Mcm401 Collection of Old Papers

--------------- technique in propaganda links a person or idea to a negative symbol

Question No 2 Marks 02

o Index

oo Start line

Byline o Header

The reporters name usually at the beginning of a story is termed as

Question No 1 Marks 02 Total Marks 60 Total Questions 13

Failure to comply with the Supervisors directions will result in your test being cancelled Please comply with supervisors directions to avoid any unpleasant event

Remember not to spend too much time on any one MCQ Since all MCQs carry equal marks it is important to manage your time and response to test questions effectively

You may wish to pace yourself with your own watch but the Supervisor will be the official timekeeper of the test

For each MCQ read the choices available and select the choice which you consider is the correct answer

You should try to complete MCQs in 10 - 20 minutes in order to give yourself 100 -110 minutes for descriptive questions

This exam consists of 5 Multiple Choice Questions (MCQs) 6 short questions and 2 Descriptive questions

All questions are compulsory INSTRUCTIONS

Time Allowed 150 Minutes

Final Term Examination ndash Spring 2005

MCM401 Fundamentals of Public Relation

wwwvujannatningcom

Explain the importance of code of ethics in Public Relations


Briefly discuss the relationship between Public Relations and Public opinion


o A cheap absorbent paper suitable for newspapers o A high class paper with a coating of china clay o A polished paper with china clay content

o A super calendared and polished paper suitable for magazines letterheads prestigious stationery

Newsprint may be defined as


oo Internet

Newspaper o Radio

o TV

Huge audiences good product identification popular medium are advantages of which communication channel


o Promotion o Price o Place o Product

The first P of 4 Ps to PR role in marketing stands for ------------------ Question No 3 Marks 02

o None of the given options o Transfer o Glittering generalities o Name-calling

Write a critical note on the impact of information technology (IT) on Public Relations practice


If you have the choice to choose an organization for serving as Public Relations officer which organization you will choose and why Explain the techniques and methods you will use for successful Public Relations


Write a short note on feedback


What is difference between formal and informal research


What is International Public Relations


List down various types of campaigns in Public Relations Question No 8 Marks 05

WWWvujannatningCom Connecting VU Students

A picture that represents a word is known as ---------------

Q

uestion No 5 Marks 1

The laws of public opinion

were introduced by --------------------

Q


1 True 2 False

P

R is a form of Communication which applies to organizations in public sector only

Q


n

What are the key points that must be considered in developing a universityrsquos monthly ewsletter

Q


3 Mass Communication 4 Mediated communication

2 Interpersonal commun1 Intrapersonal communication

ication

v

------------ is the process of communicating information to lots of people at once eg

ia television radio or newspapers

Q


Time Allowed 150 Minutes Final Term Examination ndash Spring 2006

MCM401

Q

3 Grades 2 Sample 1 Sampling

Q

3 Elmer Davis 2 George Creel 1 PT Barnum

-

Q

1 True

P

Q

c

Why is PR expanding into every area of our lives ndash from univer

Q

4 3 Inference 2 Outlook 1 Estimatio

- Q

4

3 Slang 2 Jargon1 Pictogra

m

Argot


------------------is the collective opinion of groups of people

n

Public Opinion


sity to hospital orporation to State


R role is to inform educate amp create understanding through knowledge

2 False


------------------- is known as father of PR

4 Edward Burneys


The complete list of the universe or population of interest in the study is known as

frame

4 None of the given options


3 Propaganda 2 Human Reso1 Marketing

a

Relationship between

Q

3 Price 2 Place 1 Produc

Choose the

Q w

---------------culture refers to a companys values b

Q

1 T

s

Sales promotion refers to marketing efforts designed to generate immediate interest in purchasing a product or

Q D Q

3 Party line 2 Jargon 1 Propaga

tt or political party intended to sway

he opinions of the population is known as-----------

nda

4 Lip service


escribe the functions of Public Relations officer in a political party


service including coupons sales discounts premiums weepstakes and contests

2 F


eliefs business principles traditions ays of operating and internal work environment


item from the following that is not one of the 4 Prsquos to PR role in marketing

t

4 Positioning


an organization and the media as an aid to public relations ctivities is known as

urce Management

False or partly false information used by a governmen

Q - Q H Q

43 4 2 3 1 2

- Q

3 PR consultancy 2 Lobbying 1 Crisis man

o

--------------is the practice of preparing a communication plan that can be effectively put into actio

