Maximizing Value, Minimizing Risk

Emily Cote Marketing and Communications Specialist

A Little About CEO

Community Action Agency Primary service area is Rensselaer County Over 250 employees 10 Locations Over 20 unique programs and services

Our Social Media Profiles 4 Facebook Pages: 759 Total

Likes

2 Twitter Profiles: 531 Followers

1 LinkedIn Profile

1 YouTube Profile

Our Social Media Progress

CEO’s main Facebook within the last year:

106 New Likes– 31%

Weekly Total Reach – 176,488

Organic Daily Impressions – 62,867

4th most popular website referral source

How Social Works For Us

How Social Works For Us Offering individual programs a voice

How Social Works For Us CEO brand

Program brand

How Social Works For Us Recognizing expertise in program staff

How Social Works For Us

20 Likes Total Reach: 368

How Social Works For Us Leverage for fundraising

How Social Works For Us Including social as part of a sponsorship package

How Social Works For Us Interacting with important players

How Social Works For Us Promoting community partnerships

How Social Works For Us Putting faces to our mission

22 Likes Total Reach: 158

19 Likes 1 Share Total Reach: 266

Overcoming Challenges

Overcoming Challenges

Challenge #1: Creating lines of communication

Overcoming Challenges Sending out weekly news updates to staff

Overcoming Challenges Connecting with staff and their supervisors

Overcoming Challenges Empowering staff by giving them the tools they need

Overcoming Challenges Developing an intranet made for sharing

Overcoming Challenges Volunteering your own time

Overcoming Challenges Challenge #2: Safety and

policy

Overcoming Challenges Educating staff on what is and is not acceptable

Overcoming Challenges Navigating current social media policies from HR

Overcoming Challenges Putting clear, written policies in place

Overcoming Challenges Admin rights at various levels

Overcoming Challenges Regular monitoring

Set up push notifications

Overcoming Challenges Challenge #3: Consistency and branding

Overcoming Challenges Educating staff on branding and voice

Overcoming Challenges Creating a central point of content creation

Use templates and/or limit staff involvement in the creation of key branded elements

Questions? Thank you!