May 9, 20012 USB 2.0 Opportunities in Retail Dan Clements Consumer Products and Technology Manager...
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Transcript of May 9, 20012 USB 2.0 Opportunities in Retail Dan Clements Consumer Products and Technology Manager...
May 9, 2001 2
USB 2.0 Opportunities in Retail
USB 2.0 Opportunities in Retail
Dan ClementsDan ClementsConsumer Products and Technology ManagerConsumer Products and Technology Manager
Circuit City Stores Inc.Circuit City Stores Inc.
May 9, 2001 3
The Extended PC The Extended PC
““The PC is a wonderful device for personal The PC is a wonderful device for personal productivity, for computing, for accessing productivity, for computing, for accessing information, but when you attach other information, but when you attach other devices, you give the end user more devices, you give the end user more excitement and capability, moreexcitement and capability, moreopportunity to do things.”opportunity to do things.”
— — Craig BarrettCraig BarrettCEO Intel CEO Intel 2001 CES Keynote 2001 CES Keynote 1/5/20011/5/2001
May 9, 2001 4
The Extended PC The Extended PC
Key Technologies for the Extended PCKey Technologies for the Extended PC– USB 2.0- Wired Connection for Performance PeripheralsUSB 2.0- Wired Connection for Performance Peripherals
and Upgradesand Upgrades– Windows XP- Ease of use, new features, enhanced performance Windows XP- Ease of use, new features, enhanced performance
and stability and stability – Ethernet and 802.11b - Wired and Wireless connectionEthernet and 802.11b - Wired and Wireless connection
of multiple PCs and devicesof multiple PCs and devices– Broadband - Always on, rapidly delivered rich contentBroadband - Always on, rapidly delivered rich content– IEEE-1394b for A/V clusters- Bringing the home entertainment IEEE-1394b for A/V clusters- Bringing the home entertainment
cluster and PC togethercluster and PC together– UPnP- Framework for device detection, discovery andUPnP- Framework for device detection, discovery and
usage across multiple networksusage across multiple networks
May 9, 2001 5
The Extended PC The Extended PC
USB 2.0 benefits to the Extended PCUSB 2.0 benefits to the Extended PC– Enables High Performance PC peripheralsEnables High Performance PC peripherals
Storage FunctionsStorage Functions BroadbandBroadband High Quality Video functionsHigh Quality Video functions
– Enables multiple high performance and low speed Enables multiple high performance and low speed device to comfortably share the bandwidth without device to comfortably share the bandwidth without degrading the consumer experience degrading the consumer experience
May 9, 2001 6
Consumers and USB Consumers and USB
Ease of UseEase of Use– Plug and Play- It Just Works!Plug and Play- It Just Works!– External Expansion- No screw driver, No circuit boardsExternal Expansion- No screw driver, No circuit boards– One Plug Fits All- More like plugging in an applianceOne Plug Fits All- More like plugging in an appliance
SpeedSpeed– Faster than legacy portsFaster than legacy ports
FlexibleFlexible– Simultaneous connection of multiple devicesSimultaneous connection of multiple devices– Devices can act as hubs for other devicesDevices can act as hubs for other devices
