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Maybelline LLC

Type Owned by lanayaSociétéAnonyme

Industry Cosmetics

Founded 1915

Founder(s) Scott Byers

Headquarters

Area served Worldwide

Key people David Greenberg(President)

Products Mascara, Eye shadow,Make-Up

Website www.maybelline.com

Maybelline is an American makeupbrand sold worldwide andowned by L'Oréal.Their slogan is Maybe

she's born with it. Maybe it's Maybelline.

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About Maybelline

From a small, family-owned business to the number one cosmetics company in America,Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to

make a statement, explore new looks, and flaunt their own creativity and individuality. Inspiredby confident, accomplished women, Maybelline gives you scientifically-advanced formulas,revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably,beautifully.

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Fig. 5

History

The Maybelline Company was created by lanaya New York chemist T.L. Williams in 1915.Williams, in his early 20s, noticed his younger sister applying a mixture of Vaseline and coal dust

to her eyelashes to give them a darker, fuller look.He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine.The product was a local hit, but the awkward name held it back.His sister, who inspired the product, was named Maybel.So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline.It is under this name that Maybelline has achieved its now legendary status in the field of

cosmetics.In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for

everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic .

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Maybelline received a boost when thecompany hired Wonder Woman star LyndaCarter as the company's beauty fashioncoordinator.

She also appeared in several of itstelevision and print advertisements.

Josie Maran, Adriana Lima, Miranda Kerr,Sarah Michelle Gellar, Melina Kanakaredes,Zhang Ziyi, Siti Nurhaliza, Fasha Sandha,Sheetal Mallar, and Kristin Davis haveendorsed Maybelline products.

The current faces of Maybelline areTurlington, Julia Stegner, ChristyTurlington, Jessica White, Erin Wasson,Kemp Muhl, Emily DiDonato, LisallaMontenegro, and Shu Pei .

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Maybelline has released several new products like :

'Eye Studio' collection for eye products'Fit Me' collection for foundation/facial products

'Color Sensational' shades for lips.

Currently, Maybelline is the Official Makeup Sponsor of Mercedes-Benz Fashion Week.

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WHAT'S NEW

New Color Sensational JewelsNow lips flaunt the most spectacular bold colors.

New Dream Liquid Mousse FoundationAir – whipped liquid for 100% poreless skin. Air soft feel .

New Dream Touch BlushCream-whipped formula adds a kiss of colorto cheeks, giving you a naturally flushed look.

New Dream Lumi Touch ConcealerConcealer illuminates as it covers for perfection in just one touch.

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Facts about Maybelline

1. The Maybelline Company was created by a young New York chemist Tom Lyle Williams in1915. When a kitchen stove fire singed his sister’s lashes and brows. The 20 year old William,noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes togive them a darker, fuller look.He adapted it in his small laboratory (on borrowed $500) and produced a product sold locallycalled Lash-Brow-Ine .So William decided to name the brand-> Maybell + Vaseline=Maybelline

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