Q 21 True

N

Q

w

Do you

Q

4 Press Relations


feel code of ethics is needed in our country for Public Relations profession and hy


ews releases are only one option when it comes to public relations

False


n in the event of a potentially negative issue for a company or rganization

agement



-------------kinds of Libel have been introduced in this course

5


ow does an organization depend on its publics


-----------is used to describe the typeface size style and spacing of text


A -------------------is a large outdoor signboard usually wooden found in places with high traffic such as cities roads motorways and highways

Question No 29 Marks 1 The term --------- publics means employee publics Question No 28 Marks 1

4 None of the given options 3 Carbon copy 2 Cross file 1 Personal footer

Signature file is a -------------- that can be automatically attached to e-mail


2 False 1 True

Corporate image and corporate identity are synonymous Question No 26 Marks 1

What is the most common approach used to measure the success of public relations campaign


4 Interactive Marketing 3 Advertising 2 Public Relations 1 Personal Selling

Which of the following terms is best described as being paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience


4 None of the given options 3 Communication audit 2 Social marketing 1 Social responsibility

------------- refers to operating a business in a manner that meets or exceeds the ethical legal expectations that society has of business

4 Agent 3 Consultant 2 Adviser 1 Retailer

AAn ------------ buys goods or products in large quantities from manufacturers or importers either directly or through a wholesaler and then sells individual items or small quantities to the general public


----------------- is a location on the Internet accessible by inputting a unique address that provides information on a subject person or organization

Question No 31 Marks 1 What do you know about formal research in Public Relations Also give example Question No 30 Marks 1

4 None of the given options 3 Grapevine 2 Direct mail 1 Billboard

httpvujannatningcom BEST SITE TO HELP STUDENTS

FINALTERM EXAMINATION

SPRING 2007

MCM401 - FUNDAMENTALS OF PUBLIC RELATIONS (Session - 2 )

Marks 60

Time 150min

StudentIDLoginID ______________________________

Student Name ______________________________

Center NameCode ______________________________

Exam Date Wednesday July 11 2007

INSTRUCTIONS All questions are compulsory

This exam consists of 15 Multiple Choice Questions (MCQrsquoS) 5 Fill in the blanks Questions 5

TrueFalse Questions 5 Short Questions and 2 Descriptive Questions

For each MCQ read the choices available and select the choice which you consider is the

correct answer

You may wish to pace yourself with your own watch but the Supervisor will be the official

timekeeper of the test

Remember not to spend too much time on any one MCQ Since all MCQrsquoS carry equal marks it

is important to manage your time and response to test questions effectively

Activated mobile phones are not allowed during the exam Make sure they are switched off

Failure to comply with the Supervisorrsquos directions will result in your test being cancelled

Please comply with supervisorrsquos directions to avoid any unpleasant event

For Teachers use only Question 1 2 3 4 5 6 7 8 9 10 Total

Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30

Marks Question 31 32

Marks Question No 1 ( Marks 1 ) - Please choose one --------------is the practice of preparing a communication plan that can be effectively put into action in the event of a potentially negative issue for a company or organization

Crisis management

Lobbying

PR consultancy

None of the given options

Question No 2 ( Marks 1 ) - Please choose one ---------------------- occurs when two (or a few) people talk face to face

Intrapersonal communication

Interpersonal communication

Mass Communication

Mediated communication

Question No 3 ( Marks 1 ) - Please choose one ---------------------------- is author of book ldquoTEACH YOURSELF PUBLIC RELATIONSrdquo

Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo

Question No 4 ( Marks 1 ) - Please choose one Spoken defamation is known as

Libel

Slander

Logo

Jargon

Question No 5 ( Marks 1 ) - Please choose one The last step in the six-Point PR Planning Model is-------------

Appreciation of the situation

Definition of objectives

Assessment of results

Definition of publics

Question No 6 ( Marks 1 ) - Please choose one The second step in 4 step problem solving process is ----------------------

Defining the problem

Taking action amp communicating

Evaluating the program

Planning amp Programming

Question No 7 ( Marks 1 ) - Please choose one ---------------technique of propaganda attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears hates loathes or finds undesirable

Name calling

Transfer

Testimonial

Card stacking

Question No 8 ( Marks 1 ) - Please choose one

A tool to assess the internal and external PR environment that affects the organizations audiences objectives competitors and past results is called a -----------

Environmental control mandate

Factor analysis

Communication audit

Input-output analysis

Question No 9 ( Marks 1 ) - Please choose one ------------------------ includes the activities of human resources planning recruitment selection orientation training performance appraisal compensation and safety in an organization

Human Resource Management

Public Relations

Sales Promotion


Question No 10 ( Marks 1 ) - Please choose one In England the first printed advertisement pertaining to sale of a book was published in ----------

