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Training Workshops

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Maximizing Your Presentation

MBS training workshops are designed to help you maximize performance in critical meetings and interviews.

Good presentation takes training, practice

All presentations are a performance

You must know proper technique to handle Q&A, other difficult situations

Poor presentation can undermine even the most well-crafted messaging

Everyone can become good at this

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The MBS Difference

• MBS clients span the globe • Trained many top executives for critical

meetings, interviews Experience

• Unique A-TRP process assures significant gains

• Customized training to meet specific goals Process

• MBS understands complex business, financial concepts

• Deep preparation for outstanding results Intelligence

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Presentation Workshops

Critical business meetings require preparation, whether over a conference line, in one-on-ones, or in speeches to a large group. Make no mistake, your are being tested in every one of these situations.

Earnings calls

Roadshows (IPO, secondary, bond offerings)

Board, management presentations

Internal communications

Conference speeches, panels

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Media Training Workshops

Working with the media is a specific type of communication. It’s all about the interview, but these can vary widely depending upon the media outlet. Reporters are going to ask tough questions so you must be well prepared.

TV/radio interviews

Print interviews

Interviews with online outlets

Hostile interviews

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A-TRP Training Process

Assessment Technique

Rehearsal Performance

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A-TRP Process: Assessment

We begin each workshop by assessing participants to identify strengths, weaknesses. This is done in a non-judgmental environment, designed to provide a solid starting point for further development.

Research prior performance

Conduct mock interview or presentation (typically videotaped/recorded)

Review recorded assessment with participants to identify areas for further work

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A-TRP Process: Technique

The second step is a lecture presentation where techniques are explained in detail and demonstrated. This is an informal, interactive session. Questions and discussion are encouraged.

Techniques slideshow customized to needs of individual workshop

Critical techniques presented with examples

Discussion continues until techniques are fully discussed and understood

These techniques will be practiced rigorously

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A-TRP Process: Rehearsal

In this portion of the workshop, participants are able to practice what they have learned, making the techniques presented their own. Executives typically make huge improvement at this stage.

Participants practice using their own messaging, preparing for specific events, interviews

Key techniques are drilled rigorously

Portions of the rehearsal are recorded/reviewed to gauge improvement

All possible venues are rehearsed: one-on-one, group meeting, different interview types

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A-TRP Process: Performance

Training doesn’t end until the actual event or interview occurs. Participants are given specific areas to work on and advice on ways to prepare individually.

Areas for further practice identified

MBS trainers available for pre-event follow up

Actual event/interview monitored by MBS whenever possible

Additional training available based on actual event performance to drive further improvement

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Types of Workshops

MBS training is always customized to participants’ needs in terms of event type, amount of training, and number of executives. Scheduling is flexible and workshops can be held at MBS locations or a company venue.

Full-day workshops

Half-day workshops

Flexi-workshops (worked into other training, such as earnings preparation)

Custom, follow-up training

Refresher workshop

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Training Success Over Time

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Farrell Kramer

25 years of media/corporate communications experience

Developed MBS Value Partners’ presentation training program

Expertise in corporate positioning, financial communications, transaction, crisis, executive communications

Award-winning journalist, investigative & financial writer at Associated Press and Investor’s Business Daily

Broad range of industry expertise

Master’s in Journalism from Northwestern University

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For More Information

To find out about scheduling a workshop or to simply learn more about MBS training, please contact Farrell Kramer at MBS New York:

New York 424 Madison Ave., Suite 400

New York, NY 10017 +1.212.750.5800 Tel +1.212.661.2268 Fax

Farrell Kramer farrell.kramer@mbsvalue.com

New York

London

São Paulo

commitment

expertise

results

Thank You