McAfee

1McAfee SecurityAlliance Partner Program

McAfee SecurityAlliancePartner Program Overview

2 McAfee SecurityAlliance Partner Program

At McAfee, we are committed to developing a consistent, world-class, worldwide channels program that delivers a value-based, enabled, productive, and profitable channel to support our mutual global customer base.

Why Partner With McAfee?

At McAfee, we’re relentless about keeping companies secure. We work

tirelessly to build industry-leading digital security solutions so that customers

have the power to do more. Our approach helps our customers optimize

security and compliance through seamless integration of best-in-class

interlocking protection solutions managed from a single console.

Buyers think about their companies’ digital security and risk 24/7. So do we. We create and deliver the broadest suite of security products for security risk management, backed by the industry’s leading research team.

The McAfee primary route to market is through our partner ecosystem, the McAfee® SecurityAllianceTM Partner Program, which includes Reseller Partners, Service Providers, Technology Alliance Partners, and Global Alliance Partners. Membership in the program offers product infor-mation, sales and marketing resources, partner sales and technical training, deal registration, technical support, NFR program, sales promotions, MDF and rebate programs.

RecommendMcAfeeWithConfidence

McAfee has 21 years of passion about securing business.

McAfee has a deep commitment to delivering competitive value for its partners. We are relent-lessly driven to develop better security solutions that keep known threats in check and overcome tomorrow’s emerging risks. McAfee enables users to protect more, with less effort, letting them direct their precious time and energies to other projects. Our optimized portfolio, industry-leading research and development, strong recognizable brand, and continuing thought and market leader-ship have made McAfee the largest dedicated security company.

The partner to trust. The solutions to sell.


We’re dedicated to helping you achieve your goals. And when we help you attain your goals, we succeed as well. Our main objective is to create a positive, productive, and profitable partner experi-ence with McAfee. The McAfee® SecurityAlliance™ partner program is focused on delivering across five key strategic imperatives for our partners.

Agility. Helping our partners do business with us effectively and efficiently is a key imperative for the McAfee Worldwide Partner Group.

Brand. McAfee is one of the most familiar brands in the market, with industry-leading, best-in-class security solutions and technology recognized by customers and analysts alike.

Collaboration. From partner to partner networking to social media participation, McAfee is committed to increased communication and partnership.

Differentiation. Our program enables our part-ners to differentiate their unique value as Trusted Security Advisors to their customers via their partnership level in the McAfee SecurityAlliance Partner Program. These tiers can deliver a margin advantage to partners who commit to and invest in McAfee programs.

The McAfee Partner Experience

At McAfee, we are committed to developing a consistent, world-class,

worldwide channels program that delivers a value-based, enabled, productive,

and profitable channel to support our mutual global customer base.

Enablement. Customer satisfaction is our core mission. We believe that a well trained and enabled partner ecosystem is best prepared to deliver the highest level of customer satisfaction to our mutual customers.

OurPhilosophy

We value our partners as an extension of our team. You help drive our industry growth, routes to market strategies, and, ultimately, our success. Our program provides an extensive range of services, enablement offerings, and benefits to support the level of participation that works best for you. We offer substantial incentives, rebates, and co-marketing tools, as well as training and certification, to help accelerate your business and revenue growth. For more information, please visit our web site at www.mcafee.com or send an email to: [email protected].

McAfee is the world’s largest dedicated security technology company.


McAfee Partner Ecosystem

Alignment to Your Business Model.

ResellerPartners offer one or more areas of expertise in McAfee-based security solutions when addressing security challenges for our mutual customers. Reseller Partners may have either a sales or technical go-to-market approach, with technology support, implementation, and/or services as a business focus. These partners are encouraged to complete solution competencies in one or more of those listed on page six of this document.

ServiceProviders provide a framework for service delivery, business growth, and positioning within the telecommunications and service provider market, delivering managed solutions for solution competencies in one or more of those listed on page six of this document.

TechnologyAlliancePartners work with McAfee via one of three paths: integrating technologies, embedding technologies, or delivering complemen-tary technologies. Leveraging the McAfee interlock approach, Technology Alliance Partners can expand their value proposition to our mutual customers.

GlobalAlliancePartners enhance the McAfee go-to-market strategies by adopting McAfee-based solutions as part of an integrated solution stack to their unique customer base.

ResellerPartner

• System Reseller• Solution Provider

ServiceProvider

• Managed SecurityServices Provider

TechnologyAlliance

• Security Innovation Alliance

• OEM

GlobalAlliance

• Global Reseller• Global Advisory

Service

McAfeeSecurityAlliancePartnerProgramEcosystem

PROGRAM AND PARTNER TYPES


Differentiate Your Business

The McAfee SecurityAlliance program has partnership levels that provide

flexibility to meet the needs of your growing business. Progressive investment

in the relationship through offerings such as training and certification reap

reciprocal rewards and increased commitment from McAfee to our partnership.