1477

1577

1450

1550

Question No 11 ( Marks 1 ) - Please choose one A picture that represents a word is known as ---------------

Pictogram

Jargon

Slang

Argot

Question No 12 ( Marks 1 ) - Please choose one -----------index is an easy and comprehensible appropriate method to identify priority publics

Public vulnerability importance (PVI)

HDI

Triple bottom line

Priority

Question No 13 ( Marks 1 ) - Please choose one ------------- refers to the statistical study of a population or of populations including characteristics such as geographical distribution physical environment disease sex and age composition and birth and death rates

Archaeology

Demography

Sociology

Ethnography

Question No 14 ( Marks 1 ) - Please choose one -------------------- is known as father of PR

PT Barnum

George Creel

Elmer Davis

Edward Burneys

Question No 15 ( Marks 1 ) - Please choose one What do you understand by Press Relations in PR

Press Relations is part of PR

Press Relations and PR are polar opposites

PR is a part of Press Relations

Press Relations and PR are synonymous


Marketing is the management process responsible for identifying anticipating and satisfying customer requirements profitably

True

False


Logo is a textual andor graphic image that identifies a company or product

True

False


Byline is a short piece of text under a picture in a newspaper which describes the picture or explains what the people in it are doing or saying

True

False


Psychographic way describes priority publics on the basis of some emotional and behavioral characteristics

True

False


PR is a form of Communication which applies to organizations in private sector only

True

False

Question No 21 ( Marks 1 ) -------------------------is an aggregate of the individual views attitudes and beliefs about a particular topic expressed by a significant proportion of a community Question No 22 ( Marks 1 ) ---------------------research is empirical research in which the researcher explores relationships using textual rather than quantitative data Question No 23 ( Marks 1 )

------------------------is a printing technique using a planographic process in which prints are pulled on a special press from a flat stone or metal surface that has been chemically sensitized so that ink sticks only to the design areas and is repelled by the non-image areas

Question No 24 ( Marks 1 ) The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics is known as ----------------- Question No 25 ( Marks 1 ) The marketing mix comprises the Product Price Promotion and ------------------------ Question No 26 ( Marks 3 ) Explain the term internal publicsrdquo Question No 27 ( Marks 3 ) How does Public Relations differ from propaganda Question No 28 ( Marks 3 )

What is the significance of house journal in Public Relations Question No 29 ( Marks 3 ) What do you understand by corporate identity Explain with the help of an example Question No 30 ( Marks 3 ) What is E-Public Relations Question No 31 ( Marks 10 ) How does Public Relations help educational institutions Question No 32 ( Marks 10 ) Press Relations is a part of Public Relations Discuss

wwwvujannatningcom

------------------------ is the process of communicating information to lots of people at Question No 2 Marks 1

------------------ is the paid promotion of goods services companies and ideas by an identified sponsor


Failure to comply with the Supervisorrsquos directions will result in your test being cancelled Please comply with supervisorrsquos directions to avoid any unpleasant event

Remember not to spend too much time on any one MCQ Since all MCQrsquos carry

equal marks it is important to manage your time and response to test questions

effectively

You may wish to pace yourself with your own watch but the Supervisor will be the

official timekeeper of the test

For each MCQ read the choices available and select the choice which you consider

is the correct answer

You should try to complete MCQrsquos in 10 - 15 minutes in order to give yourself 75 -

80 minutes for other questions

This exam consists of 10 Multiple Choice Questions (MCQrsquos) 5 Fill in the blanks

questions 5 Short questions and 1Descriptive question

All questions are compulsory

INSTRUCTIONS

Time Allowed 90 Minutes Mid Term Examination ndash Spring 2006

MCM401 Fundamentals of public relations

------------- is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value


Writing and editing Arranging and organizing news conferences Preparing audiovisual presentations Being good with people

A public relations practitioners most important job skill is ------------------ Question No 7 Marks 1 How does Public Relations help educational institutions Question No 6 Marks 10

All of the given options Special-interest groups Investors Employees

Public Relations includes relationships and goals with which of the following Question No 5 Marks 1 Describe the six point PR Planning Model Question No 4 Marks 3

A house journal is a publication produced by an organization in order to inform and entertain its --------- publics


Mediated Communication Interpersonal Communication Intrapersonal Communication Mass Communication

once eg via television radio or newspapers

Question No 15 Marks 1 Describe sponsorship as an important PR tool Question No 14 Marks 3

Promotion Price Place Product

The third P of 4 Prsquos to PR role in marketing stands for-------------

uestion No 13 Marks 1Q How does Public Relations differ from propaganda Question No 12 Marks 3

