MCC-UE 9400, Culture, Media and Globalization

NYU London: Fall 2018

Instructor Information ● Dr Kiran Hassan ● ++7871690657 ● Instructor office hours & office location : To be shared in class

Course Information ● Tuesdays 4:30pm till 7:30pm ● Room 102

Course Overview and Goals This course will explore, through a series of lectures and discussions, how the process of globalization is transforming media internationally, with a particular emphasis on the audio-visual media. It will also examine the impact of new technologies, especially the Internet, on global communications. Emphasizing the transnational context of media and culture, the course will aim to approach global media and cultural production from a wide range of theoretical frameworks relevant to contemporary condition - from political economy to cultural analysis.

Upon Completion of this Course, students will be able to: *to provide an overview of the phenomenon of globalization; *to explore the complex nature of the globalization process; *to examine the economic and political context of media globalization; *to explore changing nature of global communications and the critical role played by international policy and regulatory organizations; * to engage in critical analysis of theoretical debates surrounding globalization and about cultural, national and transnational identities.

Course Requirements

Grading of Assignments The grade for this course will be determined according to these assessment components:

Assignments/Activities Description of Assignment

% of Final

Grade Due

Class attendance and participation

The active participation is the cornerstone of this course. Students are required to come prepared to classes, having read all the required readings and ready to discuss them.

15 minute individual

presentations

Giving a presentation on a chosen theme/issue relevant to the course. The presentation should articulate clear understanding of the desired topic and offer applicable examples.

25% Throughout

the term

Mid-term paper

The mid-term essay will be designed for students to show a focused and well-researched piece of work which demonstrates a good understanding of the course. The essay should demonstrate an analysis, an argument supported by evidence, and not a description.

25%( 1500

words)

Due on 9th October 2018

Final paper

Same guidelines should be followed as the mid-term essay. Because of the 50% mark more detailed research and sophisticated analysis is expected.

50% (3000 words)

Due on 11th December

2018

Failure to submit or fulfill any required course component results in failure of the class

Grades Letter grades for the entire course will be assigned as follows:

Letter Grade Percent Description

A Example: 93.5% and higher

To gain an A grade, you will demonstrate a sophisticated understanding of the topic and critical engagement with the relevant literature. Intellectual coherence and originality of argument in your work will be appraised

B Example: 82.5% - 87.49%

You will be awarded a B if you have produced a focused and well-researched piece of work which demonstrates a good understanding of the topic. Construction of a clear piece of

Letter Grade Percent Description

analysis with the use of relevant examples and engagement with the theoretical issues will make you eligible for a B grade.

C Example: 72.5% - 77.49%

You will be awarded a C if you demonstrate that you have gone beyond lecture notes and used some relevant examples and academic sources to produce a clear argument that shows an understanding of the key aspects of the topic

D Example: 62.5% - 67.49

You will be awarded a D if you have demonstrated some knowledge of the topic and you will have based your essay largely on lecture notes, failing to develop an original answer to the question.

F Example: 59.99% and lower F indicates failure

Course Materials

Required Textbooks & Materials Thussu, D. K. (eds.) (2010) International Communication – A Reader, Routledge, London and New York, ISBN 041544456-X

Optional Textbooks & Materials ● Appadurai, A. (ed.) (2001) Globalization, Duke University Press. ● Bagdikian, B. (2004) The Media Monopoly, Beacon, seventh edition. ● Boyd-Barrett, O. and T. Rantanen (eds.) (1998) The Globalization of News,

Sage. ● Boyd-Barrett, O. (2014) Media Imperialism, Sage. ● Castells, M. (2000) The Rise of Network Society. Blackwell. ● Castells, M. (2010) Communication Power. Oxford University Press. ● Curran, J. (2002) Media and Power, Routledge. ● Curran, J. (ed.) (2010) Media and Society. 5th edition, Bloomsbury Academic. ● Curran, J. and M. Park (eds.) (2000) De-Westernizing Media Studies,

Routledge. ● Curran, J; Fenton, N. and Freedman, D. (2016) Misunderstanding the

Internet, second edition, Sage. ● Doyle, G. (2013) Understanding Media Economics, second edition, Sage. ● Terry Flew (2007) Understanding Global Media. Palgrave Macmillan. ● Geradin, D. and Luff, D. (eds.) (2004) The WTO and Global Convergence in

Telecommunications and Audio-Visual Services. Cambridge University Press. ● Gera Roy, A. (ed.) (2012) The Magic of Bollywood: At Home and Abroad.

