TeLCo 3.0

MEGA TRENDS

The

FRONTIER NEXT

of

Disruptive Convergence

Cloud Innovation

Mobile- Centric Living

Intelligent Devices

Content Mashup

Services Invention

Apps Economy

TeLCo

TELECOMMUNICATION

Telemocracy

Experience

Roaming

Seize The Cloud

On-The-Spot

Culture

Humanize Manifestations

TRANSFORMATIVE TRENDS in TELECOMMUNICATION

TeLeMOCRACY The democrat izat ion of technology, the movement of smartphones and the affordabi l i ty of flexible plans and tar i f fs have bestowed consumers more control and power. Right th is minute, consumers are on the lookout for effor t lessness of exper iences where they can s imply enjoy the in te l l igent serv ices and smart ut i l i t ies that helps br idging between the ʻreal ʼ and the ʻvirtual ʼ in managing thei r everyday l i fe by thei r very own hand. "

•  The #•  real izat ion on

technology convergence has now given consumers a new social sensation. The d ivers ificat ion of In ternet capable devices and the ubiqui ty of screen cu l ture are reshaping user exper iences. Consumers now can roam across screens and at the same t ime find new creat ive ways of content creat ion and in teract ion based on what in t r igues them where mobi le becomes that one screen to ru le them al l . "

SeiZe The Cloud

Consumers perceive device as screen and expect each screen to fi t in to thei r personal and socia l context - what they want to do and where they are. Wi th the r ise of mobi le c loud, mobi le devices are tak ing center s tage in a l l aspects of consumers l ives and opening up new opportuni t ies in cross- industr ia l par tnership in del iver ing ho l is t ic so lut ions for the connected l iv ing. We expect to see a revelat ions of technology shaped and human- inspi red serv ice innovat ions in t r ins ica l ly designed to b low consumers ʼ minds away. "

I t is the whole new mindset with real- t ime real- locat ion culture . The charm o f spontanei ty, the universal i ty of instant in format ion and the innovat ive technologies such as mobi le shopping """""" "wal l , mobi le wal le t , v isual search, and LBS personal ized shopping serv ice wi l l be dr iv ing the revolut ion of mobi le commerce whi le socia l media wi l l s t i l l be at the foref ront of Telco businesses wi th an ambi t ion to embed in the very l i festy le of savvy consumers on the move. "

On-The-SPot CULTURE

In th is wor ld where te lecommunicat ion serv ices are no longer l imi ted to voice te lephony, the new ecosystem has dr iven Telco to r ise above the compet i t ion f rom device manufacturers, appl icat ion serv ice providers and content owners. They are now moving beyond funct ional va lues and seeking new synergy between te lecommunicat ions and a l l k inds of th ings i t can contr ibute to people ’s l ives and society in an even more meaningfu l way.

Manifestations HumaniZe

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Varidda Voraakom Chief Innovation Officer

varidda.voraakom@mccannwg.com +66 818056660"

Ornusa Ariyajamlert Consumer Insights Manager

ornusa.ariyajamlert@mccannwg.com +66 846979540"