None of the given options Grapevine Direct mail Billboard

A ------------------- is a large outdoor signboard usually wooden found in places with high traffic such as cities roads motorways and highways

Question No 11 Marks 1 What do you understand by publics in Public Relations Question No 10 Marks 3


Carbon copy Cross file Signature file

---------------- is a personal footer that can be automatically attached to e-mail Question No 9 Marks 1

Publicity Sales promotion

----------------------- refers to marketing efforts designed to generate immediate interest in purchasing a product or service including coupons sales discounts premiums sweepstakes and contests


Planning amp Programming Evaluating the program Taking action amp communicating Defining the problem

The second step in 4 step problem solving process is ------------------- Question No 19 Marks 1 WWW stands for ------------------- Question No 18 Marks 1

None of the given options Jingle Logo Slogan

-------------- is a textual andor graphic image that identifies a company or product Question No 17 Marks 1

The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics is known as --------------


Press Relations and PR are synonymous PR is a part of Press Relations Press Relations and PR are polar opposites Press Relations is part of PR

What do you understand by Press Relations in PR

What do you understand by corporate identity Question No 21 Marks 3

Human Resource Management Propaganda

WWWvujannatningcomhttpvujannatningcom

Largest Online Community of VU Students MIDTERM EXAMINATION

SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________

Exam Date Thursday May 03 2007


This exam consists of 10 MCQS 5 True False questions 5 Short Questions

and 1 Descriptive question


correct answer



Remember not to spend too much time on any one MCQ Since all MCQrsquos carry equal marks

it is important to manage your time and response to test questions effectively




Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks

Question No 1 ( Marks 1 ) - Please choose one The first P of 4 Prsquos to PR role in marketing stands for----------------

Product

Place

Price

Promotion

Question No 2 ( Marks 1 ) - Please choose one The author of book ldquoTEACH YOURSELF PUBLIC RELATIONSrdquo is --------------------

Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo

Question No 3 ( Marks 1 ) - Please choose one The third step in the six-Point PR Planning Model is-------------






------------------- is commonly used term for computer-generated printed materials such as newsletters and brochures

Desktop publishing

Direct mail

E-zine


Question No 5 ( Marks 1 ) - Please choose one ----------------is the management process responsible for identifying anticipating and satisfying customer requirements profitably

Marketing


Propaganda

Press Relations

Question No 6 ( Marks 1 ) - Please choose one -------------- is the practice of preparing a communication plan that can be effectively put into action in the event of a potentially negative issue for a company or organization

Lobbying

PR consultancy

Crisis management


Question No 7 ( Marks 1 ) - Please choose one A (n) __________________ is a description of some event that an organization writes itself and sends to the media in the hope that it will be published for free

Advertisement

Press release

Press announcement

Media announcement

Question No 8 ( Marks 1 ) - Please choose one --------------- refers to donating funds to an organization or event in exchange for supportive association in order to generate publicity

Publicity

Advertising

Sales promotion

Sponsorship

Question No 9 ( Marks 1 ) - Please choose one A ------------------- short piece of text under a picture in a newspaper which describes the picture or explains what the people in it are doing or saying

Caption

Index

Byline

Print line

Question No 10 ( Marks 1 ) - Please choose one The third step in 4 step problem solving process is -------------------





Question No 11 ( Marks 1 ) - Please choose one False or partly false information used by a government or political party intended to sway the opinions of the population is known as Propaganda

True

False

Question No 12 ( Marks 1 ) - Please choose one Relationship between an organization and the media as an aid to public relations activities is known as Press Relations

True

False

Question No 13 ( Marks 1 ) - Please choose one Edward Burneys is known as father of PR

True

False


Corporate image and corporate identity are synonymous

True

False

Question No 15 ( Marks 1 ) - Please choose one PR is a form of Communication which applies to organizations in public sector only

True

False

Question No 16 ( Marks 3 ) Explain the two-way communication process Question No 17 ( Marks 3 ) What makes Public Relations different from advertising Question No 18 ( Marks 3 ) Explain the term ldquointernal publicsrdquo Question No 19 ( Marks 3 ) What is the importance of house journal in Public Relations Question No 20 ( Marks 3 ) How does corporate image differ from corporate identity Question No 21 ( Marks 10 ) Describe the six point PR Planning Model