Sage.

● Hallin, D. and P. Mancini (eds.) (2012) Comparing Media Systems Beyond the Western World. Cambridge University Press.

● Hassan, K. (2018) Social Media, Media Freedom and Pakistan’s War on Terror, The Round Table, Vol.107, No. 2, pp189-202.

● Held, D. and A. McGrew (eds.) (2003) The Global Transformations Reader - An Introduction to the Globalization Debate, Polity, second edition.

● Held, D.; A. McGrew, D. Goldblatt and J. Perraton (1999) Global Transformations - Politics, Economics and Culture, Polity.

● Hirst, P. and G. Thompson (1999) Globalisation in Question - The International Economy and the Possibilities of Governance, Polity, second edition.

● Kim, Y. (ed.) (2013) The Korean Wave: Korean Media Go Global. Routledge ● Lechner, F. and Boli, J. (eds.) (2012) The Globalization Reader, Blackwell,

fourth edition. ● Lievrouw, L. and S. Livingstone (eds.) (2002) Handbook of New Media –

Social shaping and consequences of ICTs, Sage. ● Lull, J. (2000) Media, Communications, Culture: A Global Approach, Polity,

second edition. ● McChesney, R. (1999) Rich Media, Poor Democracy - Communication

Politics in Dubious Times, University of Illinois Press ● McDonald, P. and Wasko, J. (eds.) (2007) The Contemporary Hollywood Film

Industry, Wiley-Blackwell ● McQuail, D. (2010) McQuail's Mass Communication Theory, Sage, seventh

edition. ● Miller, T; N. Govil; R. Maxwell and J. McMurrie (2001) Global Hollywood, BFI. ● Mowlana, H. (1997) Global Information and World Communication, Sage,

second edition. ● Nordenstreng, K. and Thussu, D. K. (eds.) (2015) Mapping BRICS Media,

Routledge. ● Nowell-Smith, G. and S. Ricci (1998) Hollywood and Europe - Economics,

Culture, National Identity: 1946-95, BFI. ● Ritzer, G. (2002) McDonaldization – The Reader, Sage. ● Robertson, R. (1992) Globalisation, Social Theory and Global Culture, Sage. ● Robinson, P. (2002) The CNN Effect – The Myth of News, Foreign Policy and

Intervention, Routledge. ● Schiller, H. (1992) Mass Communications and American Empire, Westview,

second edition. ● Sparks, C. and Tulloch, J. (eds.) (2000) Tabloid Tales - Global Debates Over

Media Standards. Rowman and Littlefield ● Taylor, P. (1997) Global Communications, International Affairs and the Media

since 1945, Routledge. ● Thussu, D. K. (ed.) (1998) Electronic Empires - Global Media and Local

Resistance, Arnold. ● Thussu, D. K. (2006) International Communication: Continuity and Change,

Arnold, second edition. ● Thussu, D. K. (ed.) (2007) Media on the Move - Global Flow and Contra-

Flow, Routledge.

● Thussu, D. K. (2007) News as Entertainment: The Rise of Global Infotainment, Sage.

● Thussu, D. K.; de Burgh, H. and Shi, A. (eds.) (2018) China’s Media Go Global. Routledge.

● Tomlinson, J. (1999) Globalization and Culture, Polity. ● Tracey, M. (1998) The Decline and Fall of Public Service Broadcasting,

Oxford University Press. ● Tunstall, J. (2008) The Media Were American, Oxford University Press. ● Volkmer, I. (2014) The Global Public Sphere: Public Communication in the

Age of Reflective Interdependence, Polity. ● Wasko, J. (2001) Understanding Disney – The Manufacture of Fantasy,

Polity. ● Williams, K. (2011) International Journalism, Sage.

Resources ● Access your course materials: NYU Classes (nyu.edu/its/classes) ● Databases, journal articles, and more: Bobst Library (library.nyu.edu) ● NYUL Library Collection: Senate House Library

(catalogue.libraries.london.ac.uk) ● Assistance with strengthening your writing: NYU Writing Center

(nyu.mywconline.com) ● Obtain 24/7 technology assistance: IT Help Desk (nyu.edu/it/servicedesk)

Course Schedule

Session/Date Topic Reading Assignment Due

Session 1 4th September 2018

Introduction to communication and culture in a global context History and definitions. What is new about globalization?