May 9, 2001 7
Retail Perspectives on USBRetail Perspectives on USB
Ease of UseEase of Use– Greater Sales OpportunitiesGreater Sales Opportunities– Lower ReturnsLower Returns– Lower Support CostsLower Support Costs
Standard InterfaceStandard Interface– Rational Product AssortmentsRational Product Assortments– Cross Platform UtilityCross Platform Utility
May 9, 2001 8
USB 1.1 in Current Products USB 1.1 in Current Products
Computers and Notebooks Computers and Notebooks – $9B US Retail Market- 100 % of Assortment$9B US Retail Market- 100 % of Assortment
PrintersPrinters– $2.2 B US Retail Market -97% of Assortment$2.2 B US Retail Market -97% of Assortment
Scanners Scanners – $572 M US Retail Market- 94% of Assortment$572 M US Retail Market- 94% of Assortment
Digital Cameras Digital Cameras – $1.9 B US Retail Market- 92% of assortment$1.9 B US Retail Market- 92% of assortment
PC Upgrades/Peripherals PC Upgrades/Peripherals – $3.4 B US Retail Market- 36% of assortment$3.4 B US Retail Market- 36% of assortment
May 9, 2001 9
USB 1.1 in CurrentProducts Printers USB 1.1 in CurrentProducts Printers
Retail Channel Printers by Connection Type
83.94
30.99 30.77
50.33
47.33
65.4953.73
37.244.81
77.3384.45 83.77 86.9887.6586.69
0
25
50
75
100
PARALLEL USB ONLY USB COMBO
Retail Channel Printers by Connection Type
83.94
30.99 30.77
50.33
47.33
65.4953.73
37.244.81
77.3384.45 83.77 86.9887.6586.69
0
25
50
75
100
PARALLEL USB ONLY USB COMBO NPD Intelect Data
May 9, 2001 10
USB 1.1 in CurrentProducts Scanners USB 1.1 in CurrentProducts Scanners
Retail Channel Scanners by Connection Type
43.94
67.7579.3277.58
71.5770.8273.48
55.05 52.4 48.88 53.91 52.9360.98
64.48 65.49
0
25
50
75
100
PARALLEL USB USB COMBO
Retail Channel Scanners by Connection Type
43.94
67.7579.3277.58
71.5770.8273.48
55.05 52.4 48.88 53.91 52.9360.98
64.48 65.49
0
25
50
75
100
PARALLEL USB USB COMBO NPD Intelect Data
May 9, 2001 11
USB 1.1 in CurrentProducts PC Cameras USB 1.1 in CurrentProducts PC Cameras
Retail Channel PC Cameras by Connection Type
98.56 97.32 98.03 98.14 98.48 98.5 99.06 99.24 99.37 99.04 99.47 99.22 98.51 98.92
98.83
0
25
50
75
100
125
PARALLEL USB Serial
Retail Channel PC Cameras by Connection Type
98.56 97.32 98.03 98.14 98.48 98.5 99.06 99.24 99.37 99.04 99.47 99.22 98.51 98.92
98.83
0
25
50
75
100
125
PARALLEL USB Serial NPD Intelect Data
May 9, 2001 12
The Reality of USB 1.1The Reality of USB 1.1
USB devices are returned by end users in USB devices are returned by end users in numbers comparable to legacy devices numbers comparable to legacy devices
Many PC’s still ship with PS/2 Mouse and KBMany PC’s still ship with PS/2 Mouse and KB Sales of IEEE-1284 printer cables continue to Sales of IEEE-1284 printer cables continue to
indicate that most printers are using legacy portsindicate that most printers are using legacy ports
May 9, 2001 13
Challenges with USB 1.1Challenges with USB 1.1
Order of Installation Issues- Consumer plugs Order of Installation Issues- Consumer plugs device into computer prior to loading proper device into computer prior to loading proper drivers and is unable to get the device to work.drivers and is unable to get the device to work.
