Who are we?Online Guru6 yearsTeam of 8

What do we do?Set up social mediaTrain social mediaManage social mediaResponsive WebsitesBrochure websitesEmail MarketingClients?Any local businesses Any national businessAny hotel!!

Aims of this session

To give you an valuable insight into the main Social Media players

To explain best practice and etiquette To identify the important features

offered by Twitter To discuss how to gain more followers

and to turn them into customers

First Things First

All roads lead to your website

Run them all in sync for an effective R.O.I

How effective is your website?

Over 30% of your social media followers will look at your website.

Will they want to do business with you?

Is your website up to date? Is it responsive?Does it have the information you

are tweeting about on it?Can you convert visitors into

customers?

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The Power Of Blogging

Set up a blog on your website

Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media

Try to post a blog post once a week

What is Social Media?

P.O.S.T P for PLATFORMWhere are my people hanging out?

O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

S for STRATEGYWhat shall I talk about? How often? Who will do this?

T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

Social media etiquette

Act as you would at a cocktail party/networking event!

But WHAT shall I talk about? History of the hotel

Features of the hotel

Guest photos, Food photos, Room photos

Staff/Team

Customer reviews

Local area history, places of interest

Local event, weather, news

Breaking news nationally/internationally

National holidays, National events

Celebrities in hotels/holidays

Hotel sector

Funny cartoons/sayings

Funny

Funny

Which Platform Should I Use ?

Has  over 1 billion active users It is estimated that 1 in every 13 peo

ple has a Facebook account. On average, 250 million photos are u

pdated every day. More than 2 billion posts are liked an

d 

commented on daily. Age of average user is 38 and is risin

g.

235 million active users.

Google+ affects search results on Google, if someone is inyour circles their content will have a higher page rank in your searches.

Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.

Has 200+ million users

51% of active Twitter users follow companies, brands or products

It now only takes up to once week to hit a billion tweets across Twitter.

Great for driving traffic to websites

LinkedIn has up to 200 million users.

90.9% use the free version of Linkedin, but the rest have an upgraded paid account.

LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses.

For B2B it is essential to be on there

Faster growing than Facebook has EVER been

Mainly female users aged 30+ in higher income bracket

It is a standalone network like LinkedIn and  there is hardly any crossover usage.

Users have it to communicate through imagery

Percentage of Instagram users that log in at least once a day is 70%

Over 200 million users 43% of top 100 brands post daily

on Instagram Only used on mobile devices Can use different filters to make

photo look better

TWITTER

32% of 15 million UK users use Twitter daily

How do you set up an account?

Go To www.namechk.com

Twitter Lingo To Tweet is to post an update

To Follow-You get their updates

Follower follows you and gets your updates

@reply-A public message

Direct Message (DM) goes to their inbox

Hashtag ~ Groups words together and highlights them

Retweet (RT) Shares a post to their followers

Lists-To keep a track on a group of accounts

Trending-Most popular words at the moment

Promote-Push your account or Tweets and payment

MAKING A TWEET

CONNECT PAGE

HASHTAGS

1) Use to highlight keywords #websites #socialmedia #liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp

DIRECT MESSAGES

TwitterDo’s and Don’ts

Don’t link to Facebook

Use keywords in biography

Add your website/location

Tweet regularly

Use Bit.ly account

Use Hootsuite/Buffer

Use Google Analytics

Social MediaHotel Tips

Competition – Post a guest pic to win a weekend for 2

Check in at Hotel to get a free coffee/upgrade etc Use @ of local attractions and they will retweet Invite guests to leave reviews on Google/Trip Advisor Always respond to reviews both good and bad!! Upload a video of the local area and hotel on

YouTube Get listed on Google Maps Use Pinterest boards for different aspects of

local/hotel

Add Social Media feeds onto your

website

SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

SUCCESS STORIES

Online Guru haveAttracted over 30New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

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