Required reading: Chapter 13 in International Communication – A Reader. “Anglo- American, Global and Euro-American versus media nationalism” by Jeremy Tunstall. Additional reading: Held, D. and McGrew, A. (eds.) (2003) ‘The Great Globalization Debate: An Introduction’ in Global Transformations Reader - An Introduction to the Globalization Debate, Polity, second edition.

Mid-term paper due on 9th October 2018

Session 2 11th September 2018

The political-economic context of global communication

Required reading: Chapter 2 in International Communication – A Reader. “The new public sphere: global civil society, communication

Mid-term paper due on 9th October 2018

Session/Date Topic Reading Assignment Due

and culture Transnational politics? Transnational corporations and globalization?

networks, and global governance” by Manuel Castells. Additional reading: Scholte, J. A. ‘What is ‘Global’ about Globalization’ in Held, D. and McGrew, A. (eds.) (2003) Global Transformations Reader - An Introduction to the Globalization Debate, Polity, second edition.

Session 3 18th September 2018

Theorizing globalization

Required reading: Chapter 10 in International Communication – A Reader. “The forces and limits of homogenization” by Daniel Hallin and Paolo Mancini Additional reading: Held, D. et al ‘Rethinking globalization’ chapter 3 in Held, D. and McGrew, A. (eds.) (2003) Global Transformations Reader - An Introduction to the Globalization Debate, Polity, second edition.

Mid-term paper due on 9th October 2018

Session 4 25th September 2018

The global communications infrastructure The global satellite system; the privatization of space

Required reading: Chapter 1 in International Communication – A Reader. “Satellites as worldwide change agents” by Joseph N. Pelton. Additional reading: Geradin, D. and Luff, D. (eds.) (2004) The WTO and Global Convergence in Telecommunications and Audio-Visual Services. Introduction Cambridge University Press.

Mid-term paper due on 9th October 2018

Session 5 2nd October 2018

The global media marketplace Multimedia conglomerates: media localization and regionalization

Required reading: Chapter 11 in International Communication – A Reader. “The media system goes global” by Robert McChesney. Additional reading: McChesney, R. (1999) Rich Media, Poor Democracy - Communication Politics in Dubious

Mid-term paper due on 9th October 2018

Session/Date Topic Reading Assignment Due

Times, University of Illinois Press, chapter 2 - ‘The Media System Goes Global’, pp. 78-118).

Session 6 9th October 2018

News in a global context The role of news agencies; setting the global news agenda

Required reading: Chapter 9, in International Communication – A Reader. “Media imperialism reformulated” by Oliver Boyd – Barrett. Additional reading: Rantenen, T. and Boyd-Barrett, O. (eds.) (1998) The Globalization of News. Sage, Introduction

Mid-term paper due

Session 7 16th October 2018

Infotainment international Information as entertainment

Required reading: Thussu, D. K. (2007) News as Entertainment: The Rise of Global Infotainment, Sage, Introduction. Additional reading: Sparks, C. and Tulloch, J. (eds.) (2000) Tabloid Tales - Global Debates Over Media Standards. Rowman and Littlefield, Introduction.

Final paper due on 11th December 2018

Session 8 Friday the 19th October 2018

The world of entertainment The Hollywood hegemony

Required reading: Chapter 14, in International Communication – A Reader. “Not yet the post-imperialist era” by Herbert I. Schiller Additional reading: Trumpbour, J., Hollywood and the World: Export or Die, chapter 13 in McDonald, P. and Wasko, J. (eds.) (2007) The Contemporary Hollywood Film Industry, Wiley-Blackwell

Final paper due on 11th December 2018

Session 9 23rd October 2018

Glocalization of popular music The MTV phenomenon

Required reading: Chapter 26 in International Communication – A Reader. “Hybridity in cultural globalization” by Marwan M. Kraidy Additional reading: Nederveen Pieterse, J. (1994) Globalisation as

Final paper due on 11th December 2018

Session/Date Topic Reading Assignment Due

Hybridisation, International Sociology 9 (2)161-184.

Session 10 30th October 2018

Cultures of globalization Globalization as Westernization?

Required reading: Chapter 23 in International Communication – A Reader. “Disjuncture and difference in the global cultural economy” by Arjun Appadurai Additional reading:

Final paper due on 11th December 2018

Session 11 13th November 2018

Contra-flow in global media South-North media flows, 'geo-linguistic' television

Required reading: Chapter 12 in International Communication – A Reader. “Mapping global media flow and contra-flow” by Daya Kishan Thussu.