Drop in the Box- Software bundled with the USB Drop in the Box- Software bundled with the USB device defaults to a different connection type, device defaults to a different connection type, items in the box that only tangentially relateitems in the box that only tangentially relate
System Tray / Performance- The computers System Tray / Performance- The computers overall stability/performance suffers when overall stability/performance suffers when multiple applications are loaded at boot upmultiple applications are loaded at boot up
May 9, 2001 14
Challenges with USB 1.1Challenges with USB 1.1
Hub Dynamics Hub Dynamics – Managing powered Hubs and host powered devices Managing powered Hubs and host powered devices – Devices that can support a USB port should provide Devices that can support a USB port should provide
one, particularly scanners and printer. one, particularly scanners and printer. – Connections through hubs and devices only becomes Connections through hubs and devices only becomes
more complicated with USB 2.0more complicated with USB 2.0
May 9, 2001 15
Ease of Use OpportunitiesEase of Use Opportunities
Ensure the consumer has an PositiveEnsure the consumer has an PositiveInitial ExperienceInitial Experience– Sweat the DetailsSweat the Details
Document Installation Document Installation Universal Logo’s, Labels, Color CodingUniversal Logo’s, Labels, Color Coding
– Limit Opportunity for FailureLimit Opportunity for Failure Solid Signed Drivers Solid Signed Drivers ““Every item in the box is the product” Every item in the box is the product” Software installs cleanly and is configured to use deviceSoftware installs cleanly and is configured to use device Use the O/S wizardsUse the O/S wizards
May 9, 2001 16
Retail USB 2.0 Wish List Retail USB 2.0 Wish List
USB 2.0 Logo ProgramUSB 2.0 Logo Program– Submit Products, Certify Products, Submit Products, Certify Products,
Participate in Plug-FestsParticipate in Plug-Fests– Consumer ConfidenceConsumer Confidence
Logo = QualityLogo = Quality Logo = CompatibleLogo = Compatible Logo = SolutionLogo = Solution
– Our Direction at the Store LevelOur Direction at the Store Level ““Look for the logo as an indicationLook for the logo as an indication
of a quality product that will workof a quality product that will workfor you” for you”
May 9, 2001 17
Retail USB 2.0 Wish List Retail USB 2.0 Wish List
USB 2.0 USB 2.0 – MarketingMarketing
Speed Sells- Make clear speed statements Speed Sells- Make clear speed statements 40x Performance is a spec made for retail40x Performance is a spec made for retail
– Differentiate New High Performance Product ! Differentiate New High Performance Product ! Packaging Packaging
Prior to OEM integration - Prior to OEM integration - Ship USB 2.0 cards with productsShip USB 2.0 cards with productsBundle OpportunitiesBundle Opportunities
DocumentationDocumentation Clearly indicate limitations on USB 1.1 hostClearly indicate limitations on USB 1.1 host
May 9, 2001 18
Retail USB 2.0 Wish List Retail USB 2.0 Wish List
USB 2.0 USB 2.0 – Document USB 2.0 Capable Product Document USB 2.0 Capable Product
Packaging Packaging Highlight backward and forward compatibilityHighlight backward and forward compatibility
DocumentationDocumentation Clearly indicate limitations on USB 1.1 hostClearly indicate limitations on USB 1.1 host
May 9, 2001 19
USB 2.0 and Windows XPUSB 2.0 and Windows XP
Windows XPWindows XP– We believe Windows XP represents a chance to We believe Windows XP represents a chance to
dramatically improve the customer experience with dramatically improve the customer experience with both new and existing productsboth new and existing products
– Ease of Use, New O/S Features and Stability can ignite Ease of Use, New O/S Features and Stability can ignite industry salesindustry sales
– Make your product part of the solution and make the Make your product part of the solution and make the transition smooth for the consumertransition smooth for the consumer
May 9, 2001 20
USB 2.0 and Windows XPUSB 2.0 and Windows XP
Windows XP Logo ProgramWindows XP Logo Program– Get your solutions Logo’d! (including allGet your solutions Logo’d! (including all
in-the-box technology)in-the-box technology) Helps Consumers identify a quality solutionHelps Consumers identify a quality solution Reduce product returnsReduce product returns Lower supportLower support
– ““When our customer make their buying decisions they When our customer make their buying decisions they will be looking for the logo and so will Circuit City.”will be looking for the logo and so will Circuit City.”
May 9, 2001 21
Calls to ActionCalls to Action
Bring New Performance Products to MarketBring New Performance Products to Market USB Certified Logo ProgramUSB Certified Logo Program Windows XP Logo ProgramWindows XP Logo Program EoU RoundtableEoU Roundtable
– Peripherals WhitepaperPeripherals Whitepaper– Upcoming Peripheral Initial Experience Tool Upcoming Peripheral Initial Experience Tool
www.eouroundtable.comwww.eouroundtable.com