May 29, 2009 1:30 – 2:30 p.m. EST

American Chemical Society

National Chemistry Week Best Practices Webinar

Local Sections Activities Committee (LSAC) Committee on Community Activities (CCA)

May 29, 2009

1:30 – 2:30 p.m. EST

2 American Chemical Society

Welcome!

• Wayne Jones

-LSCA Chair

• Ingrid Montes

-CCA Chair


National Chemistry Week:Available Resources

Tracy HalmiErie Section Community Outreach Coordinator

– 10th year as NCW Coordinator– 2nd year as CCED Coordinator– Current NCW Chair, CCA

Contact Information:– [email protected]

American Chemical Society 4

National Chemistry WeekFourth Week in October

2004: Health and Wellness

2005: The Joy of Toys

2006: Your Home - It’s All Built on Chemistry

2007: The Many Faces of Chemistry (20th Anniversary Celebration)

2008: Having a Ball with Chemistry -The Chemistry of Sports

2010: Behind the Scenes with Chemistry

Chemistry - It’s Elemental!October 18 – 24, 2009


Chemistry - It’s Elemental!October 18 – 24, 2009

Community Event:

Collect recyclable elements (tin cans, aluminum cans, etc.) of food and donate to a local food bank.

K-12 Contest:

National poster contest focused on a fun, motivational, and inspiring representation of an element or elements in the periodic table. Participate through your ACS Local NCW Coordinator.

Student Affiliates Contest:

Chemvention Contest for undergraduate Student Affiliates chapters of ACS - contest to design a hands-on activity for elementary school children using the NCW 2010 theme.


Tools for Event Coordinators: Resources for NCW

• What resources are available to help your local section plan NCW 2009 outreach events?

– Safety information

– Celebrating Chemistry

– Activity lists

– Get the microphone

– Web resources

Safety Firstwww.acs.org/education


Insurancewww.acs.org/ncw


Celebrating Chemistry

Activitieswww.acs.org/education

NCW Webpagewww.acs.org/ncw


OCA Staffwww.acs.org/ncw

Stacy Jones Senior Membership Associate, Office of Community Activities

[email protected]

Clinton Harris

Manager, Office of Community Activities

[email protected]

LaTrease GarrisonAssistant Director, Department of Local Section and Community Activities

[email protected]


NCW General Best Practices Pittsburgh Section ACS

• V. Michael Mautino, Pittsburgh Section Community Outreach Coordinator

– 11th year as NCW Coordinator– 7th year as Chemists Celebrate

Earth Day Coordinator– Past Chair, Committee on

Community Activities

• Contact Information:

[email protected]



• Developing effective partnerships

• Community Outreach Manual

• Recruiting volunteers



• Partnerships

– Financial Partners

– Corporate Partners

– Community Partners



• Community Outreach Manual – “Guaranteed to Succeed”

– Available on the web

– A “how to” guide

– Reference materials

– Templates

– Basic tips and best practices



• Recruiting volunteers

– Reaching outside the ACS

– Avoid the “volunteer for life” syndrome

– Celebrate the accomplishments

NCW General Best Practices Join the ACS Network


https://communities.acs.org/groups/national-chemistry-week


Increase your Resources by Partnering with Other Organizations

• NCW Activities in Baton Rouge• Partnering with Other Organizations

– Finding a venue– Finding volunteers

• ACS sub-groups• Colleges/Universities, Research Institutes• Other Scientific Societies• Local Industries

• Anne Taylor– 2009 NCW Theme Team Chair for CCA– [email protected]


NCW Activities in Baton Rouge

• Hands on Science Event: Super Science Saturday

• Community event: canned food drive

• ChemFriends, an event sponsored by an industry group

• NCW poster contest (middle schools)

• Demos for schools – college students and other chemists

21American Chemical Society

American Chemical Society 22American Chemical Society 22

Partnering to Find a Venue for your Event

• College/University

• Museums and Libraries


Partnering with volunteer groups

• ACS Sub-groups:

– Younger Chemists Committee (www.acs.org/ycc)

– Silver Circle, the senior chemists group (www.acs.org/silvercircle)

– Women Chemists Committee (www.membership.acs.org/w/wcc)

• Colleges/Universities and Research Institutes:

– Student groups (SMACS (www.acs.org/saprogram), food science, physics, etc.)