ResellerPartnerPartnershipLevels

•ElitePartner—Achieved through a demonstrated, firm commitment to customer satisfaction, competency, and revenue growth. Elite Partners receive the highest level of privileges and rewards and have the closest working relation-ship with McAfee. They receive benefits such as qualified leads, a dedicated enterprise support technician available 24/7, and a named channel account manager.

•PremierPartner—Committed to working together with McAfee to meet customers’ ongoing security needs. Through investments in skills, com-petencies, and revenue growth, Premier Partners ensure that customers receive exceptionally high quality solutions and services. Participation at this level provides access to an extended level of benefits to help ensure customer success, including telephone-based management.

•AssociatePartner—As an entry-level partici-pant in the program, Associate Partners have stated a desire to provide customers with quality solutions and technologies. Members at this level have access to McAfee Partner Portal for a range of online resources to help them stay current on the latest McAfee solutions.

•EMEARegional—Available to partners who have the capability to supply and support McAfee solutions to customers from multiple countries with in-country competence to local customer locations.

Our Commitment to Our Partners. Investment in Training = Benefits

As a McAfee Security Alliance partner, you can gain access to an extensive range of services and benefits keyed to support your participation level.


SolutionCompetencies—PartnerTrainingInvestment

McAfee solution competencies reflect a partner’s knowledge and skills depth in a particular tech-nology solution area. The McAfee SecurityAlliance ACE Readiness program offers levels of training—Advocate, Professional, and Expert —providing a strong foundation level and a progres-sive learning path. The curriculum concentrates on specific solution technology areas and offers a way for partners to differentiate themselves in the marketplace.

Partners have the ability to complete training in the following Solution Competency catagories: System Security, Data Protection, Risk and Compliance, Network Defense, and Web and Email Security.

By achieving solution competency specializations, partners have proven that they have the technical and/or sales knowledge of McAfee-based security to offer advice on solutions in customer environ-ments, and that investment equates to additional partner profitability though program benefits.

Available competencies, and associated sales and technical course requirements can be viewed via the McAfee Partner Portal in the Partner eLearning Center.

PartnershipAdvantages

MarginAdvantage. McAfee Margin Advantage consists of a number of sales incentive programs with predictable, consistent earning expectations. The objective of these programs is to reward partners who are demonstrating investment and participating in both the Enablement and Profit-ability components of the McAfee SecurityAlliance Partner Program.

EnablementAdvantage. Taking advantage of our eLearning and partner certification curriculum is easy. These self-paced sales and technical presales certifications are available online, and courses are offered at no cost to our McAfee SecurityAlliance Partners.

InterlockAdvantage. McAfee uniquely offers interlocked security on every device and system, across networks and through the “cloud,” deliver-ing intelligent security that protects your vital information like no other provider can. Our wide range of technologies span the security space and are further extended through development part-nerships with industry leaders to create integrated solutions that help you deliver customer protection at every angle of attack. This unique approach ensures the greatest time to value—today and in the future.

AvailableSolutionCompetencies

– System Security

– Data Protection

– Risk and Compliance

– Network Defense

– Web and Email Security


The McAfee SecurityAlliance ACE Readiness program offers different levels of knowledge—Advocate, Professional, and Expert—providing a strong foundation level and a progressive learning path.

PartnershipBenefits

As a McAfee SecurityAlliance Partner Program member, you receive outstanding value in terms of business enablement, sales support, technical support, profitability programs, enablement training and marketing benefits. To access the requirements chart that represents a brief overview of some key program requirements, please consult the McAfee SecurityAlliance Partner Program Guidelines or contact us at: [email protected].

ProgramRequirements

When you are a McAfee SecurityAlliance Partner Program member, you are expected to complete certain program requirements to gain access our different program benefit levels. To access the requirements chart that represents a brief overview of some key program requirements, please consult the McAfee SecurityAlliance Partner Program Guidelines or contact us at: [email protected].

HowtoJointheMcAfeeSecurityAlliancePartnerProgram

Each level of partnership within the McAfee SecurityAlliance offers incremental benefits tailored to your increased investment in the program. Reaching the Associate Partner, Premier Partner, or Elite Partner status distinguishes your company as one that has made the necessary investment to meet the security requirements of your customers.

To find out more information about the McAfee SecurityAlliance Partner Program or to become a partner, please contact us via email at: [email protected].

Or you can visit our BecomeaPartner page on our web site: www.mcafee.com.

McAfee, the McAfee logo and McAfee SecurityAlliance are registered trademarks or trademarks of McAfee Inc. or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others. The product or service plans, specifications and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied. Copyright © 2010 McAfee, Inc.

McAfeeataGlance

McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. McAfee is committed to relentlessly tackling the world’s toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, as well as browse and shop the Web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector, and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security.

www.mcafee.com

McAfee, Inc. 3965 Freedom Circle Santa Clara, CA 95054 888 847 8766 www.mcafee.com

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