MBO Event Management
11
MBO Event Organisation: IT Events 26.08.2022 1
description
Event planning concepts, IT events, IT meetings, CIO meetings
Transcript of MBO Event Management
MBO Event Organisation:
IT Events 11.04.2023
1
Agenda
1. Why planning an Event?
2. Different Event Concepts
3. Conference
4. Interactive Event
5. Roundtable Discussion
6. Example: „Master Data Management“ (MDM) Best Selling Event
5. Master Data Management Day
6. MBO Event Organisation
11.04.2023
2
Why Planning an Event? Optimal exposure of the organiser as market and
innovation leader.
Chance to link know-how and competence in a specific area with your company and brand
Opportunity to present solutions to an audience of decision makers and senior professionals
Event as strategy of „emotional influencing“ decisions and feelings about products and services
Unique networking platform with executives and Senior professionals of your industry11.04.2023
3
Why organising an Event? Sustainable relationship building with potential clients,
decision makers and budget holders
Initiating first contact with inudstry leaders
First hand source of information about new requirements and client needs
More benefits before and after the event: Advertising, PR, interviews, media presence, social media activities, evaluations, etc.
11.04.2023
4
Different Event Concepts
Congress: Keynote presentations of the organiser and market leaders in the industry, roundtable discussions, eventually sponsored
Interactive Meeting: Event consists of workshops and roundtable discussions, 1-2 keynotes
Roundtable Event: Roundtable discussion with executives of the industry, eventually with audience r Branche, eventually with audience
11.04.2023
5
Congress
11.04.2023
6
Keynote presentations, networking during lunch and coffee breaks
Selected speakers present actual topics and case studies
Excellent opportunity of the organiser to present their brand, strategies, products, services, etc. via moderation, keynotes, workshops, exibition spaces, logos, etc.
Networking with decision makers, Senior professionals and potential client companies
Generation of sustainable and intense business relationships with speaker, participants and partners
Eventually invitation of sponsors to the event
Interactive Event
Focus on interactive participation to workshops and roundtable discussions
Networking is supported also during the program, not only during breaks
Up on experience huge interest in participants of an interactive exchange
In Roundtable discussions, questions about new requirements and client´s needs can be discussed
Eventually, sponsors will lead also roundtables 11.04.2023
7
Roundtable Discussions
Roundtable with executives of interesting client companies
Roundtable size varying: from 6 < unlimited
Targeted „relationship building“ with market leaders on the highest level
Up on experience, high interest of high level executives of direct exchange on actual topics
11.04.2023
8
Example: Master Data Management Day
1 day event on „Master Data Management“ (MDM) Opening speech and moderation of the event by the organiser Congress format with sponsor: Focus on keynote presetations
and networking facilities, 1-2 open discussions Integrated, interactive elements: open discussions, panel
discussion, workshops, etc. Targeted invitation of potential clients as participants or
speakers Up on request, different partnership concepts: Sponsored
workshop, Location: Conference Center in a 4/5 Hotel
11.04.2023
9
MBO Event Planning
Programm creation and conception of the event Invitation of reputation of leaders of presentators Intensification of the contacts of market leaders of
potential speakers Gezielte Planung einer erfolgreichen Darstellung des
Veranstalters auf dem Event Consulting of special IT service companies adapted topics Support of an atmosphere of knowledge transfer and
conception of a platform of a neutral exchange After the event, providing of strategies for lang lasting
relationship building with social media11.04.2023
10