– Research institutes


Partnering with volunteer groups

• Other Scientific Societies:

– Alpha Chi Sigma (www.alphachisigma.org)

– AICHE (www.aiche.org)

– AISES (www.aises.org)

– Iota Sigma Pi, National Honor Society for Women in Chemistry (www.iotasigmapi.info)

– NOBCCHE (www.nobcche.org)

• Local Industries

– Volunteers

– $$

http://www.alphachisigma.org/

http://www.aiche.org/

http://www.aises.org/

http://www.iotasigmapi.info/

http://www.nobcche.org/

Industrial partners:BASF demo of polyurethane



Northeastern Local Section Plans for Celebrating NCW 2009

• Volunteer Prep Event• High School Science Series• Event Funding

• Christine Jaworek-Lopes– 2009 NCW Theme Team Member– NESACS NCW Coordinator– [email protected]


NESACS Additions to the 2008 program

• Volunteer prep event

• Puzzle contests

– Example Clue:

– Sport that Cassius Clay won the Gold Medal for in 1960

A H L L E S

H D E N T O M S P Y M T

P A E Q E E

P I O I D C M D I L K D

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C C U S I

K L O S I

E R A T E

Y G H L G

S A O L N M U C G E R T

P H E O N L A D E T A I

K U G A R I S A M O S N

S O F O S X I O N N G D

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1 2 3 4 5 6


Plans for Celebrating NCW 2009

High School Science Series

• NESACS partners with Museum of Science (MoS) – Boston in 2007, 2008, 2009

• Program growth:

– 225 students in 2007

– 583 students in 2008


Plans for Celebrating NCW 2009

Event Funding

• Local Section Innovative Program Grant

– Grants & Awards ACS Community Recognition

• Local Industry Support


Publicizing Your NCW Events:How to draw a crowd and generate headlines

• Nancy Blount, Assistant Director, Society Communications, ACS Office of Public Affairs– Member public relations programs– Public relations support for Society

programs and policies– ACS Brand implementation and

Chemistry Ambassadors roll-out– National Historic Chemical Landmarks

Program

• Contact Information:[email protected]


Publicizing Your NCW Events

• Making your event newsworthy

– PR Guidebook (www.acs.org/getinvolved)

• Getting the media’s attention

• Don’t leave a good story to chance—Make it happen

• Other ways to draw a crowd


Publicizing Your NCW EventsMaking your event newsworthy

• Think ahead—is your event worthy of news coverage?– Will the public be interested?

Kids? Adults?

– What ‘visuals’ can you promise to a reporter? What photo opportunities?

– Will the event be open to the public? Free or fee?

– Is it accessible to the news media?


Publicizing Your NCW EventsGetting the media’s attention

• Contact the news media for both pre- and post-event news coverage

– Templates at:

– Know your 5 W’s

– Have a PR Chair? Engage them!

– Have a PR office at your institution? They may be willing to help!


Publicizing Your NCW EventsMaking it happen

• Don’t leave a good story to chance—Make it happen!

– Designate an articulate, passionate spokesperson in advance

– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation

– Facilitate access to good photos, interviews, reporter involvement

Publicizing Your NCW EventsBaton Rouge Local Section


Publicizing Your NCW EventsOther ways to reach out and draw a crowd

• Reaching Out

– Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, over venues in the community

– Facebook

– Twitter? Blog? Before/during/after

– Think about the audience you’re after—how and where do they get their information?


Generating your own headlines

• After all that, no press?

– Provide pictures you took to the media, with descriptive captions and your message. Be timely!

– Show excitement, action, people enjoying chemistry!

May 29, 2009 1:30 – 2:30 p.m. EST

Documents

Transcript of May 29, 2009 1:30 – 2:30 p.m. EST