MCM401_FINAL_SPRING2005


MCM401_FINAL_SPRING2007_S2

MCM401_MID_SPRING2006

MCM401_MID_SPRING2007_S4

Explain the importance of code of ethics in Public Relations


Briefly discuss the relationship between Public Relations and Public opinion


o A cheap absorbent paper suitable for newspapers o A high class paper with a coating of china clay o A polished paper with china clay content

o A super calendared and polished paper suitable for magazines letterheads prestigious stationery

Newsprint may be defined as


oo Internet

Newspaper o Radio

o TV

Huge audiences good product identification popular medium are advantages of which communication channel


o Promotion o Price o Place o Product

The first P of 4 Ps to PR role in marketing stands for ------------------ Question No 3 Marks 02

o None of the given options o Transfer o Glittering generalities o Name-calling














Q




Q


1 True 2 False

P


Q


n


Q




ication

v



Q



MCM401

Q


Q


-

Q

1 True

P

Q

c


Q


- Q

4


m

Argot



n

Public Opinion





2 False



4 Edward Burneys



frame




a


Q


Choose the

Q w


Q

1 T

s


Q D Q




nda

4 Lip service





2 F





t

4 Positioning



urce Management


Q - Q H Q

43 4 2 3 1 2

- Q


o


Q 21 True

N

Q

w

Do you

Q

4 Press Relations





False



agement




5











2 False 1 True

















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False




















Q




Q


1 True 2 False

P


Q


n


Q




ication

v



Q



MCM401

Q


Q


-

Q

1 True

P

Q

c


Q


- Q

4


m

Argot



n

Public Opinion





2 False



4 Edward Burneys



frame




a


Q


Choose the

Q w


Q

1 T

s


Q D Q




nda

4 Lip service





2 F





t

4 Positioning



urce Management


Q - Q H Q

43 4 2 3 1 2

- Q


o


Q 21 True

N

Q

w

Do you

Q

4 Press Relations





False



agement




5











2 False 1 True

















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False







Q


Q


-

Q

1 True

P

Q

c


Q


- Q

4


m

Argot



n

Public Opinion





2 False



4 Edward Burneys



frame




a


Q


Choose the

Q w


Q

1 T

s


Q D Q




nda

4 Lip service





2 F





t

4 Positioning



urce Management


Q - Q H Q

43 4 2 3 1 2

- Q


o


Q 21 True

N

Q

w

Do you

Q

4 Press Relations





False



agement




5











2 False 1 True

















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False








a


Q


Choose the

Q w


Q

1 T

s


Q D Q




nda

4 Lip service





2 F





t

4 Positioning



urce Management


Q - Q H Q

43 4 2 3 1 2

- Q


o


Q 21 True

N

Q

w

Do you

Q

4 Press Relations





False



agement




5











2 False 1 True

















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False







Q - Q H Q

43 4 2 3 1 2

- Q


o


Q 21 True

N

Q

w

Do you

Q

4 Press Relations





False



agement




5











2 False 1 True

















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False












2 False 1 True

















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False















SPRING 2007


Marks 60

Time 150min


Student Name ______________________________

Center NameCode ______________________________






correct answer









Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21 22 23 24 25 26 27 28 29 30



Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False









Crisis management

Lobbying

PR consultancy





Mass Communication



Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False







Lani Arrendondo


Libel

Slander

Logo

Jargon












Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False









Name calling

Transfer

Testimonial

Card stacking




Factor analysis

Communication audit




Public Relations

Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False







Sales Promotion



1477

1577

1450

1550


Pictogram

Jargon

Slang

Argot



HDI

Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False







Triple bottom line

Priority


Archaeology

Demography

Sociology

Ethnography


PT Barnum

George Creel

Elmer Davis

Edward Burneys








True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False












True

False



True

False



True

False



True

False



True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False









True

False





wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False








wwwvujannatningcom







effectively










INSTRUCTIONS






































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False










































SPRING 2007


Marks 40

Time 90min


Student Name ______________________________

Center NameCode ______________________________






correct answer








Marks Question 11 12 13 14 15 16 17 18 19 20

Marks Question 21

Marks


Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False








Product

Place

Price

Promotion


Herta A Murphy

Alauddin Masood

J Harvey Smith

Lani Arrendondo








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False








Desktop publishing

Direct mail

E-zine



Marketing


Propaganda

Press Relations


Lobbying

PR consultancy

Crisis management



Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False








Advertisement

Press release

Press announcement

Media announcement


Publicity

Advertising

Sales promotion

Sponsorship


Caption

Index

Byline

Print line







True

False


True

False


True

False



True

False


True

False







Print line







True

False


True

False


True

False



True

False


True

False








True

False


True

False







Mcm401 Collection of Old Papers

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Transcript of Mcm401 Collection of Old Papers