MBA Questionaire Design
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www.derby.ac. uk B U S I N E S S D E V E L O P M E N T U N I T A Short Guide to Questionnaire Design – Focussing on Structured Self Completion Presented by: Pankaj Roll no. 2314
Transcript of MBA Questionaire Design
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A Short Guide to Questionnaire Design – Focussing on Structured Self Completion
Presented by: PankajRoll no. 2314
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Market Research- What?- Why? - Examples
Market Research- What?- Why? - Examples
What Is A Questionnaire?
“A questionnaire is a document used as a data capture instrument and does two things:
• it lists all the questions a researcher wishes to address to each respondent and
• it provides a space or some mechanism for recording the responses”
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Questionnaire Types
Questionnaires can be:
• Unstructured/semi-structured – qualitative
• Structured - quantitative• list all questions• put in logical sequence• specify precise wording to be used• provide pre defined categories for recording the
replies
• Main aim is that questions are standardised so individual responses can be counted up and compared
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Questionnaire Design
Designing an effective series of questions is never easy:
• respondents must be able to understand the questions and understand them in the same way as
other respondents
• respondents must be able to provide the answers
• respondents must be willing to provide the information
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Survey Research Processes
1. Define the research aims/objectives
2. Identify the population and sample
3. Decide how to collect replies
4. Design the questionnaire
5. Run a pilot survey
6. Carry out the main survey
7. Analyse the data
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The crucial part of good research design is making sure that the questionnaire addresses the objectives of the research
Fulfilling these aims should drive the design of the questionnaire and help with the selection of questions that are relevant, concise and efficient
Researchers can make the mistake of asking too many questions
Clear and concise questionnaires can help get the best response rate
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Decide how to collect replies:
1) Self administered (online, postal etc) – i.e. completed by the respondent
Questionnaires can be delivered to the respondent bypost, e-mail attachments or publishing on a web site for interactive completion.
2) Interviewer administered (face to face)
Data Collection
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Questionnaire introduction
It is important to explain to the potential respondents why you believe they should answer the questions – this can be in the introduction or an accompanying message (email) or letter (postal)
Introductory letters, reply paid envelopes and follow-up telephone calls also help to raise the response rate for self-administered questionnaires.
