MCDM INFO MEETING 2010-11

12.03.09

communication is in transition…

…this changes everything.

more information, more noise

demands

more transparency, more trust

this changes everything…

how do we communicate effectively?

our relationships.

how we work.

how we learn.

how do we communicate effectively?

tell stories.

build community.

be an

entrepreneur.

what is the MCDM ?

The MCDM engages a community of leaders in the strategic use of digital media in

communication.

"Within the word we speak are two dimensions, reflection and action, in such radical interaction that if one is sacrificed--even in part--the other

immediately suffers. There is no true word that is not at the same time a praxis. Thus, to speak a

true word is to transform the world.” 

Sacrifice of action=verbalismSacrifice of reflection=activism

 --Paulo Freire, Pedagogy of the Oppressed

”Permanently beta.” 

 --Dr. Gina Neff, University of Washington

”You guys are kicking our butts.”

 

 --Foster Business School staff person.

core classes

understand

create

distribute

electives teach how to

Curriculum Fall 2009

Research Strategies and Methodologies in Digital Media

Economics of Digital Communication Emerging Markets in Digital Media (Special Topics):Web Strategies for

Storytelling (Special Topics): Theories and Practice

of Interactive Media

strategy

community

recent media coverage

FLIPTHEMEDIA

MEDIASPACEMCDM WEBSITE

UWPOCKETMEDIA

IMAGE CREDITS Slide 2 – Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/ Slide 3 – Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/