Final paper due on 11th December 2018

Session 12 20th November 2018

Towards a transnational culture? Diaspora, hybridity and cultural identity

Required reading: Chapter 24 in International Communication – A Reader. “Re-Viewing the ‘National’ in ‘International Communication’: through the Lens of Diaspora”by Karim, H. Karim Additional reading: Terrorism, the media and the police by Yonah Alexander, Journal of International Affairs, Vol. 32, No. 1, International Terrorism (Spring/Summer 1978), pp. 101-113

Final paper due on 11th December 2018

Session 13 27th November 2018

Global communities and the Internet Cyber culture; the global digital divide and dividends

Required reading: Chapter 3 in International Communication – A Reader. “Overcoming the three digital divides” by Eli Noam. Additional reading: Globalization and the structure of new media industries, by Terry Flew and

Final paper due on 11th December 2018

Session/Date Topic Reading Assignment Due

Stephen McEhinney in the Handbook of new media edited by Leah A. Lievrouw and Sonia Livingstone(2002)

Session 14 4th of December 2018

Global implication of the rise of media in non-Western world

Required reading: Chapter 1 in China’s media go global edited by Daya Kishan Thussu, Hugo De Burgh and Anbin Shi, Routledge 2018. Globalization of Chinese media : The global context by Daya Kishan Thussu Additional reading: Social Media, Media Freedom and Pakistan’s War on Terror by Kiran Hassan, The Round Table, Vol.107, No. 2, (April 2018) pp.189-202

Final paper due on 11th December 2018

Final 11th December 2018

Final paper due

Co-Curricular Activities

• Suggested trips Public lectures and seminars relevant to the course at the LSE, SOAS, King’s and UCL

Classroom Etiquette

• Toilet breaks should be taken before or after class or during class breaks. Food & drink, including gum, are not to be consumed in class. Mobile phones should be set on silent and should not be used in class except for emergencies. Laptops are only to be used with the express permission of the teacher. Please kindly dispose of rubbish in the bins provided.

NYUL Academic Policies

Attendance and Tardiness • Key information on NYU London’s absence policy, how to report absences,

and what kinds of absences can be excused can be found on our website (http://www.nyu.edu/london/academics/attendance-policy.html)

Assignments, Plagiarism, and Late Work • You can find details on these topics and more on this section of our NYUL

website (https://www.nyu.edu/london/academics/academic-policies.html) and on the Policies and Procedures section of the NYU website for students studying away at global sites (https://www.nyu.edu/academics/studying-abroad/upperclassmen-semester-academic-year-study-away/academic-resources/policies-and-procedures.html).

Classroom Conduct Academic communities exist to facilitate the process of acquiring and exchanging knowledge and understanding, to enhance the personal and intellectual development of its members, and to advance the interests of society. Essential to this mission is that all members of the University Community are safe and free to engage in a civil process of teaching and learning through their experiences both inside and outside the classroom. Accordingly, no student should engage in any form of behaviour that interferes with the academic or educational process, compromises the personal safety or well-being of another, or disrupts the administration of University programs or services. Please refer to the NYU Disruptive Student Behavior Policy for examples of disruptive behavior and guidelines for response and enforcement.

Disability Disclosure Statement Academic accommodations are available for students with disabilities. Please contact the Moses Center for Students with Disabilities (212-998-4980 or mosescsd@nyu.edu) for further information. Students who are requesting academic accommodations are advised to reach out to the Moses Center as early as possible in the semester for assistance.

Instructor Bio Dr Kiran Hassan has a master’s degree in Social Anthropology from the London School of Economics and Political Science and a PhD in Political Communication from the Institute of Commonwealth Studies, University of London. She has taught International Relations and South Asian Politics at SOAS, University of London. Before this, she has been the South Asian expert at the International Institute for Strategic Studies in London. Her area of focus includes South Asian media and politics, Radicalization and Pakistan’s domestic and foreign policy. Prior to this, she has worked as Senior Research Associate at SAFMA (South Asia Free Media Association). She has also contributed to various diaspora research projects with the BBC World Service in London.

Dr Hassan’s publications include ‘Pakistani media and radicalization’ (2014) and ‘Social media, media freedom and Pakistan’s war on terror’ (2018) in world-renowned international journal on the Commonwealth, ‘The Round Table’ and a book chapter, in a book Media as Politics in South Asia (2017) edited by Steve D. McDowell and Sahana Udupa published by Routledge. She has extensively written on politics, media and South Asian regional relations. She has presented her research on various international academic conferences and policy platforms. She is currently an associate research fellow at the Institute of Commonwealth Studies, University of London.