Maximizing Social Advertising
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Maximizing Social Advertising Ana Raynes Social Media Director, Didit Presentation for Market New York Expo May 29 th , 2014
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Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
Transcript of Maximizing Social Advertising
Maximizing Social Advertising
Ana RaynesSocial Media Director, Didit
Presentation for Market New York Expo May 29th, 2014
This presentation was originally given by Ana Raynes at Market New York Expo on May 29th, 2014.
Market New York Expo is a business-to-business trade show, conference and networking event focused specifically on sales & marketing for small business.
@stylinAna@DiditMarketing
How about with a definition?
@stylinAna@DiditMarketing
@stylinAna@DiditMarketing
Your website content is a reflection of
YOU &YOUR BRAND
@stylinAna@DiditMarketing
@stylinAna@DiditMarketing
WHAT SHOULD MY
CONTENT DO?
@stylinAna@DiditMarketing
@stylinAna@DiditMarketing
Create a
for each channelWHY @stylinAna@DiditMarketing
Y=contentmission statement
@stylinAna@DiditMarketing
are you creating this content?
is reading it?
will they gain by reading it?
WHYWHO
WHATMIS
SIO
N
STATEM
EN
T
@stylinAna@DiditMarketing
CREATE a content calendar
• A content calendar lays out your content in a manageable, organized way.
• Have content meetings where this calendar is created.
@stylinAna@DiditMarketing
Content Topic
Content Development
Images (Social & Articles)
Social Media Messaging
Newsletter
AnalyticsEX
AM
PLE
Content calendar used by Didit.
@stylinAna@DiditMarketing
• In 2012, Didit was receiving an average of 1,500 visits a month• In recent months, site visits are up to close to 6,000 a month!
~300%
@stylinAna@DiditMarketing
TACTICSFor Social Success
Didit’s
@stylinAna@DiditMarketing
• Didit saw a major lift in the Twitter universe through both the company handle as well as the Dan Shure and SMX handle
TACTIC 1 : Leverage Influencers in
your industry
@stylinAna@DiditMarketing
• The article enabled a link back to our site from Searchengineland.como This raised Didit’s authority within Google
Social Media & SEO will ALWAYS
follow great content, not the other way around
@stylinAna@DiditMarketing
Tactic 2: Article Syndication or Guest Blogging
100k / month
Branding
Guest blogging on larger sites such as Social Media Today brought traffic to the Didit site.
@stylinAna@DiditMarketing
• Didit was recently praised in a Forbes.com article regarding companies with the quickest response time to sales leads.
• The mention was quickly created into a blog post and promoted through the social channels
TACTIC 3: Repurpose Content
@stylinAna@DiditMarketing
TACTIC 4: Infographics
Trendy and eye-catching infographics drew in users and allowed us to present content in a new and interesting way.
@stylinAna@DiditMarketing
How do you define social media success?
SHOW ME
THE $ @stylinAna@DiditMarketing
• Significant increase in website leads in recent quarters—January, the website leads were up 143% in Q1 vs. last year
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
0 5 10 15 20 25 30 35 40 45
Leads
Leads
More Site Leads
@stylinAna@DiditMarketing
Where Are Opportunities Coming From?
The two leading sources for qualified opportunities since Q3 continue to be our client services referrals as well as the website leads
71
6
40
5
114 3
Where Have the Opportunties Come From?
Website LeadCold Phone CallCS ReferralSMXKevinOther ExecsUnknown
Where have the Opportunities Come From? %Website Lead 71 50.71%
Cold Phone Call 6 4.29%CS Referral 40 28.57%
SMX 5 3.57%Kevin 11 7.86%
Other Execs 4 2.86%Unknown 3 2.14%
Total Opps. Since Q3 140
@stylinAna@DiditMarketing
INSUMMARY
…@stylinAna@DiditMarketing
IDENTIFY YOUR BRANDHAVE A CONTENT MISSION
STATEMENT
MAKE A PLAN, RINSE & REPEATWEAVE IN TACTICS TO
REACH GOALSCHA-CHING! THAT’S THE
SOUND OF MONEY!
@stylinAna@DiditMarketing
ABOUT THE AUTHORANA RAYNES
Based on education she’s gained across the globe, Ana has a unique talent for following social trends and introducing new
online marketing concepts After studying at the London College of Fashion, her creativity and energy led her to an executive spot in
the Internet fashion startup Smart Is Cool. There, Ana was responsible for social media and information technology. As a
leader within this innovative company, she was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured
the east coast as a motivational speaker for girls, alongside the nonprofit Girl’s Take Charge.
Currently, Ana holds a position as the director of social media at Didit. Her role includes strategic planning for clients’ social media
campaigns, developing blogger relationships and identifying news, trends and best practices within the digital space.
FOLLOW ANA
FOLLOW DIDIT
SOCIAL MEDIA DIRECTOR, DIDIT
