MCDM Health Presentation
22
Presentation to the “National Association Of Public Hospitals And Health Systems” 06.25.09
description
MCDM Health Presentation
Transcript of MCDM Health Presentation
Presentation to the “National Association Of Public Hospitals And Health Systems”
06.25.09
communication is in transition…
…this changes everything.
more information, more noise
demands
more transparency, more trust
Imag
e by
Mug
ley
(sw
ine
flu)
this changes everything…
how do we communicate effectively?
our relationships.
how we work.
how we learn.
how do we communicate effectively?
tell stories.
build community.
be an
entrepreneur.
what is the MCDM ?
The MCDM offers critical insight and skills to future leaders of the ever-evolving world of
media technology and distribution.
why?
Benkler: The Wealth of Networks
Important moment of transition: “social production” vs. “market production.”
why?
Benkler: The Wealth of Networks
21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate &
conversation.
why?
Shirky: Here Comes Everybody
“We are living in the middle of a remarkable increase in our ability
to share, to cooperate with one another, and to take collective action,
all outside the framework of traditional institutions and organizations”
why?
Li: Groundswell
“A spontaneous movement of people using online tools to connect,
take charge of their own experience, and get what they need -- information,
support, ideas, products and bargaining power -- from each other.”
social networking & health care
Top 2 online sources for health care: YouTube & WebMD
PEW: The Social Life of Health Information (June 2009)
61% of American
adults
look online for health
information.
But few have
actually wrote, or
created new health content. ..or made health queries and updates on social
network sites
PEW: The Social Life of Health Information (June 2009)
41% of e-patients
have read someone else's commentary or
experience on an online news group, website, or
blog.
Future: mobile.
This could change
amount of social conversation about
health.
and...the Internet does not replace health professionals
use another source
contact their insurance provider
use printed reference material
use the Internet
ask a friend or family member
ask a health professional
5
33
54
57
68
86
conce
rns
- priv
acy?
- reputa
tion m
anagement?
social health care practice
Listen (Twitter,
blogs)
Check out #hcsm (health care social media)
social health care practice
Start small and
slow: blog, maybe
Build community around shared
concerns.
still early...but people want to talk to each other about
health...
60% of people change how they treat themselves based on what they find
online
(source: Mark Monseau, Director Media Relations, Johnson & Johnson)
IMAGE CREDITS Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/ Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/ Mugley (swine flu) http://www.flickr.com/photos/mugley/3495978265/ Webicina http://www.webicina.com
