work.
8. Buy a home or a condo. Owning is always better that renting. In this current market, there are
more homes on the market. You can find a great home for less money than you would have paid dur-
ing the housing boom.
Start a business; you may say you cannot afford to start a business. You cannot afford not to start
a business. Use that idea that you have had on the shelf for years. Even if your business makes
$300 a month, that’s $3,600 a year. You could save extra $1,000 in an investment account and watch
your money grow. You can put $ 600.00 towards your child’s collage education. With the other
$2,000 can pay toward the balance of your credit cards. Also there are numerous taxes benefits to
owning a business.
If you spend $300.00 a month on clothes and $500.00 a month on a car note, and $1000.00 a month
on rent. That is $21,600 a year. In five years you have spent $108,000. You may live in that fancy
high rise building but you are in giving away money. Invest in your future not your landlords.
By making small changes in your spending you can become financially stable. Instead of passing on
debt to your family pass on a financial legacy. Written by Yvonne Spear
hurches, non-for profits and
businesses have always been the
cornerstones of our communi-
ties. These organizations in our
communities cannot meet some
of the basic needs of their resi-
dents. Where will they turn?
Churches and community or-
ganizations are struggling to stay
afloat.
In today's market the church and
non- for- profits are a business.
Churches, non- for profits and
businesses are looking for ways
to earn money to keep their pro-
grams afloat. A combination of
consultation, grants, programs
that will increase the bottom line
and workforce development op-
tions can be the key to keeping
your doors open.
Page 10
Real Men Cook
Even then-Senator Barack
Obama, now The President of the
United States, is among
the thousands of men who have
rolled up their sleeves and
donned a Real Men Cook® ban-
dana, apron or chef’s hat to make
a difference and change the way
Father’s Day
is celebrated for the benefit of
others. As a result, over $1 mil-
lion in ticket sales proceeds
and donations have been gener-
ated by Real Men Cook® to non-
profit partners and organizations
that serve families and commu-
nities. Now in the 20th year,
Real Men Cook® includes aver-
age dads and father-figures,
leading celebrities and elected
officials, both Eddie and Gerald
Levert hosted Real Men Cook®
for two years. Marc Morial, for-
mer mayor of New Orleans and
current president of the
National Urban League has
cooked, served and hosted Real
Men Cook®.
The mission of Real Men Charities, Inc. is to posi-tively improve the way the world celebrates family and community by in-creasing the proportion of opportunities for commit-ted and detached males to become involved, respon-sible, and committed fa-thers for the good of all communities, families and youth.
Real Men Cook® was launched in
1990, and it became the largest
family celebration in the country.
It is presented annually on Fa-
ther's Day, and has been for 19
consecutive years. Father’s Day
2009 will be the 20th Anniversary
celebration in ten leading cities,
but the reach and spirit goes far
beyond the city limits and even
influences and creates family ser-
vice
and celebration traditions through-
out the country, in the Bahamas,
on the Continent of Africa, in Lon-
don and Paris.
Today, Real Men Cook® is the
leading urban Father's Day experi-
ence. It’s a food tasting family cele-
bration featuring men volunteering
to cook for and serve the commu-
nity. Ticket sales proceeds are en-
joyed by partnering non-profit or-
ganizations in ten cities. Cooking
is an example for what men are
willing to do for their families and
communities, giving up Father’s
Day pampering to make a differ-
ence.
Millions more share the experience
through interactive news program-
ming and media coverage that
reached over 136 million media
audience impressions in 2002 and
over 200 million last year. That's
worth over $5 million in value in a
single year.
Beyond the media value is the in-
trinsic value of the Real Men®
brand. It points up the value and
contribution of the males to
healthy families and communities.
Real Men cause us
to focus on not just the biological
father, but men who make a differ-
ence in families and communities.
Men and especially women alike
appreciate and celebrate this con-
cept.
Founders Moyo/Jackson family
photo Real Men Cook 1999 10th year
celebration
Real Men Cook
J o h n Po r t e r B r ya n H u d s o n Ed G a r d n e r L u l a B e e L i v e B r and ing an d M ar ke t in g Ch i c ago S ou th s id e Fou nd er o f S o f t S he en R ad io ho s t E xp er t N AAC P Ac t - So P ro gr am P ro duc t s
Barbra Giles Tillman Dr. Andre Hines Robert Renteria Derek Walvoord Author CEO Circle Family Healthcare Author Tax Increment Financing
Dare To Soar Event Sponsors and Speakers
Ana Flores Eugene Dilinado Willie Jones Artist Michael Paul
Century 21 SRG Black Pages International ADT Anderson
Page 11 Volume 1, Issue 1
Real Jackson President Travis Percy National Black Wall street Mark Allen President Real Men Cook National Black Wall Street
market for your product?
Need: Why now and what is
the impact on the current
market.
Benefits: How can it change
the current market:
Legalities: What is your legal
entity? Are you a sole pro-
prietor, partnership, corpo-
ration or what kind of cor-
poration. Do you need a
business license, trade-
marks, copy writes or pat-
ents?
Innovations: Many small
businesses have changed
the way we do things. In
the last ten years many
small business have
changed our lives from
smart cell phones to the
Face book. It all starts with
an idea.
Financing or
Bootstrapping:
How is this going to be fi-
nanced? Start with a plan.
How much money do you
have? No money start
small. Bootstrapping is
starting your business by
making sales or commis-
sions. Get your clientele in
a service business and start
working. This is common in
service related businesses
such as office and house
cleaning services, consult-
ants, virtual assistants,
tech services, home day-
care, personal trainers, in-
terior design, house and
building cleanouts and
lawn care.
Marketplace: Where will you do
We Are Talking Business in 2013
this business? Many business
start at home. If you cannot
start at home look into at vir-
tual
office. There are many virtual
office services around the
country. For a small monthly
fee you can have a business
address to meet clients and
receive mail. If this is not an
option for you start an inter-
net based business. All you
need is a website. Yahoo has
yahoo small business. You
can setup your website and
email for as little as $38.00.
Also you can open an online
store with Yahoo or Amazon.
People ask when the best time
to start a business is. People
always have excuses, I have no
money is the number one ex-
cuse. If you are unemployed and
out of money that is the number
one reason to start a business.
You can see this as an opportu-
nity to do what you really want
to do, not just what you get paid
to do. There are several busi-
nesses you can start with very
little money. Now is the time to
work on making your dreams
come true?
Written by Yvonne Spear
SO YOU WANT
TO START A
BUSINESS BUT,
YOU ARE BROKE!
Starting a business is exciting and
scary. With all kinds of information of
there were do you start. Start with
you and what you want to do. You are
the best guide and resource you have.
Here are some guidelines to help you
get started.
Passion: What do you love to do
even if you did not get paid to
do it?
Motivation: What drives you?
Why are you starting this
business?
Features: What are the fea-
tures of your business? Is it a
product or service?
Advantage: How will it serve
your customers? Is there a
need for your business? Why
would they want to buy it?
Product: What is the product or
service that you are selling?
Define the product and the
concept. What is the target
Publisher’s Page
Yvonne Spear
Our organization recognizes that
it is uniquely suited to provide a
cycle of philanthropy that ad-
vances multicultural communi-
ties to new heights, as each gen-
eration of men and women gives
back to the next. It is an exciting
time to be engaged as a business
man or woman, and perhaps, a
more exciting time to be a part of
the Multicultural Community
Project.
Phone:(773)669-7867 Cell: (773)495-8442
Email:
m
Th e M u l t i cu l tu ra l C o mmu n i t y P ro j e c t
Yvonne Spear
Carol Reed