Maximizing Opportunities in Coffee & Cacao in the Americas (MOCCA)

MOCCA at a glance

• $36.4 million over 5 years• In support of coffee and cacao

market systems• Objectives:

Increase productivity Expand trade Facilitate rehabilitation and

renovation (R&R)

Why farmers are not investing in R&R?

National Commodity Institutions and Regional Platforms not currently fulfilling their potential to strengthen the coffee and cocoa sectors through quality goods, services, and information.

– Underfunded & uncoordinated R&D

– Lack of access to finance

– Lack of access to affordable and reliable planting material

– Low adoption of agronomic, climate resilient, and R&R best practices

– Low value trading models that do not reward quality

Build buyer-seller relationships

Augment research and dissemination

Strengthen suppliers of genetic material for planting

Facilitate access to finance

Support trade association service provision

Bolster platforms

Farmer Training

MOCCA Activities

Partners

Cacao Lead Cacao implementer in Ecuador

Cacao research, germplasm funding, quality standards

A2F Strategy R&R fund with SCC Coffee variety breeding, research, large nursery verification

Targets

Over 120,000 coffee and cacao farmers, and 1,230 organizations benefitted

– 79,100 receiving training– Remainder receiving A2F or accessing high-quality genetic material for planting

$64 million in loans facilitated to 29,600 farmers 33 percent productivity gain $21 million leveraged from public and private sectors 950 nursery and clonal garden operators supported 12 NCIs and trade associations supported to improve or expand services

that can help farmers better conduct R&R

Farmer Training

MOCCA Activities

• Facilitate trainings in collaboration with shared value-minded companies• Develop cacao diploma and launch a youth promoter network to augment

Cacao Movil trainings • Expand and enhance the existing Cocoa Toolkit and customize the

Cacao Movil platform

Build buyer-seller relationships

MOCCA Activities

• Develop and pilot business models that incentivize quality• Create an enterprise grants fund

Augment research and dissemination

MOCCA Activities

• Update existing cacao varieties at national and internationalgermplasm collections

• Facilitate financial support to international germplasm collections• Increase farmer access to research findings• Develop Cadmium mitigation strategies

Strengthen suppliers of genetic material for planting

MOCCA Activities

• Conduct a baseline analysis of nurseries, clonal gardens, and potentialsources for quality genetic materials

• Develop and promote nursery and clonal garden management guides• Strengthen the technical and business management capacity of existing

nurseries and clonal gardens• Catalyze the establishment of new nurseries and clonal gardens through

private sector linkages.

MOCCA Activities

Support trade association service provision

• Conduct a capacity assessment for leading NCIs in each target country and develop capacity building plans with key NCIs

• Facilitate NCI assessments of farmer cooperatives focusing on their ability to foster improved quality, improve marketing channels, and engage private sector through more transparent business models

• Expand Cocoa Flavor Map to Guatemala, Peru, and Ecuador to support marketing efforts

• Accelerate the establishment and adoption of cacao quality standards, nationally and regionally

• Facilitate Cocoa of Excellence and Chocolate competitions

Bolster platforms

MOCCA Activities

• Facilitate regional platform meetings• Create an online information sharing platform• Facilitate the formulation of policy proposals for the Latin America cacao

sector

We need your support! Here are some ways you can support our efforts:

Are you a chocolate manufacturer?

Train farmers to improve their technical knowledge for assessing cocoa quality and understanding market needs (Cocoa Flavor Map, Chocolate and Cocoa Competitions)

Are you a cacao trader?

Do you represent a bilateral or multilateral institution?

Do you work in cacao research?

Support the maintenance of gene banks and cocoa genetic diversity conservation efforts via Cacaonet

Facilitate access to credit for R&R investments and long-term financial services for smallholder farmers

Support knowledge transfer and strengthen local and regional institutions to put applied research in the hands of producers and other supply chain actors

Thank you

Contact Information

Ryan Bathrick, Project DirectorTechnoServeEmail: rbthrick@tns.org

Carolina Aguilar, Cacao DirectorLutheran World ReliefEmail: Caguilar@lwr.org